Category Archives: USA Business Directories News

Local Retail Sales are Surging: Here are 3 Steps to Get in on the Action

Do you run a local business? Are you attempting to recover from the Retail Armageddon that hit many local US business last year? Well, there’s good news.

The Commerce Department issued a report today that says US retail sales rose in June. According to the report, those sales rose by 0.5 percent last month. And for everyone who was disappointed in May’s retail sales numbers, it has been revised. While it was first reported that May’s sales rose 0.8 percent, the new figures show that sales actually rose 1.3 percent. And that’s the highest rise in retail sales since September of 2017.

What does that mean for local business owners? Aside from the obvious that retail sales are improving, it’s also clear that if your local business sales aren’t increasing in this robust economy, it’s time to reevaluate your local business marketing efforts.

How to Take Advantage of Increased Local Sales

The number one thing you can do as a local business owner is to ensure that consumers can find your business. After all, if no one knows your business exists, they aren’t likely to visit it. But some local shop owners believe that they can do what they’ve always done—put an ad in the Yellow Pages and rely on people to see their outdoor signage.

Unfortunately, those local marketing techniques just don’t work anymore.

Today’s consumers look online when they want to find US local businesses, and if you don’t already have a local business listing, you’re missing out. In fact, recent studies show that most consumers turn to local business directories when they want to find US local businesses.

How to Get a Free Local Business Listing

Your first step in creating a local business listing is to identify the right local business directory. When you begin your search, you’ll quickly realize that there are a lot to choose from. But not all of them will help consumers find your local business.

The key is to look for quality local business directories—and you can identify them by what they offer consumers. For example, FindUsLocal.com, an up and coming local directory that is setting trends in the industry, offers its visitors a customized home page that shows local events in their area, local news, local tweets from the area, and even allows local business owners and their customers the opportunity to broadcast comments on a live feed that shows up on the home page.

After you’ve identified the right directory, you will need to claim your business. Simply type your business name into the search bar located on the site and when your business comes up, claim it as the owner.

Next, fill in as many details as you can. Pay special attention to the areas that consumers are most likely to seek out. For example, be sure to include your store hours, any parking instructions, and if you own a local restaurant, coffee shop, or bakery, be sure to tell consumers what type of dishes you offer and mention any specials that you’re running.

You Can Create More Than One Local Business Listing

You don’t have to limit your free local business listings to just one. You can create as many local business listings as want, but keep in mind that they should all match. For example, your business name, business address, business phone number, and business website address should all match—down to the last letter. If they don’t, the search engine spiders won’t recognize them as the same business and won’t get indexed under your business.

Having free local business listings on a quality local business directory is one of the best ways that consumers can find your business in this surging economy. Why not take 10 minutes right now and head over to FindUsLocal.com? It could increase your retails as early as this week!

How to Get the Most Out of Your Free Small Business Listing

Small business owners all over the country are reorganizing their marketing efforts to bring in that much needed foot traffic. And now that summer is here, it’s more important than ever to make sure consumers can find your local business.

For example, if people decide to go to a furniture store to buy a new sofa they aren’t going to look in the Yellow Pages or pull out a print newspaper to get the job done. Instead, they’ll whip out their smartphone and begin the search that way. And according to recent studies, most of the will use a local business directory to do it.

What is a Local Business Directory?

A local business directory, also known as local listings, is a search engine for people who want to find US local businesses. These directories allow consumers to skip all of the national results and articles about a topic and get only the local results they want. If that same group of people used a local business directory to find a furniture store in their area, they would be able to quickly find what they were looking for.

How to Set up and Optimize Your Free Local Business Listing

Your first step is to identify the right local business directory to list your business on. We recommend FindUsLocal.com because it provides a one-stop place for consumers to get local business listings, local news, the weather, local tweets, local reviews, and even live comments about the businesses in their area.

Once you’re on the site, enter your business name in the site’s search engine and once it comes up, claim it as the business owner. Next, you’ll need to create your listing and this is where you can take a few extra steps to optimize it. Here are the best ways to do that.

How to Optimize Your Local Business Listing

Take the following steps to ensure that you get all you can out of your local business directory listing.

