Category Archives: Online Advertising

Design Your Local Business Listing for Success

By now, you’ve heard of the importance of using local business directories to create a free local listing. These local listing play an important part in the health of your local business.

But if you haven’t already created your local listing, you may be confused about the process. After all, many people talk about how to do it, but the truth is, not that many people have the inside information that will help you do it right.

And when you create a local business listing the right way, the benefits are immeasurable.

Here’s a short video that highlights the benefits:

So, let’s dig in and learn how to create these helpful listings the right way. But first, let’s get a little background into the topic.

What is a Local Business Directory?

If you lived a couple of decades ago, you looked for the Yellow Pages when you wanted to find a local business. The books were big and bulky, but they contained the phone numbers and addresses of local business in a city or town.

But when the internet came along, things changed. Soon after its invention, people no longer looked to the Yellow Pages. Instead, they now look for local businesses online.

And that’s true even if the business is located just around the corner from them.

Why do consumers behave this way? Here are a few things they gleam from local business listings

Your exact business name

Sometimes business names can be confusing. For instance, a city may have a Main Street Shop, a Main St. Shop, and a Main Street Shop, Inc. all located in the same city. And that can cause a lot of confusion with customers.

But local business listings give those business owners the opportunity to clear things and state their exact business name.

Your business phone number

Sure, the Yellow Pages gave business phone numbers to consumers, but they had to pull out a heavy book and thumb through it to find that phone number. And sometimes they had to guess what category the business was listed in. For example, if they were looking for someone to hang sheetrock, would they look under contractors, builders, handyman, or sheetrock? It was up to the consumer to guess and hope they got it right.

But when using local business directories, consumers only have to type in the business name or keywords related to the business to find it. For instance, when looking for a person to hang sheetrock on a local business directory, they would simply type in the keyword “sheetrock.”

Your business address

People can’t come to your store unless they know where you are. And that’s another benefit of creating a free local business listing. Consumers use them to find local businesses so they can shop and eat at them.

Your store hours

Another thing that consumers love about local business directories is that the business owners have the option of putting their store or restaurant hours in the listing. This is a great way to show consumers that you are a trustworthy business that cares about their comfort. After all, it’s not fun to drive across town to eat at a restaurant only to discover that it closed an hour ago. But when they use local business listings, they’ll have to worry about making an unnecessary trip.

Your business offerings

Consumers can also find a store’s product offerings on local business listings. For instance, business owners can list the brands they carry and details about the sizes and colors of their clothing or other products.

And restaurants can get in on the action, too. A coffee shop could post their fresh pastry offerings, and restaurants can post highlights from their lunch or dinner menus.

Directions to your store

Most people use their phone GPS when looking for a local store, but that doesn’t mean they don’t want to understand the general location when deciding whether or not to visit it. For instance, if someone wanted to find local Italian restaurants on their side of town, they would type “Italian Restaurant” into the local business directory’s search bar. Then all the Italian restaurants would appear in a list. The consumer could then look at the addresses of each of them to determine the Italian restaurant closest to them.

The local news

Some local business directories do more than provide the names, addresses, and phone numbers of local businesses. They also show each visitor a customized page for their area that features the local news. Visitors can not only find local businesses but also learn what’s happening in their town or city.

Online reviews

When is the last time you visited a local business without first reading the reviews? If you’re like most people, it’s been a while. That’s because online reviews have taken the place of personal recommendations from friends and family.

When you create a free local business listing on a local business directory, you have the ability to ask your customers to leave online reviews for your business. And the more reviews you get, the more new business you will earn.

It’s one of the best reasons to set up your local business listing as soon as you can!

Live comments

One of the newest offerings of local business directories is the ability for business owners and consumers to interact with each other on the local directory. But this is so new, and most local directories don’t offer it.

FindUsLocal.com was the first (and we think only) local business directory to offer live comments. Here’s how it works:

Consumers can leave a comment on the local business listing of any business they want. They can thank the local business owner for a job well done, or inform other local consumers about a special deal they found at the store. Business owners can reply to these consumers, which opens up a live-two-way conversation.

Business owners can also use this feature to announce job openings, sales, flash sales, new product lines, or updated desert menus directly to consumers.

It’s like social media, only ten times better!

These live comments appear on the home page of everyone from that city or town that visits the local business directory.

How to Make Your Local Business Listing Shine

Now that you understand just how useful local business listings are to your local marketing campaign, you’re probably dying to know how to set up yours. But before you do, there are a couple more things you need to know. It’s a little thing called NAPs.

What Are NAPs?

