Local business listings as an online advertising and market method has been in the news a lot lately because the tiny little ads are leveling the playing field and making it possible for local business owners to compete with the large online shops without spending a lot of money. But what many people don’t realize is that it’s not enough to list your business on a local business directory and let it be. In fact, there is an art to using free small business directories, and if you’re going to get the most out of them, you’ll have to follow a few simple rules.
So what steps do you need to take in order to get the most out of your free business listing? Let’s talk about that now.
Choose the Right Local Small Business Directory
If you want to get the most out of your local listing, you’ll need to ensure that you choose a free local directory that consumers visit—and visit often. For example, some local directories are nothing more than databases that are filled with outdated and just plain wrong information, and if a consumer does visit to find US local businesses, they likely won’t return again.
Instead of creating your local listing on a site like that, look for a quality local business directory that offers consumers reasons to log on time and time again. For example, FindUsLocal.com not only has a complete database of updated local businesses in every town and city across the nation, it also offers consumers even more reasons to visit it often. For instance, it offers a customized home page for each visitor by using GEO location technology which automatically tracks the location of people who log on. This makes it possible to show each visitor the upcoming events in their area, the local news and weather, and even live comments left by business owners in their community.
When your business is listed on an innovative local directory like FindUsLocal, it will have a far greater chance of being seen because more consumers visit the directory.
Pay Attention to the Details
After you’ve decided on the first local business directory, log on and claim your business. Next, you’ll be asked to fill in the details about your business, and here’s where you can make a huge difference in how often it will be seen. You see, the search engine spiders rank local listings by a number of factors and one of them is how many credible citations it has across the internet. A citation is a mention of the business by a credible site. But if the spiders don’t recognize your business in each of the citations, it won’t credit them to your business, and that means all your hard work will have been for nothing.
Luckily, it’s easy to avoid this mistake. Do so by ensuring that every time you create a local business listing on a free small business directory, you fill in the detail exactly the same. For example, if the name of your business ABC Furniture, Inc, you’ll need to decide whether to use the “Inc.” in your local listings or leave it out. Whatever you decide, do it the same way in each listing. The same holds true for your business address, phone number, and website. Keep them all identical in all of your local listings and the search engine spiders will attribute them all to your business.
Keep Your Small Business Listings Current
Finally, it’s important to keep your local listings current and fresh as the large search engines tend to favor business listings that continuously add fresh content. You can do this in two ways. First, ask your customers to leave online reviews for your local business because each time they do, it will be viewed as fresh content.
Next, if you list your business on a free local directory like FindUsLocal.com, you’ll be able to leave live comments for the members of your community. You can announce upcoming sales and events, new product releases, or let people know when you’re hiring. And each time you leave a comment, the search engine spiders will consider it new content.
Creating local listings on small business directories is one of the best things you can do for your local business. But before you create yours, be sure to follow the 3 steps listed above so you’ll get all you can from your local advertising and marketing efforts.