  • Fill in as many details as you can. When creating your local listing on a quality site like FindUsLocal.com, you’ll want to do all you can to ensure that it brings in traffic. And to do that, you’ll need to give consumers all the information they need about your business so they can make a decision about whether or not to visit it. For example, if you own a restaurant, be sure to include your serving times, what type of food you offer, and even a preview of your specialties. If you own a clothing store, be sure to identify the style and target customer. In short, it should be your goal to give so much information that people decide to visit your store after reading it.
  • Use the same information on every local listing you create. It’s smart to create more than 1 local business listing, but be advised that if you do so, it’s important to enter the exact information on every listing you create. For instance, if the name of your store is Marco’s Custom Design Furniture, Inc., you will need to decide whether or not to include the “Inc.” on your local business listings. If you include It on one and not another, the search engine spiders won’t identify them both as the same business, and that means all your hard work in creating the listings would have been for nothing. Remember, the more credible citations—or local business listings—your business has, the higher it will appear in the search engine results.
  • Be interactive. Finally, it’s important to keep those local business listings fresh and there are 2 ways to do that. First, you should ask all of your customers to leave local reviews on your listing. This will not only cause potential customers to have confidence in your business, but it will also ping the search engines every time someone leaves a review—and that will help your rankings. Next, you should make use of the free and unique feature on FindUsLocal.com that allows business owners to leave live comments associated with their business. You could announce sales, new product offerings, or let your community know when you’re hiring.

Creating a free local business listing is one of the best things you can do for your local business, but in order to ensure that you get the most out of it, you’ll need to follow the above steps. And once you have your local listing set up, prepare for the additional new customers that are sure to walk in your door!

Small Business Directories Help Bring New Customers to Your Local Business. Here’s How to Use Them

For small, local business owners, bringing new customers into their store is their number one priority. After all, if you run a local business, you’ll need to continuously add new customers to keep the sales flowing in. Those local business owners who only rely on existing customers soon find themselves in a lot of trouble.

But in the age of the internet, how do you reach out to new customers and persuade them to visit your store? One word: free small business directories.

What is a Free Small Business Directory?

When people want to find US local businesses, they basically have 3 ways they can go about the task—and not all of them are efficient or realistic. Here are the 3 ways people typically try to find local businesses.

  • Use the Yellow Pages. The Yellow Pages have been around a long time, and until the past decade, it was the preferred way to find a local business. But with the advent of the internet, his old school method has fallen out of favor with consumers. It’s bulky, takes up too much space, can only be used inside the home, and just isn’t considered convenient anymore. Today’s consumers consider local business directories in place of the Yellow pages.
  • Use a large search engine. The larger search engines have been trying for years to implement a system to help people find USA local businesses, and while they have rolled out some efforts, the truth is that people just don’t like to use them. That’s because the search engine results are often filled with national chains, articles about the topic, or online stores.
  • Use a free small business directory. These handy online small business listing sites are the new and improved way to find local businesses and consumers are using them in droves. In fact, a recent survey shows that 1 out of every 2 shoppers use local listings when trying to find a local business.

How to Use Free Small Business Directories

In order to create a small business listing, there are some steps you’ll need to take in order to get the most out of the local marketing technique. Here are 3 that you should pay special attention to:

  • Choose the right small business directory. When searching online, you’ll find a lot of local business directories to choose form but be careful because not all of them will get the results you want. Some of the business directories are nothing more than databases filled with incorrect and outdated information and the search engine spiders don’t look kindly on those local directories. Instead, choose a quality business directory like FindUsLocal.com that offers its visitors an array of features such as links to local events, the local news, and the ability to leave live comments about a business.
  • Set up your small business listing the right way. When you log onto a local business directory, you should use the search bar to find your local business. Once you do, claim it and then you’ll be asked to fill in the details. Here’s where it’s important to be very careful. In order for all of your local listings to be attributed to your business, they must match—down to the tiniest of details. For example, if you have an “inc,” at the end of your business name, you’ll need to either include it on all of your local listings or not. You can’t include it in some and leave it out in others.
  • Keep your small business listing fresh. The search engine spiders reward those local listings that continuously add new content. The best way to do that is to ask your customers to leave reviews for your business. Those reviews are considered new content by the major search engines and if you have enough reviews, it will push up your business listing in the results.

