Local Business Owners and Online Shopping: A Perfect Combination?

Many local business owners across the nation are already fretting about the possibility that they won’t see the holiday sales they need to carry them through the year. After all, many consumers are purchasing their Christmas gifts online this year. That’s because people became so accustomed to shopping online that they’ve forgotten about their local business just around the corner.

The good news? You have options. Many local shops and restaurants are expanding their brand to include online sales. Here’s a two-step process that will allow you to compete for this year’s holiday sales.

Step One: Make Sure Local Consumers Can Find You

You can’t rely on word of mouth or local advertisements anymore to bring in those local Christmas shoppers. Instead, you will have to go online to get even your in-person shoppers through the door. Why? Because when people want to find a local business, they turn to local business directories.

So, your first step in the process is to ensure that those people searching for a local business like yours can find you. Luckily, this step is easy. Simply go to FindUsLocal.com and use the search bar to find your business. Or, you can look in the top right corner for a button that says Add My Business. Click on it, and claim your business. Once you do, you can add all of the pertinent information that consumers will need to decide whether or not they want to visit your store.

For instance, you should make sure that all of the following information is correct:

  • Your business name
  • Your business address
  • Your business phone number
  • Your website
  • Your email address

In addition to the contact information, make sure that you tell consumers what they can expect when they walk through your door. Do this by listing the brands you carry or by letting them know about special offers or promotions that you’re running just in time for those Christmas sales.

Step Two: Expand Your Store to the Online Space

Once you’ve set up your free local business listing, it’s time to move on to step two in the process: setting up an online arm of your business. Many stores now offer their goods both in physical stores as well as online because people shop in different ways. Some people still prefer going to a physical store while others enjoy the convenience of not leaving their home and having the goods delivered to them.

You can set up your online business as an extension to your company website – just make sure you can accept the payments online. Once the store is set up, you should do a few things to let your customers know about the addition.

For instance,

  • If you have a mailing list, email your existing customers and give them the link to your new online store.
  • Advertise the addition of your online extension on all your social media channels.
  • Use the comment feature on your FindUsLocal business listing to make the announcement to all of the local shoppers in your area.

What Will You Do To Ensure a Great Christmas Season This Year?

If you’re like most small business owners, you realize that you need to do all you can to ensure that as many people as possible know about and shop at your store. It’s no longer possible to just appeal to one segment of the population: the local shoppers. Instead, you will need to expand your operations to include those potential customers who prefer to shop online.

Once you make your products available to everyone, your sales will naturally increase. Talk about having a great Christmas shopping season! If you haven’t already started the process, head on over to FindUsLocal.com now to claim your business!

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