Category Archives: Online Advertising

Is Your Local Business Struggling? Here are 3 Possible Reasons

The art of running a local business isn’t what it used to be, is it? For example, small shop owners used to be able to only advertise to the people in their immediate area and that would provide enough exposure to bring plenty of customers through the door. But now things are different. Even though local business owners still target local consumers when creating their marketing and advertising campaigns, they need to cast a wider net in order to bring in the same amount of business.

For example, while a local newspaper ad may have been sufficient in the past, not that many people read the local paper anymore—or if they do, they read it online. And what about those phone book ads that brought in so much business in times past? Consumers still use them, but they don’t look in an old out of date physical book anymore. These days, they use free small business listings to find US local businesses.

All these changes in local consumer behavior mean that small shop owners need to approach their marketing and advertising campaigns differently.

Is your local business struggling to bring in enough business to keep the doors open? If so, here are 3 possible reasons why—and what you can do to turn things around for your small business.

Your Local Business Can’t Be Found Online

People look online nowadays when trying to find US local businesses, and they typically look in a free local business directory. In fact, some recent studies show that 1 in 2 consumers use free small business directories to find local businesses when they want to shop locally.

And those local directories take a lot of pressure off local business owners because it’s no longer necessary to create an expensive company website in order to attract new business. In fact, people don’t tend to look on the large company websites anymore because the sites aren’t considered neutral. Instead, people look to free local business directories to find local businesses. And if your local business can’t be found in one of these convenient local directories, chances are your business is struggling.

What to do about it: If your business can’t be found online, then you need to take steps immediately to rectify it. Start by going to a reputable small business directory like and claim your business. Then create your free local business listing and fill in as many details as you can. Remember, when looking online for a local , people want to read as many details as they can about a business before deciding whether or not to visit it.

Your Local Business Doesn’t Have Enough Online Reviews

Most of today’s consumers won’t even consider visiting a local business unless they’ve read some good online reviews about it from people who have visited it. And if your local business doesn’t have sufficient online reviews, that could be why it’s struggling to bring in new business.

To give you an idea of just how important online reviews are, let’s take a look at a recent study. It shows that a majority of the people who were asked said they would trust online reviews as much as they would trust a recommendation from a friend or family member. What’s more, most people want to read these reviews before they will commit to visit a local business.

What to do about it: Studies show that 7 out of 10 people will leave an online review for your business if you ask. Make it a point to always ask your customers to leave on as you check them out.

Your Local Business Listing Appears in the Wrong Small Business Directory

Finally, if you’re going to list your business in a local business directory, it’s important that you choose the right one. If you choose a local directory that is merely a database, the major search engines won’t view it as a credible listing, and that will hurt you in the search engine rankings. But if you choose a reputable local directory, such as, it will drive your local business listing up in the rankings.

What to do about it: Don’t settle for just any free small business directories. Instead, choose one like FindUsLocal so that the large search engines will give credence to your small business listing.

If your business has been struggling to bring in new business and increase sales, the above 3 reasons may be behind it. Read the above reasons above carefully and if you recognize your local business, take the recommended steps to correct it.

Why Local Search Should be an Important Part of Your Local Marketing Strategy

It wasn’t that long ago that local business owners only had to concentrate on local marketing tactics in their immediate area. For example, if they ran a newspaper ad, the ad only appeared to people living who lived within a certain number of miles from their shop or restaurant. And the local phone book ad they ran only reached people who lived in the area and received the book once a year. If they did a marketing mail out, they targeted the people in certain zip codes who were close enough to shop in their store.

But since the advent of the internet, local business owners have had to shift their thinking in terms of local marketing and advertising. In fact, the shift has been so dramatic that many small business owners have been left behind and are struggling to draw in new business.

Local Search is the New Local Marketing Technique

When search engines first came on the scene, they were designed to help consumers find online stores and national chain websites, but it quickly became apparent that consumers also wanted to find US local businesses using the internet. But that was a problem because the large search engines simply weren’t set up to show local results.

And that’s when things changed. Local business directories, otherwise known as free small business directories, were invented and consumers flocked to them to find local businesses USA. In fact, recent studies show that 1 out of every 2 people use local search directories to find local businesses.

