Those people who run local shops and restaurants are quickly learning that local business directories are one of the best sources for new customers. In fact, studies have shown that when a consumer wants to find US local businesses, restaurants, or service businesses, they are increasingly using the local directories to do so. It’s now estimated that over 90 percent of people looking for local businesses first go to a local business directory to find them.
What does that mean for shop and restaurant owners who want to grow their business? It means that unless they create a free local business listing, they won’t be seen by consumers—and that greatly reduces the likelihood of drawing new customers into their doors.
So, if you own a business and haven’t yet create a free local business listing, you probably aren’t getting all the new business that you could. Luckily, it’s easy to create a small business listing, and we’ll walk you through the steps below.
Choose a Credible Local Business Directory
You’re first step in the process is to choose a local business directory that is credible in the eyes of the search engine spiders. Some local directories are only databases of local businesses, and most of the information on those types of directories are incorrect, which actually hurts search engine rankings.
On the other hand, local business directories like FindUsLocal.com go to great lengths to ensure that they are consumers friendly by providing even more than local listings. This boosts the online search engine rankings of the directory, which in turn boost the visibility of the local businesses that are listed on it.
Enter Your Details Correctly
When small business owners create their free local listings, they oftentimes get sloppy with the details they enter, and that can create big problems for their search engine rankings. For example, if a business name is Robert’s Donuts on Main Street, the business owner would need to enter that exact same information on every local listing they created. They couldn’t enter Robert’s Donuts on Main on some or Robert’s Donuts on Main St. on others. The name, phone number, address, and website address has to be exactly the same on every single local business listing, or the search engine spiders won’t recognize that they all belong to the same business—and that will negatively affect your search engine rankings.
Keep Those Local Business Listings Fresh
Finally, if you want to keep the attention of the search engine spiders, you’ll need to do all you can to ensure that your local business listing stays fresh. You can do this in two ways.
First, ask all of your customers to leave online reviews on your local business listing. Each time someone leaves a review for your business it ping the search engine spiders that fresh content has been added. Secondly, it gives consumers confidence in your business. In fact, many of today’s consumers won’t consider doing business with a shop or restaurant unless they’ve first some positive reviews about it.
Next, credible local business directories like FindUsLocal.com allow small business owners to leave live comments that are shown on a live feed for everyone in their community to see. You can announce sales, discounts, job openings, or just thank the loyal customers in your area. And what’s great is that those customers can also leave comments, which only adds more “content” to your local business listing.
It’s clear that local business listing are an important part of getting new customers through your door. Have you created yours yet? If not, it only takes about ten minutes and will result in plenty of new business. Head on over to FiindUsLocal.com and take the steps necessary to increasing your sales right now!