If you run a local business, you already understand just how local marketing has changed in the past few years. What used to work for you doesn’t give results any more, and if you’re like many local business owners, you’re looking for a way to bring new business into your shop or restaurant.
And if you listen to the media, you know that online stores such as Amazon are taking up a lot of the retail space in the world. But here’s the good news: local retail is just as robust as it’s always been—you just have to understand how to draw today’s internet savvy consumers.
And that’s where local business directories come in.
What is a Local Business Directory?
For year consumers have complained that when they want to find US local businesses online, they are confronted by search results that aren’t relevant. For example, appearing in the local search results are national chains, online stores, and even articles about the type of product they’re searching for. And that led to a lot of frustration.
The answer is local business directories. These directories allow consumers to search for local businesses and get results without all the added irrelevant sites. For example, if someone searched for a local flower shop, they wouldn’t see the large national chains come up in the results, but only the flower shops in their own town or city.
How to Get Listed on a Local Business Directory
By now, you’re probably wondering just what you have to do to get your business listed on a local business directory. After all, studies show that nearly 100 percent of consumers use them to find local businesses.
Your first step is to log onto a credible local business directory like FindUsLocal.com. Next, enter your business name in the search results and when it comes up, claim it as the owner.
Now, you’ll need to enter as many details about your business as you can. Consumers look to these free local business listings to decide whether or not to visit a local business, so the more information you can provide them, the better. Don’t forgot to enter things like the product brands you carry, your store hours, or if you run a restaurant, you specialty menu items and serving times.
How to Keep Your Free Local Business Listing Relevant
Once you’ve created your local listing, you’ll need to keep it relevant in the eyes of the search engine spiders. Do that by asking your customers to leave reviews on your local listing, and then making use of the unique feature on FindUsLocal.com that allows you to leave comments that are fed into a live stream on the home page. You can use this handy feature to announce sales, discounts, new product arrivals, or even let the community know when you have a job opening.
What are You Waiting for?
If you’ve been looking for a way to increase your local business’ foot traffic, this is what you’ve been waiting for. Local business directories are the latest thing in local marketing, and if you’re not already listed, it’s a safe bet that you’re missing out on new customers. Head over to FindUsLocal.com now and take the next step in 2018 local marketing techniques.