By now, you may have heard about the importance of having an online presence for local businesses. It’s crucial to the health of your business because today’s consumers don’t look to old-school advertising places like the Yellow Pages and the community newspaper any more. They look online when they want to find US local businesses.
And if they can’t find your business there, they will visit and buy from your competitors.
Can shoppers find your local business online? If not, it’s easy to remedy. In fact, you can do it in under ten minutes—but the benefits of doing it will last for years.
Here’s how to set up your free local business listing in ten minutes for less.
Find a Credible Local Business Directory
Your first step in the process is determining which local business directories are credible in the eyes of the search engine bots. Some local business directories are nothing more than data bases filled with outdated and incorrect information. You should avoid these local directories because they will not help your business be seen online.
Instead, look for a local business directory that allows you to customize your local business listing and enter the correct information. For example, FindUsLocal.com is one such directory that allows for updated information and also provides some pretty cool features for shoppers such as local news, online reviews, and even a live stream of local events, including links to purchase the tickets.
Enter Your Small Business Information
Once you’ve found the right local business directory, it’s time to create your free local business listing. Type your business name in the local directory’s search bar and press enter. You should see your business come up in the results. Click on it and then claim it as the owner.
Next, you’ll be asked to fill in as many details as you can. Start with the basics—your business name, address, phone number, and website (This is known as NAP+W). If you’re creating more than one free local business listing—and we recommend that you do—be sure to enter the information exactly the same on each and every listing—otherwise they won’t all be attributed to your business, and that will hurt your search engine rankings in the long run.
3. Update Your Free Local Business Listing with New Content
Now that you have your free local business listing, you’ll need to keep it fresh to ensure that the search engine bots don’t forget about it. You can do this in three ways.
First, ask your customers to leave online reviews often for your business. These reviews are counted as fresh content by the search engines and will help your rankings.
Next, make use of the comments feature that is available only on FindUsLocal.com. When you leave a comment on your local listing, it will be not only be featured on a live stream, but will be counted as fresh content for the listing.
Finally, don’t forget to update your local business listing as things change. If you get a new phone number or move locations, it’s important that you update the listing.
Local business directories are the easiest way to get your business seen by shoppers looking for local businesses. If you haven’t set yours up yet, why not stop by FindUsLocal.com and create it now?