NAP stands for name, address, and phone number. And this seemingly simple formula can easily make the difference between a successful local business listing and one that brings you no results.

Here’s how it works. Google and the other major search engines put a lot of meaning into NAPs. They use them to differentiate between local businesses. If they see one business with an Inc. after it another with the exact same name without the Inc., it will index them as different businesses.

And that can hurt your search engine rankings. Why? Because the more credible citations you have, the higher up in the search engine rankings you will appear. But if Google doesn’t recognize your business name as yours in every citation, it won’t be credited to your business.

How to Get NAPs Right

The easy way to solve this problem is to enter the exact same information for your business name, business address, and business phone number every time you enter it on the internet.

That means for every free local business listing you set up, you have to make sure the name, address, and phone number for your business is the same. If you enter Street on one listing, and St. on another, you won’t get credit for both local listings.

Let’s Get Your Free Local Business Listing Set Up Now

Are you ready to take your local business to the next level? If so, it’s time to get started on setting up your free local business listing. It will only take a couple of minutes, but once you do it, consumers will be able to find your business when they look online. And you know what that means.

More customers walking in the door.

To set up your free local business listing, simply go to FindUsLocal.com and search for your business. Then, once you find it, claim it as the owner. Then fill in as many details as you can about your business. Do you remember the list above that shows all the benefits consumers get when using local business directories? Make sure your local business offers all of those and more!

Make sure consumers come to your business instead of going to the competition. Set up your free local business listing at FindUsLocal.com now!

Online Reviews: Everything You Need to Know

Do you run a retail business? If so, chances are that you have had to make a lot of changes to your local marketing efforts in the past decade. What caused this shift in retail marketing? One word: the internet.

Before the internet came along, local shop owners brought new customers in the door in a variety of offline marketing ways. For instance, some of them held local contests or got involved with their local community in a way that put their business in front of potential customers. Some set up booths in fairs, while others sponsored little league teams or girl’s gymnastics teams.

Other forms of local marketing were sending coupons in the mail, putting physical flyers on the doors in the entire neighborhood, and running ads in the local Yellow Pages.

But local business owners who make use of these methods today aren’t likely getting many new customers. That’s because today’s shoppers use the internet to find local businesses, even when that business is right around the corner from them.

So, what’s the answer? Local business directories and reviews.

Here’s a quick 30-second video showing you how important they are:

What Are Local Business Directories?

Local business directories are a lot like the old school Yellow Pages. It’s a place where consumers can find local businesses in the town or city they live in. But unlike the Yellow Pages, people don’t have to lug around a heavy book or give up in frustration because the business they wanted to find didn’t think to run an ad in the book that year.

Oh, wait, that still happens.

Local Business Directories: What Not to Do

When a potential customer logs onto a local business directory like FindUsLocal.com, can they find your business? And if they do, will they find your correct business name, address, phone number, or website?

You would be surprised at how many outdated local business listings there are. And what do you think happens when a potential customer finds incorrect information about your business?

Maybe they drive to the wrong location. Or perhaps they try to call you to find out what time you close and get a disconnected number. Or maybe they go to the website listed on your free business listing and it’s no longer there.

All of that adds up to one thing: lost customers.

Local Business Directories: What to Do

Now that you know what not to do, let’s take a look at how to effectively use local business directories to drive customers to your store, shop, or restaurant.

First, it’s important that all of the information on your free local business listing is updated and accurate. And don’t think that no information exists if you didn’t add it.

Local business directories index all of the available information about local businesses in an area and publish that online. And if the information is outdated, that’s what customers see.

So, your first step in the process is to go to a credible local business directory like FindUsLocal.com and look for your business. Start by typing in your business’ name in the search bar on the directory. Then, once it comes up, look at the information provided. Does it list your proper business name? The correct address? Can customers reach you on the phone number that’s listed? What about your website address? Is it correct?

If the information is out of date or incorrect, claim the listing as the owner of the business. Then, change the information in the listing until it’s correct. And if you can add anything that will entice potential customers to visit your business, do so. For instance, if you own a local restaurant, write about some of your best selling dishes. Or if you run a bookshop, highlight an author signing or a sale you plan to run.

Once you’ve updated the information in your free local business listing, you won’t lose any more business because of bad information.

But you’re not finished.

That’s because setting up your free local business listing and making sure the information is correct is only the first step in using local business directories to market your business.

Next Step: Get Those Reviews

If you’ve bought anything in the past few years, you probably held off on your buying decision until you read a few online reviews. That’s what most people do. And consumers trust online reviews.

