Category Archives: Local Marketing and Advertising

How to Boost Your Local Business Directory Listing’s Visibility

If you’re one of the smart local business owners, you have already created a local business listing on a credible local business directory like FindUsLocal.com. But what you may not know is that it’s not always enough to create one of these sales-boosting listings. You also have to take some steps to make sure customers can find it.

If you have a free local business listing, but aren’t seeing many results from it, we’ll show you how to boost its visibility below and make this year the best in terms of new foot traffic and customers.

But First, what are Local Business Listings?

A local business listing is just like a Yellow Page ad of the past, only this type of local marketing is digital. Local business directories are the new Yellow Pages, and they allow local business owners to get their business in front of consumers where they go to find them.

By now, most small shops and restaurants understand that they need an online presence in order to attract new business, and they have already set up their free local business listing.

How to Boost Your Local Business Listing

Once you’ve created it (and it you haven’t, go to FindUsLocal.com and do it now!), it’s time to make sure it’s visible to all those shoppers looking for a business like yours. There are three things you can do to make sure consumers can find your local business listing.

Give Them the Information They Want

Your first step in make sure your local business listing is effective is to fill in as many details as you can so customers feel comfortable visiting your business. Start with the basics—your business name, address, phone numbers, and website address if you have one—and then turn your attention to the details shoppers want. Fill in your store hours, the types of payment you accept, and any information about the brands and products you sell that would be helpful to potential customers.

Interact with Them

Now that you have a complete local business listing, it’s time to begin interacting with existing and potential customers. FindUsLocal.com has a unique feature that allows both customers and business owners to leave live comments attached to their local business listing. But these comments aren’t stagnant. They also appear on the home page of every visitor from your area who logs onto the site.

Just imagine, you can use this feature to announce a flash sale, a new product arrival, or to thank your community for supporting you.

Get Those Reviews

Finally, shoppers won’t typically visit a local business unless they’ve first read some good reviews about it. Those business owners who have a local business listing but don’t yet have any reviews don’t likely see a lot of new business.

Ask your current customers to go to FindUsLocal.com and leave a review for your business. The more you can get the better.

Local business listings are a great way to build your business by bringing in new customers. Have you created your free local business listing yet? If not, what you waiting for?

Local Business Owners: How to Make 2019 Your Best Year

start to new year 2019 with top view of business man walking on the road

As 2018 comes to a close, it’s only natural to begin thinking about what the New Year will bring. Will your local business see success and prosperity, or will it go the way of Sears, which will likely be liquidated in the upcoming year?

The thing is, you can have a lot to do with the outcome. How? By making sure shoppers can find your store, service business, or restaurant.

Why Can’t Shoppers Find My Local Business?

If you’re having a difficult time attracting new customers to your local business, it may boil down to something as simple as an online presence. Too many local business owners still rely on the old-school methods of local marketing like buying an ad in the Yellow Pages or running ads in their local newspapers. But the truth is, those local marketing methods just don’t work anymore.

Today’s shoppers use the internet when they want to find local businesses. And if yours can’t be found there, the customers will never walk through your door.

How to Put Your Local Business in Front of Potential Customers

Some people still believe that creating an online presence is an expensive endeavor, but the truth is that you can create one for free. A credible local business directory like FindUsLocal.com, offers free local business listings for anyone who spends about ten minutes setting it up. These listings are where today’s shoppers look when they want to find local businesses, so it makes sense that your business would be listed there.

How to Set Up a Free Local Business Listing

Luckily, it’s easy to set up a free local business listing. To do so, just go to a local business directory like FindUsLocal.com and enter your business name in the custom search bar. Then once you find it in the search results, click on it and claim it as the owner.

Next, you will be asked to fill in the details about your business. Fill in your correct business name, address, phone number, and website address if you have one. Then fill in the data that shoppers need to make a decision about whether or not they will visit your store. Things like your store hours, the payment types you accept, and the brands and products that you offer are all things potential customers want to know.

Now that you have a free local business listing, that chime on your door should ringing a lot more. And your sales in the New Year? With all those new customers, your sales numbers will only go up!

Retail Sales are Booming: Can Shoppers Find Your Local Store?

