By now you probably understand just how important online reviews are for your local business. The studies show that not only do consumers trust them more than personal recommendations from friends and family, but also, most people won’t even consider doing business with a local shop, restaurant, or service business unless they’ve read a few good reviews.
But many local business owners don’t know how to ask customers to leave reviews on their local business listings. Luckily, it’s not as difficult as you might imagine. Here are 3 things you can do to quickly gather the all-important reviews on your local business listings.
It may seem simplistic, but many local shop owners don’t ask customers to leave online reviews because they think it will be an inconvenience to them. But studies show that shoppers are open to it, and in fact, are more than willing to leave reviews for businesses if only they’re asked.
You can ask them to leave a review at the point of sale, which is a natural place to do it. Just remember, customers probably don’t understand just how important the reviews are for the health of your business, and unless you ask them, they may ot think about it.
Offer an Incentive
If you want to increase the number of reviews shoppers leave for your business, think about adding an incentive to the “ask.” For example, you can hold a monthly drawing where you give a prize to the lucky winner. Everyone who leaves a review will be included in the drawing. The prize can be a product or service from your business, or a monetary prize.
While the studies show that most people are willing to leave online reviews for small businesses, adding an incentive like this only increases the chances that your local business listing will have plenty of great reviews.
Include the Ask in Your Communications
Finally, if you send out email newsletters, printed materials, or any other type of customer communications, be sure to include a request in them for online reviews. It will serve as an addition reminder for your busy customers who may have meant to leave an online review, but got busy with life and forgot about it.
Having a local business listing on a credible local business directory is the smartest way to draw new business to your shop or restaurant. But in order for that local listing to be effective, it must have positive online reviews for people to read.
Your existing customers are the best source for those reviews, but it will be up to you to communicate to them just how important they are. By following the above listed steps, your free local business listing should be peppered with positive reviews soon!