Running a local business is exciting, isn’t it? After all, you not only get to interact with your community, but you also get to provide them with the goods and services they need. What’s better is that you can give them an interactive buying experience that they might remember for years to come. Quite different from a sterile and cold online purchase, isn’t it?
But did you know that even though you’re selling to your neighbors and others in your community, you need to do more than local advertising in order to bring customers through your door? It’s true. Today’s consumers don’t look too old-school methods to find US local business anymore, but rather use their smartphones, tablets, and laptops to find a local business near them. So what happens if you don’t have an online presence? They will likely find your competitors local business listing and visit their store instead of yours.
How to Quit Losing Local Customers to Your Competitors
When someone decides they want to find local businesses near me, they almost always look online to find the local business. But contrary to popular belief, they don’t look for company websites like they did a mere 5 years ago. These days, consumers turn to a local small business directory when they want to find local businesses to shop at. For instance, if someone were looking for a local toy store, they wouldn’t lug out the old phone book but would turn to their smartphone and log onto a local business directory. From there, they would easily get a complete listing of all the local toy stores in their town or city.
Why Local Business Directories are Critical for Local Shop Owners
Let’s face it, no matter how many years you’ve been in business, it’s a struggle to consistently bring in new business. That’s because new customers are the lifeblood of any local shop or restaurants—but they can difficult to find.
The beauty of local business directories is that they are a passive form of online advertising. In other words, you don’t have to spend a lot of time on it in order to reap new customers. In fact, you only have to spend about 10 minutes setting up your local business listing on a quality local business directory like FindUsLocal.com and then a few minutes a day to keep it fresh.
Interested in using local business listings to increase your sales? Here’s all you need to do in order to start seeing new customers walking through your door.
Claim Your Local Business Listing
Your first step is to log onto a small business directory like FindUsLocal.com and claim your listing. To do so, use the local directories search bar to look for businesses like yours, and you will see your business listed in the results. For example, if you run a shoe store, type shoe stores in the search bar and up will pop your business.
Don’t worry about having to enter your city or town because quality local directories like FindUsLocal use GEO location technology to automatically read your location. This makes it easier for consumers to use the site, which is why you want your local business listed there. It’s quickly becoming one of the most used local directories around.
Set Up Your Local Business Listing
After you’ve claimed your business, it’s time to fill in all the details that consumers want to know about your business. Be sure to list the basics such as your business name, address, phone number, and website, but also include other details such as your business hours, specialty products, menus or services, and tips about parking. The local directory will use your address to create a map and directions that will help those new customers find you.
Keep it Fresh
When your local business listing stays fresh in the eyes of the search engine spiders that keeps sit at the top of the search engine rankings. To accomplish this, you’ll need to ask your customers to leave online reviews for your business as these reviews are considered fresh content. The more reviews you get, the more attention the search engine spiders will pay you—and the more credible you’ll appear in the eyes of the community.
Local business directories, also known as small business directories, are the most important online advertising technique you can use to bring in new business. If you haven’t already set up your local business listing, why not head on over to FindUsLocal.com right now and do it?