Choose Your Free Small Business Directory Carefully

It’s important to remember than not all local business directories are the same. In fact, most experts agree that you’ll need to create your local business listing on a free business directory that is considered reputable in the industry. What makes a reputable local business directory? Here are 3 things the local directory you list your business on should have:

  • SEO location software. In the past, consumers would have to enter their zip codes or city information in order to see local search results for their area. But these days, the best small business directories use SEO location technology that automatically shows them the local search results in their area. For example, when people log onto, they only see the results from their own city or town.
  • Consumer friendly features. Another draw for consumers is a small business directory that includes special features for them in addition to being able to find US local businesses near me. For instance, FindUsLocal offers the local news of the day, a listing of current events coming to that area, and a place for both consumers and local business owners to leave a comment about the business. This special feature is only available on this innovative local business directory.
  • Local Reviews. These days, it’s almost impossible for a local business to succeed unless it has a good number of local reviews for people to read. In fact, recent studies show that people trust online reviews as much as they trust a personal recommendation from a friend. That makes it important to have as many local online reviews as you can get. Luckily, those same studies show that 7 out of 10 people will leave a reviews for your local business if you ask them.

Rocking Local Search: It’s all in the Details

Finally, when claiming your local business listing on a site like FindUsLocal, you’ll need to pay attention to the details in order to make the most of your business listing. First, consumers want to find all the information they need in order to make a decision about whether or not to visit your store. That means you should include details like your store hours, which types of payment you accept, where to find parking, which products you sell, or if you run a restaurant, what type of food you serve, and any other details that people need to know about your local business.

In addition to giving consumers all the information they need, you also need to ensure that the search engine spiders have the right, consistent information about your business so they will properly display it in the search engine results. If the data varies from one small business listing to the next, it will confuse them and they will either show incorrect information or worse, not rank your business at all. To fix this, make sure you enter the data exactly the same in every local business listing you create. Want an example? If your business name is Frank’s Donuts, you’ll need to either include the apostrophe in Frank’s in every listing or leave it out. That one inconsistency could result in your local search results being sidelined.

Local business directories are the best way for local businesses to be found online, but in order to make the best use of this local marketing technique, you’ll got to do it right. Follow the above tips and soon, you’ll have new customers walking through the door!

Local Business Directory Owner Releases Series of Free Local Marketing Videos

In a world where almost nothing is free, the owner of, a small business directory that helps small, local business owners compete with the larger online stores and  national chains, has just announced the release of a series of YouTube videos that teach local business owners how to better market their business.

“We’re proud of the service we offer small business people,” says a spokesman from FindUsLocal. “But we want to do more. And releases these marketing videos is our way of doing that.”

So far, there are 3 online advertising videos in the group, and they’re already making a splash with viewers. There are plenty of comments talking about the insight and ideas they got just from watching the marketing videos.

For example, one person says that the marketing videos gave him a whole new perspective on how to advertise a local business. Others thank the local business directory for providing such valuable marketing insight for free.

“We’re touched by all the comments as well as the people who have reached out to us personally to thank us for the free marketing training. We plan to produce more videos because the reaction has been so strong. Stay tuned—who knows what kind of free marketing advice we’ll give in the next one?

So, what are the key takeaways in the marketing videos? Here is a brief run down.

Takeaway #1: You Need an Online Presence

Those local business owners who don’t think they need to be seen online will soon be feeling the consequences of that in their pocketbooks. The truth is, today’s culture is based on tech, and people use their portable devices to find USA businesses online. And if they’re not there? They’ll keep looking until they find a local business that is.

Takeaway #2: You Need to Local Business Listing

It’s no longer necessary to create a company website to have an online presence. In fact, most shoppers skip those websites and go directory to the free business directories. But in order to be found on one of these local directories, you must create a small business listing. To do that, simply log onto a small business directory like and claim your business. Then you can fill in the details that will entice new customers to visit your shop or restaurant.

