Category Archives: Online Advertising

Are Online Reviews Really That Important for Local Business Owners?

If you run a local business, you may not give much thought to online reviews. But the truth is that you should. In fact, getting online reviews may be one of the most important things you can do to increase your local sales.

Why?

Because today’s local customers go online to find out about a company before they ever walk through their doors.

Let’s dig in and find out how getting online reviews could be the smartest thing you could do for your local shop or restaurant.

Why Local Business Owners Should Worry About Online Reviews

In the past, local business owners relied on local marketing efforts to get the word out about their business. They ran ads in the local Yellow Pages, newspapers, and sent coupons to potential customers through the mail. But today, most of those local marketing efforts don’t work anymore.

Instead, we’ve become an online society, and even those business owners who don’t operate online need to make sure their business is seen in the online world.

And the best way to do that is to make use of online reviews for local business owners.

What Are Online Reviews?

People used to rely on their friends and family to find out about great restaurants or the best local places to shop. But once people began to rely on the internet, they also started to look online for those recommendations. And that’s where online reviews come in.

When someone visits a local shop, service business, or restaurant, they have the option of leaving a review for that business online. That’s called an online review. They can leave it on the business’ website it if has one, but most often, they leave them on local business directories.

Local business directories are places where shoppers can find all the information they need about a local business. They can log onto one of these sites to find the business’ address, phone number, store hours, and what other people have to say about it. And they learn this information from online reviews.

The online reviews speak of a customer’s experience at a local business. It can spell out the positive things that happened at the business, or if the customer had a bad experience, the negative ones. Studies show that today’s consumers rely on online reviews to make a decision about whether or not to visit a local business. In fact, many shoppers won’t even consider going to a new business unless they’ve first read all about it via the online reviews.

Remember how we told you that in the past people relied on friends and family to find local businesses? Today, they rely on online reviews. In fact, some studies show that shoppers trust online reviews more than they trust personal recommendations from their friends and family about local businesses.

Can you see why having online reviews is so important to your local business?

Before we tell you how to get online reviews, take a look at this short video that explains what a local business directory is and why your business should be on one—especially for the online reviews:

How to Get Online Reviews for Your Local Business

Now that you understand the importance of getting online reviews for your business, it’s time to learn how to do it. Luckily, it’s not difficult to get the reviews you need to give new customers the confidence to visit your shop or restaurant.

Here are the steps you need to take.

Set Up a Free Local Business Listing

Your first step in getting online reviews is to create a free local business listing. This listing will provide a place for your customers to leave the reviews. But when looking for a local business directory to sign up at, it’s important to find a credible directory that ranks highly on the major search engines.

For instance, FindUsLocal.com is one such directory. That’s because FindUsLocal offers a lot more than local business listings to its visitors. It also offers them local news, the local weather, and news about the events and sporting events coming to the area.

Once you decide on a local business directory, do a search on the directory for your business name. After you find it, claim it as the business owner and set up the listing by filling in  the details. You will want to add your business name, business address, business phone number, store hours, the types of payments you accept, a listing of the brands you carry or the foods you serve, and anything else shoppers will need to know before visiting your shop or restaurant.

Tell Your Customers About Your New Listing

After you’ve created your free local business listing, it’s time to let your customers know about it. You can print cards with the URL or hang a sign in your business. Let them know that you need as many online reviews as you can get so other shoppers will feel comfortable visiting your shop. Then, ask them to leave an online review for your business.

And don’t worry that they will consider it a bother. Studies show that customers say they will happily leave a review for a business if they are asked. That’s why you see so many shops and restaurants ask every customer to leave an online review as they’re checking out.

To get as many online reviews as you can, create a plan that allows you and your employees to ask as many customers as possible for an online review. And if they don’t begin posting the online reviews, then think about offering an incentive to get them to do it. For example, you could offer a future discount for leaving a review, or you could enter everyone who leaves a review into a monthly content with a prize from your store or a free meal if you own a restaurant.

Keep Tabs on Your Online Reviews

As you see the online reviews coming in, it’s important to keep tabs on them and even interact with the customers who leave them. For instance, say thank you in a public reply when a customer leaves you a positive online review. You could thank them for being such a great customer and thank them for their business.

But you need to interact with the negative online reviews, too. The trick is to do it in a way that puts the customer above your feelings. Don’t be defensive in your response, but instead, take the criticism to heart and tell the customer that you will try harder in the future. If they suffered financially because of a bad product or food, offer to make it up to them.

Online Reviews are the Best Kept Marketing Secret for Local Business Owners

If you’re looking to expand your local business, it’s time to take a look at online reviews. This marketing tactic may be simple, but it can produce incredible results for local business owners. If you don’t yet have online reviews for your local business, take the first step by creating your free local business listing on a credible local business directory like https://www.finduslocal.com/. Next, tell your customers about the listing and ask them to leave reviews.

Before long, new customers will find you in droves because of all the great things your customers are saying about your local business!

Do You Have a Local Business Listing? If Not, Here’s What You’re Missing

If you run a local business, you have to do all you can to bring new customers through your door. After all, a small business can’t successfully operate unless it has a constant new flow of new business. But the world has changed. So, how do local business owners get new business? By creating a USA business listing on a credible local business directory.

What’s Changed in Local Marketing?

Ah, the difference a decade makes. A mere ten years ago, local business owners could rely on the marketing tactics they’ve come to rely on over the years. For instance, the Yellow Pages were still in use in some areas of the country. Also, some people still looked to their local newspapers for coupons they wanted to use at the local businesses in their area.

But all that has changed.

Now, when people want to find US local businesses, they go online to do it. But the way they find local businesses online has even changed.

Big and Small Search Engines

When it became popular to find local businesses by using a search engine, most people used large search engines to find those local shops. But they quickly became frustrated. That’s because the large search engines aren’t great at identifying and showing local businesses. Instead, searchers would input a keyword to find a local business and instead of finding the shop or restaurant they needed, they would get a list of national chains, articles about the topic, and other nonsensical things.

There had to be a better way.

And that’s when local business directories were invented.

What is a Local Business Directory?

A local business directory operates just like the larger search engines—with one exception: instead of retrieving national results, it only retrieves results from a specific area. For instance, if you wanted to find a Mexican food restaurant in Los Angeles, California, and you look on a large search engine, you would see all kinds of things in the results. You would find national Mexican food chains, recipes for Mexican food, and perhaps a local restaurant thrown in there somewhere. But you definitely wouldn’t find a list of all the local Mexican food restaurants in your area.

But if you used a local business directory, your results would be quite different. After entering the keyword “Mexican food restaurant” into a local business directory search bar, you would find a list of all the Mexican food restaurants in your local area.

Pretty cool, huh?

How Do Shoppers Use Local Business Directories?