The news is in: retail sales are booming. The most recent report show that this holiday season is the strongest for retailers in six years. In fact, the nation’s retail sales rose 5.1 percent in the time period between November 1 and Christmas Eve over last year. And that’s just the most recent figures. Experts predict that once all the holiday season spending concludes, which won’t be until the New Year that number will rise even higher.

So what does all that mean for local business owners? If you saw your sales rise this year, it probably means you’re putting your business name in front of the public so they can find your local business when they want to shop.

But if you didn’t get the business you hoped for this holiday season, it’s time to rethink your local marketing strategy and learn how to bring new customers in through your door.

How to Increase Local Business

Today’s shoppers find local businesses differently than they have in the past. They used to pull out the Yellow Pages or comb through the ads in the local newspaper when they want to visit a local store.

But today, they go online. That’s great news for local business owners because it doesn’t cost them a fortune any more to advertising their local business, but for those shop owers who haven’t made the switch, it’s bad news.

Why? Because consumers aren’t finding them and it’s hurting their business.

Here’s the bottom line: if you own a local business and want to attract new customers, you have to have an online presence. And the easiest way to do that is with a local business directory.

What is a Local Business Directory?

A local business directory is an online directory that allows shoppers to search their local area for the shops, service businesses, and restaurants they’re looking for. They simply type their keyword in the custom search engine just as they would any other search engine, but instead of having to look through a bunch of irrelevant results, they will only see the local results from their town or city.

For example, if a shopper were searching for a car repair shop in San Francisco, California, they would type “car repair” into the local business directory’s search bar, and all the local car repair shops would appear in the results.

How to List Your Local Business in an Online Directory

The process of creating a free local business listing is not complicated. And did you catch that word: free? It’s not only easy to list your business on a local business directory, but it won’t cost you a cent. Isn’t that better than paying thousands of dollars to run a Yellow Pages ad?

Simply go to a credible local business directory like FindUsLocal.com and use the custom search bar to find your business. Once you see it in the search results, click on it and then claim it as the owner.

Next, the site will ask you to fill in the details of your business. List your business name, address, phone number, and website if you have one. Be sure to do this the exact same way on every free local business you create. Otherwise the search engine spiders won’t recognize them as the same business and it will hurt your search engine rankings.

What Next?

After you’ve created your free local business listing, it’s time to promote it. Do this by asking your customers to leave a review on the business listing. This will do two things. First, it will alert the search engines that you’ve added new content to your business listing and that will help your rankings. Secondly, it will give potential customers the confidence they need to do business with you.

Creating a free local business listing is one the best things you can do to increase business. If you’re late to the party and haven’t yet created yours, remember, it’s not too late. Take five minutes and do it now, and soon you’re join the rest of the successful local business owners that already have an online presence.

Will Christmas Shoppers Find Your Local Business this Year?

The holiday shoppers are out in full force, but for some local business owners, that doesn’t a lot. They are sitting in their nearly empty stores wondering why the hoards of shoppers aren’t making their way to their store. At the same time, other local business owners are experiencing record breaking sales and ringing up shopper after shopper.

What’s the difference? Three words sum up why some stores are doing great this year and others are barely hanging on: local business directories.

What in the World are Local Business Directories?

In the recent past, people who wanted to find local businesses used the Yellow Pages or thumbed through the ads in their community newspaper. Others would wait for the coupon mailers that arrived in their mailbox a couple of times a year. Sadly, some local business owners still rely on these out of date local marketing techniques to bring new customers into their store.

But other small business owners are keeping up with the times and turning their local marketing efforts to online sources. And that’s smart. Studies show that today’s consumers use local business directories almost 100 percent of the time when looking for local shops, service businesses, and restaurants. So if your business can’t be found online on a local business directory, new customers won’t be able to find it.

How to Be Seen on Local Business Directories

Now that you understand why it’s so important to create a free local business listing, let’s talk about how to do it. First, you need to find a credible local business listing. We recommend FindUsLocal.com because it goes beyond just a local directory. It also offers local news, links to local events, the local weather, and even social media posts from the local area.

After you’ve logged onto FindUsLocal.com, type your business name into the custom search bar and look for it in the results. Then click on it and claim it as the business owner.

