How Local Business Directories can Help Promote Your Small Business

Running a small business is a great lifestyle. After all, you are in charge of your own financial destiny, are building something to leave to your kids, and you serve the community you live in. But along with all those benefits comes the responsibility of managing your business in way that brings in the most sales.

And while most local business owners have been in charge of marketing their small business for years, there has been a change in the past few years that requires a new way of thinking.

You see, today’s shoppers use local business directories when they want to find US local businesses and that means if a local business can’t be found online, it’s missing out on a lot of new customers.

Here are some results from studies conducted on local business directories and how they can help you promote your small business:

  • Almost 100 percent of consumers use local directories to find local businesses.
  • Half of the people who use a mobile device to find local businesses visit the store or restaurant within a day and 34 percent of people who use a laptop to find local businesses do the same.
  • When someone uses the internet to find US local businesses, 18 percent of those searches lead to a sale.
  • When someone uses Google to find a local store, they enter the local city or town in the search keywords.

As you can see, having your business or restaurant listing on a local business directory is one of the best things you can do to market your business. Here’s how to use local business directories to help find new business.

Use Free Local Business Listings to Reduce Your Marketing Budget Needs

Just because local business listings are free on sites like, that doesn’t mean they’re not effective. And when you create local listings for your small business, it will not only help shoppers find your store or eatery, but it will reduce the amount of local marketing expenses you’ll have to pay out of pocket.

Make Sure Your Local Business Listing is Correct

There is nothing than shoppers hate more than using a local business directory to find a store, rely on the information listed to get there, and then find out that the address or phone number was incorrect. That only creates bad feelings for your business.

It’s important that when you set up your free local business directory, you enter all the information correctly. Check and double check that you’ve entered your business name, address, phone number, and website correctly. If you make a mistake, it could cost you a new customers.

Don’t Forget to Give Shoppers the Information They Want

In addition to the basics, you should provide shoppers with your store hours, the types of payments you accept and anything else that will help them decide whether or not to visit your shop or restaurant. For example, if you run a restaurant, you can provide details on the type of food you serve, and if you run a boutique, list some brand names that you sell.

Local business directories are the future in local marketing, but in order to reap the benefits, you need to set up your free local listing. Do this by going to and creating yours now.

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