Before we explain why your shop or restaurant needs to be on a local business directory, let’s talk about how shoppers use these handy tools to find local businesses. First, they log onto a credible business directory like FindUsLocal.com.

It’s true that there are many local business directories to choose from, but most people use the business directories that provide them with the most benefits. And FindUsLocal does just that. When shoppers log onto this business directory, they will instantly see a customized home page that is designed around the area they are logging on from. For instance, if they logged on from Los Angeles, they would see a home page that had the following features:

  • Local news from the area
  • A list of local theatre events
  • A list of local sporting events
  • A list of all local concert events
  • A way to instantly purchase tickets to any local event
  • The local weather
  • Live comments from local business owners
  • Online reviews from other people in the area about various local businesses

Once they’re on the home page, shoppers can use the search bar in the top right-hand corner of the website to find local businesses. All they have to do is type in the keyword so the local business directory can give them the results they’re looking for.

For instance, if they want to find a local auto repair shop, they would simply type “auto repair” into the search bar, and they would see all of the local auto repair shops in their local area in the results. No articles about auto repair and no national chains that aren’t even in their area.

Why Local Business Directories Should Be Part of Your Local Marketing Campaign

As a local business owner, you know you have to work hard to create a marketing campaign that brings in a constant stream of new business. And for it to be successful, you need to concentrate on the areas that consumers use to find local businesses.

For instance, did you know that almost 100 percent of consumers use local business directories to find local businesses? It’s true. These innovative business directories have taken the place of all the old school methods of finding local shops and restaurants.

Here’s a quick video that shows the importance of local business directories:

Here are some other reasons why you should use local business directories to get the word out about your local business.

It’s Where the Customers Are

In order to get the most new customers you can, you should “hang out” where they do. In other words, new customers can’t find your local business unless you hang out where they can find you. And we’ve already determined that when people want to find local businesses, they turn to local business directories to do it.

And that’s why you should ensure that your business can be found on one of them.

But just any local business directory won’t do. The truth is that there are plenty of local business directories that exist—but shoppers don’t use them. That’s because they contain outdated information or are difficult to navigate. And that’s why you should create your business listing on a credible business directory like FindUsLocal.com.

You Need Online Reviews

Another great reason to create your free local business listing is that it gives your customers the ideal place to leave those all-important online reviews. Today’s consumers insist on reading a few good online reviews before deciding whether or not to visit a local business. And if you can give them a place to find those reviews, you’ll be one step ahead of the game.

You Need an Online Presence

Another great reason to create your free local business listing is that it gives your local shop or restaurant an online presence without the expense of a website. That’s important in today’s culture because most shoppers don’t consider a business legitimate unless they have some sort of presence online.

How to Create Your Free Local Business Listing

Now that you understand the importance of creating your local business listing, let’s talk about how to do it. Here are the easy steps you should take:

  • Go to FindUsLocal.com.
  • Look for the “Add My Business” button on the top right area of the page. Click on it.
  • Fill in all the blanks with information about your business. Enter as much information as you can. Remember, the more information you provide to shoppers, the more likely they are to visit your shop)
  • Ask your current customers to leave reviews on your new local business listing.

Are You Ready to Build New Business?

If the answer to that question is yes, then it’s time to head on over to FindUsLocal.com and set up your local business listing. It’s free and only takes about ten minutes to do. What are you waiting for? New customers may be there looking for a business like yours as you’re reading this!

4 Reasons to Create a Free Local Business Listing

If you operate a local business, chances are that you are constantly on the lookout for new ways to get the word out about it. After all, the old school methods you used to count on don’t work on today’s tech-savvy consumers. For instance, when is the last time someone found your local business by using the Yellow Pages? What about an ad in the local newspaper? It’s probably been a while. And that’s why you need to learn about how a local business directory can help increase your sales.

What Is a Local Business Directory?

People who to find a local business want to do it quickly and easily. And because local business owners don’t use any of the old school marketing methods anymore, they do what comes naturally to people now: they go online to find local businesses.

And that’s where an online business directory comes in.

A local business directory is a cross between old school—the Yellow Pages—and new technology—search engines. It combines the old and the new to present the ideal solution to people who want to find a local business.

How Does a US Business Directory Work?

In the past when a shopper wanted to find a local business online, they had to use the large search engines—and that didn’t always turn out well. For instance, they would often get a disorganized mess in the search results that include a lot of things they were looking for. They might find an article about the type of business they were looking for or website addresses for national chains that weren’t even in their area.

But local US business directory innovations changed all of that. Now, when a shopper wants to find a local business, all they have to do is log on to an online business directory like FindUsLocal.com. There, they will experience an entirely new world.

First, the online business directory will automatically read their location and only show them the results from their area. That means if a shopper from Los Angeles, California types “furniture store” into the search bar, they will only see local furniture stores in their area.

No wonder almost 100 percent of local shoppers use a US business directory to find a local business.

Now that you understand the reason your local shop or restaurant should have a local business listing, let’s talk about 5 more reasons why you should create your free local business listing right now!

Your Business Needs Credibility

All businesses need credibility to reach today’s consumers, and in today’s online environment, that means they need an online presence. Even if your local business is located around the block from a shopper, they will still insist that they can find you online. Why? Because our culture demands it.

And when you list your business on an online business directory, you will gain that all-important credibility.

Shoppers Need the Details

Since consumers don’t rely on the Yellow Pages anymore, they need to find certain details about businesses so they can decide whether or not to visit them. For instance, they need business addresses, business phone numbers, hours of operation, the types of payments it takes, and more. And a US business directory is the perfect place to find all of those details.

When you create your free local business listing, you will have a chance to fill in all of these details so that shoppers can get the information they need. You can choose to include as much or as little as you want. But keep in mind that when people want to find a local business, they want as many details as they can find!

Today’s Consumers Demand Business Reviews

In the past, people relied on personal recommendations from friends and family when they wanted to find a local business. But today’s consumers prefer to read a lot of online business reviews. In fact, many of today’s consumers wouldn’t dream of visiting a local business without first reading a few online business reviews about it.

After all, would you want to go to a new restaurant or a clothing shop without first reading about other’s experiences at the store? If you’re like most people, the answer is no.

And when you create your business listing, you will have the opportunity to send your customers to your business listing to leave those reviews. And don’t worry about it being difficult. Studies show that most people are happy to leave online business reviews if asked. That’s why so many local shops and restaurants ask their customers to leave online reviews for them on their local business listing.

Communication is Key

It’s always a great idea to communicate with the locals in your area, and one local  US business directory—FindUsLocal.com—offers a unique way to do that. They have a comments section that allows both local business owners and their customers to leave live comments on the site.