Next, you’ll be asked to fill in the details about your business. Don’t be stingy with the information you provide. Remember, potential customers will be looking at the local listings for a business to visit. If you want them to choose your store, be sure to give them all the information they need. (Hint: most shoppers want to know store hours, types of payment options accepted, and brands and products you offer.)

Now that you have created your free local business listing, it’s time to promote it. Ask your current customers to leave online reviews. That will show potential customers that your business is trustworthy. Next, use the exclusive feature on FindUsLocal.com that allows you to leave live comments on your listing. Talk about a great free local marketing tool to bring in those holiday shoppers!

3 Things about Local Business Directories Your SEO Marketer Won’t Tell You

If you own a local business, you have probably heard about the importance of making sure today’s shoppers can find your store, service business, or restaurant online. After all, when people want to find local businesses, they almost always go online to do so.

And so many local business owners go to an internet marketing company, also called an SEO specialist, to help all those potential customers find their business. But what if we told you there are some things related to online marketing that your internet marketing company would never tell you? That’s because if they did, they would out of a job.

Keep reading to learn about 3 things your SEO local marketing expert will never tell you about local business directories.

Local Business Directories Aren’t Complicated

Many SEO experts will talk about how complicated it is to set up a local business listing, but here’s the truth: it only takes a few minutes. All you need to do is go to a credible local business directory like FindUsLocal.com and search for your business using the custom search bar on the site.

When you find it, click on it and then claim it as the business owner. Then fill in all the details you will be prompted to provide. Be sure to give potential customers all the information they’re looking for such as your store hours, the methods of payment you accept, and the types of products and brands that you sell.

Local Business Directories are Necessary

SEO experts will wax wane about the necessity for PPC advertising or expensive methods of getting your business name in front of the public, but they over gloss over the importance of local business listings. Why? Because they can’t make a lot of money from them.

But recent studies show that almost 100 percent of consumers use local business directories to find local businesses—and that makes them pretty important.

Local Business Directories are Free

Yes, you read that correctly. One of the best marketing tools out there doesn’t cost a penny. No wonder your SEO expert isn’t telling you about this breakthrough type of internet marketing!

So, let’s review. Local business directories are one of the most commonly used methods of finding local businesses, they are easy to set up, and they’re free. Are you ready to fire your SEO expert yet?

Why not take internet marketing into our own hands and go to FindUsLocal.com and set up your free local business listing now? Oh, and don’t forget to fire you internet marketing company!

How to Create a Free Local Business Listing

If you’re looking to expand your business, one of the key things you’ll need to do is market your business so new customers can find you. But times have changed and running an ad in your local newspaper just isn’t going to cut it anymore.

So what do you do? How about listing your business on the one place that almost 100 percent of shoppers look when they want to find local business? That’s right, local business directories are the new Yellow Pages, and they don’t cost a penny to list on.

So how can you create your free local business listing? Follow along as we walk you step by step through the process.

First, Logon to a Local Business Directory

Your first step in the process is to logon to a credible local business directory like FindUsLocal.com. Once there, simply input your business name into the custom search bar and your business should pop up.

Claim Your Local Business

Now that you see your business name in the local listings results, click on it, and then claim it as the business owner. This will allow you to make changes and add details to your local business listing.

Add the Information

Shoppers use local business directories to get all the information they can about a local business, so the more information you add, the better the odds are that shoppers will choose your store over the competitions. Add the basics like your correct business name, address, phone number, and website address, but go further than that. Shoppers want to know your store hours, the methods of payment you accept, the brands you carry, discounts you give to new customers and everything else that’s cool about your business. Enter those details now.

Promote Your Free Local Business Listing

Now that your local business listing is set up and visible to all those shoppers, it’s time to promote it so you will get even more benefits from it. You should ask all of your existing customers to leave a review on it, because recent studies show that shoppers don’t like to visit local businesses unless they have first read some online reviews about the store.

Next, go to FindUsLocal.com and make use of the live comments feature. As the business owner, you can make live posts when you’re having a sale, offering flash discounts, or advertising for employees. And here’s the thing—local customers can leave comments, too. It’s a great way to open the conversation with your local community.