In fact, studies show that people trust online reviews more than they trust a personal recommendation from a close friend or family member. In other words, you need some online reviews to complete your local business listing. If you don’t have any, you won’t have that social proof that is so important in today’s local marketing strategies.

How to Get Online Reviews

You know you need online reviews to grow your business, but getting them can seem overwhelming. After all, don’t customers hate it when you ask them to leave a review for your business?

It turns out, they don’t. In fact, more studies show that people are more than willing to leave online reviews for local businesses if they’re asked. What does that mean for you? It means you have to start asking your customers to leave online reviews for your local business.

How to Ask for Online Reviews

Asking for online reviews can seem scary, but it doesn’t have to be. Here are some great tips that will help you get plenty of online reviews. And once you have them, potential customers will feel more at ease when making the decision to shop at your store or eat at your restaurant.

End things with an ask

Every customer that comes to your store and buys something has to go through the checkout process. And this is the point in their shopping experience when they are happiest with your business. They’ve found the perfect product or ate a wonderful meal. And chances are, they’re feeling pretty charitable about it.

That’s why you see so many local business owners instructing their staff to ask every customer who goes through the checkout process to leave an online review. And if you make the process rewarding, they’ll be even more likely to leave a review.

For instance, you can hold a drawing for a prize once a month for everyone who leaves online reviews. Or you can offer anyone who leaves an online review a discount after it’s published.

Make it easy

Another great way to rack up a lot of online reviews is to make it easy for your customers to leave them. When you create your free local business listing, that listing will have a permanent address of the local business directory. Capture that URL and print it on all of your business promotional materials.

For instance, you can print the address on your business cards, the back of staff t-shirts or uniforms, on your stationery, invoices, and anything else you give to customers. You can also ask for an online review with a large sign hanging in your store or restaurant, and then be sure to include the URL. You’d be surprised at how many people will copy down the address and leave you a review.

Don’t be silent

Finally, when trying to build the number of online reviews of your local business, it’s important that you interact with the people who leave them. When someone leaves you a positive review, be sure to comment on it and thank them for their kind words. And when someone leaves a not so kind review, interact with them, too.

But don’t get defensive or be ugly to the bad reviewer.

Instead, acknowledge their point and pledge to fix whatever problem they would with your business. If it was a rude employee, promise to increase training and deal with that particular employee. If it was a bad meal, ask for specific feedback so you can improve your offerings.

The reason you should reply to bad reviewers is to accomplish two things. First, you should learn from the mistakes and work to improve them. If you don’t’ know about something that causes distress for customers, you can’t fix it.

Secondly, you should respond to bad reviews because potential customers are watching. And they want to know that you are a business owner who takes complaints seriously and works to improve the experience of your customers.

Do You Have a Free Local Business Listing?

If you haven’t already claimed your free local business listing at FindUsLocal.com, what are you waiting for? Millions of customers go to local business directories every day and search for local businesses. In fact, people are probably searching FindUsLocal.com for a business just like yours right now. What will they do when they can’t find your business? They’ll go to your competitor instead.

Don’t let that happen to you.

Head on over to FindUsLocal.com right now and claim your free local business listing. Then, update the information and start asking your customers for reviews. It’s the best thing you can do to grow your local business in 2019 and beyond.

How to Set up a Free Local Business Listing: A Comprehensive Guide

If you run a local business, chances are that you’ve undergone a huge change in the past few years. While it was once easy to get customers in your door, that’s no longer true. In fact, without local business directories, local stores and shops wouldn’t have a chance to survive—much less thrive.

But there is a lot of confusion surround local business directories. What are they, exactly and how does a local shop owner use them to their advantage? Those are all great questions. We’re going to answer everything you ever wanted to know about local business directories in this comprehensive guide.

Are you ready? Follow along as we show you how to use free local business listings to transform the way you market your local business to consumers. We’re not talking about a run of the mill explanation article that regurgitates common knowledge. In this guide, we’re going to expose the secrets only known to industry insiders and those who run professional marketing campaigns.

Are you ready to take a deep dive into how to advertise a local business online?

Let’s get started.

But First, Why Are Local Business Directories Necessary?

To understand why local business directories are necessary, you need to go back a couple of decades. In the past, when someone wanted to find a business phone number, they opened the Yellow Pages. This large book contained all of the local phone numbers for both residential houses and businesses. And it was the place to look when trying to find local businesses.

But those businesses had to pay top dollar if they wanted an ad in the Yellow Pages that would catch consumer’s attention. Some of those ads ran thousands of dollars. But if a business wanted to attract new customers, they had no choice but to pay the expensive prices and run ads.