Here’s who it works: attached to every local business listing is the ability to leave live comments. These comments appear on the home page of the area where the business is located. For instance, if a Mexican food restaurant is located in San Antonio, Texas and leaves a live comment, every visitor that logs on from San Antonio, Texas would see the comment in a live stream.

Local business owners can leave comments about flash sales they’re having, special products in stock, employment notices, holiday hours, and anything else the local population needs to know.

But this special feature goes both ways. It also allows local residents to leave live comments about the business. It can leave a comment that compliments an employee at the business, leave a comment about the great find they found during a sale, or leave one asking the business owner to carry a certain brand or product.

The possibilities are truly endless.

So, How Do I Get My Free Local Business Listing?

Once you understand the marketing power of a US business directory, it makes sense to set up yours as soon as possible. After all, if today’s consumers want to find a local business on a local business directory, it pays to have yours listed there. Otherwise, they will find your competitor’s business and visit it instead.

If you want shoppers to find your local business on a US business directory, you’ll be happy to know that it’s quick and easy. Here are the steps you need to take:

  • Go to FindUsLocal.com and click on the Add My Business button on the top right-hand corner.
  •  Once your business appears, claim it as the owner so you can make changes to the business listing
  •  Now, add as many details as you can so that shoppers will have all of the information they need to find your business. And if you can, add some extra details. The more shoppers know about your business, the more likely they will be to visit your shop or restaurant.
  • Finally, it’s time to get the word out about your listing in the business directory. Do this by asking your customers to leave a review on the site. Also, let them know that you will be making announcements via the live comments section. This will get them in the habit of visiting your listing.

Are You Ready to Create Your Local Business Listing?

It’s time to take your local business to the next level, and one of the best ways you can do that is to create a free listing on a local US business directory. Don’t be the local business owner who sticks to the old school ways and misses out on a lot of new business.

Instead, set up your listing on FindUsLocal.com now. Soon, the shoppers who want to find a local business will see your business, and who knows, it could result in a lot of new customers walking through your door!

Don’t Be a Turkey: Bring in Black Friday Shoppers With a Local Business Directory

Black Friday is upon us, and you know what that means. Shoppers from all over the country will emerge from their homes and begin looking for that perfect Christmas gift for their friends and family. They will visit local shops all over their city or town to find those gifts. But if your business can’t be found in a local business directory, they may not find you.

But it’s not only local shops that need to have a local business listing. All those shoppers will get hungry or need a caffeine fix, so local restaurants, coffee shops, bakeries, and every other business that expects any kind of foot traffic on Black Friday needs to make sure all those shoppers can find them.

Do you have a local business listing in a reputable local business directory like FindUsLocal.com?

No? Let’s change that now so you can get your fair share of Black Friday shoppers.

What Is a Local Business Directory?

Do you remember a few decades ago when everyone used the Yellow Pages to find local businesses? Those were the days, weren’t they? You had to store the bulky book somewhere in your home, and then you wanted to find local shops and restaurants, you had to thumb through the book to find their address and phone number.

But then came along the internet.

People quickly grew impatient with the old school ways that people used to use to find local businesses. They were enamored of the internet and wanted to use it for all of their shopping. That quickly changed the retail landscape as people began to buy things online. And because it was so new, they bought a lot of their things online. A lot.

Then came along the shop locally movement. It reminded people of the joys of shopping from the stores and businesses in their local area. And the green movement furthered the argument. After all, if you’re worried about the environment, it only makes sense to shop locally and reduce your footprint.

But when they wanted to find local businesses online, they had trouble finding them with the large search engines. That’s because when they typed in a search term, a lot of other stuff came up in the search results that had nothing to do with local businesses. For instance, if they typed in Mexican food restaurant in Los Angeles, they might find recipes for Mexican food or national Mexican food restaurants located in other cities.

They quickly tired of the issues they had when trying to find local businesses.

Enter Local Business Directories

Soon, some pretty smart people designed a system that allowed people to find local businesses in an easier and more efficient way. They created local business directories. These directories exist for one purpose: to help shoppers find local businesses.

Here’s how they work: When a shopper goes to a local business directory like FindUsLocal.com, they will find a search bar on the top right corner of the page. They will enter their search term there just like they would in any other search engine For example, they may enter Mexican food restaurant.

Please note that they won’t have to enter the city name. Why? Because quality local business directories automatically read the locations of every visitor. For instance, if the searcher was logging on from Los Angeles, the local business directory would automatically show only the results from that area.

So the search term, “Mexican food restaurant” would show a list of all the Mexican food restaurants in the Los Angeles area. And the results will change for each visitor. If a shopper logs onto the local business directory from San Antonio, Texas, for instance, they will see a list of all the Mexican food restaurants in San Antonio.

Why Creating a Local Business Listing is Crucial for Black Friday Sales

Since people no longer use the Yellow Pages to find local businesses, it’s important that your business name appears in the places they look. And today’s consumers find local businesses by going to a local business directory and looking for the shops and restaurants they want to visit.

And that means if your business isn’t listed there, you may be missing out on an awful lot of business.

And no one wants lackluster Black Friday sales.

How to Create a Local Business Listing

By this time, you may be itching to create your own local business listing. The truth is that many of your competitors probably already have one and if shoppers see their listing and none for you, guess which business they will visit?

It’s not yours.

So, let’s remedy that now and talk about how to create a local business listing.

Here are the steps you should complete. Keep in mind that it only takes about ten minutes to create a local business listing—but the benefits can last for years.

Choose the local business directory wisely

You shouldn’t just list your business is just any old local business directory. That’s because they’re not all alike. It’s important that you create your local business listing on a local business directory that has credibility with the large search engines. Otherwise, shoppers may never find your listing.

FindUsLocal.com is one such directory. It spends a lot of money getting its name out in front of the public and uses online marketing tactics to ensure the large search engines index it pages. In other words, creating your local business directory on FindUsLocal.com is a good bet.

Find your local business

Once you’ve logged onto FindUsLocal, it’s time to search for your business. The best way to do this is to click on the Add My Business button on the top right hand of the site.  Once you find it, claim it as the business owner.

List the details

Now it’s time to create your local business listing. To do it, fill in all the details about your business that will make it easy for shoppers to find you. For instance, fill in your proper business name, the correct business address, and a phone number where shoppers can reach you. Then, add any details that will help them decide to visit your business.

For example, if you run a restaurant, you can add details about the types of food you serve. And if you own a retail shop, include some details about what products you offer.

Don’t forget to include important details about your store hours and the types of payments you accept.

Get the word out

After you create your local business listing, it’s time to let people know about it. Talk to your customers and tell them where to find it. And don’t forget to ask them to leave a review for your business because when you have good reviews for your business, people will be more likely to visit your business.