In addition to the above mentioned tactics, you should also take advantage of the unique feature offered only by FindUsLocal. This free small business directory not only makes shoppers want to visit the site time and time again, but if offers a way for local shop owners to add fresh content to their small business listing daily. As a local business owner, you can add comments to your local listing, and those comments are considered content by the major search engines.

For example, if you want to announce a sale, a new product offering, a job opening, or just tell the community how much you appreciate their business, you can leave a live comment on your local listing. And the best part of this exclusive feature is that the community can also leave comments. They can respond to yours, or add comments all of their own.

Free small business directories are the new Yellow Pages—with major new benefits. Have you created your local listing yet? If not, why not take 5 minutes and head over to FindUsLocal.com, the best free business directory now? You may reap new business from the effort as early as this afternoon.

How to Carve Out Your Niche in Local Advertising

Vector digital marketing concept in flat style – hand holding megaphone – online advertising campaign development

Local marketing and advertising is one of the most important things small, local business owners can do. In fact, if you neglect this all important task, chances are your small business won’t be around in the years to come.

But there’s a major problem: many local shop owners still believe that they can use the same old local marketing techniques that have worked for them in years past. The problem is, today’s consumers don’t rely on those methods to find US local businesses anymore. Instead, they look to the internet.

Here’s a brief sample of the old school local marketing techniques that don’t work anymore:

  • Yellow Pages ads. Not that long ago, a local business didn’t have a chance of success unless they took out an ad in the local Yellow Pages. But these day, shoppers almost never turn to the Yellow Pages to find local business. Don’t spend your advertising dollars on these relics.
  • Newspaper ads. Remember when clipping coupons from the community newspaper was the best way to find local deals and sales? If you’re still relying on running ads in local newspapers, your new customer base probably isn’t what you want it to be. That’s because today’s consumers look online for both their local news and for all those local coupons and sales.
  • Mail outs. In the past, some local business owners used mass mail outs to get the attention of local buyers, and these worked well for a few years. The concept was simple: local businesses would band together and send out an envelope loaded with coupons. Homeowners would go through the coupons, select the ones they wanted to use, and then visit those local stores. Unfortunately, this local marketing method doesn’t offer good results any more.

The New Local Marketing

Smart small business owners have figured out those methods no longer work to bring in new business and have moved on to use the local marketing methods that do. But before we talk about the best local marketing technique, let’s talk about why the old school methods no longer work.

  • Consumers are rushed for time. Think about your own life—when is the last time you have an extra 15 minutes to go through an envelope stuffed with coupons or to track down the bulky Yellow Pages and then thumb through it to find local businesses? It’s been awhile, huh? Guess what? Other people are just as busy and that’s one reason why they don’t find local businesses using these outdated marketing methods anymore.
  • Shoppers look on the internet to find local businesses. These days, almost everyone carries a smartphone, tablet, or uses a laptop computer, and according to the latest studies, 97 percent of them look online to find US local businesses. If you’re business can’t be found there, you’re missing out on a whole lot of new business.
  • People like to find all the information in one convenient place. It’s no longer necessary to find a business phone number in one place, their store hours in another, and driving directions in yet another. With inventions like free small business directories, it’s now possible for shoppers to find all the information they need with the click of a mouse.

How to Take Advantage of the New Local Marketing

If you’re still relying on old school local marketing techniques, today is the day you can do something about it. By simply creating a free local listing on a quality small business directory like FindUsLocal.com, you’ll talk the most important step.

These online small business directories are where 1 out of every 2 people look when trying to find US local businesses. And studies show that when shoppers find the local shops and restaurants this way, the majority of them end up visiting the establishment.

To create your free small business listing, just head on over to FindUsLocal and claim your business. Then fill in all the details about your shop. Remember, customers want to find all the information about your store in one place, so be sure to fill in as many details about it as you can.

Keep in mind that in order to make the most of your small business directory listings, you’ll need to enter the exact same information when it comes to your business name, address, phone number, and website address. In other words, don’t enter our business address as 123 Main Street on some local listings and Main St. on others. If you do, all the local business listings you create won’t be recognized by the search engine spiders as belonging to your local business, and that means a lot of time and effort would be wasted.

