Category Archives: SEO Website Linking

Small Business Directories Help Bring New Customers to Your Local Business. Here’s How to Use Them

For small, local business owners, bringing new customers into their store is their number one priority. After all, if you run a local business, you’ll need to continuously add new customers to keep the sales flowing in. Those local business owners who only rely on existing customers soon find themselves in a lot of trouble.

But in the age of the internet, how do you reach out to new customers and persuade them to visit your store? One word: free small business directories.

What is a Free Small Business Directory?

When people want to find US local businesses, they basically have 3 ways they can go about the task—and not all of them are efficient or realistic. Here are the 3 ways people typically try to find local businesses.

  • Use the Yellow Pages. The Yellow Pages have been around a long time, and until the past decade, it was the preferred way to find a local business. But with the advent of the internet, his old school method has fallen out of favor with consumers. It’s bulky, takes up too much space, can only be used inside the home, and just isn’t considered convenient anymore. Today’s consumers consider local business directories in place of the Yellow pages.
  • Use a large search engine. The larger search engines have been trying for years to implement a system to help people find USA local businesses, and while they have rolled out some efforts, the truth is that people just don’t like to use them. That’s because the search engine results are often filled with national chains, articles about the topic, or online stores.
  • Use a free small business directory. These handy online small business listing sites are the new and improved way to find local businesses and consumers are using them in droves. In fact, a recent survey shows that 1 out of every 2 shoppers use local listings when trying to find a local business.

How to Use Free Small Business Directories

In order to create a small business listing, there are some steps you’ll need to take in order to get the most out of the local marketing technique. Here are 3 that you should pay special attention to:

  • Choose the right small business directory. When searching online, you’ll find a lot of local business directories to choose form but be careful because not all of them will get the results you want. Some of the business directories are nothing more than databases filled with incorrect and outdated information and the search engine spiders don’t look kindly on those local directories. Instead, choose a quality business directory like FindUsLocal.com that offers its visitors an array of features such as links to local events, the local news, and the ability to leave live comments about a business.
  • Set up your small business listing the right way. When you log onto a local business directory, you should use the search bar to find your local business. Once you do, claim it and then you’ll be asked to fill in the details. Here’s where it’s important to be very careful. In order for all of your local listings to be attributed to your business, they must match—down to the tiniest of details. For example, if you have an “inc,” at the end of your business name, you’ll need to either include it on all of your local listings or not. You can’t include it in some and leave it out in others.
  • Keep your small business listing fresh. The search engine spiders reward those local listings that continuously add new content. The best way to do that is to ask your customers to leave reviews for your business. Those reviews are considered new content by the major search engines and if you have enough reviews, it will push up your business listing in the results.

In addition to the above mentioned tactics, you should also take advantage of the unique feature offered only by FindUsLocal. This free small business directory not only makes shoppers want to visit the site time and time again, but if offers a way for local shop owners to add fresh content to their small business listing daily. As a local business owner, you can add comments to your local listing, and those comments are considered content by the major search engines.

For example, if you want to announce a sale, a new product offering, a job opening, or just tell the community how much you appreciate their business, you can leave a live comment on your local listing. And the best part of this exclusive feature is that the community can also leave comments. They can respond to yours, or add comments all of their own.

Free small business directories are the new Yellow Pages—with major new benefits. Have you created your local listing yet? If not, why not take 5 minutes and head over to FindUsLocal.com, the best free business directory now? You may reap new business from the effort as early as this afternoon.

Almost 100 Percent of Shoppers Look Online for Local Businesses. Will They Find Yours?

Some new startling reports have come out recently that show just how much consumer behavior has changed in the past few years when it comes to finding US local businesses. In the past, people mostly relied on off-line methods such as looking in the Yellow Pages or local newspapers. But these days, people look on the internet when they want to find local businesses.