Here’s an old Yellow Pages ad to add some humor to your day:

But then came the internet. Instead of opening the Yellow Pages, people began to look online when they wanted to find a business. The problem was, many local businesses didn’t have a website. And that caused a lot of consumers to begin shopping at online stores.

And the local business owners felt it.

Soon, most local businesses set up websites so consumers could find their business. But unfortunately, not many of them understood how to create a website that wouldn’t’ get lost in the maze of all the others.

And so local businesses began to fail because they didn’t understand online marketing.

But then came along local business directories.

How Local Business Directories Saved the Day

Local business owners quickly realized that the Yellow Pages had become a huge waste of money. So, instead of running ads in it, they began handing over thousands of dollars to online marketers. Unfortunately, those online marketers didn’t have a good solution for local businesses. At that point, the internet only drove business to online stores.

But then some smart marketing person realized that consumers still wanted to find local businesses. So, they created the first local business directory.

And retail stores haven’t looked back since.

An online local business directory operates just like the Yellow Pages, with a few important distinctions. They are:

  • Local business directories are free — it’s no longer necessary to pay thousands of dollars to get your business seen.
  • Local business directories are easy to use — anyone can set up a free local business listing.
  • Local business directories don’t carry any listings for online businesses — all consumers see are the local businesses in their area.

How Do Local Business Directories Help Drive Consumers to Local Shops?

By now, you’re probably thinking that a local business can’t thrive in the marketplace unless they have a free local business listing on a local business directory. And you’re right. You see, while it was common for those in the past to use the Yellow Pages, today’s consumers almost always use local business directories when they want to find local businesses. In fact, studies show that almost 100 percent of them do.

And local business directories use something called GEO location technology to make it even easier for consumers to find the local businesses they want. Here’s how it works: When a consumer logs onto a local business directory, the software on the site automatically pinpoints their location. Then, instead of making the visitor tell the site where they are, it automatically shows them a home page that is based on their local area.

Keep in mind that not all local business directories use this cutting edge technology. Only credible sites like FindUsLocal.com offer this convenience to its visitors.

Once the consumer is the on the site, they enter the type of business they’re looking for in the search bar. Then, almost like magic, a list appears that shows them all of the related businesses in their area.

For instance, if they were looking for local banks in San Antonio, Texas, the local business directory search engine would pull up a list of all the banks located in that city. The consumers would have at their fingertips all they needed to go to the local bank. The listing would show them the address and phone number of the bank, along with any other information they might need. And it works this way for all type of local businesses.

Can you see how local business directories are a game-changer for local business owners?

Quick! How Do I Set Up My Free Local Business Listing?

After reading this guide about local marketing and local business directories, it’s only natural that you would want to learn how to set up your free local business listing. And while you may think that it’s complicated, the truth is that anyone can do it.

Simply follow the steps outlined below, and soon, consumers will be finding your free local business listing. And once they find it, they’ll use it to drive to your shop or restaurant and do business with you. Isn’t that better than spending thousands of dollars to pay someone to reach out to consumers?

We thought so, too.

Watch this quick video to learn why local business directories are so important to local businesses:

Start By Finding Yourself

Your first step in the process is to go to a credible local business directory like FindUsLocal.com and find your business name. You may be surprised that it already exists on local business directories, but it does. These directories index every business in the country. But if you don’t find them and update your information, consumers could get the wrong phone number or address and that will hurt your brand.

Now, Update the Details

So, after you find your company, claim it as the business owner. This will allow you to make any necessary changes to the information on your business listing. Once you’ve claimed your listing look over it and delete any incorrect information. Now, fill in all the details about your business. You should include—at a minimum—your business name, address, phone number, fax number, website address, store hours, and anything else people need to know to successfully find your business. For instance, if you have an unusual parking circumstance, let them know in the details of your local business listing.

The more information you upload, the more consumers will have to decide whether or not to visit your business. For instance, if you run a local restaurant, try including some of your most well-loved dishes so visitors can see what kind of food you offer. And if you run a local dress shop, include the brands you carry.

Local Business Directories Are the Key to Your Success

As you can see, local marketing is based on local business directories. The Yellow Pages are obsolete, and that’s why savvy business owners ensure that consumers can find them in local business directories. If you haven’t already set up your free local business listing, what are you waiting for? Consumers are out there looking for local businesses, and if they can’t find yours, they will visit your competitors.

Why not go to FindUsLocal.com now and set up your free local business listing? It will only take about ten minutes and the rewards you reap from this simple action will continue to roll in for years. Go there now!