Free small business directory listings should be an integral part of your local marketing efforts. Remember, yesterday’s tactics no longer work and if you want to attract the most new customers, you’ll have to ensure that they can find you when they try to find US local businesses just like yours. And according to all the latest research, they’re looking online, specifically in local business directories.

 

Correcting Your Local Business Listings: Should You Do It Using Automation or Manually?

It seems that everyone is talking about the importance of free small business listings these day—and for good reason. A recent survey shows that 97 percent of people use them to find US local businesses when they want to visit a store or restaurant.

But one important key is creating and maintaining the free small business listings is getting them right the first time, and correcting them if they’re wrong. And thanks to technology, local business owners now have the choice about whether they use automation to correct small business listings or do it manually.

But First, Why is it Important to Correct Free Local Business Listings?

A local listing does more than tell shoppers where to find local businesses. It also helps the search engine spiders identify and then rank your local business in the search engine results. In short, the more local business directories you’re listed on, the higher in the search engine rankings you’ll appear.

But that’s true only if all of your small business listings match. For example, if the name of your local business is Main Street Clothing Company, and it’s listed on one local business directory as Main St. Clothing Company and another online small business directory as Main Street Clothing Co., those local citations will not be attributed to your business because the names aren’t exactly the same. The same is true for the business address, phone number, and website that appear in the local listing.

That’s why it’s so important to continuously search for new small business listings for your business and correct them as soon as you can.

Now, let’s get back to our topic. Should you correct free small business listings manually or use the automation that is available on the web?

Using Automation to Correct Local Business Listings

At first glance, it may appear that using automation is the right choice because it will save you tons of time. After all, if you have correct each of your local listings by hand, it could take hours. But there are definite drawbacks to using automation for this important job. Here are a few:

  • Software can’t spot the nuances. Any time you’re allowing a machine to preform a task, you run the risk of it not being able to spot the nuances, and in this case, that could lead to big trouble. For example, some businesses have more than one phone number and need to list them both so that consumers can call the right number. But automated software, such as Yext, doesn’t allow for that. It will look for only 1 phone number, and if you happen to be a local business owner who has more than that, it will flag your local listings as incorrect.
  • Your fixes are temporary. If you sign up to have an automated system fix all of the inconsistencies in your local businesses and then come to the end of the contract and decide not to renew it, guess what happens? All those fixes it made to your small business listings will revert back to the pre-corrected condition. That’s right, when you use an automated system, you sign up for life, otherwise the fixes are only temporary.

Correcting Your Free Local Listings Manually

Your other option is to correct each of your local business listings manually. While this may seem like a lot of work, the benefits you’ll reap are well worth it. For example, once each and every local listing is corrected, the search engine spiders will attribute them all to your local business—and that will increase your search engine rankings.

What’s more, as you look at your business listings, you’ll be able to spot any information gaps, outdated information, or other areas that need immediate attention. Only you, or one of your employees, know your business well enough to optimize your local business listings the right way.

Free small business listings are the face of the future for local business marketing. But in order to make the most of these free and effective marketing tools, you’ll need to make sure they are updated, corrected, and optimized on a routine basis.

3 Astonishing Facts You Need to Know About Small Business Listings

Do you run a small local business? If so, how are things going for you? Do you have new customers constantly walking through the doors, or are your sales lagging and you’re wondering how long you’ll be able to keep the doors open?

Here’s the thing: every local business owner falls into one of these 2 categories. Either they have plenty of new customers to keep the business running, or they rely on existing customers and eventually have to close their doors. Which category do you fall into?

If your new customer base isn’t what it should be, it could be cured with something as simple as creating a free business listing online. Local business directories are the way today’s consumers look for US local businesses, and if yours can’t be found there, chances are you don’t have many new customers walking through your doors.

Luckily, free business listings are easy to create. Just go to an online local business directory like FindUsLocal.com and list your business there. Then, local shoppers who look online for US local businesses can find yours.

Here are 5 facts you need to know about free small business listings that will help you create the most effective one.

