Category Archives: USA Business Directories News

Are Local Business Directories Right for Your Small Business?

By now, you’ve probably heard a lot about local business directories and how they can help small business owners attract new business. But not every local business owner is convinced that creating a free local business listing will benefit their business.

How about you? Have you set up your free listing or are you waiting to take this important marketing step because you don’t think this form of local marketing is right for you? If that’s you, let’s talk about the types of businesses that would benefit from creating a local business listing on a credible local business directory.

Local Stores and Shops

If you run a local shop in your community, having a local business listing is crucial to your ability to draw in new business. Why? Because today’s consumers don’t look to old-school local marketing methods such as the Yellow Pages to find US local businesses anymore.

Instead, they go online to look for the businesses they need. For example, if someone wanted to find a local cake shop, they would log onto a local business directory to find cake shops in their area. Would they find yours, or would they end up giving their business to one of your competitors?

If you can’t be found online and you own a local store or small shop, be sure to go to FindUsLocal.com and set up your free local listing now. Otherwise, you’re giving away all the customers in your area who are looking for stores like yours.

Local Service Businesses

Successfully running a service business in a city or town has changed a lot over the past decade. In the past, all you needed to do was ensure your customers were happy and make sure they could find you in the phone book.

But today’s consumers who are in the market for a service also turn to local business directories to help them find it. And one of the main reasons consumers prefer to look for local US service businesses online? The reviews.

That’s why local service businesses need a local business listing. It allows other customers to leave online reviews for you business, which is important because today’s consumers want to read reviews before they make a decision about whether or not to visit a local service business.

Local Restaurants, Coffee Shops, Bakeries, and Eateries

Local food businesses are enjoying brisk business in light of the foodie trend, and local food shops are no exception. But did you know that most people decide to eat out at the last minute as they are going about their day? And guess what they use to find the nearby and well-recommended restaurants in their city or town?

They use their smartphones, laptops, and tablets to log on to a local business directory and conduct a search for a restaurant. And if yours can’t be found there, your competitor will likely be serving them that day instead of you.

What Kind of Small, Local Business Do You Run?

As you can see, it really doesn’t matter whether you own a local shop, restaurant, or service business, a local business directory can help you attract new customers to your store. If you haven’t already set yours up, go now to FindUsLocal.com and create yours.

 

Consistency is Key for Local Business Listings

Many small business owners now understand the importance of having an online presence as most of today’s consumers use the internet to find US local businesses. But what many of them don’t know is that unless those local listings are consistent, they may not produce the results they want.

But in order to understand why consistency is so important when creating local business listings, you have to understand how search engines work.

How Search Engine Bots Find and Display Local Business Listings

Every page that’s put online has the potential to be found and indexed by local search engines. And when you create a local business listing on a credible local directory that has its pages indexed, your page is included in that.

But because it’s no humans, but bots, that search for online pages, you have to create your local listing with that in mind. That means that unless your local listing is created the exact same way on every local business listing that you have, the bots won’t recognize it as belong to the same business—and you won’t get credit for all of your listings.

And that can have negative implications for your search engine rankings. In other words, unless you’re consistent with the information in your local business listings, your store, service business or restaurant may not appear high enough in the search engine results for shoppers to find it.

The information that you need to be consistent with is called the NAP+W. That stands for name, address, phone number, and website—let’s take a few moments to talk about why each of these areas are so important.

Your Business Name in Local Business Listings

It seems like a no-brainer, doesn’t it? After all, you know the name of your business better than anyone. Or do you? Let’s imagine that the name of your business is Nancy’s Deli on Main Street. Simple enough, right? But can you image how that business name can sometimes be written as Nancy’s Deli on Main St. Nancys Deli on Main Street? Each time there is a variance in how the business name is written, it causes the search engine bots to categorize it as a different business. After all, they’re not human and they can’t recognize name variations.

Your Business Address in Local Business Listings

The same is true for your business address—it must be listed in exactly the same way every time you create a free local business listing. Let’s use the example above. If you list your business address as 123 Main Street in one local listing and as 123 Main St. in another, guess what happens? That’s right—the search engine bots won’t recognize it as the same business, and you won’t get credit for all the local listings.

