If you’re looking to expand your business, one of the key things you’ll need to do is market your business so new customers can find you. But times have changed and running an ad in your local newspaper just isn’t going to cut it anymore.
So what do you do? How about listing your business on the one place that almost 100 percent of shoppers look when they want to find local business? That’s right, local business directories are the new Yellow Pages, and they don’t cost a penny to list on.
So how can you create your free local business listing? Follow along as we walk you step by step through the process.
First, Logon to a Local Business Directory
Your first step in the process is to logon to a credible local business directory like FindUsLocal.com. Once there, simply input your business name into the custom search bar and your business should pop up.
Claim Your Local Business
Now that you see your business name in the local listings results, click on it, and then claim it as the business owner. This will allow you to make changes and add details to your local business listing.
Add the Information
Shoppers use local business directories to get all the information they can about a local business, so the more information you add, the better the odds are that shoppers will choose your store over the competitions. Add the basics like your correct business name, address, phone number, and website address, but go further than that. Shoppers want to know your store hours, the methods of payment you accept, the brands you carry, discounts you give to new customers and everything else that’s cool about your business. Enter those details now.
Promote Your Free Local Business Listing
Now that your local business listing is set up and visible to all those shoppers, it’s time to promote it so you will get even more benefits from it. You should ask all of your existing customers to leave a review on it, because recent studies show that shoppers don’t like to visit local businesses unless they have first read some online reviews about the store.
Next, go to FindUsLocal.com and make use of the live comments feature. As the business owner, you can make live posts when you’re having a sale, offering flash discounts, or advertising for employees. And here’s the thing—local customers can leave comments, too. It’s a great way to open the conversation with your local community.
By now, you realize that setting up a free local business listing is one of the smartest things you can do for your business. If you haven’t already tapped into this free marketing tactics, take ten minutes and do it now at FindUsLocal.com.