People Use Online Business Directories to Find US Local Businesses

A recent study shows that 97 percent of Americans use free small business directories when they want to find local businesses. Think about it,that means that almost every single person looking for local businesses turns to the handy local directories to find the shops and restaurants they want to visit. Can you see why more customers aren’t visiting your shop if you haven’t already created your free local listing?

Shoppers Require Online Reviews for Credibility

Online reviews have become so popular in the minds of today’s consumers that most of them won’t even consider visiting a local business unless they’ve first read some good reviews about it. In fact, 85 percent of people say they trust online reviews just as much as they trust a personal recommendation from a friend. And good reviews are important. Seventy-three percent of people say that in order to visit a local business, it must have at least a 4 star rating. The number of reviews you have is important as well. Most shoppers like to read about 7 reviews before making a decision, which is up from 6 reviews from last year’s survey.

Consumers Prefer Local Listings to Company Websites

A surprising fact discovered in the survey is what people do after reading positive reviews about a local business. In the past, the next step would be to go the business’ website, but most people aren’t doing that anymore. The next step for the online shoppers who read positive reviews about a business is to either contact the business by phone or visit it in person. Last year, 54 percent of people would go to the company website after reading positive reviews, but this year, only 37 percent say they would do the same. In addition, the percentage of people who will visit the shop after reading the good reviews has risen by 10 percent.

As you can see, having a free small business listing is one the most important local marketing actions you can take in order to bring in new business. If you haven’t already created yours, visit FindUsLocal.com and get started. It will only take a few minutes and may result in new customers walking into your store today.

Can Spring Shoppers Find Your Local Business?

It’s almost spring, that time of year when local shoppers begin the hunt for new household goods, clothes, and other things. Spring is a time of new beginnings and most experts agree that it creates a feeling of wanting to “start over” in a lot of people, and of course, they need to make purchases in order to do that.

That’s why so many local business owners put a lot of money into local advertising for those spring shoppers. They want to draw them in their doors, because let’s face it, if you don’t have new customers walking into your local store, you aren’t likely to cash in on the spring shopping that is about to get underway.

How can New Customers Find My Local Store?

In the past, all local business owners had to do was take out an ad in the local phone book or run ads in the community newspaper. That’s where people looked when trying to find US local businesses, but those days are gone. For example, how many people do you know who store the phone book anymore? It’s big, bulky and takes up a lot of space, and most people throw it out as soon as they get it. And the local newspaper? The days of sitting at the kitchen table and reading the newspaper are over—people now look online for their news.

So what does all of this mean for local business owners? It means they have to make sure their local shop, service business or restaurant can be found where today’s’ consumers look for US local businesses. And they look for them online.

How Can My Local Store Be Found Online?

You have two options when it comes to being found online by today’s shoppers. And while of these options will help bring in new customers only one of them is more effective—and free. Here are the two ways to help find more business for a local store.

  • Create a company website. It’s 2018, and the reigning wisdom is that every business owner should have a website so that people can find their local business, but is that really true? It may have been great advice a few years ago, but once again, consumer behavior has changed and that isn’t the best solution anymore. In addition, it takes a lot of time and costs a lot of money to create a website that is user friendly, findable, and will hold the attention of today’s shoppers. So if creating a company website isn’t the answer, what is? We’ll talk about the right solution below.
  • Create a free small business listing. When a shopper wants to find US local businesses, the first thing they do is whip out their smartphone, tablet, or laptop and log onto a free small business directory. These local business directories have taken the place of the large search engines when it comes to finding US local businesses because they make it easier for shoppers to find the local businesses they’re looking for. But in order to be found there, you have to create a small business listing. We’ll take a look at how to do that below.

How to Create a Free Small Business Listing

Luckily, the most effective way of bringing in more local business is not only free, but it’s simple to do and won’t take up a lot of your time. To create free online business listings, simply log onto a quality free business directory usa like FindUsLocal.com and use the search bar to look for your business. You will most likely find it there because most free business directories keep a list of all the local businesses in a database.

Once you find your local business, claim it and then fill in as many details as you can about it. Be sure to include all the information you can, such as store hours and product offerings, because shoppers use these listings to decide which local business they will visit.

Once you created your free online business listings, drive traffic to them by including the URL on your business cards, and asking your current customers to leave online reviews for you there. The search engine spiders like to see a lot of activity on small business listings, and reward that activity with higher placement in the search engine results.