Pay for it

Do you know how much it costs to create a local business listing? Nothing! That’s right, you can get this effective form of online marketing for absolutely free. Isn’t it amazing that you can advertise your business in the place where most people go to find local businesses and not pay a cent?

It’s true.

Are You Ready to Make a Move?

Black Friday is right around the corner, but you still have time to create your free local business on a credible local business directory like FindUsLocal.com. Why not take the ten minutes right now and get your business’s name where people go to find local businesses?

Why Every Small Business Owner Should Have a Local Business Listing

The act of running a local business has changed a lot in the past few years, hasn’t it? And while many local shops and restaurants are thriving, a portion of them aren’t. In fact, you hear a lot of talk about the rash of store closings spreading across the county. What’s the difference in those that thrive and those that don’t? Local business directories.

What’s a Local Business Directory?

A local business directory is a relatively new way for shoppers to find local businesses. And that’s changed a lot in recent years, For instance, it wasn’t that long ago that shoppers relied on the Yellow Pages when they wanted to find local shops and restaurants. But no one uses the bulky old books anymore. Instead, they go online.

Why would someone go online to find a local business? Because it’s fast and efficient. And if they use the right local business directory, they can find what they need in a flash.

But local business directories are much more useful than the old school Yellow Pages. When someone wants to find local businesses, they log onto a credible local business directory like FindUsLoca.com. Once there, they will see a home page that is populated with all the local news and events from their location. For instance, if they log on from New York City, they will local news from the area. They will see the sporting events, theatre events, and concerts that are playing in the area. And as if that’s not enough, they will also have access to a button that allows them to purchase tickets to any of these events on the spot.

How to Use a Local Business Directory

To use a local business directory, you first have to log on to it. But it’s important to use the right one because they’re not all equal in the information they hold. What’s more, some local business directories are nothing more than out of date databases. You won’t find local news or events on local directories like these.

But when you use a local business directory like FindUsLocal.com, you get all that and more.

Your first step after logging on is to use the search bar on the site, Type in the type of business you’re looking for. For instance, if you want to find a local business that performs car repair, type in “car repair shops.” There is no need to type in the city or town because the local business directory read your location the moment you logged on.

It’s why you see all of the local news and events in your area.

Once you type the keywords into the search bar, the site will provide you with a list of all the relevant businesses in your area. For example, if you logged on from San Francisco, California and typed in “car repair”, you will see a list of all the car repair shops in the San Francisco area.

Pretty handy, isn’t it?

No wonder almost 100 percent of shoppers use local business directories when they want to find local shops and restaurants.

Here’s a quick video that shows the importance of local marketing:

Why Local Shops and Restaurants Should Use Local Business Directories

It’s common knowledge that if you don’t advertise a business, shoppers won’t know it’s there. And if consumers don’t know that your business exists, they won’t come and buy your goods and services. But getting the word out about your local business is a lot different than it was in the past.

You can no longer rely on the Yellow Pages, which no one uses anymore. You also can’t use the traditional coupons in a mailed out envelope, an ad in the local newspaper, or rely solely on your outdoor sign.

So how do you draw new customers to your local business directory?

With local business directories, of course.

3 Reasons to Create a Free Local Business Listing Right Now

You know what a local business directory is, but what about a local business listing? It’s kind of like a single ad in the old Yellow Pages.

A local business listing is a listing created just to advertise your local business. Every shop or restaurant that appears on a local business directory has a local business listing. Here’s what you will find on a good local business listing.

  • Your business name
  • Your business address
  • Your business phone number
  • A short discussion about which products you sell
  • A menu or food offering guide if you operate a restaurant, bakery, or coffee shop
  • Customer reviews
  • Comments from you to your local community

Now that you know what it is, let’s talk about why it’s so important that you create yours today.

You need an online presence

Every small business needs an online presence, whether they’re located on Main Street or on exist digitally on a website. And while that’s traditionally been difficult for local business owners to achieve, it’s now not only possible but easy with local business directories.

Once you have an online presence, you will accomplish several things for your business. You will gain instant credibility in the eyes of consumers because almost every business has one now. In addition, you will become visible to all those shoppers who look online when trying to find local businesses.

That’s reason enough to get your free local business listing.

You need online reviews

The next reason you should immediately set up your free local business listing is so that your customers have a place to leave online reviews for your business. These days, almost no shopper or diner would dare try a new business unless they first read online reviews left by others about the business.

In fact, some studies show that most consumers trust online reviews more than they do a personal recommendation from a family member or friend. Can you see why it’s so important that you create a local business listing and then drive customers there to leave a review for your business?

And here’s the great news: other studies show that customers say they will happily leave online reviews for businesses that ask them to. That’s why you see so many clerks ask their customers to leave a review when they check out.

You need a communication channel with your community

Finally, if you create your free local business listing on FindUsLocal.com, you will be able to use their exclusive live comment feature. This feature allows you to leave comments that stream on the home page of everyone from your city or town who signs onto the site.

Just think what that means. You can announce a flash sale, or you can let your community know that you interviewing for a sales position. And here’s the thing: the live comment section works two ways. Your customers can also leave live comments about your business that are live streamed on the home page. It’s kind of like free advertising!

What Are You Waiting For?

If you haven’t already set up your free local business listing, don’t you think it’s time? Today’s shoppers don’t rely on old school methods to find local businesses. Instead, they log onto local business directories like FindUsLocal.com to find businesses just like yours.

Will they find your business there?

Long Live the Local Business Directory

If you’re one of the local business owners across the country, then you’re already aware of the many changes that have occurred in local marketing. Gone are the days when you can hang your shingle and wait for customers to come to you. And that’s where local business directories come into play.

What Is a Local Business Directory?

A local business directory is the modern version of the Yellow Pages. Instead of having to pull out that old, dusty phone book and thumbing through the pages to find local businesses, you can instead go online and find a local business directory.

These online directories are set up to help people find local businesses with ease. Here’s how they work:

A visitor logs onto a local business directory such as FindUsLocal.com. Once they’re on the site, they will automatically be shown a home page that is populated with all the news and events of their location. For instance, if they log on from San Antonio, Texas, they will see news from the area, a listing of all the sporting events, theatre productions, and concerts. Then, they’ll see highlighted social media posts from the area as well as a live comment stream from the local businesses in the area.

Then, they will use the site’s search bar to find local businesses. For example, if they want to find a shoe repair business, they will type “shoe repair” into the search bar and then they will see a list of every shoe repair business in the local area. The same is true for any type of business they type in the search bar. If they want to find a local Mexican restaurant or a bedding shop, all they have to do is type the appropriate keywords into the search bar.

Do Consumers Really Use Local Business Directories?

Some people say that local business directories aren’t relevant anymore. Tell that to the almost 100 percent of people who use local directories to find local businesses on a daily basis. And why do so many people use these directories to find the local shops and restaurants they want? Because it’s easy and convenient.

