It’s one thing to have an online presence so consumers can find your local business, but it’s another thing altogether to get those people into your local store or restaurant. After all, the heart of a local business is interacting with and selling to the people in your local community. But the act of getting those online fans into a retail store is a missing link in many local store owner’s advertising arsenal.
If you own a local shop, service business, or restaurant, you need to understand how to turn online visitors into paying customers. Here are five tips you can begin using today to get more customers in your door.
Create a Local Business Listing—but Not on Just any Local Business Directory
It’s a simple fact: in order to be found online, you must have an online presence. And these days, most business owners agree that the best way to do that is to create a local business in a quality local business directory. And be sure to pay attention to the word “quality.”
You see, there a lot of local business directories out there because most people today use them to find US local businesses in their area. But not all local directories are helpful to local business owners. Some of them are simply data bases, and those types of local business directories aren’t popular with consumers. Instead, they like to visit innovate directories like FindUsLocal.com because they offer a lot more than just local listings. For example, the directory offers local news, links to local concerts, plays, and sporting events, and inspirational quotes just for fun. In other words, if you want the best results, you will need to create your local business listing on a local directory that is popular with online visitors.
After You Choose the Local Business Directory, Create Your Online Listing
Now that you’ve found the perfect local business directory, it’s time to get busy and create a local business listing that will catch the attention of online visitors. To do so, be sure to include all of the obvious details such as your business name, phone number, address, and website address if you have one. It’s important to ensure that these details are exactly the same on every local business directory you’re listing in, otherwise the search engine spiders won’t recognize them as yours and all your hard work will be for nothing.
Now that You Have Your Local Business Listing, Make it Appealing to Visitors
It’s not enough to create a local business listing and move on. You’ve got to give the online visitors a reason to want to visit your business, and one of the best ways to do that is to have plenty of online reviews for them to read.
Recent studies show that people rely on online reviews to decide whether or not to visit a local business. But if your local business listing doesn’t have sufficient reviews, it might get ignored by people while they go looking for a business that does. In fact, almost two-thirds of the people surveyed say that they won’t even consider visiting a local store or restaurant without first reading a few positive reviews about it.
And don’t worry if you don’t have enough online reviews because that same study shows that 7 out of 10 of your customers will gladly leave a review for your business if you will only ask them to.
Use Your Local Business Listing to Communicate with Online Visitors
Once you’ve set up your local business listing and ensure that the details are right and you have plenty of good online reviews, it’s time to take it one step further. Consumers these day want interaction with the local companies they buy from, and most people assume they have to build large social media platforms in order to accomplish this. But luckily for busy business owners, that’s just not the case. Quality local business directories like FindUsLocal.com have a feature that allow business owners to publicly communicate with the people in their community via a “comments” section. With it, you can announce new product arrivals, sales, and even let people know when you have a job position open. And the great thing? The people in your community can communicate with you too because the feature offers a two way street, allowing both business owners and visitors the opportunity to leave live comments on the local business directory.
When people see your local business online, it’s great, but the real goal is to bring those people into your business so they can make in store purchases from you. And a local business directory like FindUsLocal.com offers a unique way to do just that. Have you set up your local business listing yet? If not, hop on over to Find Us Local and set it up right now. It only takes a few minutes!