If you’re one of the local business owners across the country, then you’re already aware of the many changes that have occurred in local marketing. Gone are the days when you can hang your shingle and wait for customers to come to you. And that’s where local business directories come into play.
What Is a Local Business Directory?
A local business directory is the modern version of the Yellow Pages. Instead of having to pull out that old, dusty phone book and thumbing through the pages to find local businesses, you can instead go online and find a local business directory.
These online directories are set up to help people find local businesses with ease. Here’s how they work:
A visitor logs onto a local business directory such as FindUsLocal.com. Once they’re on the site, they will automatically be shown a home page that is populated with all the news and events of their location. For instance, if they log on from San Antonio, Texas, they will see news from the area, a listing of all the sporting events, theatre productions, and concerts. Then, they’ll see highlighted social media posts from the area as well as a live comment stream from the local businesses in the area.
Then, they will use the site’s search bar to find local businesses. For example, if they want to find a shoe repair business, they will type “shoe repair” into the search bar and then they will see a list of every shoe repair business in the local area. The same is true for any type of business they type in the search bar. If they want to find a local Mexican restaurant or a bedding shop, all they have to do is type the appropriate keywords into the search bar.
Do Consumers Really Use Local Business Directories?
Some people say that local business directories aren’t relevant anymore. Tell that to the almost 100 percent of people who use local directories to find local businesses on a daily basis. And why do so many people use these directories to find the local shops and restaurants they want? Because it’s easy and convenient.
Should Your Business Be on a Local Business Directory?
By this time, you may be wondering about the benefits of creating a free local business listing on a local business directory like FindUsLocal.com. The truth is that there are many. In fact, here are the four main reasons why you should create your free local business listing right now.
You Will Be Seen
The first rule of local marketing is to ensure that people know you exist. And that requires that your business is seen by shoppers. But the old ways to getting your business in front of shoppers don’t work as well as they used to.
For instance, advertising in the Yellow Pages won’t get you much these days except for a fat bill. And all those mailers that used to bring people into your store? People rarely even open the envelopes anymore.
So, what’s a local business owner to do? The answer is clear: be seen by creating a free local business listing so today’s tech-savvy consumers can find your business.
How to Create a Free Local Business Listing
Luckily, it’s not difficult to create a free local business listing so shoppers can find your business when they want to spend money. If you want to get your local business in front of consumers, here are the steps you need to take:
Find the Right Local Business Directory
Your first step in the process is to find a local business directory that consumers and shoppers love. What makes them love one directory over another? The features they find on the sites. For instance, when a shopper logs onto FindUsLocal.com, they will not only find a list of all the local businesses in their area, but they’ll find other helpful things as well.
For example, they’ll see a list of all the local events in their area. And if they decide they want to attend one, they can click on a button and purchase tickets right then and there. And if they want to know the local weather forecast? All they have to do is log on, and they will find it on the home page.
And FindUsLocal.com is the only local business directory that allows both business owners and local residents to leave comments about a business that are live-streamed on the home page of the local business directory. That’s handy for local business owners who want to announce a sale or advertise for employees. And local consumers can rave about their favorite business or send public kudos about a kind employee or bargain they found.
Find Your Local Business
Once you log onto FindUsLocal.com, it’s time to find your business so you can claim it as the owner. To do this, you can either type it in the search bar and pull up your business, or you can go directly to the Add My Business page and input the information about your local shop or restaurant.
Update the Details
Now that you’ve claimed the business listing as the owner, it’s time to create the ideal listing for consumers. You will want to add all of the details that people look for when trying to find local businesses they want to visit.
Here are some of the details you should add:
- Your business name
- Your business address
- Your business phone number
- Your business hours
- The brands you carry
- The types of food you offer if you operate a restaurant
- Any special directions or parking instructions
Remember, the more details you add, the better the chance that online shoppers will decide to go to your business.
Promote Your Free Local Business Listing
Now that your local business listing is ready, it’s time to promote it. You have several options to do this, but before we talk about them, let’s explore why it’s so important.
Promoting your local business listing can benefit you in many ways. Here are a few:
- Visibility: When people can find your business online, they are more likely to visit it. And if they can’t find your local business there? They will go to your competition!
- Social proof: These days, people don’t like to visit local businesses unless they’ve first seen social proof that others have been there and had a good experience. This social proof comes in two ways in local business directories. First, it comes in the form of online reviews. Most people wouldn’t dream of visiting a local business without first reading plenty of online reviews. Secondly, if your business listing is located on FindUsLocal.com, it comes in the form of comments from other consumers that are live-streamed on the home page.
- Credibility: Finally, when you have an online listing, it lends credibility to your local business. It’s almost impossible for local businesses to gain credibility without being online. But a website can run thousands of dollars to set up properly. But if you set up a free local business listing, you can get all that credibility for free.
Are You Ready to Set Up Your Local Business Listing?
Now that you understand the benefits of creating a free local business listing, it’s time to take advantage of this great opportunity. To do so, simply go to FindUsLocal.com and create your own listing. What do you have to lose?