Here are just some of the takeaways from the studies:

  • 97 percent of people look to the internet when trying to find US local businesses. That means if your small business can’t be found online, you’re missing out on a whole lot of potential new customers.
  • Half of people look for local businesses online every single day. Can you imagine how many people look for a local business like yours every day?
  • 1 out of every 2 people use small business directories when trying to find local businesses online. Is your business listed in a quality local business directory yet? If not, why?

How to Create a Free Small Business Listing—the Right Way

There are a lot of small business directories on the internet, but not all of them will get you the results you want. In fact, if you create your local listing on the wrong directory, it could actually hurt your search engine rankings. Here’s why.

The major search engines deploy search engine spiders to crawl the web and look for local citations, and the more citations a small business has, the higher it will appear in the search engine rankings.

But in order for the spiders to attribute a local citation to your business, it must match the other citations exactly. For example, if the name of your business is ABC Rugs of Main Street, but on some free business listings it appears as ABC Rugs of Main St., that citation won’t be attributed to your business. What’s worse, it will confuse the spiders and that may cause your search engine rankings to fall.

Ensure Your Free Business Listings Stay Fresh

Another thing the search engine spiders do is to continuously look for new content added by web pages. And the more new content that’s added, the more they take notice and reward it by moving up that site in the search engine rankings. This is one of the best local marketing ideas you can use to get eyes on your local listing.

It’s easy to add new content to your local business listing. You can either add new products as they become available, add comments to the local listing, or encourage your customers to leave online reviews for your business. All of these things are viewed as new content in the eyes of the spiders, and they will all help you achieve higher search engine rankings.

What are You Waiting for?

If you haven’t already created your local listing, what are you waiting for? The small business listing is free and it only takes a few minutes to set up. And what’s more is that the potential for new business is astronomical.

Head on over to FindUsLocal.com now and claim your business listing. It’s one of the most popular small business directories around, and the search engine spiders love it.

4 Reasons to Get a Free Small Business Listing Today

Local marketing and advertising tactics have changed a lot in the past couple of years. Local business owners have drastically changed the way they think about attracting new business to their local store, restaurant, or service business.

That’s because shoppers don’t act like it they used to when it comes to trying to find US local businesses. Instead of using the old school ways of finding local businesses like using the yellow pages or looking for advertisements in the local newspapers, people who want to find local businesses are now looking for them on the internet in digital form.

Where to Find Local Businesses Online

Most people assume you need to have a company website in order to be seen online, but the truth is, recent studies show that shoppers don’t look for individual websites when looking for local businesses. Instead, they turn to business directories.

Local directories are a new form of local marketing that is taking the local business owner world by storm. That’s because they allow shoppers to bypass the large search engines with all of their irrelevant results and get the local listings they’re looking for.

For example, if someone were looking a kitchen store in Los Angeles, California, they could go to one of the free business directories online and find the local business they were looking for without the hassle.

If you haven’t yet created your free small business listing, here are 4 great reasons why you might want to do so today.

You Need an Online Presence

Gone are the days when you can rely on the Yellow pages or other offline local marketing techniques to bring in new business. These days, shoppers—even local shoppers—look to the internet when they want to find US local businesses. But those business owners who can’t be found online are missing out on all this because if a business isn’t listed online, today’s shoppers aren’t even going to know they exist.

You Need Higher Search Engine Rankings

In addition to having an online presence, your business needs to show up high enough in the search engine rankings that online shoppers have a chance to find your local business. One of the best ways to accomplish this is to contribute fresh content to your small business listings on a regular basis. One local business directory, FindUsLocal.com, allows you to do this by giving you the option of leaving live comments about your store. For example, you can announce—in real time—when you’re having a flash sale, need to hire an employee, or receive new product in the store. Each time you leave a live comment, the search engine spiders will view it as new content, and that will improve your search engine rankings.

You Need to Interact with Your Community

Part of successfully running a local business is becoming a part of the community so you will gain their trust. And luckily, local business directories like FindUsLocal make that possible. Remember the ability to leave live comments that we talked about in the previous section? You can also use that feature to interact with the community. For instance, you can use it to let your customers know how much you appreciate your business, be the voice for a worthy local cause, or anything else that you want to see to let your community know you support them.

