Category Archives: Online Advertising

3 Ways to Ask Customers to Leave Reviews on Your Local Business Listings

By now you probably understand just how important online reviews are for your local business. The studies show that not only do consumers trust them more than personal recommendations from friends and family, but also, most people won’t even consider doing business with a local shop, restaurant, or service business unless they’ve read a few good reviews.

But many local business owners don’t know how to ask customers to leave reviews on their local business listings. Luckily, it’s not as difficult as you might imagine. Here are 3 things you can do to quickly gather the all-important reviews on your local business listings.

Ask Them

It may seem simplistic, but many local shop owners don’t ask customers to leave online reviews because they think it will be an inconvenience to them. But studies show that shoppers are open to it, and in fact, are more than willing to leave reviews for businesses if only they’re asked.

You can ask them to leave a review at the point of sale, which is a natural place to do it. Just remember, customers probably don’t understand just how important the reviews are for the health of your business, and unless you ask them, they may ot think about it.

Offer an Incentive

If you want to increase the number of reviews shoppers leave for your business, think about adding an incentive to the “ask.” For example, you can hold a monthly drawing where you give a prize to the lucky winner. Everyone who leaves a review will be included in the drawing. The prize can be a product or service from your business, or a monetary prize.

While the studies show that most people are willing to leave online reviews for small businesses, adding an incentive like this only increases the chances that your local business listing will have plenty of great reviews.

Include the Ask in Your Communications

Finally, if you send out email newsletters, printed materials, or any other type of customer communications, be sure to include a request in them for online reviews. It will serve as an addition reminder for your busy customers who may have meant to leave an online review, but got busy with life and forgot about it.

Having a local business listing on a credible local business directory is the smartest way to draw new business to your shop or restaurant. But in order for that local listing to be effective, it must have positive online reviews for people to read.

Your existing customers are the best source for those reviews, but it will be up to you to communicate to them just how important they are. By following the above listed steps, your free local business listing should be peppered with positive reviews soon!

3 Reasons Your Local Business Listings Need to Be Accurate

When creating local business listings, it’s important to enter accurate information if you want to get the most out of your listing. And that’s important because studies show that today’s shoppers are using their smartphones, tablets, and laptops to find US local businesses online.

But before we talk about why your business listing has to be accurate in order to attract new customers, let’s first look at local business directories and why they’re so popular with shoppers.

What is a Local Business Directory—and Why Do Shoppers Use Them?

A local business directory is a niche search engine that helps consumers find local business in their area. They can search by city or town or by the type of business they’re looking for. For example, if they want to find a local donut shop in Los Angeles, they would enter the keywords into the local directory search bar on the directory and see a list of all the donut shops in the area.

The reason these local business directories have become so popular is because today’s shoppers use their mobile devices to find local businesses, and that means they look online when they’re out and about. And while it is possible to find US local businesses on the large search engines, people end up wasting time shifting through all of the irrelevant results. With a local business directory, all they have to do is enter the search term and instantly see the local results for their area.

Why It’s Important to Be Accurate When Creating Your Free Local Business Listing

Now that you understand just how popular local business directories are with consumers, let’s talk about the three most important reasons why you need to accurate when creating your free local business listing.

  • You Could Lose Business if the Information isn’t Correct. One survey shows that 73 percent of consumers says that if they get wrong information from a local business listing, they lose confidence in the business. Imagine looking up information for a restaurant, getting the address from its local business listing, only to drive there and discover that the restaurant has moved. Or if a business lists its business hours as 9-5, and you arrive at 9 only to discover that it doesn’t open until 10. It’s those kinds of inaccuracies that could do your small business harm in the eyes of consumers.
  • Today’s Shoppers Expect More. In another survey, consumers were asked what they wanted to see when looking at local business listings, and they cited—in order of importance—the hours of operation, the business address, business phone number, business website address, a map of the business, sufficient online reviews for the business, driving directions to the business, any promotions or discounts offered, the distance between their location and the business, and which types of payment are accepted. If any of these details are inaccurate, it could cost the business that new customer.
  • It Will Result in Increased Sales. Shoppers do more than rely on local business listing to find local businesses, they also use them to make purchases. Another study shows that 75 of local searches end with a purchase being made. Those are huge odds, but you’ll only be able to take advantage of them if shoppers can find your business online.