Your Business Phone Number in Local Business Listings

A phone number is just a phone number, right? Yes, when you’re dealing with humans that’s true. But a bot doesn’t understand that sometimes a phone number includes an area code. That’s why it’s important to decide in advance whether or not you will include the area code in your business phone number.

Your Business Website Address in Local Business Listings

Finally, you’ll need to decide how to list your business website URL in your local business listings. Some people like to include the entire address such as http://nancysdelionmainstreet. On the other hand, some people like to enter a simpler website address like nancysdelionmainstreet.com. However you do it is fine, just be sure to do it the same way every time.

As you can see, creating a free local business listing on a credible local business is important, but it’s the way you do it that will increase your business and sales. If you haven’t already created yours, go to FindUsLocal.com and take ten minutes to do this important local business marketing step.

How Local Business Directories Drive New Customers to Your Local Store

Running a local store has changed a lot in the past decade, hasn’t it? If you run a store, service business, or restaurant and you’re wondering how you can pull shoppers away from the interest and instead focus their attention on your business, you’re thinking about it wrong. Today’s successful local business owners that instead of fighting with the internet, the best way to increase business is to partner with it.

How Can Local Business Owners Partner with the Internet?

Too many small business owners believe the internet has ruined their chances for a successful business because they believe that today’s consumers want to buy all of their goods online. But the studies simply don’t back up those sentiments.

In fact, there is a trend toward local shopping because people miss the experience that only small, local shops can provide. For example, when you make a purchase online, there is no one who smiles at you and tells you to have a nice day, or you don’t get to feel the fabrics, smell the perfumes, bounce the ball, pedal the bike, or experience the product you are considering in any way. Instead, you rely on the words the website uses to describe and hope that the writer they paid to write them ever actually saw the product.

But we can’t ignore the fact that most shoppers do use the internet to find the shops they want to visit. And that’s why local shop owners should befriend the internet and use it to help bring all those tech-savvy consumers into their stores.

How to Use the Internet to Boost Local Sales

Since consumers use the internet to find local shops and restaurants, it makes sense that your business is listed there so they will find it. Nowadays, the best way to ensure that local shoppers can find your business is to create a free local business listing.

Local business listings are the modern version of the Yellow Page listings that local business owners relied on in years past.  They are a succinct listing that includes all of the important information shoppers need about your business when deciding whether or not to visit. For example, you should include the basics such as your business name, address, phone number, and website address, as well as other information such as your store hours, brands and products that you sell, what types of payment you accept, and any information related to directions or parking that will make their visit easier.

How to Create a Free Local Business Listing

If your local business can’t yet be found online, it’s important that you change that right away. To create your free business listing, you’ll need to go to a reputable local business directory like FindUsLocal.com. Once there, use the custom search bar you’ll find at the top right of the home page. Enter your business name and your business should come up in the results.

Now, click on your business name and then claim it as the business owner. Once you’ve done that, you’ll be able to edit your local listing and include the information that should be there, but isn’t. For example, does the listing contain the correct phone number and store hours?

Once you’ve filled in as many details as you can, hit enter and your local listing will go live.

What Now?

After you’ve set up your local listing, put it to good use by getting as many online reviews on it as possible. Remember, not many people will shop at a store or restaurant unless they’ve first read some reviews, so it’s important for you to send your customers to your local listing to leave those reviews.

You can also use your free local business listing to interact with the community. By leaving comments on your listing, local shoppers will read them and keep up with your sales, promotions, job openings, or product changes.

Local business directories are one of the best free resources available to local business owners, and if you’re not using them, you’re likely missing out on new business. Why not go to FindUsLocal.com right now and create yours? There’s nothing to lose—only new customers to gain!

Small Business Owners Want to Know: Where Can I List My Business for Free?

Local marketing has changed over the past decade—a lot. In fact, those small business owners who still use old school methods of attracting new customers like the Yellow Pages or local newspapers don’t typically get a lot of new business. But there’s good news on the horizon: free local business listing.

Where Can I List My Business for Free?

