Only 5 Days Til Christmas: Are Holiday Shoppers Finding Your Local Store?

shoppers_2101364bThe Christmas countdown has begun, and as of today, there are only 5 shopping days left until the holiday. That means shoppers will be out in the streets looking for those last minute gifts and they will find US local stores to do it. Despite the fact that a large percent of people shop online for Christmas, there is no time left to get those gifts online because of shipping restraints. What about you? Have you seen your fair share of holiday shoppers this year? If not, it’s not too late to take some steps to get those last minute shoppers—and their holiday cash—into your local store.

How to Draw in Last Minute Christmas Shoppers to Your Store

Just because local shoppers are out there, that doesn’t mean they’ll come to your store. The truth is, today’s consumers look online to find US local businesses, and that’s true even if that local business is located just around the corner from their house. They use their smartphones, tablets, and laptops to find the local businesses they want to spend their holiday cash in.

And most of those shoppers look in local business directories to find local businesses. That means if you want your local business to be found, consumers will have to be able to go to your local business listing, which should be found on a local business directory.

What are Local Business Directories?

Not too long ago, people tried to find US local businesses on the major search engines when looking online, but they quickly became frustrated because the large search engines aren’t very good at showing local results. Along with those results, people would see website address for large, national chain stores and even articles and blog posts about the topic related to their search.

And so local business directories were invented. These directories allow people to find US local businesses with the press of a button. They simply enter their search term into the local directory—just like they do in a major search engine—but with local business directories, the only results that pop up are for local businesses in their area.

Can you see why creating your local business listing in a qualified local business directory is so important? All those last minute holiday shoppers will be searching them to find where to spend their dollars, and if your business isn’t listed on them, they’ll visit your competitor’s store instead.

How to Create Your Local Business Listing

Now that you understand the importance of being found on a local business directory, let’s talk about how to do it. Start by logging onto a good one like This local business directory is one of the most innovative local business directories online because it not only shows consumers local results, but it offers them a plethora of other features as well. It allows people to leave online reviews, leave live comments about the business, view a live stream of local news and upcoming events, and even get a laugh with the funny name of the day feature it’s so well known for.

Once you’ve logged on and found your business name, claim it so you can make the necessary changes to it. The key to creating an effective local business listing is to include all the details about your business that you can. Be sure to stay consistent with your business name, address, phone number and website on every local business directory you list on, otherwise you could do your business more harm than good. These are called NAP+W’s and they are a crucial part of online marketing for your local business.

You Only Have 5 Days Left—Be Proactive and Create Your Local Business Listing Today!

Just because there are only a few days left to shop for Christmas, that doesn’t mean you can’t end the year with great sales numbers. There will be a lot of cash spend in the next few days, and you should do all you can to ensure a good portion of it comes into your business. Start by logging onto a quality local business directory like and then creating your local business listing. But you’d better hurry because those holiday shoppers are almost finished buying their gifts!


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