If you read the news over the past year, you would have thought that most local businesses were going to have to shut their doors. This year of the retail store closings epidemic was dubbed as Retail Armageddon because so many national chain local stores—along with mom and pop businesses across the nation—saw hard times as more and more people looked online for their shopping needs.
Boy, have things changed just in the past few months.
As the year closes, it seems that local businesses have once again captured the imagination of shoppers everywhere, even the Millennials who are notoriously known for shopping online, are spending their holiday cash in local businesses.
What about your business? Are you seeing the uptick in sales that so many are? And since it’s the holiday shopping season, local retailers are doing gangbusters all over the nation.
If you’re not yet cashing in on the local shopping movement by doing some smart online advertising, here are some ways to get your local business noticed by holiday shoppers now.
Make Sure They can Find You
When today’s shoppers want to find US local businesses, they don’t look in the phone book or scour local newspapers for coupons to clip. Instead, they look online. And nine times out of ten, they look for local businesses in local business directories. These local directories are designed specifically for the local shopper in mind and make it easy for them to quickly and efficiently get the information they need.
For example, if a consumer was looking for a clothing store in Los Angeles, California, they would type those words into the search bar on a local business directory like FindUsLocal, and they would be presented with a long list of clothing stores in their area. They could then go to each local business listing and read details about the business such as their store hours, phone number, and even get directions to the store. Local business directories make it so easy for consumers to find US local businesses that they are the only technique that most people use.
Make Sure They can Trust You
After consumers find your local business listing, they’ll need to see some social proof that tells them your local business is trustworthy. And these days, online reviews are the social currency most of them look for. Studies show that shoppers need at least 10 positive online reviews to trust a business, and the good news is that after they read them, a large percentage of them will visit your store. The reviews aren’t difficult to get either. Just ask your customers to leave them on your local business listing and 7 out of 10 of them will do it.
Make Sure They can Reach You
Finally, today’s shoppers expect to interact with the local shops they do business with, so you’ve got to give them a platform to do so. FindUsLocal.com offers a one of a kind communication tool that allows both business owners and consumers to leave comments about a local business listing. As a business owner, you can use this unique feature to announce sales and discounts, new product offerings, flash sales, job openings, or talk about volunteer work you’re doing in the community. The people in your town or city can use them to tell others about the wonderful experience they had in your shop or restaurant, or talk about their great finds in your store. It’s a great way to interact with your community—something all local business owners need to do more of.
If you’re ready to up your game as a local business owner, be sure to follow the above steps. Start by going to FindUsLocal.com and creating your own local business listing. After that, promote it, get those all-important reviews, and use it to interact with your community.