You Need Credibility

Finally, as a local business owner, you need credibility in order to gain consumers trust and business. And one of the best ways to gain it is to create a free small business listing on a quality local directory like FindUsLocal.

Remember, it’s important to only list your business on credible business directories so that credibility will be passed on to your business. Steer clear of those local listing directories that are mere databases filled with outdated and wrong information.

Do you see how free small business directories can benefit your local business by exposing it to online shoppers? If you haven’t created your local listing, don’t you think it’s time? Why not head over to FindUsLocal right now and create a free business listing. Who knows? New customers could walk in your door as a result of it by this afternoon!

Correcting Your Local Business Listings: Should You Do It Using Automation or Manually?

It seems that everyone is talking about the importance of free small business listings these day—and for good reason. A recent survey shows that 97 percent of people use them to find US local businesses when they want to visit a store or restaurant.

But one important key is creating and maintaining the free small business listings is getting them right the first time, and correcting them if they’re wrong. And thanks to technology, local business owners now have the choice about whether they use automation to correct small business listings or do it manually.

But First, Why is it Important to Correct Free Local Business Listings?

A local listing does more than tell shoppers where to find local businesses. It also helps the search engine spiders identify and then rank your local business in the search engine results. In short, the more local business directories you’re listed on, the higher in the search engine rankings you’ll appear.

But that’s true only if all of your small business listings match. For example, if the name of your local business is Main Street Clothing Company, and it’s listed on one local business directory as Main St. Clothing Company and another online small business directory as Main Street Clothing Co., those local citations will not be attributed to your business because the names aren’t exactly the same. The same is true for the business address, phone number, and website that appear in the local listing.

That’s why it’s so important to continuously search for new small business listings for your business and correct them as soon as you can.

Now, let’s get back to our topic. Should you correct free small business listings manually or use the automation that is available on the web?

Using Automation to Correct Local Business Listings

At first glance, it may appear that using automation is the right choice because it will save you tons of time. After all, if you have correct each of your local listings by hand, it could take hours. But there are definite drawbacks to using automation for this important job. Here are a few:

  • Software can’t spot the nuances. Any time you’re allowing a machine to preform a task, you run the risk of it not being able to spot the nuances, and in this case, that could lead to big trouble. For example, some businesses have more than one phone number and need to list them both so that consumers can call the right number. But automated software, such as Yext, doesn’t allow for that. It will look for only 1 phone number, and if you happen to be a local business owner who has more than that, it will flag your local listings as incorrect.
  • Your fixes are temporary. If you sign up to have an automated system fix all of the inconsistencies in your local businesses and then come to the end of the contract and decide not to renew it, guess what happens? All those fixes it made to your small business listings will revert back to the pre-corrected condition. That’s right, when you use an automated system, you sign up for life, otherwise the fixes are only temporary.

Correcting Your Free Local Listings Manually

Your other option is to correct each of your local business listings manually. While this may seem like a lot of work, the benefits you’ll reap are well worth it. For example, once each and every local listing is corrected, the search engine spiders will attribute them all to your local business—and that will increase your search engine rankings.

What’s more, as you look at your business listings, you’ll be able to spot any information gaps, outdated information, or other areas that need immediate attention. Only you, or one of your employees, know your business well enough to optimize your local business listings the right way.

Free small business listings are the face of the future for local business marketing. But in order to make the most of these free and effective marketing tools, you’ll need to make sure they are updated, corrected, and optimized on a routine basis.

3 Astonishing Facts You Need to Know About Small Business Listings

Do you run a small local business? If so, how are things going for you? Do you have new customers constantly walking through the doors, or are your sales lagging and you’re wondering how long you’ll be able to keep the doors open?

Here’s the thing: every local business owner falls into one of these 2 categories. Either they have plenty of new customers to keep the business running, or they rely on existing customers and eventually have to close their doors. Which category do you fall into?