Instead of using offline marketing tactics to list your small business, you should consider listing your local business online. That’s because all trends point to the fact that today’s shoppers look online when they want to find US local businesses. They pull out their smartphones, laptops, or tablets and look for the local shops, service businesses, or restaurants that they want to visit. And if they can’t find your business online, they’ll likely visit one of your competitors.

And according to even more studies, almost 100 percent of local shoppers look for local shops and eateries on local business directories.

What is a Local Directory?

A local directory is a place where consumers can find stores, service businesses, or restaurants in their own town or city. When they use the custom search bar on the site, it provides a list of the type of business they are looking for in their area. For example, if they were looking for a bakery in Los Angeles, they would type “Los Angeles bakery” into the search bar, and the local directory would show them a list of all the bakeries in Los Angeles.

But in order to be seen on local directories, you have to have a directory listing.

What is a Business Directory Listing?

A business directory listing is a modern take on the old Yellow Page listings. It is an online listing of a local businesses that includes the name of the business, its address, phone number, and website address. Some local listings, like those at FindUsLocal.com also allow business owners to include other important information like its store hours, methods of payment they accept, directions to the store, and even brands they carry or menu items.

How to Get a Free Listing on a Local Business Directory

If you want shoppers to be able to find your store or restaurant, go to FindUsLocal.com and use its search bar to find your business. Then, claim that business listing as the owner, and begin filling in as many details as you can. Don’t forget to include the things shoppers will look for when deciding whether or not to visit your business.

Going Online is a No-Brainer for Local Business Owners

Running a local business in today’s tech-savvy environment requires a change in thinking if you want to be a success. And since today’s shoppers look online for local businesses, doesn’t it make sense to take the steps necessary to ensure yours can be found?

If you haven’t already set up your free local business listing, go to FindUsLocal.com and do it now. Who knows? Shoppers could on there right now looking for a shop or restaurant just like yours!

How Local Business Directories can Help Promote Your Small Business

Running a small business is a great lifestyle. After all, you are in charge of your own financial destiny, are building something to leave to your kids, and you serve the community you live in. But along with all those benefits comes the responsibility of managing your business in way that brings in the most sales.

And while most local business owners have been in charge of marketing their small business for years, there has been a change in the past few years that requires a new way of thinking.

You see, today’s shoppers use local business directories when they want to find US local businesses and that means if a local business can’t be found online, it’s missing out on a lot of new customers.

Here are some results from studies conducted on local business directories and how they can help you promote your small business:

  • Almost 100 percent of consumers use local directories to find local businesses.
  • Half of the people who use a mobile device to find local businesses visit the store or restaurant within a day and 34 percent of people who use a laptop to find local businesses do the same.
  • When someone uses the internet to find US local businesses, 18 percent of those searches lead to a sale.
  • When someone uses Google to find a local store, they enter the local city or town in the search keywords.

As you can see, having your business or restaurant listing on a local business directory is one of the best things you can do to market your business. Here’s how to use local business directories to help find new business.

Use Free Local Business Listings to Reduce Your Marketing Budget Needs

Just because local business listings are free on sites like FindUsLocal.com, that doesn’t mean they’re not effective. And when you create local listings for your small business, it will not only help shoppers find your store or eatery, but it will reduce the amount of local marketing expenses you’ll have to pay out of pocket.

Make Sure Your Local Business Listing is Correct

There is nothing than shoppers hate more than using a local business directory to find a store, rely on the information listed to get there, and then find out that the address or phone number was incorrect. That only creates bad feelings for your business.

It’s important that when you set up your free local business directory, you enter all the information correctly. Check and double check that you’ve entered your business name, address, phone number, and website correctly. If you make a mistake, it could cost you a new customers.

Don’t Forget to Give Shoppers the Information They Want

In addition to the basics, you should provide shoppers with your store hours, the types of payments you accept and anything else that will help them decide whether or not to visit your shop or restaurant. For example, if you run a restaurant, you can provide details on the type of food you serve, and if you run a boutique, list some brand names that you sell.

Local business directories are the future in local marketing, but in order to reap the benefits, you need to set up your free local listing. Do this by going to FindUsLocal.com and creating yours now.