Local Business Marketing in the Online Age

If you own a local shop, chances are you’ve noticed a big change in how customers find your business. In the past, you could run a Yellow Pages ad, send out mailings to draw in new business, or run coupons in the local newspaper. None of those techniques have worked since the dawn of the internet. Luckily, local business directories have filled in the gap.

Why Is It So Difficult to Get Consumer’s Attention?

Things used to be easier, didn’t they? But these days, we’re constantly surrounded by 24 hour news, nonstop activities for us and our kids, and most of us work full time jobs in addition to all of that. It can be exhausting.

That’s why so many people turn to the internet. They can simply find a website they like, order products with a click of the mouse, and then sit back and wait for those products to appear at their door. It’s fast, easy, and online stores are booming because of the convenience.

And if you listen to the doomsayers, you’ll hear that the internet has killed the retail business.

But that’s not necessarily true.

People Like to Shop

As easy as buying things online is, studies show that people still enjoy stopping in their local shops and buying things. Why? There are many reasons.

Here are a few.

Touchy, feely

If you’re going to buy a new shirt, don’t you want to touch it and feel the fabric? The same goes for a pair of earrings, that new wheelbarrow, or the new pillow for your bed. So many people buy things online and then have to return them because what they received isn’t what they expected.

And that goes for color options, too. When is the last time you tried to buy something from an online shop and had to select a color? You probably quickly learned that the way a color looks online is not how it looks in person. In fact, that red you see online may turn up maroon once the product reaches you.

And those are just a few of the many reasons why people like to buy from their local shops.

Money talks

Another reason people like to go to their local shops to make purchases is that frequently, they can save money. Because here’s the deal: just because something is sold online, that doesn’t’ mean it’s less expensive.

In fact, by the time you add in shipping, consumers often pay more for something than they would have if they’d gone to a local store. Many online retailers now offer free shipping to overcome this barrier to sales. But let’s be honest — consumers are smart. Most of them understand that if they’re getting free shipping on an online good, that shipping charge is built into the sales price.

So, get the idea out of your head that shopping online is less expensive. That’s just something the online retailers have attempted to drill into people’s minds.

Return this

One of the biggest reasons why people prefer to shop locally has to do with returns. We all make mistakes when shopping, and if we have to return something to an online store, the process can be overwhelming. For instance, you will have to get in touch with the online store’s customer service department and ask for return instructions.  This can take some time, depending on the store. Next, you will probably have to repackage the item, address it to the online store and take it to the post office. Some online stores offer to pay for returns, while many of them don’t. So, you may have to spend extra money to return the item.

Next, you will have to wait for the online store to receive the product and credit you for the sale. Again, this can take some time.

But when you need to return an item to a local shop, things are easier. Many stores only require that you save your receipt and bring back the item.

Of course, there are always exceptions to the rule:

People need people

Finally, another reason why people like to shop locally is that they get to interact with people. Consumers spend so much of their day online at work, when reading the news, or doing other fun activities. And all that online time results in a lack of human interaction.

But when they shop locally, they talk to people, get other’s opinions about their purchases, and even form relationships with the sales staff. None of this is possible when shopping online.

As you can see, there are many reasons why consumers like to shop at local stores. And local business directories can help these consumers find the right store for them. But before we talk about that, let’s take a look at the elephant in the room: the retail Armageddon.

What About the Retail Armageddon?

The death of retail stores has been all over the news lately. Experts are speculating that local shopping is dead, and soon, people will buy everything they need from online stores. Amazon and other large retailers are surely doing all they can to ensure that comes true.

But not all consumers are okay with that plan.

The truth is that yes, many local stores are closing across the nation. But let’s take a closer look at what’s going on.

Many of the stores that are closing also have online shops associated with them. In those instances, their customers may have decided that buying from them online was preferable to driving to the store. After all, many of these big box businesses don’t hire employees that can match the customer service skills and friendliness that family run local businesses do.

And we can’t ignore the fact that some of the stores that are closing simply don’t offer the goods or selection that today’s consumers want.

But perhaps the biggest thing we should look at is local marketing. In other words, did the closing stores employ local business directories in their local marketing efforts?

What Are Local Directories?

We’ve established that the Yellow Pages is dead. And people no longer look for coupons in their newspapers or check their mail for announcements about store openings. But one thing they do is look online when they want to make a purchase.

And almost 100 percent of them go to local business directories to find the stores they shop in.

The New Yellow Pages

Local business directories are the Yellow Pages of the internet. It’s the place where people go when they want to find local businesses or restaurants. And if a business can’t be found on local business directories, most consumers will never even know they exist.

