But, Christmas is just a little more than three months away, and if you run a local shop, service business, or restaurant, it’s time to start planning your local Black Friday marketing campaign.
Here’s a 3-step program to ensure that you get all the Christmas cash you can!
Step 1: Make Yourself Seen
Do you know how you will market your local business this year? If you’re thinking about using some of the old school techniques, you should rethink it. Studies show that when people try to find US local businesses to shop at, they turn online to find those stores.
In fact, one recent study shows that almost 100 percent of shoppers use local business directories to find local business. If you don’t have yours set up yet, here are a few simple steps to follow:
- Go to com and look for your business in the search bar. When it appears in the search engine results, claim it as your own.
- Fill in the details about your business. Include the things local shoppers look for like your correct business name, business address, phone number, store hours, brands and products sole, directions, and anything else shoppers will need to make a decision about visiting your store.
- Get some online reviews. Today’s shoppers don’t like to do business with a store unless they first read some online reviews about it. Send your customers to FindUsLocal.com to leave reviews for your business so that new customers will take a chance on your business.
Step 2: Begin Planning
Now that you have an online presence, you’ll need to find a way to drive shoppers to your free local business listing so they can find it and then visit your store. You can use some online marketing techniques such as using Facebook, Twitter, or Instagram ads, or use your own social media platforms to inform customers of your sales. And finally, don’t forget about your email list. Studies show that email lists are far superior when it comes to conversion.
Step 3: Schedule the Advertisements
You have an online presence, you have a good idea of how you will call attention to your business and the sales you offer, now it’s time to schedule your ads and cement your plans. Schedule any ads you plan to run, write your emails and schedule them to be sent out in November, and start designing your Facebook, Twitter, and Instagram ads—and then buy the space. If you do this now, you’ll pay September prices instead of December ones.
Yes, Black Friday is months away, but in order to make the most of it, you’ll need to start planning now.