Free Local Marketing is Yours for the Asking

Have you been trying to figure out how to bring more new customers into your door? If you’re like most local business owners, you realize that the old school marketing tactics just don’t work anymore. In the past, shoppers would pull out the Yellow Pages or thumb through their local newspaper to look for deals, but today’s shoppers just go online to find local businesses.

But what does that mean for the millions of local business owners who haven’t yet set up an online presence? Or those who have a website, but doesn’t get much traffic? You might think they will have to spend a lot of money on local marketing, but that’s just not the case. Today, smart local shop owners simply set up free local business listings to attract new business.

What are Local Business Directories?

Local business directories are the equivalent of online Yellow Pages. They are complete listings of the local shops, service businesses, and restaurants in any given local city or town.

To use them, shoppers log onto a local business directory like and type a keyword into the custom search bar. For example, if they are looking for a furniture shop, they would type that into the search bar and a listing of all the furniture stores in their area would appear. They don’t even have to tell the local business directory where they are because it automatically “reads” the visitor’s location and uses it to display the results.

How Do I Get a Free Local Business Listing?

Notice the word “free” in front of local business listing? That’s one of the best things about listing your business on a site like—it’s free. And considering that almost 100 percent of consumers go to local directories when they want to find local businesses that makes it an awesome deal.

To list your business on one of these directories is easy. Start by logging onto a local directory like, and using the search bar to find your business. Once you see it, click on it and then claim it as the business owner. Next, you will be asked to fill in all of the important details about your business such as its business name, address, phone number, and website. Here is where you can make your business stand out from the rest.

Remember to give shoppers all the information they need to choose your business. Add details like your store hours, the brands you carry, any specials or discounts you offer to new customers and more. Think of your local business listing as a calling card and try to get shoppers attention with it.

There, that wasn’t so hard, was it? Setting up a free local business listing is one of the smartest things you can do to bring new customers to your shop or restaurant. Have you set yours up yet? If not, head on over to and do it now!


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