Can Spring Shoppers Find Your Local Business?

It’s almost spring, that time of year when local shoppers begin the hunt for new household goods, clothes, and other things. Spring is a time of new beginnings and most experts agree that it creates a feeling of wanting to “start over” in a lot of people, and of course, they need to make purchases in order to do that.

That’s why so many local business owners put a lot of money into local advertising for those spring shoppers. They want to draw them in their doors, because let’s face it, if you don’t have new customers walking into your local store, you aren’t likely to cash in on the spring shopping that is about to get underway.

How can New Customers Find My Local Store?

In the past, all local business owners had to do was take out an ad in the local phone book or run ads in the community newspaper. That’s where people looked when trying to find US local businesses, but those days are gone. For example, how many people do you know who store the phone book anymore? It’s big, bulky and takes up a lot of space, and most people throw it out as soon as they get it. And the local newspaper? The days of sitting at the kitchen table and reading the newspaper are over—people now look online for their news.

So what does all of this mean for local business owners? It means they have to make sure their local shop, service business or restaurant can be found where today’s’ consumers look for US local businesses. And they look for them online.

How Can My Local Store Be Found Online?

You have two options when it comes to being found online by today’s shoppers. And while of these options will help bring in new customers only one of them is more effective—and free. Here are the two ways to help find more business for a local store.

  • Create a company website. It’s 2018, and the reigning wisdom is that every business owner should have a website so that people can find their local business, but is that really true? It may have been great advice a few years ago, but once again, consumer behavior has changed and that isn’t the best solution anymore. In addition, it takes a lot of time and costs a lot of money to create a website that is user friendly, findable, and will hold the attention of today’s shoppers. So if creating a company website isn’t the answer, what is? We’ll talk about the right solution below.
  • Create a free small business listing. When a shopper wants to find US local businesses, the first thing they do is whip out their smartphone, tablet, or laptop and log onto a free small business directory. These local business directories have taken the place of the large search engines when it comes to finding US local businesses because they make it easier for shoppers to find the local businesses they’re looking for. But in order to be found there, you have to create a small business listing. We’ll take a look at how to do that below.

How to Create a Free Small Business Listing

Luckily, the most effective way of bringing in more local business is not only free, but it’s simple to do and won’t take up a lot of your time. To create free online business listings, simply log onto a quality free business directory usa like FindUsLocal.com and use the search bar to look for your business. You will most likely find it there because most free business directories keep a list of all the local businesses in a database.

Once you find your local business, claim it and then fill in as many details as you can about it. Be sure to include all the information you can, such as store hours and product offerings, because shoppers use these listings to decide which local business they will visit.

Once you created your free online business listings, drive traffic to them by including the URL on your business cards, and asking your current customers to leave online reviews for you there. The search engine spiders like to see a lot of activity on small business listings, and reward that activity with higher placement in the search engine results.

Spring is coming and local shoppers will be looking for a business like yours to visit. Will they find your business on business listing sites, or will they find your competitors? If you aren’t sure, head on over to FindUsLocal now and create your free small local business listing now!

Why You Won’t Succeed Without a Free Small Business Listing

Times have changed in the world of local business marketing, and only those who keep up with the times will continue to attract new customers. In fact, according to most experts, local business owners who haven’t yet created an online presence with a free small business listing are likely hurting for new business.

But before you just run out and create an online presence, let’s talk about some of the changes in local marketing techniques that work with today’s tech savvy consumers.

You Probably Don’t Need a Website

You probably had to read that headline twice, didn’t you? But the truth is, company websites are still a necessity for large companies, or those who do most of their business online, but for local businesses? Not so much. In fact, all you really need to be found online is a small presence where people can find your business name, address, phone number, and a few other details like your shop hours and online reviews. And you certainly don’t need to spend a lot of money to get those details in front of consumers.

A Free Small Business Directory Will Serve You Better

Instead of paying thousands of dollars and spending a lot of time putting together a company website, why not just create a free small business listing on a credible local business directory like FindUsLocal.com? It’s simple, free, and recent studies show that 1 out of every 2 people use them to find US local businesses these days.

How to Create a Free Local Listing

Now that you understand the importance of being found online—and the best way to get there—let’s talk about how to create your free local listing so that all those shoppers can find your local business. Here are the steps you need to take.

Choose a Credible Free Small Business Directory

Don’t just list your business on any local directory. It’s important that your small business listing appear on local directories that are considered credible in the eyes of the major search engines. You see, some local directories are nothing more than databases filled with old and outdated small business information. The search engines don’t give these local directories much credence—or rankings in the search engine rankings.

Instead, look for a quality small business directory like FindUsLocal.com. On it, shoppers will not only find local business listings but also a live stream of local events near them, online reviews, and even a way to read and leave live comments about any business listed on the site. It’s a step above the databases, and that’s why the large search engines consider it a credible source for free small business listings.

Make Sure to List Your Local Business Correctly

It’s not widely known, but did you know that if you create multiple small business listings and there is even one letter or number off, the search engine spiders won’t know it’s the same business? It’s true, and remember, your goal is to list your local shop on as many quality small business directories as you can and a mistake like this could cost you in the search engine rankings.

Avoid this mistake by creating a master list of your business name, address, phone number and website address if you have one, and then following it to a T every time you create a new free local listing.