Why Local Business Directories are the New Yellow Pages

Most everyone knows the term Yellow Pages, but not everyone understands what it means. After all, a large portion of our society wasn’t around when the popular book was so commonly used. And that’s why most shoppers use local business directories when they want to find US local businesses. They have no idea how lucky they are and that’s why we wanted to write this post—to show everyone why local business directories are so helpful, and what the shoppers of the past had to do in order to find local businesses.

The History of the Yellow Pages

Ever since the invention of the telephone, people have used phone directories to list people’s names and phone numbers so there was a public record of how to reach them. But in 1886, one printer was printing the local phone directory when he ran out of paper. He had some yellow page on hand and decided to use it instead, and that’s how the Yellow Pages came into being.

Before long, the new tool become the go-to form a local business advertising. These business owners would purchase an ad in the Yellow Pages—typically a single line entry, a quarter of a page, a half page, or even a full page—and customers would find the local business through it. These ads were very expensive, ranging from a hundreds to thousands of dollars, but most local business owners considered it the cost of doing business. After all, in those days, if a business didn’t have a Yellow Page ad, it was credible in the eyes of consumers.

Local Business Directories—The New Yellow Pages

Fast forwards a few decades and the world has changes since the advent of the internet. Now, shoppers almost never pull out the old clunky Yellow Pages, but instead look online when they want to find US local businesses. And where do they look? In local business directories.

Local business directories are designed just like the Yellow Pages, but with a modern twist. They also list businesses and their phone numbers and addresses, but these ads don’t cost business owners a lot of money to be seen there. In fact they’re free.

And studies show that today, most people who are trying to find local businesses turn to local business directories to do so. So just like decades ago when small business owners had to be seen in the Yellow Pages, these days, they must be seen on local business directories in order to attract new customers.

How to Create a Free Local Business Listing

If you don’t yet have a local listing on a local business directory, there is no time to waste. Every day, millions of people search for businesses just like yours, and if they can’t find them on a local directory, they will visit your competitor instead.

To set up your free local business listing, go to FindUsLocal.com and use the custom search bar to look for your business. Once you find it, claim it as the business owner, and then fill in all of the details that make your business unique. In addition to the basics like your business name, address, phone number, and website, be sure to give customers the information they need like your store hours, the methods of payment you accept, and what lines and brands you carry. Remember, people who see your local business listing will use it to decide whether or not to visit your store or restaurant.

The days of the Yellow pages are gone, but local business directories have taken place of it and play a huge role in helping shoppers find local businesses. If you don’t have your free local business listing created yet, hop on over to FindUsLocal.com and do it now!

Local Business Owners Should Begin Preparations Now for the Holiday Season

In case you haven’t noticed, the summer is almost gone and in some areas of the nation, fall is upon us. And for local business owners, that means one thing: holiday shopping. In fact, for most small business owners, rely on holiday sales to get through the year, and Black Friday is one of the biggest shopping days of the year.

But if you’re a small business owner who relies on local business, you can’t wait until the last moment to get your share of the holiday sales. Here is a simple 3-step program that will help you cash in on as many holiday sales as you can this year.

Step One: Make Sure Holiday Shoppers can Find You

Today’s shoppers don’t look to old school methods of advertising like community newspapers or the Yellow Pages to find US local businesses. Instead, they look online, even when they want to find local business in their own neighborhoods. And that means, if you want to get your share of this year’s holiday’s sales, you will have to make sure new customers can find your business online.

And where do these shoppers look for local shops and restaurants? On local business directories.

Local business directories are smaller search engines that serve people who want to weed out all of the national results and articles about the topic and only see local businesses in the search engine results. Sites like FindUsLocal.com are changing the way consumers use the local directories because they have added even more features like the local news, a listing of local events, and it even allows business owners and consumers to leave comments about a shop, service business, or restaurant that is streamed live on the home page.

If you don’t already have a free local business listing, it’s easy to set up and only takes about ten minutes. Just go to FindUsLocal.com, search for your business using the custom search bar, then when you find it, claim it as the business owner and fill in the details.

