It’s cyber Monday and online retailers all over the world are hoping that online shoppers find them and spend all their cash in their stores. And while many will, what about those local shop owners who want a piece of the cyber Monday pie as well? According to the latest polls, there is good news for local business owners because a lot of people plan to spend their Christmas cash locally in the stores, restaurants, and service businesses in their own communities. That’s great news for local business owners, but you can’t just sit back and wait for the cyber Monday cash to come rolling in. Instead, you’ll need to take some proactive steps to ensure that all those online shoppers find your local store.
Make Your Local Store Seen Online
Your first step in attracting online shoppers is to make sure your local store can be found online by using some effective online advertising methods. And the best way to do that is to create a local business listing on a quality local business directory. These local business directories are like the Yellow Pages of old, and when consumers want to find US local businesses, they’re the first place they look.
But before you list your business on just any local business directory, it’s important that you choose one that is credible in the eyes of the search engine spiders. These spiders crawl the web looking for citations for local businesses in order to determine where in the search engine rankings to list it. The more citations a local business has, the higher spot in the rankings they will be placed.
The Source of Local Citations Matters
If you list your business in any local business directory, it could actually hurt your rankings. That’s because those search engine spiders only like credible citations, and not local business directories are credible. For example, if you list your business in a database of local businesses that aren’t up to date or recent, those citations will confuse the spiders. In other words, if all your local citations don’t match, the spiders won’t know whether or not to attribute them to your local business.
FindUsLocal.com is one such local business directory that is considered credible by the search engine spiders. That’s because it doesn’t simply list local shops, service businesses, and restaurants for people trying to find US local business, but it also offers special features such as local news, upcoming events, and uses GEO location technology which automatically matches visitor’s locations with the local results they see.
How to Attract Those Cyber Monday Customers
Now that you understand how to be seen online by Christmas shoppers, let’s talk about a few ways you can ensure that they find your local business listing.
- Make sure you have enough reviews. Today’s consumers like to read a few online reviews about a local business before they decide whether or not to visit it. And when you’re competing with online businesses, it’s vital that you have the social proof today’s consumers need to make a decision. Wondering how to get reviews for your local business? The great news is that most people say they will happily leave a review for a local business if only they were asked.
- Interact with the community. In addition to reading reviews, people want to interact with the companies they do business with, and that’s where you as a local business owner have the advantage. On local business directories like FindUsLocal.com, you’ll have the opportunity to leave comments on your local business listing, and so will the people in your community. This two way interact just may enough to tip the odds in your favor when people are deciding whether to spend their cyber Monday cash online or in a local business.
- Offer deals. Online stores offer great bargains and discounts to bring in new customers, and as a local business owner, you’ll need to do the same in order to bring in cyber Monday deal shoppers. Be sure to include your sale information on your local business listing by leaving a comment or including it in the details on your local business directory page.
Cyber Monday is a great day for both online stores and local business owners, but in order to cash in on all the business, you’ve got to be proactive in your approach. If you haven’t already created your local business listing, be sure to visit FindUsLocal.com today and get it done!