Takeaway #3: You Must Keep Your Small Business Listing Current

Finally, it’s important to note that you can’t simply create a local business listing and then forget about it. In order to get the most benefit from a local listing, it’s important to continually add new content to it, and the best way to do that is to persuade your customers to leave online reviews for your business. It’s not difficult. In fact, three quarters of those people surveyed say they would happily leave a review for a local business if they were asked. So get in the habit of asking and watch your sales increase!

Isn’t it nice to know that some people still believe in giving back to their community with no expectation of anything in return? The owners of, a premier small business directory, have done just that with the release of their 3 free marketing videos. Have you seen them? If not, what are you waiting for? You just may walk away with some new local marketing insight that will change the game for you!

Can Customers Find Your Local Business Online?

If your answer to the above question is no, or worse, you don’t know, then you’re probably not doing near as much business as you could be. That’s because when a person decides they want to find a local business near me, they don’t use any of the old school methods that they did only a few years ago. In fact, almost nothing is the same when it comes to local marketing and advertising techniques that work.

These days, when people want to find free online business listings, they do so online. They don’t turn to the local phone book, newspaper ads, door flyers, billboards, or those coupon mailers that were so popular a decade ago. No, when someone is looking for a local business, they use their smartphones, tablets, and laptops to find a business nearby.

How to Determine if Your Business Can Be Found Online

If you don’t have a company website, you may not realize whether or not your local business comes up in the search engine listings whenever someone is trying to find a local business like yours. If that’s the case, you’ll need to first determine just how easy it is to find your local business online.

In order to determine this, go to any large search engine such as Google or Bing! and type in the name of your business. Once the search engine results have appeared, scroll through the pages until you come to the first mention of your local business. Note the page number—and then know that most people only scroll through 1 or 2 pages before deciding which local store to visit. If your store appears after that, it’s time to take some steps to get it seen higher in the search engine listings.

How to Move Up in the Search Engine Listings

If you’re not happy with your business’ placement in the search engine results, cheer up because there are some steps you can take to make it appear closer to the top. One remedy is to spend thousands of dollars building a company website and then a lot of money every month on online advertising fees that will keep it ranked higher in the listings.

Maybe that isn’t such a good solution after all.

The better solution is to create free online business listings on an online business directory website. These websites do all the online advertising for you, ensuring that your local listing will rank higher in the search engine rankings—without having to spend a dime.

Too good to be true that another website would do all the hard, expensive work for you? Let’s take a look at one of the best small business directories,, and see just how they ensure their local business listings are ranked high.

  • The small business directory uses special software that automatically matches the results visitors see with their location. For example, if someone logs on from San Antonio, Texas, they would only see results from that city.
  • It provides local news and events. The local directory has gone to great lengths to ensure people will visit its site time and time again. After all, that benefits those local business that have created local listings on it. To do this, FindUsLocal offers daily, local news, and a live stream of all the local sporting, theatre, and concert events coming to the local city or town of the visitor. It even offers them a link where they can purchase the tickets hassle-free!
  • It allows customers to interact with local business owners. One very unique feature the small business directory offers is something it calls the comments section. The comments are different from online reviews in that they allow both the business owner and the visitors to leave live streamed comments about the business. For example, a visitor can recommend certain dishes or products they’ve bought at the business, and the owner can announce sales, new product offerings or job postings.

Get Ranked Higher Today

If you want to be ranked higher in the search engine listings—and that should always be your goal, no matter how high you are—then you need to act quickly because there are people looking for a local business just like yours right now. Luckily, it’s easy.

Simply log on to and look for your business. Then claim it and fill in as many details as you can. Not only include the basics, such as your name, address, and telephone number, but tell people what they want to know. List your store hours, which products you offer, or if you’re a local restaurant, the most popular items on your menu.

You can’t go wrong by doing all you can to achieve a higher ranking in the search engine rankings, and getting listed on a free small business directory is not only free, but it will only take a few moments, and will result in free advertising for your local business. What in the world are you waiting for?

The Best Way to Make Sure Your Local Business is Found Online by Local Shoppers

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If you run a local business, you’ve probably been through some pretty serious changes as far as your local marketing and advertising efforts. No longer are the local phone book or newspaper ads enough to bring shoppers through your door. Nowadays, you must have an online presence just to be in the game.