By now, you realize that setting up a free local business listing is one of the smartest things you can do for your business. If you haven’t already tapped into this free marketing tactics, take ten minutes and do it now at FindUsLocal.com.

Free Local Marketing is Yours for the Asking

Have you been trying to figure out how to bring more new customers into your door? If you’re like most local business owners, you realize that the old school marketing tactics just don’t work anymore. In the past, shoppers would pull out the Yellow Pages or thumb through their local newspaper to look for deals, but today’s shoppers just go online to find local businesses.

But what does that mean for the millions of local business owners who haven’t yet set up an online presence? Or those who have a website, but doesn’t get much traffic? You might think they will have to spend a lot of money on local marketing, but that’s just not the case. Today, smart local shop owners simply set up free local business listings to attract new business.

What are Local Business Directories?

Local business directories are the equivalent of online Yellow Pages. They are complete listings of the local shops, service businesses, and restaurants in any given local city or town.

To use them, shoppers log onto a local business directory like FindUsLocal.com and type a keyword into the custom search bar. For example, if they are looking for a furniture shop, they would type that into the search bar and a listing of all the furniture stores in their area would appear. They don’t even have to tell the local business directory where they are because it automatically “reads” the visitor’s location and uses it to display the results.

How Do I Get a Free Local Business Listing?

Notice the word “free” in front of local business listing? That’s one of the best things about listing your business on a site like FindUsLocal.com—it’s free. And considering that almost 100 percent of consumers go to local directories when they want to find local businesses that makes it an awesome deal.

To list your business on one of these directories is easy. Start by logging onto a local directory like FindUsLocal.com, and using the search bar to find your business. Once you see it, click on it and then claim it as the business owner. Next, you will be asked to fill in all of the important details about your business such as its business name, address, phone number, and website. Here is where you can make your business stand out from the rest.

Remember to give shoppers all the information they need to choose your business. Add details like your store hours, the brands you carry, any specials or discounts you offer to new customers and more. Think of your local business listing as a calling card and try to get shoppers attention with it.

There, that wasn’t so hard, was it? Setting up a free local business listing is one of the smartest things you can do to bring new customers to your shop or restaurant. Have you set yours up yet? If not, head on over to FindUsLocal.com and do it now!

 

Can Holiday Shoppers Find Your Local Store?

It’s that time of year again, and the holiday shoppers are out in droves. In fact, for many local business owners, the holiday shopping season accounts for most of their yearly profits.

But some local business owners are missing out on Christmas spenders because those shoppers don’t even know they exist.

How Holiday Shoppers Find Local Businesses

It wasn’t that long ago that shoppers pulled out the Yellow Pages or simply drove around town to find local businesses. But then the internet came along and changed everything. Now when people want to find local stores, restaurants, or service businesses, they log onto local business directories and get all the information they need.

What Are Local Business Directories?

Local business directories are specialized search engines that let shoppers find the local businesses they want with the press of a button. These local directories operate just like the major search engines, but instead of giving browsers a list of irrelevant results—like articles about the topic or websites of online stores—these local directories only show shoppers a list of the local businesses in their area.

For example, if you to type “Local flower shops” into a major search engine, you would find a few local results, but most of the listings would be articles about how to grow or arrange flowers, and the websites of national, online flower shops. Not very helpful, is it?

But if you were to type in the same keyword in a local business directory like FindUsLocal.com, all you would see in the results are local flower shops in your area.

How to List Your Business on a Local Business Directory

By now, you see the advantage to having your business listed on one of these local directories. And luckily, it’s not difficult at all to get it done. Here is the 4-step process for creating a free local business listing.

  • Go to FindUsLocal.com and look for your business using the custom search bar.
  • Once you find it, claim it as the owner.
  • Fill in as many details as you can. Check that your business name, address, and phone number are correct, and then add any information that shoppers may find useful.
  • Promote your free local business listing by asking customers to leave online reviews for it. Put the address on your business cards, store signage, and flyers. The more people who visit it and leave a review, the more new customers you will attract.

Local business directory listings should be at top of your list to attract those holiday shoppers. Have you created your free local business listing yet?

Are Local Business Directories Right for Your Small Business?

By now, you’ve probably heard a lot about local business directories and how they can help small business owners attract new business. But not every local business owner is convinced that creating a free local business listing will benefit their business.