If you don’t have a free local business listing, you’re missing out on a huge source of business. Why not head over to FindUsLocal.com right now and set your up? It only takes a few minutes and will allow those local consumers who are searching for a business like yours to find you.

 

Why Today’s Shoppers Love Local Business Directories

Today’s shoppers don’t act like they did only a decade ago, and for some local business owners, it’s difficult to figure out how to meet their needs. After all, today’s consumers have the internet to rely on to get the information they need about the products or services they want to buy.

But one thing is clear—today’s shoppers love to use local business directories.

What are Local Business Directories?

If you haven’t heard the term, a local business directory is a place where shoppers can go to find US local businesses without the hassle of trying to wade all of the irrelevant results that they find on the major search engines. When visiting a local business directory, shoppers simply use the onsite search bar to find the local businesses they want. For example, if someone were looking for a local pet shop, they would type “pet shop” into the search bar, and all the pet shops in their area would appear in the results.

Why Today’s Shoppers Love Local Business Directories

Today’s consumers are all about convenience, and when they’re trying to find local businesses, they don’t want to have to jump through a bunch of hoops to do it. That’s why almost 100 percent of them use local business directories when they want to find local businesses or restaurants.

In addition to convenience, here are some of the biggest reasons why shoppers use local business directories to find US local businesses.

  • It’s faster. When someone is looking for a local business, it takes only a few seconds to find one on a local business directory. Compare that to the minutes they need to shift through all of the irrelevant results they find on major search engines.
  • It’s free. It doesn’t cost anything for people to find local businesses on a local business directory, and that added with the convenience of using one, and it’s a win-win. By the way, it doesn’t cost anything for small business owners to create their free local business listing
  • It’s entertaining. The more credible and modern local business directories offer consumers a lot more than just local business listings. For example, FindUsLocal.com, one of the most popular, creates a custom home page for every visitor that shows them the local news, events, tweets, and live comments from local businesses in their area.

In short, today’s shoppers love local business directories because they give them the local results they want, plus a whole lot more. Is your small business listed on a credible local business directory like FindUsLocal.com yet? If not, why not head over there right now and create one? It only takes a few minutes and will put your business in front of today’s shoppers who use local directories to find the businesses they want.

How to Keep Your Free Local Business Listing Fresh

There are a lot of great reasons to create a local business listing on credible local business directories like FindUsLocal.com. It will allow consumers to find your business, it will give you credibility in the eyes of shoppers because you will have an online presence, and it will give you a way to keep in touch with your community by using the live comments feature on the local directory.

But there is another benefit that is often ignored—even though it’s so important. Creating a free local business listing will improve your search engine ranking. How? There are two ways your local listing will be seen more often by shoppers.

The Local Business Directory Markets Itself

Any credible local business directory will spend the money to get the word out about its directory to consumers who are trying to find local businesses. For example, FindUsLocal.com publishes dozens of articles every month to get the attention of shoppers and the search engines. You’re reading one of those articles now.

When a local directory conducts online marketing, the businesses that are listed on it benefit from the efforts. In other words, when you create a free local business listing on sites like FindUsLocal.com, you will benefit from their marketing efforts—at no cost to you.

You Can Get Higher Search Results by Keeping Your Content Fresh

Another way your local business listing can be seen higher up in the search engine results is by consistently adding fresh content to it. You can do this by leaving comments as we discussed above, or by asking your customers to leave online reviews on your listing. Every time someone leaves a review or a comment, the search engine spiders consider it fresh content and reward you for it.

Using online local business directories are one of the smartest ways local business owners can cause shoppers to find their stores or restaurants. First, they will put your business in front of shoppers. Studies show that most of today’s consumers look on local business directories when they want to find US local businesses.

Secondly, by listing your store on a credible local directory, it can cause your business listing to show up higher in the search engine rankings when the directory advertises, and you use comments and customer reviews to increase your ranking.

If you don’t yet have a free local business directory listing, go to FindUsLocal.com right now and create yours.

The Best Way to Increase Sales in Your Local Business Today

Do you run a local shop, restaurant, or service business? If so, how are you doing? Are you seeing an increase in sales in this growing economy, or are your sales stagnant? Do new customers consistently walk through your doors, or are you relying on your existing customers to help grow your business?

The answers you give are a harbinger of the future success of your local business.

Why Local Business Owners Need New Customers to Thrive

Ask any local business owner and they will tell you that new customers are the heart and soul of growth. New customers increase sales, tell their friends and family about your business, which brings in even more new customers, and offer fresh feedback. Without them, your business could become stale.