If your new customer base isn’t what it should be, it could be cured with something as simple as creating a free business listing online. Local business directories are the way today’s consumers look for US local businesses, and if yours can’t be found there, chances are you don’t have many new customers walking through your doors.

Luckily, free business listings are easy to create. Just go to an online local business directory like FindUsLocal.com and list your business there. Then, local shoppers who look online for US local businesses can find yours.

Here are 5 facts you need to know about free small business listings that will help you create the most effective one.

People Use Online Business Directories to Find US Local Businesses

A recent study shows that 97 percent of Americans use free small business directories when they want to find local businesses. Think about it,that means that almost every single person looking for local businesses turns to the handy local directories to find the shops and restaurants they want to visit. Can you see why more customers aren’t visiting your shop if you haven’t already created your free local listing?

Shoppers Require Online Reviews for Credibility

Online reviews have become so popular in the minds of today’s consumers that most of them won’t even consider visiting a local business unless they’ve first read some good reviews about it. In fact, 85 percent of people say they trust online reviews just as much as they trust a personal recommendation from a friend. And good reviews are important. Seventy-three percent of people say that in order to visit a local business, it must have at least a 4 star rating. The number of reviews you have is important as well. Most shoppers like to read about 7 reviews before making a decision, which is up from 6 reviews from last year’s survey.

Consumers Prefer Local Listings to Company Websites

A surprising fact discovered in the survey is what people do after reading positive reviews about a local business. In the past, the next step would be to go the business’ website, but most people aren’t doing that anymore. The next step for the online shoppers who read positive reviews about a business is to either contact the business by phone or visit it in person. Last year, 54 percent of people would go to the company website after reading positive reviews, but this year, only 37 percent say they would do the same. In addition, the percentage of people who will visit the shop after reading the good reviews has risen by 10 percent.

As you can see, having a free small business listing is one the most important local marketing actions you can take in order to bring in new business. If you haven’t already created yours, visit FindUsLocal.com and get started. It will only take a few minutes and may result in new customers walking into your store today.

Answered: How Can I Promote My Business for Free?

It’s an exciting time for local business owners because never before in our nation’s history has it been so easy to get your business name in front of local consumers. But if you’re still relying on the old-school methods of the past, you should know that you’re missing out on a lot of potential new business. A lot.

In fact, a recent survey shows just how much. The survey was conducted by BrightLocal and here are some of the key takeaways that, as a small, local business owner, you need to know.

If You Don’t Have a Free Small Business Listing, Today’s Consumers Can’t Find You

One of the most shocking statistics from the survey has a lot of people rushing to create local business listings on free small business directories. That’s because the survey found that 97 percent of consumers look for local businesses online. That’s a 6 percent increase over 2016, the year before. In other words, almost everyone who tries to find US local businesses turns to the internet to do so. What’s more, of that 97 percent, 12 percent of them say that find local businesses online every single day of the year. What does that mean for your business if you don’t have a free business listing?

You Need Online Reviews for Your Local Business

Another takeaway from the survey highlights the importance of online reviews. It turns out that 85 percent of shoppers trust online reviews as much as they do a personal recommendation from a friend or family member. And when a local business owner has positive reviews, it makes 73 percent of consumers trust that business even more. And when online reviews are left using the star rating system, 49 percent of shoppers need at least a 4 star rating before they will visit a business.

And if you’ve ever thought about not responding to your online reviews, the survey results just may change your mind. It turns out that 30 percent of consumers consider whether or not a local business owner responds to reviews as a key factor in how they will judge the worthiness of a business.

How to do you get online reviews for a local business? The survey gives us some insight into that, too. It seems that 69 percent of people have left reviews for a local business, but 74 percent of them were asked to do so. That means you should ask every customer who makes a purchase from your local business to leave a review on your free business listing.

And finally, today’s consumers read an average of 7 reviews before deciding whether or not to visit a local business, which is up from an average of 6 reviews the year before.

Here’s How to Get Free Business Listings and Bring in New Customers

Reading the above statistics ought to get your attention and make you think if you haven’t yet set up free business listing on a small local business directory. If you fall into this category, here are the steps you need to take to create your own free local business listing.