Step Two: Plan Ahead for Your Local Advertising

You can’t wait until the last moment to plan for your Facebook and Instagram ads, because if you do, you’ll pay higher rates. Instead, make plans now for your holiday ads and reserve the ad space while prices are lower. In addition, if you plan to do any local marketing in print mediums, be sure to reserve that space now, too. You may decide to run an ad in your local newspaper, although be advised that most experts agree that online marketing efforts will reap a higher return.

Step Three: Design Your Ads

Once you’ve reserved the ad space, it’s time to start designing your ads. Whether you plan to design them yourself or hire someone to do it for you, time is of the essence. The sooner you get everything designed, the more you can concentrate of readying your store for the holidays by putting up Christmas decorations and new signage outdoors.

As you can see, even though it’s still September, you need to begin preparing for the holiday season. Don’t wait too long, because the earlier you begin to plan, the better holiday sales results you’ll see.

How to Ensure Your Free Local Business Listings are Detected by the Search Engine Bots

You’ve probably heard by now just how important it is for local shops, service businesses and restaurants to have an online presence, but you may not understand how to get one. After all, if you’re like most small business owners, you concentrate your marketing efforts on local advertising.

But today’s shoppers look online when they want to find US local businesses, and that means your business has to be there or it will miss out on a lot of new business.

And what’s the best way to get an online presence? By being listed on local business directories.

What is a Local Business Directory, Anyway?

Local business directories are the new Yellow Pages for today’s tech savvy shoppers. Because consumers almost always look online these days when they want to find local businesses, local business directories were created to give them a place to look.

In the recent past, shoppers had to rely on the major search engines to find local businesses that many times, that only led to frustration. Mixed in with the search results were articles about the topic, and websites for national chains. Not exactly consumers friendly, huh?

So some genius created local business directories, which give consumers only the local results they want. For example, if a shopper were looking for a plus sized clothing store in San Francisco, California, a local business directory like FindUsLocal.com would first show the visitor a customized home page that displayed events, recent social media posts, the weather, and local news for the city. And when the visitor type “plus size clothing store” into the site’s search engine bar, he or she would only see plus sized clothing stores in San Francisco. No articles about it, and definitely no online stores.

How to Make Sure Your Free Local Business Listings are Seen

Now to our topic; making sure your local business listings are seen by the search engine bots so they will be indexed, which will improve your chances of being seen by shoppers. Here’s a 3-step guide to doing it the right way.

  • Decide how your name will appear. And then input it that way on every free local business listing you create. For instance, if your business name is Mary’s Clothing on Main Street, you will either enter it that way, or as Mary’s Clothing on Main. It’s up to you, but it should be the same in every local listing you crate.
  • Determine how your address will appear. In the same way that your business name needs to be consistent across all free local business listings, so does your address. That means you’ll need to decide which street names you want to abbreviate and whether or not to include your zip code.
  • Your phone number matters too. You may think your phone number can’t vary, but it does. For example, some local business owners decide to use the area code on theirs, while others don’t. Decide before you create your business listings and then enter it the same way on every one.
  • Your business website URL needs to be consistent, too. For your website, decide whether you will enter the simplified version (yourwebsite.com) or the long one (http://yourwebsite.com) Be sure to input it the same way every time.

Local business directories are not only the best form of free local marketing, but they are also the place where shoppers look for local businesses. Don’t have your local listing set up yet? Go to FindUsLocal.com and do it now!

Why Local Business Owners Need to Been Seen Online

Running a local shop, service business or restaurant looks a lot different than it did just 10 years ago. A decade ago, all small business owners needed to do in order to be seen was put up eye-catching signeage, run an ad in the Yellow Pages, make sure they had coupons or sales announcements in the community newspaper, and occasionally run an ad in one of the local coupon mail out programs. Boy have things changed.

Today’s consumers don’t look to any of these places when they want to find US local business. Instead, today’s shoppers look online when they want to find local businesses.

And until recently, that meant small business owners had to invest thousands of dollars for a website so people could find their business. But that was cost prohibitive for many shop owners, and quite frankly, the local business marketing effort just didn’t bring in a lot of new business.