Spring is coming and local shoppers will be looking for a business like yours to visit. Will they find your business on business listing sites, or will they find your competitors? If you aren’t sure, head on over to FindUsLocal now and create your free small local business listing now!

Why You Won’t Succeed Without a Free Small Business Listing

Times have changed in the world of local business marketing, and only those who keep up with the times will continue to attract new customers. In fact, according to most experts, local business owners who haven’t yet created an online presence with a free small business listing are likely hurting for new business.

But before you just run out and create an online presence, let’s talk about some of the changes in local marketing techniques that work with today’s tech savvy consumers.

You Probably Don’t Need a Website

You probably had to read that headline twice, didn’t you? But the truth is, company websites are still a necessity for large companies, or those who do most of their business online, but for local businesses? Not so much. In fact, all you really need to be found online is a small presence where people can find your business name, address, phone number, and a few other details like your shop hours and online reviews. And you certainly don’t need to spend a lot of money to get those details in front of consumers.

A Free Small Business Directory Will Serve You Better

Instead of paying thousands of dollars and spending a lot of time putting together a company website, why not just create a free small business listing on a credible local business directory like FindUsLocal.com? It’s simple, free, and recent studies show that 1 out of every 2 people use them to find US local businesses these days.

How to Create a Free Local Listing

Now that you understand the importance of being found online—and the best way to get there—let’s talk about how to create your free local listing so that all those shoppers can find your local business. Here are the steps you need to take.

Choose a Credible Free Small Business Directory

Don’t just list your business on any local directory. It’s important that your small business listing appear on local directories that are considered credible in the eyes of the major search engines. You see, some local directories are nothing more than databases filled with old and outdated small business information. The search engines don’t give these local directories much credence—or rankings in the search engine rankings.

Instead, look for a quality small business directory like FindUsLocal.com. On it, shoppers will not only find local business listings but also a live stream of local events near them, online reviews, and even a way to read and leave live comments about any business listed on the site. It’s a step above the databases, and that’s why the large search engines consider it a credible source for free small business listings.

Make Sure to List Your Local Business Correctly

It’s not widely known, but did you know that if you create multiple small business listings and there is even one letter or number off, the search engine spiders won’t know it’s the same business? It’s true, and remember, your goal is to list your local shop on as many quality small business directories as you can and a mistake like this could cost you in the search engine rankings.

Avoid this mistake by creating a master list of your business name, address, phone number and website address if you have one, and then following it to a T every time you create a new free local listing.

Ask Your Customers to Leave Reviews on Your Small Business Listing

Finally, it’s important to ask your customers to leave reviews for your business on your free local listing. That’s important for 2 reasons. First, the more reviews you have, the higher up in the search engine rankings you’ll appear. And secondly, most of today’s shoppers won’t even consider doing business with a local shop or restaurant until they’ve first read some positive reviews about it.

Being found online is the most important local marketing technique to concentrate on if you want to persuade new customers to walk through the door. And truthfully, the only way to get that new business is if your local store can be found online. Don’t put off this most important part of your local marketing plan. Head on over to FindUsLocal.com now so all those shoppers can find your local store online.

Can Shoppers Find Your Local Business?

Remember the days when all you had to do to pull in local customers was run an ad in the Yellow Pages or an occasional ad in the community newspaper? If you were ambitious you may have held local classes to introduce yourself as the area expert or bought space in those blue mail out coupon books that were so popular for a while. But as you probably already know, none of those local marketing techniques will work to bring in new customers to your store anymore.

In fact, those local shop owners who still rely on those methods don’t do very well in sales. That’s because today’s shoppers don’t look locally to find US local businesses—they look online.

Why Do Local Shoppers Search for Local Businesses Online?

At first glance, it seems a little strange, doesn’t it? After all, it would easy to pull out the local phone book when trying to find local businesses but compared to finding them on a local business directory, it’s not.

That’s why local shop owners who make sure shoppers can find them online do so well.

How Can Local Businesses Be Found Online?

Of all the local business marketing techniques, there is one that stands out as both the easiest and the most effective: creating a local business listing in a quality free small business directory like FindUsLocal.com. And the great news is that it’s not hard or time-consuming to create one of these local listings. Here is an easy 3-step guide to help you create yours today.

