How to Market Local Businesses on a Budget

The cost of getting the word out about a business can be prohibitive for many small business owners. In fact, a recent study shows that 70 percent of local business owners feel the need to set aside funds for additional local marketing efforts.

But here’s the deal—a lot of what many local shop owners spend money on just doesn’t work.

For example, Yellow Page ads cost thousands of dollars, but today’s consumers don’t pull out the hefty book when they want to find US local businesses. Instead, almost 100 percent of them go online and log onto a local business directory to find the business they want.

Another example of old-school marketing techniques that don’t work anymore are ads in local newspapers. In the past, people would clip coupons and look for discounts or other deals in these physical newspapers, but today, people read their news online.

Those are just two examples of old-school marketing techniques that are, quite frankly, a waste of time and money. So what has taken the place of them? Local business directories.

And the best news is that these marketing powerhouses are completely free to use.

What are Local Business Directories?

A local business directory operates in the same way that search engines do, but rather than present results that are mixed with national, online, and local stores, they only show consumers the local results in their area. For instance, if you’re looking for a local drugstore on a large search engine, you’re likely to find online drug stores and national chains in the results, but if you look for a local drugstore on a local business directory, you’ll only see the drugstores in your town or city.

It’s no wonder that almost 100 percent of consumers use local business directories to find US local businesses in their area.

How Much Do Local Business Directories Cost?

In a world where local marketing techniques can cost thousands of dollars, it’s a wise questions. But here’s the thing: you can create an online local business listing for….are you ready for the price? Zero dollars. That’s right, you can create a local business listing—the most important local marketing step you can take—for absolutely free.

How Do I Create My Local Business Listing?

If you’re ready to take the important step of getting your local business online so consumers can find your business, the process is simple. Simply log onto and search for your business’ name in the search bar. Once you find it, claim it as the owner, and then fill in as many details about your business as you can. Don’t forget to include things like your store hours, contact information, and specials or discounts because studies have shown that consumers look for this type of information on local business directories.

Don’t waste your time or money on old-school marketing tactics that don’t work. Instead, take advantage of the greatest free local business marketing tool you’ll ever find: local business directories. Why not take ten minutes and create yours now?

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