That’s because most consumers aren’t looking for local businesses on their websites these day, but instead are turning to local business directories.

What are Local Business Directories—and Why Should I Be on One?

In the past, when someone wanted to find US local businesses online, they had to use one of the major search engines and enter in the keyword, plus the local area they are searching for. For example, if someone was looking for a Greek restaurant in San Diego, California, they would type in “Greek restaurant San Diego” and look in the search results for a restaurant in that area.

The problem is that many of those search results were local Greek restaurants, but instead consumers faced a mixed bag. They may see some local Greek restaurants, but they would also find national Greek restaurant chains, recipes for Greek food, items for sale related to Greek food, and articles written about the topic, That was frustrating for many searchers.

Local business directories came along to solve the problem, and solve the problem they did. Now, people can use them to find US local businesses simply and easily. Here’s how they work.

A shopper logs onto the local business directory and uses its search bar to enter the type of business they’re looking for. For instance, if someone were looking for a flower shop, they would enter “flower shop” into the search bar. If the shopper is using a quality local business directory like FindUsLocal.com, there is no need to enter the city because the local directory automatically reads visitors locations and only shows them the results from their area.

Once the search results pop up, visitors see the local results. In this instance, they would see a listing of all the local flower shops in their own city or town.

Can you see why today’s consumers prefer to use local business directories to find US local businesses?

Can Today’s Shoppers Find Your Local Business?

As you can see, it pays for local businesses to have an online presence so today’s tech-savvy consumers can find them. These shoppers use their smartphones, tablets, and laptops to find local business when they need on. And if you’re can’t be found online, chances are you won’t get the business.

If you haven’t already set up your free online local business listing, why not take ten minutes now and do it? Simply log onto FindUsLocal.com, search for your business using the search bar, and then claim the business listing as your own.

Next, fill in as many details as you can about your business, remembering that potential customers will use it to determine whether or not to visit your business. Be sure to include important details such as the right address, your store or shop hours, the methods of payments you take, and any unusual parking regulations they need to be aware of.

Local Business Owners: It’s Time to Start Thinking about Black Friday

It’s only September and in most parts of the country, the sun is still keeping things warm outside. In fact, consumers are still buying summer items, including clothing and outdoor furniture.

But, Christmas is just a little more than three months away, and if you run a local shop, service business, or restaurant, it’s time to start planning your local Black Friday marketing campaign.

Here’s a 3-step program to ensure that you get all the Christmas cash you can!

Step 1: Make Yourself Seen

Do you know how you will market your local business this year? If you’re thinking about using some of the old school techniques, you should rethink it. Studies show that when people try to find US local businesses to shop at, they turn online to find those stores.

In fact, one recent study shows that almost 100 percent of shoppers use local business directories to find local business. If you don’t have yours set up yet, here are a few simple steps to follow:

  • Go to com and look for your business in the search bar. When it appears in the search engine results, claim it as your own.
  • Fill in the details about your business. Include the things local shoppers look for like your correct business name, business address, phone number, store hours, brands and products sole, directions, and anything else shoppers will need to make a decision about visiting your store.
  • Get some online reviews. Today’s shoppers don’t like to do business with a store unless they first read some online reviews about it. Send your customers to FindUsLocal.com to leave reviews for your business so that new customers will take a chance on your business.

Step 2: Begin Planning

Now that you have an online presence, you’ll need to find a way to drive shoppers to your free local business listing so they can find it and then visit your store. You can use some online marketing techniques such as using Facebook, Twitter, or Instagram ads, or use your own social media platforms to inform customers of your sales. And finally, don’t forget about your email list. Studies show that email lists are far superior when it comes to conversion.

Step 3: Schedule the Advertisements

You have an online presence, you have a good idea of how you will call attention to your business and the sales you offer, now it’s time to schedule your ads and cement your plans. Schedule any ads you plan to run, write your emails and schedule them to be sent out in November, and start designing your Facebook, Twitter, and Instagram ads—and then buy the space. If you do this now, you’ll pay September prices instead of December ones.

Yes, Black Friday is months away, but in order to make the most of it, you’ll need to start planning now.