But many local business owners are so entrenched in old-school marketing tactics that they aren’t drawing in new business.

How Can I Get New Customers to Visit My Local Business?

Today’s consumers look online when they want to find US local businesses, even if they’re looking for a shop or restaurant in their own hometown. Unfortunately, many local business owners haven’t taken the simple steps to create an online business presence.

But here’s the secret: you can set up a free local business listing in ten minutes or less.

What is a Free Local Business Listing?

Online local business directories are the go-to place for consumers when they want to find local businesses. These local directories feature search bars that allow consumers to look for specific local businesses. For example, if someone wants to find a Mexican food restaurant in Los Angeles, California, they would go to a credible local business directory like FindUsLocal.com and enter “Mexican restaurant” in the search bar. Because this local business directory automatically “reads” the visitor’s location, when they enter the search term, all of the Mexican restaurants in that area will appear in the search results.

How Can I Get a Free Local Business Listing?

If this sounds like a dream come true for your local business, you should immediately go to FindUsLocal.com and create your own free local business listing. To do so, enter the name of your business in the search bar of the local business directory, and when you see it in the results, claim it as your business.

Then, fill in all of the details about your business, keeping in mind that this is the place where new customers will find it. Don’t leave out important details such as your hours of operation, product lines, pricing information, and anything else new customers need to know.

Start Enjoying Increased Sales Today in Your Small Business

Remember, the more new customers that walk through your doors, the more sales your local business will have. Today’s shoppers look online when they want to find local business, and unless your business can be found there, they won’t even know your shop or restaurant exists.

Start making a difference in your local sales today by going to FindUsLocal.com and creating your free local business listing right now. Who know? You may get your first new customer from the online local marketing tactic this afternoon!

The Economy is Booming—Is Your Local Business Thriving Yet?

The economy is picking up steam big time and many local business owners are reporting record breaking profits. In fact, businesses across all industries are seeing profits not realized since the Great Recession of 2008.

But not all local business owners are seeing new customers walk through the doors.

Why not? Because not every local business owner has realized the importance of having an online presence.

Why Local Businesses Need an Online Presence

In the past, local business owners could rely on local marketing efforts in their own hometown. For instance, they could run an ad in the Yellow Pages or in the community newspaper and that would bring great results because that’s where consumers went to find US local businesses.

But times have changed, and today’s consumers go online when finding local businesses. But many local shop and restaurant owners haven’t made the shift—and that means they’re leaving money on the table.

How to Get an Online Presence

If you haven’t updated your local marketing efforts, it’s time to do it so you can reap the harvest of local consumers looking for a business like yours. But it’s no longer necessary to build a costly website. These days, shoppers look on local business directories when they want to find US local businesses.

These directories allow consumers to bypass the large search engine results that are filled with blog articles, national chain websites and other irrelevant information. A local business directory only provides local business information in its results.

How to Create a Free Local Business Listing on Local Business Directories

If you’re ready to take advantage of the booming economy and create an online presence, your first step is to create your own free local business listing on a credible local business directory like FindUsLocal.com. Here are simple steps you need to take:

  • Log onto FindUsLocal.com and use its search bar to find your local business.
  • Click on your business name in the results and claim the listing as your own.
  • Fill in as many details as you can about your business. Remember, this is the place where customers go to find local businesses, so you should offer them as many details about your business as you can.
  • Encourage customers to leave online reviews for your business on your local business listing. Every time someone leaves a review for your business, it get the attention of the search engine bots and improves your ranking. In addition, today’s consumers read online reviews before deciding whether or not to visit a local business.
  • Interact with your community by leaving a comment on your free local business listing. FindUsLocal.com allows both business owners and its customers to leave comments about the business that are then fed into a live stream that appears on every visitor’s home page. It’s a great way to keep in touch with your community—and get the attention of the search engine spiders.

Yes, it’s true that the economy is picking up speed, but unless you update your local marketing tactics, you probably won’t see an uptick in business. Create your free local business listing right now so your business can be found where local consumers look!

How to Get Online Reviews for Your Free Local Business Listing

By now you’ve heard about how important it is for small, local business owners to have an online presence. Today’s consumers look for local businesses by using their smartphones, tablets, and laptops-even if the business they’re looking for is right around the corner.