Should Your Business Be on a Local Business Directory?

By this time, you may be wondering about the benefits of creating a free local business listing on a local business directory like FindUsLocal.com. The truth is that there are many. In fact, here are the four main reasons why you should create your free local business listing right now.

You Will Be Seen

The first rule of local marketing is to ensure that people know you exist. And that requires that your business is seen by shoppers. But the old ways to getting your business in front of shoppers don’t work as well as they used to.

For instance, advertising in the Yellow Pages won’t get you much these days except for a fat bill. And all those mailers that used to bring people into your store? People rarely even open the envelopes anymore.

So, what’s a local business owner to do? The answer is clear: be seen by creating a free local business listing so today’s tech-savvy consumers can find your business.

How to Create a Free Local Business Listing

Luckily, it’s not difficult to create a free local business listing so shoppers can find your business when they want to spend money. If you want to get your local business in front of consumers, here are the steps you need to take:

Find the Right Local Business Directory

Your first step in the process is to find a local business directory that consumers and shoppers love. What makes them love one directory over another? The features they find on the sites. For instance, when a shopper logs onto FindUsLocal.com, they will not only find a list of all the local businesses in their area, but they’ll find other helpful things as well.

For example, they’ll see a list of all the local events in their area. And if they decide they want to attend one, they can click on a button and purchase tickets right then and there. And if they want to know the local weather forecast? All they have to do is log on, and they will find it on the home page.

And FindUsLocal.com is the only local business directory that allows both business owners and local residents to leave comments about a business that are live-streamed on the home page of the local business directory. That’s handy for local business owners who want to announce a sale or advertise for employees. And local consumers can rave about their favorite business or send public kudos about a kind employee or bargain they found.

Find Your Local Business

Once you log onto FindUsLocal.com, it’s time to find your business so you can claim it as the owner. To do this, you can either type it in the search bar and pull up your business, or you can go directly to the Add My Business page and input the information about your local shop or restaurant.

Update the Details

Now that you’ve claimed the business listing as the owner, it’s time to create the ideal listing for consumers. You will want to add all of the details that people look for when trying to find local businesses they want to visit.

Here are some of the details you should add:

  • Your business name
  • Your business address
  • Your business phone number
  • Your business hours
  • The brands you carry
  • The types of food you offer if you operate a restaurant
  • Any special directions or parking instructions

Remember, the more details you add, the better the chance that online shoppers will decide to go to your business.

Promote Your Free Local Business Listing

Now that your local business listing is ready, it’s time to promote it. You have several options to do this, but before we talk about them, let’s explore why it’s so important.

Promoting your local business listing can benefit you in many ways. Here are a few:

  • Visibility: When people can find your business online, they are more likely to visit it. And if they can’t find your local business there? They will go to your competition!
  • Social proof: These days, people don’t like to visit local businesses unless they’ve first seen social proof that others have been there and had a good experience. This social proof comes in two ways in local business directories. First, it comes in the form of online reviews. Most people wouldn’t dream of visiting a local business without first reading plenty of online reviews. Secondly, if your business listing is located on FindUsLocal.com, it comes in the form of comments from other consumers that are live-streamed on the home page.
  • Credibility: Finally, when you have an online listing, it lends credibility to your local business. It’s almost impossible for local businesses to gain credibility without being online. But a website can run thousands of dollars to set up properly. But if you set up a free local business listing, you can get all that credibility for free.

Are You Ready to Set Up Your Local Business Listing?

Now that you understand the benefits of creating a free local business listing, it’s time to take advantage of this great opportunity. To do so, simply go to FindUsLocal.com and create your own listing. What do you have to lose?

Why You Can’t Run a Successful Business Without a Local Business Directory Listing

If you run a local business, chances are your experience has changed in the past decade. With the emergence of big online sites like Amazon, local shops are having to up their game. In fact, many local shops have gone out of business in the past few years. Is it because people don’t like to shop locally anymore? No, it’s because they didn’t make use of local business directories.

Do People Still Shop Locally?

Contrary to popular belief, most people still like to visit their local stores and interact with the people who run them. Yes, people do like to buy a lot of their things online, but they don’t like to shop online exclusively.

There is something special about walking into a store and talking to the local business owners and salespeople. And people will always want to combine online shopping with going to their local stores.

So, if your business is hurting, it’s not because people aren’t shopping in local stores anymore. It’s because they don’t know how to find you.

Local Business Directories: Are They the Answer?

Here’s a question: if people don’t know how to find your local business, what can you do to change that? Enter local business directories.

In the past, people used the Yellow Pages to find local businesses. But since the world has gone online, the way people find local businesses has changed. If you want to find a local shop today, you go to the online Yellow Pages: local business directories.

What Are Local Business Directories?

Local Business Directories are websites that host a large database of all the local businesses in the country. They are categorized by city and state, and each business is represented by a list of facts. These facts are pulled from online citations all over the web, but not all of them are right.

And if the facts about your business aren’t updated and correct, it can actually hurt your search engine ranking position.

When a visitor logs onto a local business directory like FindUsLocal.com, they are instantly shown a customized home page. The page shows results from the city or town they’re logging on from. For instance, if someone visited FindUsLocal.com from Los Angeles, California, they would see the following on the home page:

  • The local news from the area
  • The weather from Los Angeles
  • A few jokes and fun facts
  • Events in the area, such as sporting events, plays and theatre events, and concerts.
  • Live social media from the area
  • Live comments from business owners and customers in the Los Angeles area about the local businesses in the area

The reason visitors see all the local events, weather, and news from their area is because sites like FindUsLocal use GEO location technology. This software automatically tracks visitors when they log onto the site. And in seconds, the site understands where the visitor is and shows them the results from the area.

This sets up the visitor to feel at home on the local business directory. Once they’ve explored the home page, they can begin looking for the local businesses they want to shop at.

How to Find Local Businesses on a Local Directory

The next step in the process is to find local businesses in your area. The visitor uses the search engine bar on the right side of the local business directory. For instance, on FindUsLocal.com, it’s on the top right side. They enter keywords to help them find the local businesses they want.

For instance, if they are looking for a furniture store, they could type in “furniture store” into the search engine bar. Next, a list of all the furniture stores is presented in a list. The visitor will see all of the furniture stores and can click on each one. When they do, they will see all of the unique details of that business such as its name, address, and phone number. If they like what they see, they will likely visit that business.

How to List Your Business on a Local Business Directory

If you’re ready to create a free local business listing, you should know that there is a right and wrong way to do it. If you do it the right way, your business will experience increased traffic and other benefits such as a robust social proof and even enhanced interactions with your customers.

But set up your local business listing the wrong way and it could cause your local business to all but disappear on the search engine rankings.