How about you? Have you set up your free listing or are you waiting to take this important marketing step because you don’t think this form of local marketing is right for you? If that’s you, let’s talk about the types of businesses that would benefit from creating a local business listing on a credible local business directory.

Local Stores and Shops

If you run a local shop in your community, having a local business listing is crucial to your ability to draw in new business. Why? Because today’s consumers don’t look to old-school local marketing methods such as the Yellow Pages to find US local businesses anymore.

Instead, they go online to look for the businesses they need. For example, if someone wanted to find a local cake shop, they would log onto a local business directory to find cake shops in their area. Would they find yours, or would they end up giving their business to one of your competitors?

If you can’t be found online and you own a local store or small shop, be sure to go to FindUsLocal.com and set up your free local listing now. Otherwise, you’re giving away all the customers in your area who are looking for stores like yours.

Local Service Businesses

Successfully running a service business in a city or town has changed a lot over the past decade. In the past, all you needed to do was ensure your customers were happy and make sure they could find you in the phone book.

But today’s consumers who are in the market for a service also turn to local business directories to help them find it. And one of the main reasons consumers prefer to look for local US service businesses online? The reviews.

That’s why local service businesses need a local business listing. It allows other customers to leave online reviews for you business, which is important because today’s consumers want to read reviews before they make a decision about whether or not to visit a local service business.

Local Restaurants, Coffee Shops, Bakeries, and Eateries

Local food businesses are enjoying brisk business in light of the foodie trend, and local food shops are no exception. But did you know that most people decide to eat out at the last minute as they are going about their day? And guess what they use to find the nearby and well-recommended restaurants in their city or town?

They use their smartphones, laptops, and tablets to log on to a local business directory and conduct a search for a restaurant. And if yours can’t be found there, your competitor will likely be serving them that day instead of you.

What Kind of Small, Local Business Do You Run?

As you can see, it really doesn’t matter whether you own a local shop, restaurant, or service business, a local business directory can help you attract new customers to your store. If you haven’t already set yours up, go now to FindUsLocal.com and create yours.

 

3 Ways to Bring New Customers to Your Local Store

The art of marketing a local shop, service business, or restaurant has changed significantly over the past decade, and for some small business owners, it’s time to catch up. After all, chances are your potential customers aren’t going to look in the Yellow Pages when trying to find US local businesses.

So, what should local shop owners do when they want to attract new customers? Make sure their business can be found in local business directories.

What are Local Business Directories?

Do you remember the old days when you wanted to find a local business and had to sift through all of the results on the larger search engines? For example, if you were looking for a local cake shop, you would likely see cake decorating tips, cake recipes, online cake shops and other useless information included in the search results.

Luckily, shoppers don’t have to sift through those results any more—not since the advent of local business directories.

These local directories act just like the big search engines, but instead of offering you a list of irrelevant results, it only shows you the local businesses you’re looking for. Want to find a local cake shop? Just go to a credible local business directory like FindUsLocal.com, enter the keyword in the site’s search bar, and you’ll be rewarded with a list of all the cake shops located in your city or town.

How to Use Local Business Directories to Find New Business

You may have guessed by now that the three tips we’re going to talk about that will help you get new customers in the doors involve local business directories. So, without further ado, let’s talk about those three tips now.

  • Make sure your business can be found online. Because today’s shoppers look online when they want to find US local businesses, it’s important that those customers can find your business there. But it’s no longer necessary to spend a lot of money on a company website. Instead, create a free local business listing on sites like FindUsLocal.com.
  • Get your business details right. When setting up your free business listing, it’s important to make sure all of your business details are correct and consistent. Make sure your business name, address, phone number, and website address are the same on every local business listing you create.
  • Ask customers to leave online reviews. Finally, all those shoppers who rely on local listings also want to see online reviews about a business before visiting it. In order to get those reviews, ask your current customers to leave online reviews on your local business listing.

Local business directories should be considered the core foundation of any effort to attract new customers. If you haven’t already set up your free local business listing, be sure to go to FindUsLocal.com now and do it. It only takes about 10 minutes, it’s free, and it will enable all those potential customers to find your business.