If you run a local business, you have to do all you can to bring new customers through your door. After all, a small business can’t successfully operate unless it has a constant new flow of new business. But the world has changed. So, how do local business owners get new business? By creating a USA business listing on a credible local business directory.
What’s Changed in Local Marketing?
Ah, the difference a decade makes. A mere ten years ago, local business owners could rely on the marketing tactics they’ve come to rely on over the years. For instance, the Yellow Pages were still in use in some areas of the country. Also, some people still looked to their local newspapers for coupons they wanted to use at the local businesses in their area.
But all that has changed.
Now, when people want to find US local businesses, they go online to do it. But the way they find local businesses online has even changed.
Big and Small Search Engines
When it became popular to find local businesses by using a search engine, most people used large search engines to find those local shops. But they quickly became frustrated. That’s because the large search engines aren’t great at identifying and showing local businesses. Instead, searchers would input a keyword to find a local business and instead of finding the shop or restaurant they needed, they would get a list of national chains, articles about the topic, and other nonsensical things.
There had to be a better way.
And that’s when local business directories were invented.
What is a Local Business Directory?
A local business directory operates just like the larger search engines—with one exception: instead of retrieving national results, it only retrieves results from a specific area. For instance, if you wanted to find a Mexican food restaurant in Los Angeles, California, and you look on a large search engine, you would see all kinds of things in the results. You would find national Mexican food chains, recipes for Mexican food, and perhaps a local restaurant thrown in there somewhere. But you definitely wouldn’t find a list of all the local Mexican food restaurants in your area.
But if you used a local business directory, your results would be quite different. After entering the keyword “Mexican food restaurant” into a local business directory search bar, you would find a list of all the Mexican food restaurants in your local area.
Pretty cool, huh?
How Do Shoppers Use Local Business Directories?
Before we explain why your shop or restaurant needs to be on a local business directory, let’s talk about how shoppers use these handy tools to find local businesses. First, they log onto a credible business directory like FindUsLocal.com.
It’s true that there are many local business directories to choose from, but most people use the business directories that provide them with the most benefits. And FindUsLocal does just that. When shoppers log onto this business directory, they will instantly see a customized home page that is designed around the area they are logging on from. For instance, if they logged on from Los Angeles, they would see a home page that had the following features:
- Local news from the area
- A list of local theatre events
- A list of local sporting events
- A list of all local concert events
- A way to instantly purchase tickets to any local event
- The local weather
- Live comments from local business owners
- Online reviews from other people in the area about various local businesses
Once they’re on the home page, shoppers can use the search bar in the top right-hand corner of the website to find local businesses. All they have to do is type in the keyword so the local business directory can give them the results they’re looking for.
For instance, if they want to find a local auto repair shop, they would simply type “auto repair” into the search bar, and they would see all of the local auto repair shops in their local area in the results. No articles about auto repair and no national chains that aren’t even in their area.
Why Local Business Directories Should Be Part of Your Local Marketing Campaign
As a local business owner, you know you have to work hard to create a marketing campaign that brings in a constant stream of new business. And for it to be successful, you need to concentrate on the areas that consumers use to find local businesses.
For instance, did you know that almost 100 percent of consumers use local business directories to find local businesses? It’s true. These innovative business directories have taken the place of all the old school methods of finding local shops and restaurants.
Here’s a quick video that shows the importance of local business directories:
Here are some other reasons why you should use local business directories to get the word out about your local business.
It’s Where the Customers Are
In order to get the most new customers you can, you should “hang out” where they do. In other words, new customers can’t find your local business unless you hang out where they can find you. And we’ve already determined that when people want to find local businesses, they turn to local business directories to do it.
And that’s why you should ensure that your business can be found on one of them.
But just any local business directory won’t do. The truth is that there are plenty of local business directories that exist—but shoppers don’t use them. That’s because they contain outdated information or are difficult to navigate. And that’s why you should create your business listing on a credible business directory like FindUsLocal.com.
You Need Online Reviews
Another great reason to create your free local business listing is that it gives your customers the ideal place to leave those all-important online reviews. Today’s consumers insist on reading a few good online reviews before deciding whether or not to visit a local business. And if you can give them a place to find those reviews, you’ll be one step ahead of the game.
You Need an Online Presence
Another great reason to create your free local business listing is that it gives your local shop or restaurant an online presence without the expense of a website. That’s important in today’s culture because most shoppers don’t consider a business legitimate unless they have some sort of presence online.
How to Create Your Free Local Business Listing
Now that you understand the importance of creating your local business listing, let’s talk about how to do it. Here are the easy steps you should take:
- Go to FindUsLocal.com.
- Look for the “Add My Business” button on the top right area of the page. Click on it.
- Fill in all the blanks with information about your business. Enter as much information as you can. Remember, the more information you provide to shoppers, the more likely they are to visit your shop)
- Ask your current customers to leave reviews on your new local business listing.
Are You Ready to Build New Business?
If the answer to that question is yes, then it’s time to head on over to FindUsLocal.com and set up your local business listing. It’s free and only takes about ten minutes to do. What are you waiting for? New customers may be there looking for a business like yours as you’re reading this!