Chances are, all those stores that are closing don’t have a business listing on any local business directories.

Here’s a short video that shows you exactly how local business directories work:

How to Get Your Listing on Local Business Directories

If you’re a consumer, you already know how to find local businesses on a local directory. You simply log on to the directory and type a keyword in the directory’s search bar. You can look for specialty shops, bakeries, restaurants, car repair shops, clothing stores, or any other local business you want to find.

But if you own a local business, you need to know how to create a free business listing on local business directories.

Here’s how to do it:

Yes, it’s mine!

Your first step in the process is to search for your business on the local business directory and then claim it as the owner. This will give you the right to take the next steps in the process.

Give them what they want

Consumers use local business directories to get the information they need to decide whether or not to visit a business. To make that decision, they need the business’ name, address, phone number, hours of operation, and anything that makes that business unique. For instance, if you own a local coffee shop, you might list the fresh pastries you offer or provide a list of your coffee flavors.

Fill in as many details as you can. The more you offer, the better your chances that customers will come to your store.

Tell us how you feel

Finally, once you’ve created your free listing on local business directories, it’s time to get some reviews. Customers trust reviews, and the more you have, the harder your local business listing will work for you. Ask happy customers to leave a review at every check out transaction.

Here is one more short video that walks you through the process:

Local Business Directories Are the New Marketing Tool

If you want to prosper and not just survive, you need to think like today’s consumers when it comes to local marketing. They aren’t looking in the same places anymore, and that’s why you need to take your marketing efforts online.

If you haven’t already set up your free local listing on local business directories, what are you waiting for? The time to bring new customers into your shop is now!

How to Market Your Local Business for Free

If you have a local business, you may be wondering how you can get the word out about it. Times haven’t been easy since a lot of commerce moved online, but the truth is that many consumers still want to shop locally in stores they can visit in person.

But there still remains a problem: if the entire world is online, how do you tell these consumers about your store?

It’s easy: local business directories are the new Yelllow Pages in the retail world. If you still haven’t created your local business directory listing, you are missing out on new business.

Here’s how to set up yours.

Find the Right Local Directory

The first step in the process is to find a credible local business directory where you can list your business. We recommend using FindUsLocal.com. This innovative business directory offers consumers a way to find local businesses, but also lots more. It offers up local news, event happenings, and even thoughtful and funny sayings to keep them checking the site day after day.

Enter the Details

Your next step is to fill in as many details about your business as possible. You need to enter your business name, address, phone number, directions to your store or restaurant, and other details customers need to know. For example, are there parking instructions? Daily menu items? A particular brand that you sell? Give potential customers plenty of details to make them want to visit your store.

Spread the Word

Finally, you need to tell all your customers about your local business listing. Ask them to leave reviews on the site, because the more reviews you have, the higher your credibility in the eyes of potential customers.

Aren’t you happy to know that you don’t have to spend a lot of money to advertise your local business? You can set up your local business directory listing for free in five minutes or less.

How to Boost Your Local Business Directory Listing’s Visibility

If you’re one of the smart local business owners, you have already created a local business listing on a credible local business directory like FindUsLocal.com. But what you may not know is that it’s not always enough to create one of these sales-boosting listings. You also have to take some steps to make sure customers can find it.

If you have a free local business listing, but aren’t seeing many results from it, we’ll show you how to boost its visibility below and make this year the best in terms of new foot traffic and customers.

But First, what are Local Business Listings?

A local business listing is just like a Yellow Page ad of the past, only this type of local marketing is digital. Local business directories are the new Yellow Pages, and they allow local business owners to get their business in front of consumers where they go to find them.

By now, most small shops and restaurants understand that they need an online presence in order to attract new business, and they have already set up their free local business listing.

How to Boost Your Local Business Listing

Once you’ve created it (and it you haven’t, go to FindUsLocal.com and do it now!), it’s time to make sure it’s visible to all those shoppers looking for a business like yours. There are three things you can do to make sure consumers can find your local business listing.

Give Them the Information They Want

Your first step in make sure your local business listing is effective is to fill in as many details as you can so customers feel comfortable visiting your business. Start with the basics—your business name, address, phone numbers, and website address if you have one—and then turn your attention to the details shoppers want. Fill in your store hours, the types of payment you accept, and any information about the brands and products you sell that would be helpful to potential customers.

Interact with Them

Now that you have a complete local business listing, it’s time to begin interacting with existing and potential customers. FindUsLocal.com has a unique feature that allows both customers and business owners to leave live comments attached to their local business listing. But these comments aren’t stagnant. They also appear on the home page of every visitor from your area who logs onto the site.