But how local shop and restaurant owners compete with all the large online stores and national chains that pay thousands of dollars in online advertising fees just to stay at the top of the search engine rankings?

Three words: Local business directories

What are Local Business Directories?

Local business directories, also known as free small business directories, are the most important marketing and advertising method to come along for local shop owners since the Yellow Pages. In a nutshell, these small business directories operate just like the major search engines do, only the focus on providing only local results for visitors. For instance, if someone were looking for a flower shop in small town, USA, they would type flower shop into the local business directory search bar and see a list of all the flower shops in their town or city. No wonder consumers are using free small business directories at a record pace!

How can Local Business Directories Help Me Compete with the Big Guys?

Most likely, you don’t have the thousands of dollars per month it would take to get you good spot in the search engine rankings, and that’s where small business directories can help you compete with all those national chains that do have that kind of budget. You see, in order for a local business directory to stay relevant—both to consumers and the search engine spiders—they have to spend a lot of money to keep up in the rankings. And if your local business is listed on a small business directory that spends a lot of money on online advertising, you will benefit from it.

For example,, one of the most innovative local business directories around, spends a small fortune every month just to make sure they place high in the rankings. And if you create your local business listing on the site, consumers will be more likely to find your shop and visit it. And you’ll get these benefits without spending a lot of money—in fact it’s absolutely free to create a local business listing on quality small business directories like FindUsLocal.

How to Create an Effective Local Business Listing

You can’t just claim your local listing and expect the shoppers to come walking through your door. Instead, you need to do in a way that will make it work effectively for you. Here are some things to remember when creating your free small business listing.

  • Choose the right directory. Not all small business directories are the same, and in order to get the most from your local listings, you’ll need to choose the directories wisely. Make sure the directory uses GEO local technology so that visitors will automatically see the results from their local area without having to jump through a bunch of hoops. And you should also check out the site—would you use it to find US local businesses? In other words, it is an easy to use site with other features for online visitors?
  • Make sure you listing is complete. Don’t just type in the bare details about your business when creating a local business listing, but fill in as many details as you can so that people have all the information they need to decide whether or not to visit your site. Start with your business name, address, phone number and website, and then include extras like your store hours and special offerings.
  • Get those reviews. Online reviews are an important aspect of your local marketing and advertising plan, and luckily it’s not difficult to get them. Studies show that if local shop owners would only ask their customers to leave them, 7 out of 10 of them will. And it’s not only important to have reviews for potential customers, but the search engine spiders reward local business listings that have them with higher search engine rankings.

Free small business directories should be a major part of your local marketing plan, and no plan is complete without local business listings. Today’s consumers use them to find US local businesses, and if yours isn’t listed there, you’re not getting all the business that you could be.

3 Reasons Local Business Owners Need an Online Presence

Running a local shop or restaurant isn’t what it used to be. In the past, all a local business owner needed to be successful was a good product, a big enough phone book ad, a small ad in the community newspaper, and an occasional coupon in a mail out that landed in the local’s mailbox.

Boy have times changed.

These days, you really don’t need any of those local marketing techniques in order to run a successful shop. In fact, if you rely on the old school marketing methods, you may lose the business you’ve worked so hard to build. Isn’t it amazing that in just a few years things have changed so dramatically?

Local Store Owners Have to Be Found Online

If the old school local marketing methods don’t work anymore, what does? The ability to be found online.

Numerous studies have shown that when people want to find US local businesses, they turn to their laptops, smartphones, or tablets and look online for the stores and eateries they want to visit. And chances are, they’ll end up in a local shop that can be found online rather than one that can’t. For example, if someone were looking for a local furniture store and they looked online for one in their city or town, they would likely end up visiting the one that had an online presence. Makes sense, doesn’t it?

How to Ensure Your Local Business Can Be Found Online

If you don’t yet have an online presence, it’s time to take action. After all, hundreds of thousands of people try to find US local business online every day, and if yours isn’t listed there, you’re not getting all the business that you could be.