Here’s the best way to set up your free local business listing:

Find the right local business directory

Your first step in creating a free local business listing is to decide which local business directory you want to use. It’s important to choose a credible local directory. Why? Because when the search engines crawl the site and find your listing, they will give you credit for a local citation. But unless the citation is with a credible local business directory, it won’t go very far in helping you move up in the search engine results. For instance, FindUsLocal.com is a credible directory that is absolutely free.

The more local citations you have, the better are your local search engine result rankings.

Decide on your details

The next step in the process is to take a good look at your business and decide how you want to present it to the world. For instance, let’s start with your business name. Imagine that your business name is Jamie’s Tables, Inc. You have two choices when it comes to creating your free local business listing. You can list your business as Jamie’s Tables, Inc., or as Jamie’s Tables.

It doesn’t matter which one you select, but it is crucial that if you create more than one local business listing, you list your business name the exact same way on each one of them.

The same is true for your business address. For example, if your business is located at 123 Main Street, you also have a few choices to how you show your address. You can list it as 123 Main Street, 123 Main St, or just 123 Main. And as long as you list it the same way on every local business listing that you create, it will help your rankings.

Finally, your phone number is just as important. Some people choose to list their business phone number with the area code, while others leave it off. As long as you list it the same way on every local business directory you’re in, you’ll get those important citations and up your ranking in the search engine rankings.

What’s Next?

Finally, after you have created your free local business listings, it’s time to put them to good use. To do that, you will need to begin pointing people toward them so they can interact with them. There are two main ways to do this so that you will get the social proof you need to reap more business from the local business directory.

Here are the things you should do once your local business listings are live:

You need reviews

Have you noticed that almost no one visits a new business anymore unless they’ve first read some good online reviews about that business? It’s true. Today’s customers rely on online reviews to decide whether or not to visit a local business.

But what happens if you don’t have online reviews? You will likely miss out on a lot of new business.

To remedy this, ask your customers to leave online reviews for your local business. You can ask them as they are checking out in your store, or you can print flyers with the request and leave them on the counters in your store.

Communication is key

Another thing you can do to draw attention to your free local business listing is to communicate in live time with the people of your community. FindUsLocal.com is the only local business directory to offer live comments—and it’s a major win for local business owners.

The way it works is this: business owners can leave live comments about their business, and every visitor from that areas will see the live stream of those comments on their home page.  For example, if you leave a comment announcing a flash sale, all the visitors to the home page of that city or town will read about the sale.

But the comments work both ways. Customers can also leave live comments that are seen on the home page. They can leave comments about a nice salesperson who helped them, or tell others about a great sale they found at a local business.

Is Your Local Business Listing Set up?

If you haven’t already set up your free local business listing, don’t you think it’s time? It’s only takes a minute and it could be the beginning of a rash of new customers visiting your store. Go to FindUsLocal.com now and claim your business. Who knows? You may get your first new customer by the end of the day!

Why Should You Use Local Business Directories to Increase Business?

We live in a world full of technology and all things internet. And as a small business, that’s probably presented some challenges for you. You may have trouble bringing in new business, convincing new customers to trust you, or getting the word out about your business. But local business directories can change all of that—and more.

Local business directories are to today’s consumers what the Yellow Pages were to consumers a couple of decades ago. It’s the place where people go when they want to find local businesses. Whether they need to find a local bakery, local doctor, or local pet store, they go to local business directories to get the information they need.

Here’s a quick video to demonstrate how they work:

How Do Local Business Directories Work?

Today’s consumers have it made. Remember the days when you had to pull out a heavy Yellow Pages book and thumb through it to find local businesses? Sometimes you weren’t sure which category a local shop was listed in, and that meant it took you some time to find the information you needed.

But with local business directories, all consumers have to do is type in the kind of business they’re looking for in the search engine bar of the local directory. Then, a list of all the related businesses will appear.

For instance, if you were to go to a local business directory like FindUsLocal.com to look for a Mexican food restaurant, you would type “Mexican food restaurant” in the search bar on the local directory’s page and you would instantly see a list of all the Mexican food restaurants in your area.

How Does the Local Business Directory Know the Location of Visitors?

The next question most people ask is how the local business directory knows which local businesses to show each visitor. After all, some visitors may come to the site from California, while others may come to the site from Maine.

The secret lies in the GEO location technology that the site uses. Every time a visitor logs onto the site—from anywhere in the world—the software reads their location. Then, when they type in the keywords into the search bar, the site automatically shows them the local businesses from their area.

For example, if someone from Albuquerque, New Mexico logged onto the site and typed Mexican food restaurants in the search bar, the FindUsLocal site would display all of the Mexican food restaurants from that city.

How Can Local Business Directories Increase My Business?

By now, you probably realize just how important local business directories are to the health and prosperity of your business. People don’t use the Yellow Pages anymore, but instead, they turn to local business directories when they want to find local businesses.

And if yours isn’t there, they will go to your competitor’s business instead.

So, let’s talk about all the ways a local business directory can help steer new business to your shop or restaurant.

You’ll Get Exposure

These days, local business owners need to do everything they can to get their business in front of consumers. The days are gone when local shops and restaurants can rely on word of mouth or a large sign out front. People like to use the internet to find the local businesses they shop at, and that makes it imperative that your business can be found online.

Local business directories provide a free way for you to get your business in front of the buying public. To get yours listed, you need to go to a credible local business directory like FindUsLocal.com and create your local business listing. Once you do, all those shoppers and hungry consumers will find your business and that means you will have more consumers walking through the doors.

Check out this video for more:

You’ll Get Social Proof

Quick, when is the last time you visited a business or bought a product without first checking the online reviews? If you’re like most people, it’s been years. These days, people want to see social proof before visiting a local shop or restaurant. They want to read reviews from other shoppers and diners to make sure they are making the right decision before visiting a local business.

In other words, if you don’t have some good online reviews, you will miss out on a lot of business A lot.

But local business directories are the answer to this problem. There, your customers can leave online reviews for your business that others will see. You can encourage your customers to leave a review on your local business listing so you can get as many as possible. Remember, the more positive reviews online shoppers see, the more likely they will be to visit your store or restaurant.

You’ll Get Community

Another benefit of using local business directories like FindUsLocal.com is the unique feature it offers to both business owners and consumers. On this directory, you have the ability to leave live comments associated with your local business listing. That means you can announce when you’re having a sale, hiring new employees, or receive a big shipment of new products. And because the comments are live, every person who visits the local business directory from your city or town will see the comment posted on the home page of the directory.

But the comments aren’t only for the business owners. Visitors can also leave live comments on your local listing. For example, if a diner loved your soup of the day, they can leave a comment about it so other diners can see it. And if a shopper is excited about your new fall line of clothing, they can tell everyone else in your city about it by using the live comment feature.