Just imagine, you can use this feature to announce a flash sale, a new product arrival, or to thank your community for supporting you.

Get Those Reviews

Finally, shoppers won’t typically visit a local business unless they’ve first read some good reviews about it. Those business owners who have a local business listing but don’t yet have any reviews don’t likely see a lot of new business.

Ask your current customers to go to FindUsLocal.com and leave a review for your business. The more you can get the better.

Local business listings are a great way to build your business by bringing in new customers. Have you created your free local business listing yet? If not, what you waiting for?

Local Business Owners: How to Make 2019 Your Best Year

start to new year 2019 with top view of business man walking on the road

As 2018 comes to a close, it’s only natural to begin thinking about what the New Year will bring. Will your local business see success and prosperity, or will it go the way of Sears, which will likely be liquidated in the upcoming year?

The thing is, you can have a lot to do with the outcome. How? By making sure shoppers can find your store, service business, or restaurant.

Why Can’t Shoppers Find My Local Business?

If you’re having a difficult time attracting new customers to your local business, it may boil down to something as simple as an online presence. Too many local business owners still rely on the old-school methods of local marketing like buying an ad in the Yellow Pages or running ads in their local newspapers. But the truth is, those local marketing methods just don’t work anymore.

Today’s shoppers use the internet when they want to find local businesses. And if yours can’t be found there, the customers will never walk through your door.

How to Put Your Local Business in Front of Potential Customers

Some people still believe that creating an online presence is an expensive endeavor, but the truth is that you can create one for free. A credible local business directory like FindUsLocal.com, offers free local business listings for anyone who spends about ten minutes setting it up. These listings are where today’s shoppers look when they want to find local businesses, so it makes sense that your business would be listed there.

How to Set Up a Free Local Business Listing

Luckily, it’s easy to set up a free local business listing. To do so, just go to a local business directory like FindUsLocal.com and enter your business name in the custom search bar. Then once you find it in the search results, click on it and claim it as the owner.

Next, you will be asked to fill in the details about your business. Fill in your correct business name, address, phone number, and website address if you have one. Then fill in the data that shoppers need to make a decision about whether or not they will visit your store. Things like your store hours, the payment types you accept, and the brands and products that you offer are all things potential customers want to know.

Now that you have a free local business listing, that chime on your door should ringing a lot more. And your sales in the New Year? With all those new customers, your sales numbers will only go up!

Retail Sales are Booming: Can Shoppers Find Your Local Store?

The news is in: retail sales are booming. The most recent report show that this holiday season is the strongest for retailers in six years. In fact, the nation’s retail sales rose 5.1 percent in the time period between November 1 and Christmas Eve over last year. And that’s just the most recent figures. Experts predict that once all the holiday season spending concludes, which won’t be until the New Year that number will rise even higher.

So what does all that mean for local business owners? If you saw your sales rise this year, it probably means you’re putting your business name in front of the public so they can find your local business when they want to shop.

But if you didn’t get the business you hoped for this holiday season, it’s time to rethink your local marketing strategy and learn how to bring new customers in through your door.

How to Increase Local Business

Today’s shoppers find local businesses differently than they have in the past. They used to pull out the Yellow Pages or comb through the ads in the local newspaper when they want to visit a local store.

But today, they go online. That’s great news for local business owners because it doesn’t cost them a fortune any more to advertising their local business, but for those shop owers who haven’t made the switch, it’s bad news.

Why? Because consumers aren’t finding them and it’s hurting their business.

Here’s the bottom line: if you own a local business and want to attract new customers, you have to have an online presence. And the easiest way to do that is with a local business directory.

What is a Local Business Directory?

A local business directory is an online directory that allows shoppers to search their local area for the shops, service businesses, and restaurants they’re looking for. They simply type their keyword in the custom search engine just as they would any other search engine, but instead of having to look through a bunch of irrelevant results, they will only see the local results from their town or city.

For example, if a shopper were searching for a car repair shop in San Francisco, California, they would type “car repair” into the local business directory’s search bar, and all the local car repair shops would appear in the results.

How to List Your Local Business in an Online Directory

The process of creating a free local business listing is not complicated. And did you catch that word: free? It’s not only easy to list your business on a local business directory, but it won’t cost you a cent. Isn’t that better than paying thousands of dollars to run a Yellow Pages ad?

Simply go to a credible local business directory like FindUsLocal.com and use the custom search bar to find your business. Once you see it in the search results, click on it and then claim it as the owner.