The days are gone when small business owners can rely on local ads in the Yellow Pages or community newspaper to bring in new customers. Instead, they have to be online in order to get new business.

And one of the most important aspects of an online presence is the ability to get online reviews. There have been many studies showing that consumers trust online reviews more than personal recommendations from friends and family. And other studies show that many consumers won’t even consider doing business with a local business until they have read some positive reviews about it.

So, how do you get online reviews for your local business? We have some tips to help you spread the word.

1. Give Customers a Place to Leave Online Reviews

In order for customers to leave online reviews, you have to set up a free local business listing to point them to. For example, you can create a free business listing at FindUsLocal.com and then point your customers there.

2. Ask Your Customers to Leave Online Reviews

Many small business owners are leery of asking customers to leave online reviews because they think it will inconvenience them. But studies show just the opposite. In fact, one study shows that more than 70 percent of consumers are willing to leave an online review if they are asked. That’s why you see so many business owners making it a habit to ask customers during the checkout process.

If you haven’t instituted this procedure in your store or restaurant, you really should start it now.

3. Offer Printed Materials with the URL of the Free Local Business Listing

Not everyone is going to remember where you’ve asked them to leave an online review, and that’s why it’s important to give them something with the web address on it. For example, you can include it on your business cards, a special flyer you hand to customers as they’re checking, or if you own a local restaurant, you can print it on your menus. The more information you give your customers, the easier it will be for them, and that leads to better odds that they’ll leave that online reviews.

Once a customer leaves an online review for your local business, be sure to thank them. This will not only ensure a great relationship with them, but they’ll feel appreciated as a customer—and that can only be good for business.

If you don’t have a free local business listing, head on over to FindUsLocal.com and set one up. It only takes a few minutes and once it’s complete, you’ll have someplace to send your customers to leave those all-important online reviews.

3 Ways to Improve Your Local Business Marketing

The art of marketing a local business is an important concept to grasp if you want to achieve success in your business. And while local marketing has changed dramatically in the past few years, smart local shop owners realize that they need to keep up with the times if they want new customers to walk through the door.

And here’s the truth: the tried and true marketing techniques that worked in the past just don’t cut it anymore. Taking out ads in the local newspaper may get you a trickle of new business, and running an expensive ad in the Yellow Pages could bring you a new customer or two in the next year. Not a great ROI, is it?

The reason for the change is the advent of the internet. Because it’s much easier (and more convenient) to use, today’s consumers look online when trying to find US local businesses. And where do they look the most? On local business directories.

So if you’re looking to improve your local business marketing results, here are 3 ways, all of them involving local business directories, that you can use to bring more customers through your door.

Start by Making Sure Your Local Business is Seen by Consumers

The number one thing you should do when marketing your local business is to ensure that people in your areas know about your store or restaurant. Too many small business owners believe that if they have large enough signage or great customers that will spread the word, that’s all they need.

But that’s simply not true. Studies have shown that over 90 percent of consumers find local businesses by looking on local business directories. So if you haven’t yet created your free local business listing yet, stop what you’re doing right now and head over to FindUsLocal.com, where you create yours in under ten minutes.

Then, Make Sure Your Free Local Business is Optimized

When creating your local business listing, it’s important to fill in as many details as you can. For example, think of everything a consumer would want to know about your store or restaurant before deciding whether or not visit it. Include things like your store hours, specials or discounts you offer, where to park, and other things unique to your business. In short, consumers should be able to get all the information they want about your store from your free local business listing.

Finally, Keep Your Local Business Listing Fresh

The fresher the content, the more the large search engine spiders pay attention to it, and that’s why you should add fresh content to your free local business listing consistently. How do you do that? By asking customers to leave reviews on the listing, and by making use of a unique feature at FindUsLocal.com.

The feature is a comments section that allows both business owners and customers to leave comments about a business. The comments are fed into a live stream that appears on all local consumer’s home page. You can announce sales, daily menu items, job openings, and anything else the local community needs to know about your business.

Local business directories should be at the core of your local marketing campaign. If you haven’t already signed up for your free local business listing, why not take a minute and go to FindUsLocal.com now? Customers may be online looking for a local business just like yours right now!

Local Business Directories: Can They Bring You More Customers?

If you run a local business, you already understand just how local marketing has changed in the past few years. What used to work for you doesn’t give results any more, and if you’re like many local business owners, you’re looking for a way to bring new business into your shop or restaurant.