In order to ensure that you can be found online, you need to create a local business listing on a free small business directory. These local directories are where today’s consumer’s go to find US local shops and restaurants. Here’s how to get your local business listed on a small business directory:

• Go to a quality local business directory like and search for your business name. Most of the local directories will have your business listed, even if you haven’t done it yourself. Once you find it, claim the listing as your own.
• Next, you’ll want to fill in all the details that people look for when trying to find local businesses. Be sure to be complete with the information and include things like your business name, address, phone number, website address, directions to your shop, store hours, and anything else you think people would want to know when deciding whether or not to visit your store.
• If you plan to create more than one local business listing—and you should—then you’ll need to make sure that you use the exact same information for every listing you create. For example, if your business name is Donuts, Inc., you’ll need to decide whether you want to use the “Inc.” in your local business listing. If so, you should include it in every listing you create. If you don’t, the search engine spiders won’t recognize all the local listings as your own, and all your hard work to be ranked higher in the search engine results will have been for naught.
• Keep your local listings fresh by asking your customers to leave online reviews for your business. These online reviews are counted as fresh content by the search engine spiders and the more fresh content your local business listing gets, the higher it will be ranked in the search engine rankings.

Free small business directories are the place to be if you want to be seen online. But don’t fall into the trap of getting listed in just any old local directory. Stick to the credible small business directories like in order to reap the most benefits from your efforts. In fact, why not head over there now and make sure your business can be found the next time someone looks for a local business just like yours?

3 Reasons Why You Need to Small Business Listing

If you run a local business, you may have noticed that the marketing and advertising methods you used to use don’t seem to pull in as many customers as they used to. That’s because consumer behavior has changed dramatically, and only those local shop owners who keep up with the times are experiencing a robust business in these times.

That’s why we want to talk about the 3 reasons that, as a local business owner, you should have a local business listing in a quality small business directory. If you don’t already, here are 3 reasons to drop everything now and take the 10 minutes needed to create one.

Continue reading “3 Reasons Why You Need to Small Business Listing” »

How to Ensure Your Local Business Listings Perform at a Peak Level

Local business listings as an online advertising and market method has been in the news a lot lately because the tiny little ads are leveling the playing field and making it possible for local business owners to compete with the large online shops without spending a lot of money. But what many people don’t realize is that it’s not enough to list your business on a local business directory and let it be. In fact, there is an art to using free small business directories, and if you’re going to get the most out of them, you’ll have to follow a few simple rules.

So what steps do you need to take in order to get the most out of your free business listing? Let’s talk about that now.

Choose the Right Local Small Business Directory Continue reading “How to Ensure Your Local Business Listings Perform at a Peak Level” »

How a Local Small Business Directory can Bring in New Business

Running a local business is exciting, isn’t it? After all, you not only get to interact with your community, but you also get to provide them with the goods and services they need. What’s better is that you can give them an interactive buying experience that they might remember for years to come. Quite different from a sterile and cold online purchase, isn’t it?
But did you know that even though you’re selling to your neighbors and others in your community, you need to do more than local advertising in order to bring customers through your door? It’s true. Today’s consumers don’t look too old-school methods to find US local business anymore, but rather use their smartphones, tablets, and laptops to find a local business near them. So what happens if you don’t have an online presence? They will likely find your competitors local business listing and visit their store instead of yours.

How to Quit Losing Local Customers to Your Competitors Continue reading “How a Local Small Business Directory can Bring in New Business” »

Why Your Local Business Needs a Local Business Listing—Now!

The art of running a local business has changed dramatically over the past few years, and only those owners who have kept up with the times are seeing the benefits of the trending local shopping movement.

For example, there was a lot of talk last year about the Retail Armageddon that hit the nation as local business after local business shuttered its doors. The reining thought at the time was that large online chains like Amazon were taking over and local business would soon be a thing of the past.

But then the holiday shopping season hit and the experts quickly realized that consumers still wanted to find US local businesses to shop locally. But something had changed—the methods they use to find local stores and restaurants.

How Consumers Find US Local Businesses Today Continue reading “Why Your Local Business Needs a Local Business Listing—Now!” »