In other words, local businesses can still establish themselves as part of the community. But in today’s culture, they need to do it online where everyone gathers.

How to Set Up Your Free Local Business Listing

Are you convinced that you need to set up a free local business listing so you can begin to take advantage of the free advertising it offers? If so, you will be happy to know that you can do it in just a few minutes.

Here are the steps you need to take:

  • Go to FindUsLocal.com and click on the “Add My Business” button on the top right corner. Once there, fill in all of the required information to create your free account.
  • Next, fill in the details of your business. List as much information as you can because shoppers will look for the details they need to determine whether or not they want to visit your store or restaurants. Don’t forget to include crucial details like your address, phone number, business hours, and anything things they need to know.
  • Finally, tell all your customers about your new business listing and ask them to leave online reviews for your business. Some shop owners offer a one-time discount for customers who leave the reviews.

What Are You Waiting For? Set Up Your Free Local Business Listing Now!

Setting up a local business listing on a local business directory isn’t difficult. But not having one will make getting new customers in your door very hard. Today, shoppers look online, even when they want to find local businesses. And if yours can’t be found there, you will lose out on a lot of business.

So, why not take a few minutes now and set up your local business listing? It’s free, easy, and may start steering new business your way as early as tomorrow!

Design Your Local Business Listing for Success

By now, you’ve heard of the importance of using local business directories to create a free local listing. These local listing play an important part in the health of your local business.

But if you haven’t already created your local listing, you may be confused about the process. After all, many people talk about how to do it, but the truth is, not that many people have the inside information that will help you do it right.

And when you create a local business listing the right way, the benefits are immeasurable.

Here’s a short video that highlights the benefits:

So, let’s dig in and learn how to create these helpful listings the right way. But first, let’s get a little background into the topic.

What is a Local Business Directory?

If you lived a couple of decades ago, you looked for the Yellow Pages when you wanted to find a local business. The books were big and bulky, but they contained the phone numbers and addresses of local business in a city or town.

But when the internet came along, things changed. Soon after its invention, people no longer looked to the Yellow Pages. Instead, they now look for local businesses online.

And that’s true even if the business is located just around the corner from them.

Why do consumers behave this way? Here are a few things they gleam from local business listings

Your exact business name

Sometimes business names can be confusing. For instance, a city may have a Main Street Shop, a Main St. Shop, and a Main Street Shop, Inc. all located in the same city. And that can cause a lot of confusion with customers.

But local business listings give those business owners the opportunity to clear things and state their exact business name.

Your business phone number

Sure, the Yellow Pages gave business phone numbers to consumers, but they had to pull out a heavy book and thumb through it to find that phone number. And sometimes they had to guess what category the business was listed in. For example, if they were looking for someone to hang sheetrock, would they look under contractors, builders, handyman, or sheetrock? It was up to the consumer to guess and hope they got it right.

But when using local business directories, consumers only have to type in the business name or keywords related to the business to find it. For instance, when looking for a person to hang sheetrock on a local business directory, they would simply type in the keyword “sheetrock.”

Your business address

People can’t come to your store unless they know where you are. And that’s another benefit of creating a free local business listing. Consumers use them to find local businesses so they can shop and eat at them.

Your store hours

Another thing that consumers love about local business directories is that the business owners have the option of putting their store or restaurant hours in the listing. This is a great way to show consumers that you are a trustworthy business that cares about their comfort. After all, it’s not fun to drive across town to eat at a restaurant only to discover that it closed an hour ago. But when they use local business listings, they’ll have to worry about making an unnecessary trip.

Your business offerings

Consumers can also find a store’s product offerings on local business listings. For instance, business owners can list the brands they carry and details about the sizes and colors of their clothing or other products.

And restaurants can get in on the action, too. A coffee shop could post their fresh pastry offerings, and restaurants can post highlights from their lunch or dinner menus.

Directions to your store

Most people use their phone GPS when looking for a local store, but that doesn’t mean they don’t want to understand the general location when deciding whether or not to visit it. For instance, if someone wanted to find local Italian restaurants on their side of town, they would type “Italian Restaurant” into the local business directory’s search bar. Then all the Italian restaurants would appear in a list. The consumer could then look at the addresses of each of them to determine the Italian restaurant closest to them.

The local news

Some local business directories do more than provide the names, addresses, and phone numbers of local businesses. They also show each visitor a customized page for their area that features the local news. Visitors can not only find local businesses but also learn what’s happening in their town or city.

Online reviews

When is the last time you visited a local business without first reading the reviews? If you’re like most people, it’s been a while. That’s because online reviews have taken the place of personal recommendations from friends and family.

When you create a free local business listing on a local business directory, you have the ability to ask your customers to leave online reviews for your business. And the more reviews you get, the more new business you will earn.

It’s one of the best reasons to set up your local business listing as soon as you can!

Live comments

One of the newest offerings of local business directories is the ability for business owners and consumers to interact with each other on the local directory. But this is so new, and most local directories don’t offer it.

FindUsLocal.com was the first (and we think only) local business directory to offer live comments. Here’s how it works:

Consumers can leave a comment on the local business listing of any business they want. They can thank the local business owner for a job well done, or inform other local consumers about a special deal they found at the store. Business owners can reply to these consumers, which opens up a live-two-way conversation.

Business owners can also use this feature to announce job openings, sales, flash sales, new product lines, or updated desert menus directly to consumers.

It’s like social media, only ten times better!

These live comments appear on the home page of everyone from that city or town that visits the local business directory.

How to Make Your Local Business Listing Shine

Now that you understand just how useful local business listings are to your local marketing campaign, you’re probably dying to know how to set up yours. But before you do, there are a couple more things you need to know. It’s a little thing called NAPs.

What Are NAPs?

NAP stands for name, address, and phone number. And this seemingly simple formula can easily make the difference between a successful local business listing and one that brings you no results.

Here’s how it works. Google and the other major search engines put a lot of meaning into NAPs. They use them to differentiate between local businesses. If they see one business with an Inc. after it another with the exact same name without the Inc., it will index them as different businesses.

And that can hurt your search engine rankings. Why? Because the more credible citations you have, the higher up in the search engine rankings you will appear. But if Google doesn’t recognize your business name as yours in every citation, it won’t be credited to your business.

How to Get NAPs Right

The easy way to solve this problem is to enter the exact same information for your business name, business address, and business phone number every time you enter it on the internet.

That means for every free local business listing you set up, you have to make sure the name, address, and phone number for your business is the same. If you enter Street on one listing, and St. on another, you won’t get credit for both local listings.

Let’s Get Your Free Local Business Listing Set Up Now

Are you ready to take your local business to the next level? If so, it’s time to get started on setting up your free local business listing. It will only take a couple of minutes, but once you do it, consumers will be able to find your business when they look online. And you know what that means.