  • Choose Your online business directory carefully. You have a lot of choices when it comes to free business directories, but you’ll need to list your local business with one that is credible in the eyes of search engines like Google and Bing. For example, FindUsLocal.com is a local directory that works hard to give consumers a lot of features that makes them want to visit the site time and time_ again.
  • Pay attention to details when creating your free business listing. How you enter the details about your business makes a huge difference to your search engine rankings. For example, when you enter your NAP+W’s, which stands for name, address, phone number and website, you need to enter the information exactly the same on every free business listing you create. If you don’t, the search engine spiders won’t recognize it as yours and that will be one less local citation you have.
  • Ask customers to leave reviews. As you can see from the above survey results, it’s important to get as many positive online reviews as you can. And remember, a large majority of consumers leave online reviews after they’re asked to. Be sure to ask everyone who visits your local store to leave a review on your local business listing to help build up those all-important reviews.

Having free local listings is one of the most important aspects to your local marketing campaign. When asking yourself, where can I promote my business for free, think about online small business directories. And if you haven’t yet taken this important local advertising step, be sure to head over to FindUsLocal.com and get your free local listing right now.

Can Shoppers Find Your Local Business?

Remember the days when all you had to do to pull in local customers was run an ad in the Yellow Pages or an occasional ad in the community newspaper? If you were ambitious you may have held local classes to introduce yourself as the area expert or bought space in those blue mail out coupon books that were so popular for a while. But as you probably already know, none of those local marketing techniques will work to bring in new customers to your store anymore.

In fact, those local shop owners who still rely on those methods don’t do very well in sales. That’s because today’s shoppers don’t look locally to find US local businesses—they look online.

Why Do Local Shoppers Search for Local Businesses Online?

At first glance, it seems a little strange, doesn’t it? After all, it would easy to pull out the local phone book when trying to find local businesses but compared to finding them on a local business directory, it’s not.

That’s why local shop owners who make sure shoppers can find them online do so well.

How Can Local Businesses Be Found Online?

Of all the local business marketing techniques, there is one that stands out as both the easiest and the most effective: creating a local business listing in a quality free small business directory like FindUsLocal.com. And the great news is that it’s not hard or time-consuming to create one of these local listings. Here is an easy 3-step guide to help you create yours today.

  • Decide which free small business directory you will list your business on.While you have many choices, if you want the best results you should choose a credible small business directory to list your local business on. Why? Because Google and the other large search engines don’t view all local directories the same. Some of them are considered credible, while others are not. When you list your business on a credible online business directory, the large search engines will sit up and take notice—and that will help in your search engine rankings.
  • Enter your details the same on every local listing you create.The large search engines employ bot, also known as search engine spiders, to crawl the web and look for local citations. The more credible citations a local business has, the higher in the search engine rankings it will be. Free small business listings are a great way to get these local citations, but in order to be effective, they all have to match. For example, your business name, address, phone number, and website address need to match down to the tiniest detail—otherwise the bots won’t recognize them as belonging to the same local business.
  • Ask customers to leave online reviews for your local business. Finally, those same search engine bots reward local business listings that have a lot of fresh content added to them, and the best way to do that is to ask your customers to visit your small business listing and leave an online review for your business. Every time a customer leaves a review, it catches the attention of a search engine bot, and you know what that means—higher rankings for your local business.

It’ important that today’s tech savvy shoppers can find your local business. If you don’t have an online presence, chances are they are going to visit one of your competitors that does.  Don’t lose out on potential business, but instead take the easy step of creating a free small business listing so that all those shoppers can find your local shop. Just head on over to FindUsLocal.com and search for your business. Then claim it, fill in the details and start asking customers to go there and leave online reviews. Soon, you’ll begin to wonder where all the new customers are coming from!

How to Make Sure the Search Engine Spiders Find Your Small Business Listing

There has been a lot of publicity about how much free small business listings can help bring in new business for local shops and restaurants. Because of this, local business owners all over the country have flocked to get their free online business listings set up so that potential customers can find their local business.

