There has been a lot of publicity about how much free small business listings can help bring in new business for local shops and restaurants. Because of this, local business owners all over the country have flocked to get their free online business listings set up so that potential customers can find their local business.
But did you know that if you create your local business listing wrong, it will not only result in no increased customers, but it may actually harm your ranking in the search engine listings?
First, How Important are Search Engine Rankings for Local Businesses?
At first glance, it may seem that search engine rankings don’t really matter for most local business owners. After all, local businesses rely on customers from the immediate area and don’t need to draw people in via the internet, right?
That couldn’t be more wrong.
In fact, these days, people use their smartphones, laptops, and tablets to find US local businesses and that includes people who are looking for local businesses right around the corner. Think about it, when is the last time you picked up a phone book or scoured the community newspaper for a coupon to a local business. It’s been a while, hasn’t it?
In fact, if you still rely on those old school tactics, your business is probably struggling.
But all is not bad because free small business directories have made it possible for local business owners to get their business name in front of all those online shoppers. But, as we said earlier, you must do it the right way in order to reap the benefits.
How to Create Your Free Business Listing the Right Way
Now that you know the importance of having your small business listed on a free business directory USA, let’s talk about the right way to do it. Here are 3 key elements to an effective business listing.
- List Your Shop or Restaurant on a Quality Free Business Directory. There are lots of business listing sites to choose from, but if you want to see great results, you’ll need to list your business on a free business directory site that is credible in the eyes of search engines like Google and Bing. For example, FindUsLocal.com is a free business directory that is not only credible, but works to ensure that visitors come back time and time again, which would give your local business even more exposure.
- Set up Your Local Listing Correctly. You can just haphazardly enter the details in your local business listing and expect to reap good results. Instead, you need to be meticulous in the process. For example, you not only need to enter as many details as you can to ensure that the people who see your listing have all the information they need to make a decision, but you also need to make sure you enter the exact same details on every local business listing you create. If you don’t, it will confuse the search engine spiders and they won’t attribute all the local listings to your business. And that could hurt your ranking because the more credible citations you have, the higher up in the search engine results your business will be found.
- Drive Traffic to Your Local Business Listing. If you create your free business listing on a credible site, that site will do a lot to drive shoppers to it. But you should also do what you can to drive traffic to your free business listing. That’s because the large search engines like Google pay special attention to local business listings that get a lot of traffic, and it rewards them by giving them a higher spot in the search engine rankings. One way to you can get the attention of the search engine spiders is to ask your customers to leave a review for your business on your local listing.
It’s no longer enough to simply create local business listings on a few local directories and forget about them. These days, free US local business listings need to be a part of a comprehensive local marketing plan. If you haven’t implemented this important aspect of your advertising plan, head on over to FindUsLocal.com and create your free business listing.