Next, the site will ask you to fill in the details of your business. List your business name, address, phone number, and website if you have one. Be sure to do this the exact same way on every free local business you create. Otherwise the search engine spiders won’t recognize them as the same business and it will hurt your search engine rankings.

What Next?

After you’ve created your free local business listing, it’s time to promote it. Do this by asking your customers to leave a review on the business listing. This will do two things. First, it will alert the search engines that you’ve added new content to your business listing and that will help your rankings. Secondly, it will give potential customers the confidence they need to do business with you.

Creating a free local business listing is one the best things you can do to increase business. If you’re late to the party and haven’t yet created yours, remember, it’s not too late. Take five minutes and do it now, and soon you’re join the rest of the successful local business owners that already have an online presence.

Will Christmas Shoppers Find Your Local Business this Year?

The holiday shoppers are out in full force, but for some local business owners, that doesn’t a lot. They are sitting in their nearly empty stores wondering why the hoards of shoppers aren’t making their way to their store. At the same time, other local business owners are experiencing record breaking sales and ringing up shopper after shopper.

What’s the difference? Three words sum up why some stores are doing great this year and others are barely hanging on: local business directories.

What in the World are Local Business Directories?

In the recent past, people who wanted to find local businesses used the Yellow Pages or thumbed through the ads in their community newspaper. Others would wait for the coupon mailers that arrived in their mailbox a couple of times a year. Sadly, some local business owners still rely on these out of date local marketing techniques to bring new customers into their store.

But other small business owners are keeping up with the times and turning their local marketing efforts to online sources. And that’s smart. Studies show that today’s consumers use local business directories almost 100 percent of the time when looking for local shops, service businesses, and restaurants. So if your business can’t be found online on a local business directory, new customers won’t be able to find it.

How to Be Seen on Local Business Directories

Now that you understand why it’s so important to create a free local business listing, let’s talk about how to do it. First, you need to find a credible local business listing. We recommend FindUsLocal.com because it goes beyond just a local directory. It also offers local news, links to local events, the local weather, and even social media posts from the local area.

After you’ve logged onto FindUsLocal.com, type your business name into the custom search bar and look for it in the results. Then click on it and claim it as the business owner.

Next, you’ll be asked to fill in the details about your business. Don’t be stingy with the information you provide. Remember, potential customers will be looking at the local listings for a business to visit. If you want them to choose your store, be sure to give them all the information they need. (Hint: most shoppers want to know store hours, types of payment options accepted, and brands and products you offer.)

Now that you have created your free local business listing, it’s time to promote it. Ask your current customers to leave online reviews. That will show potential customers that your business is trustworthy. Next, use the exclusive feature on FindUsLocal.com that allows you to leave live comments on your listing. Talk about a great free local marketing tool to bring in those holiday shoppers!

3 Things about Local Business Directories Your SEO Marketer Won’t Tell You

If you own a local business, you have probably heard about the importance of making sure today’s shoppers can find your store, service business, or restaurant online. After all, when people want to find local businesses, they almost always go online to do so.

And so many local business owners go to an internet marketing company, also called an SEO specialist, to help all those potential customers find their business. But what if we told you there are some things related to online marketing that your internet marketing company would never tell you? That’s because if they did, they would out of a job.

Keep reading to learn about 3 things your SEO local marketing expert will never tell you about local business directories.

Local Business Directories Aren’t Complicated

Many SEO experts will talk about how complicated it is to set up a local business listing, but here’s the truth: it only takes a few minutes. All you need to do is go to a credible local business directory like FindUsLocal.com and search for your business using the custom search bar on the site.

When you find it, click on it and then claim it as the business owner. Then fill in all the details you will be prompted to provide. Be sure to give potential customers all the information they’re looking for such as your store hours, the methods of payment you accept, and the types of products and brands that you sell.

Local Business Directories are Necessary

SEO experts will wax wane about the necessity for PPC advertising or expensive methods of getting your business name in front of the public, but they over gloss over the importance of local business listings. Why? Because they can’t make a lot of money from them.

But recent studies show that almost 100 percent of consumers use local business directories to find local businesses—and that makes them pretty important.

Local Business Directories are Free

Yes, you read that correctly. One of the best marketing tools out there doesn’t cost a penny. No wonder your SEO expert isn’t telling you about this breakthrough type of internet marketing!

So, let’s review. Local business directories are one of the most commonly used methods of finding local businesses, they are easy to set up, and they’re free. Are you ready to fire your SEO expert yet?

Why not take internet marketing into our own hands and go to FindUsLocal.com and set up your free local business listing now? Oh, and don’t forget to fire you internet marketing company!