Local Advertising in Today’s Culture

The art of running a small, local business has changed a lot in the past decade, but not all local shop owners understand what it takes to bring in today’s tech savvy shoppers. In fact, if you own a local shop or restaurant and are struggling to bring in new business, it might be time for an overview.

We’ve written this article in an effort to give local business owners every opportunity to thrive in today’s shopping culture. And really, it’s not as difficult as some believe.

Many people are under the false impression that local stores are having a hard time competing with online businesses, but that’s just not true. In fact, the past holidays proved it as millions of shoppers bought their holiday gifts from local shops.

But what has changed is the way shoppers find US local businesses. They no longer look in the phone book or open their community newspaper to clip coupons for the stores near them. Instead, they do what everyone does: look for local businesses online.

How Shoppers Find Local Businesses Online

If they don’t use the phone book anymore, just how do consumers find local businesses? With free small business directories, that’s how.

Free small business directories are search engines that are specifically designed to help people find local businesses, and they’ve taken over the online search market. People quickly became frustrated trying to find local shops using the large search engines so they are using local business directories in droves. In fact, recent studies show that one out of every two people turn to free online business listings when they want to find local businesses.

How to List Your Business on a Free Local Business Directory

You might think a local business marketing and advertising method this valuable would cost a lot of money, but the truth is you can create a small business listing for free. Simply go to a quality local business directory like FindUsLocal.com and look for your business by using the custom search bar at the top of the page. Once you find it, claim it and then fill in the necessary details. But wait, before you do that, here are some important things to remember:

  • It’s important to list on a credible small business directory. The search engine spiders of the major search engines scour the internet looking for local citations, which are credible mentions of your business, and the more the find, the higher in the search engine rankings you’ll appear. But notice that we said “credible” citations. That means you should do all you can to only create small business listings on credible local business directories like FindUsLoca.com
  • You need to be consistent with the details. If you list your business as Abe’s Pet Grooming, Inc. on one small business directory and as Abe’s Pet Grooming on another, the search engine spiders won’t understand that both names belong to your business. That means that you’ll have to enter the details for your business name, address, phone number, and website exactly the same for every local listing you create.
  • Your small business listing should be kept fresh. The search engine spiders not only look for consistency in small business listings, but they also look favorably upon those local listings that are kept fresh? What constitutes freshness in a local listing? New content. For example, every time one of your customers adds an online review to your business listing, it counts as fresh content.

Local marketing has changed a lot over the past few years, and only those local business owners who keep up with the times will continue to thrive in today’s shopping culture. Is your business listed on a credible free small business directory like FindUsLocal? If not, what are you waiting for?

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