As 2018 comes to a close, it’s only natural to begin thinking about what the New Year will bring. Will your local business see success and prosperity, or will it go the way of Sears, which will likely be liquidated in the upcoming year?
The thing is, you can have a lot to do with the outcome. How? By making sure shoppers can find your store, service business, or restaurant.
Why Can’t Shoppers Find My Local Business?
If you’re having a difficult time attracting new customers to your local business, it may boil down to something as simple as an online presence. Too many local business owners still rely on the old-school methods of local marketing like buying an ad in the Yellow Pages or running ads in their local newspapers. But the truth is, those local marketing methods just don’t work anymore.
Today’s shoppers use the internet when they want to find local businesses. And if yours can’t be found there, the customers will never walk through your door.
How to Put Your Local Business in Front of Potential Customers
Some people still believe that creating an online presence is an expensive endeavor, but the truth is that you can create one for free. A credible local business directory like FindUsLocal.com, offers free local business listings for anyone who spends about ten minutes setting it up. These listings are where today’s shoppers look when they want to find local businesses, so it makes sense that your business would be listed there.
How to Set Up a Free Local Business Listing
Luckily, it’s easy to set up a free local business listing. To do so, just go to a local business directory like FindUsLocal.com and enter your business name in the custom search bar. Then once you find it in the search results, click on it and claim it as the owner.
Next, you will be asked to fill in the details about your business. Fill in your correct business name, address, phone number, and website address if you have one. Then fill in the data that shoppers need to make a decision about whether or not they will visit your store. Things like your store hours, the payment types you accept, and the brands and products that you offer are all things potential customers want to know.
Now that you have a free local business listing, that chime on your door should ringing a lot more. And your sales in the New Year? With all those new customers, your sales numbers will only go up!