How to Get Free Online Marketing for Your Local Shop or Restaurant

Local shop owners all over the country are increasing their advertising and marketing dollars in order to reach local consumers and entice them to shop locally instead of spending their dollars online.

But all that advertising can get expensive. In fact, the cost of newspapers ads, flyers, television ads, Yellow Pages ads, and other offline advertising can quickly eat up a business owners budget. And here’s the thing: those tactics just don’t work anymore.

That’s right. Business owners across the US are spending money on marketing techniques that don’t bring in new business anymore.

Local Business Directories are the Solution

So, what’s a business owner to do? After all, it’s necessary to get the word out about your business so that new customers can find your store or restaurant, but if old school methods don’t work anymore, what should you do?

Local business directories are the new online marketing techniques for local stores. Just what is a local business directory and how do you get your business listed on one?

We’re glad you asked.

How to Get Your Free Local Business Listing

Have you ever tried to find US local businesses using a large search engine, only to be disappointed because the results were filled with national chains, online stores, and even blog posts about the topic? That was the reason for the creation of local business directories.

These local listing directories are built to only give consumers what they’re looking for: local search results in their area. For example, if a consumer was looking for a Seafood restaurant in San Diego, California, they would log onto a local directory and enter the keyword in the site’s search bar. They would then see a listing of local seafood restaurants in the results.

Pretty cool, huh?

When you’re ready to create your own local listing, simply log onto a quality local business directory like and type in the name of your business in the site’s search bar. You will find your unclaimed listing, and the information in it may or may not be accurate. Now is the time to claim your listing, update the information, which will cause the local listing to catch the attention of the search engine spiders.

But there is an art to claiming and updating your listing so that it reaps the most benefits. Follow the steps below and watch your new online marketing technique bring more foot traffic into your store.

  • Make sure your business name, address, phone number, and website are correct. And if you create more than one local business listing, they will all need to be the same. If there is even one more letter or number on another local listing, the search engine spiders won’t recognize it as belonging to your business, and that could end up hurting your rankings.
  • Fill in as many details as possible. When consumers look at your local business listing, they should be able to find all the information they need in order to make a decision about whether or not they want to visit your store. Be sure to show things like store hours, any special parking instructions, and anything else that makes your store unique.
  • Keep your local listing active. The search engine spiders tend to favor those local business listings that stay current with fresh content. Luckily, as a business owner, there are 2 ways you can accomplish this. First, ask all of your customers to leave a review on your local business listing because every time they do, it pings the search engine that you’ve added fresh content. Also, make use of the exclusive feature at called the comments section. There, you’ll be able to broadcast comments on a live stream on the homepage of your town or city.

Local Business Directories are Free

Did we mention that all of the above benefits are free to local business owners? It’s no longer necessary to spend thousands of dollars on online marketing for local businesses. Now, you can simply create your free local business listing and watch new customers walk through your door!

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