  • Decide which free small business directory you will list your business on.While you have many choices, if you want the best results you should choose a credible small business directory to list your local business on. Why? Because Google and the other large search engines don’t view all local directories the same. Some of them are considered credible, while others are not. When you list your business on a credible online business directory, the large search engines will sit up and take notice—and that will help in your search engine rankings.
  • Enter your details the same on every local listing you create.The large search engines employ bot, also known as search engine spiders, to crawl the web and look for local citations. The more credible citations a local business has, the higher in the search engine rankings it will be. Free small business listings are a great way to get these local citations, but in order to be effective, they all have to match. For example, your business name, address, phone number, and website address need to match down to the tiniest detail—otherwise the bots won’t recognize them as belonging to the same local business.
  • Ask customers to leave online reviews for your local business. Finally, those same search engine bots reward local business listings that have a lot of fresh content added to them, and the best way to do that is to ask your customers to visit your small business listing and leave an online review for your business. Every time a customer leaves a review, it catches the attention of a search engine bot, and you know what that means—higher rankings for your local business.

It’ important that today’s tech savvy shoppers can find your local business. If you don’t have an online presence, chances are they are going to visit one of your competitors that does.  Don’t lose out on potential business, but instead take the easy step of creating a free small business listing so that all those shoppers can find your local shop. Just head on over to FindUsLocal.com and search for your business. Then claim it, fill in the details and start asking customers to go there and leave online reviews. Soon, you’ll begin to wonder where all the new customers are coming from!

Local Advertising in Today’s Culture

The art of running a small, local business has changed a lot in the past decade, but not all local shop owners understand what it takes to bring in today’s tech savvy shoppers. In fact, if you own a local shop or restaurant and are struggling to bring in new business, it might be time for an overview.

We’ve written this article in an effort to give local business owners every opportunity to thrive in today’s shopping culture. And really, it’s not as difficult as some believe.

Many people are under the false impression that local stores are having a hard time competing with online businesses, but that’s just not true. In fact, the past holidays proved it as millions of shoppers bought their holiday gifts from local shops.

But what has changed is the way shoppers find US local businesses. They no longer look in the phone book or open their community newspaper to clip coupons for the stores near them. Instead, they do what everyone does: look for local businesses online.

How Shoppers Find Local Businesses Online

If they don’t use the phone book anymore, just how do consumers find local businesses? With free small business directories, that’s how.

Free small business directories are search engines that are specifically designed to help people find local businesses, and they’ve taken over the online search market. People quickly became frustrated trying to find local shops using the large search engines so they are using local business directories in droves. In fact, recent studies show that one out of every two people turn to free online business listings when they want to find local businesses.

How to List Your Business on a Free Local Business Directory

You might think a local business marketing and advertising method this valuable would cost a lot of money, but the truth is you can create a small business listing for free. Simply go to a quality local business directory like FindUsLocal.com and look for your business by using the custom search bar at the top of the page. Once you find it, claim it and then fill in the necessary details. But wait, before you do that, here are some important things to remember:

  • It’s important to list on a credible small business directory. The search engine spiders of the major search engines scour the internet looking for local citations, which are credible mentions of your business, and the more the find, the higher in the search engine rankings you’ll appear. But notice that we said “credible” citations. That means you should do all you can to only create small business listings on credible local business directories like FindUsLoca.com
  • You need to be consistent with the details. If you list your business as Abe’s Pet Grooming, Inc. on one small business directory and as Abe’s Pet Grooming on another, the search engine spiders won’t understand that both names belong to your business. That means that you’ll have to enter the details for your business name, address, phone number, and website exactly the same for every local listing you create.
  • Your small business listing should be kept fresh. The search engine spiders not only look for consistency in small business listings, but they also look favorably upon those local listings that are kept fresh? What constitutes freshness in a local listing? New content. For example, every time one of your customers adds an online review to your business listing, it counts as fresh content.

Local marketing has changed a lot over the past few years, and only those local business owners who keep up with the times will continue to thrive in today’s shopping culture. Is your business listed on a credible free small business directory like FindUsLocal? If not, what are you waiting for?