More customers walking in the door.

To set up your free local business listing, simply go to FindUsLocal.com and search for your business. Then, once you find it, claim it as the owner. Then fill in as many details as you can about your business. Do you remember the list above that shows all the benefits consumers get when using local business directories? Make sure your local business offers all of those and more!

Make sure consumers come to your business instead of going to the competition. Set up your free local business listing at FindUsLocal.com now!

Online Reviews: Everything You Need to Know

Do you run a retail business? If so, chances are that you have had to make a lot of changes to your local marketing efforts in the past decade. What caused this shift in retail marketing? One word: the internet.

Before the internet came along, local shop owners brought new customers in the door in a variety of offline marketing ways. For instance, some of them held local contests or got involved with their local community in a way that put their business in front of potential customers. Some set up booths in fairs, while others sponsored little league teams or girl’s gymnastics teams.

Other forms of local marketing were sending coupons in the mail, putting physical flyers on the doors in the entire neighborhood, and running ads in the local Yellow Pages.

But local business owners who make use of these methods today aren’t likely getting many new customers. That’s because today’s shoppers use the internet to find local businesses, even when that business is right around the corner from them.

So, what’s the answer? Local business directories and reviews.

Here’s a quick 30-second video showing you how important they are:

What Are Local Business Directories?

Local business directories are a lot like the old school Yellow Pages. It’s a place where consumers can find local businesses in the town or city they live in. But unlike the Yellow Pages, people don’t have to lug around a heavy book or give up in frustration because the business they wanted to find didn’t think to run an ad in the book that year.

Oh, wait, that still happens.

Local Business Directories: What Not to Do

When a potential customer logs onto a local business directory like FindUsLocal.com, can they find your business? And if they do, will they find your correct business name, address, phone number, or website?

You would be surprised at how many outdated local business listings there are. And what do you think happens when a potential customer finds incorrect information about your business?

Maybe they drive to the wrong location. Or perhaps they try to call you to find out what time you close and get a disconnected number. Or maybe they go to the website listed on your free business listing and it’s no longer there.

All of that adds up to one thing: lost customers.

Local Business Directories: What to Do

Now that you know what not to do, let’s take a look at how to effectively use local business directories to drive customers to your store, shop, or restaurant.

First, it’s important that all of the information on your free local business listing is updated and accurate. And don’t think that no information exists if you didn’t add it.

Local business directories index all of the available information about local businesses in an area and publish that online. And if the information is outdated, that’s what customers see.

So, your first step in the process is to go to a credible local business directory like FindUsLocal.com and look for your business. Start by typing in your business’ name in the search bar on the directory. Then, once it comes up, look at the information provided. Does it list your proper business name? The correct address? Can customers reach you on the phone number that’s listed? What about your website address? Is it correct?

If the information is out of date or incorrect, claim the listing as the owner of the business. Then, change the information in the listing until it’s correct. And if you can add anything that will entice potential customers to visit your business, do so. For instance, if you own a local restaurant, write about some of your best selling dishes. Or if you run a bookshop, highlight an author signing or a sale you plan to run.

Once you’ve updated the information in your free local business listing, you won’t lose any more business because of bad information.

But you’re not finished.

That’s because setting up your free local business listing and making sure the information is correct is only the first step in using local business directories to market your business.

Next Step: Get Those Reviews

If you’ve bought anything in the past few years, you probably held off on your buying decision until you read a few online reviews. That’s what most people do. And consumers trust online reviews.

In fact, studies show that people trust online reviews more than they trust a personal recommendation from a close friend or family member. In other words, you need some online reviews to complete your local business listing. If you don’t have any, you won’t have that social proof that is so important in today’s local marketing strategies.

How to Get Online Reviews

You know you need online reviews to grow your business, but getting them can seem overwhelming. After all, don’t customers hate it when you ask them to leave a review for your business?

It turns out, they don’t. In fact, more studies show that people are more than willing to leave online reviews for local businesses if they’re asked. What does that mean for you? It means you have to start asking your customers to leave online reviews for your local business.

How to Ask for Online Reviews

Asking for online reviews can seem scary, but it doesn’t have to be. Here are some great tips that will help you get plenty of online reviews. And once you have them, potential customers will feel more at ease when making the decision to shop at your store or eat at your restaurant.

End things with an ask

Every customer that comes to your store and buys something has to go through the checkout process. And this is the point in their shopping experience when they are happiest with your business. They’ve found the perfect product or ate a wonderful meal. And chances are, they’re feeling pretty charitable about it.

That’s why you see so many local business owners instructing their staff to ask every customer who goes through the checkout process to leave an online review. And if you make the process rewarding, they’ll be even more likely to leave a review.

For instance, you can hold a drawing for a prize once a month for everyone who leaves online reviews. Or you can offer anyone who leaves an online review a discount after it’s published.

Make it easy

Another great way to rack up a lot of online reviews is to make it easy for your customers to leave them. When you create your free local business listing, that listing will have a permanent address of the local business directory. Capture that URL and print it on all of your business promotional materials.

For instance, you can print the address on your business cards, the back of staff t-shirts or uniforms, on your stationery, invoices, and anything else you give to customers. You can also ask for an online review with a large sign hanging in your store or restaurant, and then be sure to include the URL. You’d be surprised at how many people will copy down the address and leave you a review.

Don’t be silent

Finally, when trying to build the number of online reviews of your local business, it’s important that you interact with the people who leave them. When someone leaves you a positive review, be sure to comment on it and thank them for their kind words. And when someone leaves a not so kind review, interact with them, too.

But don’t get defensive or be ugly to the bad reviewer.

Instead, acknowledge their point and pledge to fix whatever problem they would with your business. If it was a rude employee, promise to increase training and deal with that particular employee. If it was a bad meal, ask for specific feedback so you can improve your offerings.

The reason you should reply to bad reviewers is to accomplish two things. First, you should learn from the mistakes and work to improve them. If you don’t’ know about something that causes distress for customers, you can’t fix it.

Secondly, you should respond to bad reviews because potential customers are watching. And they want to know that you are a business owner who takes complaints seriously and works to improve the experience of your customers.

Do You Have a Free Local Business Listing?

If you haven’t already claimed your free local business listing at FindUsLocal.com, what are you waiting for? Millions of customers go to local business directories every day and search for local businesses. In fact, people are probably searching FindUsLocal.com for a business just like yours right now. What will they do when they can’t find your business? They’ll go to your competitor instead.

Don’t let that happen to you.

Head on over to FindUsLocal.com right now and claim your free local business listing. Then, update the information and start asking your customers for reviews. It’s the best thing you can do to grow your local business in 2019 and beyond.