These days, identifying consumer behavior is anyone guess. After all, last year started out with local shops all over the country closing their doors as consumers turned to online shops to make their purchases. Things looked bleak for local shops until the holidays approached, and then everything changed. Suddenly, shopping locally was in vogue and small, local business saw a surge in business unlike any in recent years. Suddenly, shopping local was on almost everyone’s mind and small business owners were rejoicing.
But what changed? How could everything look so dismal one month and the next so bright? In a nutshell, it all came down to the way local business owners marketed their shops and restaurants.
Free Small Business Directories Saved the Day
In recent years, it’s become clear that those local business owners who still rely on old school methods to market their business aren’t likely to bring in many new customers. These left behind shop owners still run an ad in the local phone book and take out ads in the newspaper. They continue to do what’s always worked in the past and then wonder why they don’t have any new business.
But the business owners who are thriving understand that times have changed and those older marketing methods simply don’t work anymore. So they began looking for new way to market local businesses and they found it in local business directories.
What are Local Business Directories?
Local business directories, also known as free small business directories, are mini search engines that take out all the fluff and irrelevant results and show visitors only the stores, service businesses, and eateries in their own town or city. For example, if someone were searching for a furniture store in Los Angeles, California, the local directory would only show them furniture stores in that area. There would be no articles about furniture or national furniture online stores mixed into the results. All visitors see in the results are business directory listings.
What are Business Directory Listings?
A business directory listing is just like a free ad on the local search engine. These listings give shoppers all they need to decide whether or not to visit a local business. For example, local directory listings provide the business name, address, phone number, website, store hours, product offerings, directions, and more. In other words, a local business listing gives potential customers all they need to know about your store, and once they have the information, they can choose whether or not to visit it.
Why Shopping Locally is Popular Again
When the internet came into being, people were so enamored with the convenience of online shopping that many local businesses suffered. And that was only made worse when they tried to find US local businesses on the large search engines because it was not easy to do. So, they began to shop online and local shops suffered.
But then came along the free small business directories and everything changed. Suddenly, shoppers could easily find US local businesses and they began once again to shop in their own neighborhoods and communities.
So you see, local business directories did save the day.
Does Your Store Have a Free Local Listing?
If you haven’t yet listed your small business on a free local business directory, you’re probably missing out on a lot of new customers. That’s because they’re using local search engines in droves when they want to find local businesses near me. It only takes a minute to list your business on a quality local directory like FindUsLocal.com. What are you waiting for?