But did you know that if you create your local business listing wrong, it will not only result in no increased customers, but it may actually harm your ranking in the search engine listings?

First, How Important are Search Engine Rankings for Local Businesses?

At first glance, it may seem that search engine rankings don’t really matter for most local business owners. After all, local businesses rely on customers from the immediate area and don’t need to draw people in via the internet, right?

That couldn’t be more wrong.

In fact, these days, people use their smartphones, laptops, and tablets to find US local businesses and that includes people who are looking for local businesses right around the corner. Think about it, when is the last time you picked up a phone book or scoured the community newspaper for a coupon to a local business. It’s been a while, hasn’t it?

In fact, if you still rely on those old school tactics, your business is probably struggling.

But all is not bad because free small business directories have made it possible for local business owners to get their business name in front of all those online shoppers. But, as we said earlier, you must do it the right way in order to reap the benefits.

How to Create Your Free Business Listing the Right Way

Now that you know the importance of having your small business listed on a free business directory USA, let’s talk about the right way to do it. Here are 3 key elements to an effective business listing.

  • List Your Shop or Restaurant on a Quality Free Business Directory. There are lots of business listing sites to choose from, but if you want to see great results, you’ll need to list your business on a free business directory site that is credible in the eyes of search engines like Google and Bing. For example, FindUsLocal.com is a free business directory that is not only credible, but works to ensure that visitors come back time and time again, which would give your local business even more exposure.
  • Set up Your Local Listing Correctly. You can just haphazardly enter the details in your local business listing and expect to reap good results. Instead, you need to be meticulous in the process. For example, you not only need to enter as many details as you can to ensure that the people who see your listing have all the information they need to make a decision, but you also need to make sure you enter the exact same details on every local business listing you create. If you don’t, it will confuse the search engine spiders and they won’t attribute all the local listings to your business. And that could hurt your ranking because the more credible citations you have, the higher up in the search engine results your business will be found.
  • Drive Traffic to Your Local Business Listing. If you create your free business listing on a credible site, that site will do a lot to drive shoppers to it. But you should also do what you can to drive traffic to your free business listing. That’s because the large search engines like Google pay special attention to local business listings that get a lot of traffic, and it rewards them by giving them a higher spot in the search engine rankings. One way to you can get the attention of the search engine spiders is to ask your customers to leave a review for your business on your local listing.

It’s no longer enough to simply create local business listings on a few local directories and forget about them. These days, free US local business listings need to be a part of a comprehensive local marketing plan. If you haven’t implemented this important aspect of your advertising plan, head on over to FindUsLocal.com and create your free business listing.

3 Ways to Make Your Local Business Listings Better

By now, most people know that free local listings are the best way to be seen online so consumers can find your local business and visit it. But not everyone understands the best way to do that. In fact, many local business owners mistakenly believe that they have to spend a lot of time and money to create a company website so online shoppers can find them. And while that may have been true a few years ago, today it’s just not necessary.

Consumers Find Local Businesses on Free Business Directories

The new way to find local businesses is to do it online, and that’s true even if the store you’re looking for is right around the corner. Don’t believe me? Think about the last time you tried to find local US restaurants. You probably didn’t pull out the phone book or look through the community newspaper to find an ad, did you? If you’re like most Americans, you probably pulled out your smartphone, tablet, or laptop computer and tried to find local businesses online.

But people don’t look to expensive company websites when they want to find local businesses. Instead, they log onto to free small business directories and then look for free online business listings. These local listings give shoppers all the information they did to decide which local shops to visit.

If you don’t yet use local listings as part of your local marketing efforts, or if you have and want to make them better, here are 3 ways to maximize them.

Choose Quality Local Business Directories

There are a lot of small business directories out there, but not all of them will get your local shop placed higher in the search engine rankings. In fact, if you list it on the wrong local directory, it may even result in a poorer search engine ranking.