And if you listen to the media, you know that online stores such as Amazon are taking up a lot of the retail space in the world. But here’s the good news: local retail is just as robust as it’s always been—you just have to understand how to draw today’s internet savvy consumers.

And that’s where local business directories come in.

What is a Local Business Directory?

For year consumers have complained that when they want to find US local businesses online, they are confronted by search results that aren’t relevant. For example, appearing in the local search results are national chains, online stores, and even articles about the type of product they’re searching for. And that led to a lot of frustration.

The answer is local business directories. These directories allow consumers to search for local businesses and get results without all the added irrelevant sites. For example, if someone searched for a local flower shop, they wouldn’t see the large national chains come up in the results, but only the flower shops in their own town or city.

How to Get Listed on a Local Business Directory

By now, you’re probably wondering just what you have to do to get your business listed on a local business directory. After all, studies show that nearly 100 percent of consumers use them to find local businesses.

Your first step is to log onto a credible local business directory like FindUsLocal.com. Next, enter your business name in the search results and when it comes up, claim it as the owner.

Now, you’ll need to enter as many details about your business as you can. Consumers look to these free local business listings to decide whether or not to visit a local business, so the more information you can provide them, the better. Don’t forgot to enter things like the product brands you carry, your store hours, or if you run a restaurant, you specialty menu items and serving times.

How to Keep Your Free Local Business Listing Relevant

Once you’ve created your local listing, you’ll need to keep it relevant in the eyes of the search engine spiders. Do that by asking your customers to leave reviews on your local listing, and then making use of the unique feature on FindUsLocal.com that allows you to leave comments that are fed into a live stream on the home page. You can use this handy feature to announce sales, discounts, new product arrivals, or even let the community know when you have a job opening.

What are You Waiting for?

If you’ve been looking for a way to increase your local business’ foot traffic, this is what you’ve been waiting for. Local business directories are the latest thing in local marketing, and if you’re not already listed, it’s a safe bet that you’re missing out on new customers. Head over to FindUsLocal.com now and take the next step in 2018 local marketing techniques.

Questions and Answers with a Local Marketing Expert

In the past few years, marketing for local businesses has changed dramatically. And because things are so different now, many local business owners have a lot of unanswered questions when it comes to marketing a local business.

So we sat down with a spokesman from FindUsLocal.com, an online local business directory that is leading the pack in terms of innovative features that entice consumers to visit the site time and time again, and asked him all the questions on people’s minds.

Below, you’ll find our questions and his answers. If we missed any, please leave them in the comments below and we’ll address them in future articles.

Us: What has changed in respect to marketing for local businesses?

Him: “In a word, everything. All local business owners had to do in the past was place an ad in the Yellow Pages, or take out an ad in the local newspapers, but the reality is that consumers don’t use those vehicles to find US local businesses anymore. Instead, they look online.”

Us: But why should a local business owner have an online presence? Don’t their customers come from the same town or city they’re located in?

Him: “That’s true, but even local consumers look online when they want to find local businesses. It’s just the way of the world now.”

Us: How can a local business be found online? Do they have to create an expensive website?

Him: “No, that’s not necessary anymore. Now, all a local business owner has to do is create a local business listing on a credible local business directory like FindUsLocal.com. We’ll take care of things like making sure the local directory shows up in search engines. In other words, we’ll do the online marketing for them.”

Us: What does a service like this cost? After all, local business owners typically don’t have a large advertising budget.

Him:  “You’re correct, and that’s we’ve made our service free to local business owners. All they need to do is claim their free local business listing and soon all those local consumers will be able to find their shop or restaurant. It really couldn’t be easier—or more affordable.”

Us: How does a business owner claim their free business listing?

Him: Simply log onto the site at FindUsLocal.com, and enter their business name in the search bar. When it comes up, they should claim it which gives them access to fill in the details about their business. Business owners should fill in as many details as possible because consumers rely on them make decisions about which local businesses they will visit. They shouldn’t forget to include things like their store hours and any special menu items or products they offer.

Us: Wow, it sounds like creating a free local business listing is something that every local business should do!

Him: That’s right. Once consumers can find local businesses online, everything changes for them. They begin to see increased foot traffic, which of course leads to more sales.

If you haven’t already created your free local business listing, head on over to FindUsLocal.com and get started. It will only take about 10 minutes and you could see increased customers as early as today!