The Commerce Department issued a report today that says US retail sales rose in June. According to the report, those sales rose by 0.5 percent last month. And for everyone who was disappointed in May’s retail sales numbers, it has been revised. While it was first reported that May’s sales rose 0.8 percent, the new figures show that sales actually rose 1.3 percent. And that’s the highest rise in retail sales since September of 2017.
What does that mean for local business owners? Aside from the obvious that retail sales are improving, it’s also clear that if your local business sales aren’t increasing in this robust economy, it’s time to reevaluate your local business marketing efforts.
How to Take Advantage of Increased Local Sales
The number one thing you can do as a local business owner is to ensure that consumers can find your business. After all, if no one knows your business exists, they aren’t likely to visit it. But some local shop owners believe that they can do what they’ve always done—put an ad in the Yellow Pages and rely on people to see their outdoor signage.
Unfortunately, those local marketing techniques just don’t work anymore.
Today’s consumers look online when they want to find US local businesses, and if you don’t already have a local business listing, you’re missing out. In fact, recent studies show that most consumers turn to local business directories when they want to find US local businesses.
How to Get a Free Local Business Listing
Your first step in creating a local business listing is to identify the right local business directory. When you begin your search, you’ll quickly realize that there are a lot to choose from. But not all of them will help consumers find your local business.
The key is to look for quality local business directories—and you can identify them by what they offer consumers. For example, FindUsLocal.com, an up and coming local directory that is setting trends in the industry, offers its visitors a customized home page that shows local events in their area, local news, local tweets from the area, and even allows local business owners and their customers the opportunity to broadcast comments on a live feed that shows up on the home page.
After you’ve identified the right directory, you will need to claim your business. Simply type your business name into the search bar located on the site and when your business comes up, claim it as the owner.
Next, fill in as many details as you can. Pay special attention to the areas that consumers are most likely to seek out. For example, be sure to include your store hours, any parking instructions, and if you own a local restaurant, coffee shop, or bakery, be sure to tell consumers what type of dishes you offer and mention any specials that you’re running.
You Can Create More Than One Local Business Listing
You don’t have to limit your free local business listings to just one. You can create as many local business listings as want, but keep in mind that they should all match. For example, your business name, business address, business phone number, and business website address should all match—down to the last letter. If they don’t, the search engine spiders won’t recognize them as the same business and won’t get indexed under your business.
Having free local business listings on a quality local business directory is one of the best ways that consumers can find your business in this surging economy. Why not take 10 minutes right now and head over to FindUsLocal.com? It could increase your retails as early as this week!