If your run a local business, you probably saw a huge increase in sales this holiday season. The latest studies—just out today—show that spending this past weekend was almost equal to Black Friday. One reason for this is because Christmas fell on a Monday, and that gave shoppers a full weekend to buy more gifts before Christmas morning. But experts say that the uptick in sales was due to even more than that.
Consumer Confidence is Up
For the past few years, consumers haven’t felt confident in the economy, and that has made them hold on to their wallets during the holidays. That, combined with the fact that jobs were scarce and they were uncertain about their futures made for some pretty bleak numbers in the local business community. Even those stores that had local business listings on quality local business directories couldn’t seem to get enough customers through the door to make ends meet.
But now, things have changed.
The economy is picking up steam, tax relief is on the way, and consumers are feeling more confident than ever. Most experts agree that when people feel good about their economic future, they will spend more money—and that’s just what happened this holiday season.
It’s Not Over
Just because Christmas has passed, that doesn’t mean you should resign yourself to fewer sales until the busy spring season. In fact, the week after Christmas is typically known to be a boom for local businesses everywhere. People are out looking for after Christmas sales, and using all those Visa gift cards that they received as gifts. And according to this years statistics, many of them will be doing their shopping in local stores.
How to Attract Post-Christmas Shoppers
If you haven’t already created a local business listing in a quality local business directory like FindUsLocal.com, you may not see as many sales as you would like. That’s because today’s consumers look online when they want to find US local businesses, even when that business is in their own city or town.
Luckily, creating a local business listing as part of your online advertising efforts is easy and will only take you a few minutes. Here are the steps you should take to create yours now so all those post-holiday shoppers will be able to find your local business.
- Go to a quality local business directory like FindUsLocal. Once there, enter your business name in the search bar and when it displays your local shop or restaurant, claim it.
- Next, fill in as many details as you can. The more complete your local business listing is, the more consumers will trust it. Be sure to fill in your business name, phone number, address, website address, hours of operation, directions, and any other details shoppers will need in order to make the decision about whether or not to visit your local store.
- You’ll need to make sure your new local business listing stays relevant in the eyes of the major search engine spiders that roam the internet for Google and Bing looking for local business results to display. The best way to do that is to continually feed it new content. As a local business owner, you’ve got an advantage because you can ask your customers to leave online local business reviews for your shop on your local business listing. You can also take advantage of the comments feature available only at FindUsLocal. This feature allows you to make live announcements about upcoming sales or other events.
Christmas is over, but the holiday sales have only just begun. Make sure you don’t miss out on any of the post-holiday sales by creating your local business listing on a quality local business directory like FindUsLocal.com.