As a small and local business owner, you likely do all you can to keep your shop in front of consumers and make sure they are incentivized to stop in your store to make a purchase. You likely have a bold sign outdoors, give discounts or rewards to customers who refer you to others, and run the occasional ad – either online or in print.
But as you’ve probably figured out, that’s not enough anymore. Why? Because studies show that consumers who are trying to find local businesses do so on their mobile phones while they are on the go.
Here’s what you need to know about local business directories and what’s changed in recent years so you can figure out how to use them and reap the benefits in your shop, restaurant, or service business.
What Are Local Business Directories?
Local business directories are the modern go-to place for shoppers and consumers to find local businesses when they need one. But they don’t look for them as they have done in the past. As recently as a decade ago, when someone wanted to find a local restaurant, they would talk to their friends to get a recommendation or look for coupons in the local paper.
Now, when someone wants to find a local place to eat, they pull out their mobile phones and enter the search in a local business directory such as FindUsLocal.com. These directories have listings of every local business in an area. For instance, if someone wanted to find a Greek restaurant in Dallas, Texas. They would pull up FindUsLocal and enter “Greek Restaurant.” The local directory would automatically understand what area the searcher was in because it uses GEO technology to “see” the user’s location. Then it would provide a list of every Greek restaurant in the area.
That’s how today’s consumers find local businesses. Can your business be found that way?
First, Let’s Bust a Myth
Some people will tell you that your business is automatically included in all local business directories because the directories act as a database for all the local businesses in the area. While that’s true, it doesn’t tell the entire story.
You see, a lot of the information in these directories is wrong. It could include a wrong business address, business phone number, store hours, or even directions. And in that case, a customer finding and using this false data may hurt your business.
So, while it’s true that the data is there, it’s your responsibility as the business owner to make sure it’s correct. And that’s what we want to talk about next.
How to Correct Your Business Information in a Local Business Directory
Your first step in the process is to find your business listing on FindUsLocal.com. To do so, log onto the website and click on the Add My Business button on the top right of the page. When asked, enter the name of your business and the city where it’s located. Soon, you see the local business listing as it is now posted on the directory.
Now it’s time to look at the information in the listing and determine what’s right, what’s wrong, and what you can add to it to make shoppers want to visit your establishment. Here are some things to check:
- Is your business address correct?
- Is your business phone number correct?
- Is your website address correct?
- Are your store hours correct?
- Are the methods of payment that you accept listed on the site? If not, add them.
- Does the listing include extra information like your best lunch dishes, the brands you carry, or your service guarantee? If not, now is a great time to add them!
Local Consumer Behavior has Changed: Do Your Marketing Efforts Keep Up?
Times have changed, and consumers don’t find local businesses the way they used to. With almost 100 percent of them looking to local business directories to find local businesses, you are missing out on a lot of customers if your business is missing or incomplete. Why not go to FindUsLocal.com right now and make sure your listing is attracting new customers?