If you run a local business, you probably already understand that the methods you need to use to attract new business have changed dramatically over the past few years. Not that long ago, local business owners would run ads in the local newspaper or ensure that they had a prominent listing in the local phone book, and frankly, that was enough to ensure local consumers could find the business.
Boy have times changed. These days, people don’t look to the old school methods anymore when trying to find US local businesses. Instead, they look online.
How to Use Free Business Directories to Be Seen Online
Knowing that you need to have an online presence is one thing, but making sure that your local business listing doesn’t get lost in the millions of web pages available online in another. It’s simply not enough anymore to create a company website and expect people to find it. Instead, you’ll have to take some extra steps that will ensure your efforts pay off.
So, how can you make sure that your local business is seen online? By creating a local business listing in a quality local business directory.
What are Local Business Directories?
A local business directory is a type of search engine that is designed to give consumers only local results. For example, if someone were searching for a dentist in the San Diego, California area and typed “dentist” into one of the major search engines, they would see results for dental websites across the entire United States. And included in those results would be websites selling dental products and even articles written about the topic, But websites of local dentists in the area would be few and far between.
Why? Because the major search engines are designed to show the businesses that have spent a lot of time and money building large and expansive websites and let’s face it, most local business owners simply can’t compete on that scale.
But local business directories have leveled the field. These directories are large enough to get the attention of the major search engines, which means they will show up in the search results, and the quality local business directories spend a lot of money to ensure that the local businesses listed on them are seen by consumers.
How to Create a Local Business Listing
If you want to be seen online but don’t have a lot of time or money to build a massive company website, you need to create a local business listing on a quality local business directory like FindUsLocal.com. Luckily, it’s not that difficult. In fact, you can create your own local listing in the amount of time it took you to read this article. Here are the simple steps:
• Go to FindUsLocal.com and enter your business name in the search bar.
• Claim your local listing and then fill in as many details about your business as you can. Remember, the more details you enter, the better chance that consumers will decide to visit your shop or store. It’s one of the easiest forms of online advertising you can do.
• If you create more than one local business listing, be sure to enter your businesses details the exact same way every time. For example, if you enter your business name as ABC, Inc. on FindUsLocal.com, you’ll need to include the “Inc.” on other local business listings you create on sites like Yelp. If they don’t match exactly, you won’t see the results you want because the search engine spiders won’t be able to index them correctly.
• Keep your local business listings fresh by encouraging your customers to leave reviews for your business. This is seen as fresh content by the search engine spiders, and that means your business will be shown more in the search engine results.
Can you see how taking just 10 minutes can give your local business instant online visibility so that all those people trying to find US local businesses like yours will see you store? It’s great to know that you don’t have to have a lot of time or money to compete with the big box stores and national chains, isn’t it? Why not take those 10 minutes right now and create your local business listing on a quality local business directory like FindUsLocal.com? Who knows? You may get your first new customer today!