The key is to list your shop or restaurant in a quality small business directory like FindUsLocal.com. How can you tell if a small business directory is a quality one? Because if it is, it will offer consumers more than just a database of local businesses.

For example, FindUsLocal offers shoppers local news, a live stream of the local sporting events, theatre events, and concerts in their area. And just to make things more exciting, they even offer a link that allows them to purchase tickets to the local events with a click of a mouse. The site offers more features such as funny and thoughtful features, the ability to leave live comments about a business and more. In short, the small business directory makes shoppers want to visit it time and time again—and that’s good for those local shops and restaurants that have a local listing on the site.

Fill in the Details Consistently

Another key factor in whether or not your small business listings will improve you search engine rankings is how you input the details in them. The key is to enter all of the details in your NAPs, that stands for Name, Address, and Phone Number, the exact same way every time. For example if the name of your business is Main Street Pet Store, you can’t enter it that way on some free business listings and as Main St. Pet Store on others. Your name, address, and phone number need to be entered the exact same way each and every time you create a new local listing.

Ask for Plenty of Reviews

Next, you should do all you can to get as many good reviews as you can for your local business listing. Consumers love to read reviews from others in the community about a local business, and if yours doesn’t have at least 10, it will hurt your chances of attracting a lot of new business. Ask your customers to leave them, and studies show that 7 out of 10 will agree.

Free local business directories are THE place to be seen online in 2018/. If you haven’t yet given your local business the edge by listing it on a free small business directory like FindUsLocal.com, you’re behind the curve. Why not take a few minutes now and get it done?

A Tale of Two Local Businesses: One Successful and One Not

In the world of local business, there are often two stories. One is of a local business owner that is doing well in his community. His store, service business, or restaurant is thriving, and he almost can’t keep up with the new customers that constantly walk through his doors. He plans to maintain his business for years and eventually leave it to his children so they can continue to operate it.

The other tale isn’t as pretty. It’s about a small business owner that is doing all he can just to keep his doors open. Very rarely does a new customer walk through the door and he is quickly realizing that only relying on existing customers isn’t enough to keep his doors open. He knows he runs a valuable and needed business, but he can’t figure out why his sales are so poor.

These very distinct types of local business owners are common in the US, and while they each run good and useful businesses, the way they approach local marketing and advertising is very, very different. Let’s take a look at both types of local business owners to see if we can’t figure out what the differences are in the way they run their shops.

Local Business Owner #1: The Successful Shop

Shop owner number one, the successful one, has been in business for 20 years, but about a decade ago, he realized that in order to bring in new customers, he had to advertise his business where they would find him. That’s why when he first heard about local business directories and how important it is to create a free small business listing, he was one of the first to jump on the bandwagon. In fact, he listed his business on a free business directory the day he heard about it.

Since then, he has been consistently and pleasantly surprised by how many new customers have found him online. He no longer relies on the phone book, newspaper ads, or mail outs—all of which can cost a lot of money. Instead, he uses free small business listings to market his local business to new customers and has been rewarded by booming sales and a business that is likely to last for generations.

Local Business Owner #2: The Unsuccessful Shop

On the other hand, our second local business owner hasn’t kept up with the times. When the internet was first invented, he thought it was a phase and refused to create an online presence, no matter how many articles he read or how many people told him he needed a website. He continued to place an expensive ad in the local phone book every year, and ran a weekly ad in the community newspaper. But new customers never seemed to find his shop. And eventually his existing customers either moved away or started shopping at the competition. He is confused and doesn’t know what to do. He wanted to leave his business to his children, but now all seems lost.

The Key Factor in Local Business Success or Failure

The tale of these 2 local business owners should highlight one important fact in your mind: you need an online presence in order to attract new customers to your local shop or restaurant. In fact, if you don’t already have one, you are quickly headed to the same fate as business owner # 2.

Luckily, it’s easy nowadays to get an online presence. Simply log onto a reputable and free small business directory like FindUsLocal and claim your small business listing. Soon, you’ll join the ranks of people like business owner #1 and watch as new customers find and shop at your local store.