Ask Your Customers to Leave Reviews on Your Small Business Listing

Finally, it’s important to ask your customers to leave reviews for your business on your free local listing. That’s important for 2 reasons. First, the more reviews you have, the higher up in the search engine rankings you’ll appear. And secondly, most of today’s shoppers won’t even consider doing business with a local shop or restaurant until they’ve first read some positive reviews about it.

Being found online is the most important local marketing technique to concentrate on if you want to persuade new customers to walk through the door. And truthfully, the only way to get that new business is if your local store can be found online. Don’t put off this most important part of your local marketing plan. Head on over to FindUsLocal.com now so all those shoppers can find your local store online.

Can Shoppers Find Your Local Business?

Remember the days when all you had to do to pull in local customers was run an ad in the Yellow Pages or an occasional ad in the community newspaper? If you were ambitious you may have held local classes to introduce yourself as the area expert or bought space in those blue mail out coupon books that were so popular for a while. But as you probably already know, none of those local marketing techniques will work to bring in new customers to your store anymore.

In fact, those local shop owners who still rely on those methods don’t do very well in sales. That’s because today’s shoppers don’t look locally to find US local businesses—they look online.

Why Do Local Shoppers Search for Local Businesses Online?

At first glance, it seems a little strange, doesn’t it? After all, it would easy to pull out the local phone book when trying to find local businesses but compared to finding them on a local business directory, it’s not.

That’s why local shop owners who make sure shoppers can find them online do so well.

How Can Local Businesses Be Found Online?

Of all the local business marketing techniques, there is one that stands out as both the easiest and the most effective: creating a local business listing in a quality free small business directory like FindUsLocal.com. And the great news is that it’s not hard or time-consuming to create one of these local listings. Here is an easy 3-step guide to help you create yours today.

  • Decide which free small business directory you will list your business on.While you have many choices, if you want the best results you should choose a credible small business directory to list your local business on. Why? Because Google and the other large search engines don’t view all local directories the same. Some of them are considered credible, while others are not. When you list your business on a credible online business directory, the large search engines will sit up and take notice—and that will help in your search engine rankings.
  • Enter your details the same on every local listing you create.The large search engines employ bot, also known as search engine spiders, to crawl the web and look for local citations. The more credible citations a local business has, the higher in the search engine rankings it will be. Free small business listings are a great way to get these local citations, but in order to be effective, they all have to match. For example, your business name, address, phone number, and website address need to match down to the tiniest detail—otherwise the bots won’t recognize them as belonging to the same local business.
  • Ask customers to leave online reviews for your local business. Finally, those same search engine bots reward local business listings that have a lot of fresh content added to them, and the best way to do that is to ask your customers to visit your small business listing and leave an online review for your business. Every time a customer leaves a review, it catches the attention of a search engine bot, and you know what that means—higher rankings for your local business.

It’ important that today’s tech savvy shoppers can find your local business. If you don’t have an online presence, chances are they are going to visit one of your competitors that does.  Don’t lose out on potential business, but instead take the easy step of creating a free small business listing so that all those shoppers can find your local shop. Just head on over to FindUsLocal.com and search for your business. Then claim it, fill in the details and start asking customers to go there and leave online reviews. Soon, you’ll begin to wonder where all the new customers are coming from!

Local Advertising in Today’s Culture

The art of running a small, local business has changed a lot in the past decade, but not all local shop owners understand what it takes to bring in today’s tech savvy shoppers. In fact, if you own a local shop or restaurant and are struggling to bring in new business, it might be time for an overview.

We’ve written this article in an effort to give local business owners every opportunity to thrive in today’s shopping culture. And really, it’s not as difficult as some believe.

Many people are under the false impression that local stores are having a hard time competing with online businesses, but that’s just not true. In fact, the past holidays proved it as millions of shoppers bought their holiday gifts from local shops.

But what has changed is the way shoppers find US local businesses. They no longer look in the phone book or open their community newspaper to clip coupons for the stores near them. Instead, they do what everyone does: look for local businesses online.

How Shoppers Find Local Businesses Online

If they don’t use the phone book anymore, just how do consumers find local businesses? With free small business directories, that’s how.

Free small business directories are search engines that are specifically designed to help people find local businesses, and they’ve taken over the online search market. People quickly became frustrated trying to find local shops using the large search engines so they are using local business directories in droves. In fact, recent studies show that one out of every two people turn to free online business listings when they want to find local businesses.

How to List Your Business on a Free Local Business Directory

You might think a local business marketing and advertising method this valuable would cost a lot of money, but the truth is you can create a small business listing for free. Simply go to a quality local business directory like FindUsLocal.com and look for your business by using the custom search bar at the top of the page. Once you find it, claim it and then fill in the necessary details. But wait, before you do that, here are some important things to remember:

  • It’s important to list on a credible small business directory. The search engine spiders of the major search engines scour the internet looking for local citations, which are credible mentions of your business, and the more the find, the higher in the search engine rankings you’ll appear. But notice that we said “credible” citations. That means you should do all you can to only create small business listings on credible local business directories like FindUsLoca.com
  • You need to be consistent with the details. If you list your business as Abe’s Pet Grooming, Inc. on one small business directory and as Abe’s Pet Grooming on another, the search engine spiders won’t understand that both names belong to your business. That means that you’ll have to enter the details for your business name, address, phone number, and website exactly the same for every local listing you create.
  • Your small business listing should be kept fresh. The search engine spiders not only look for consistency in small business listings, but they also look favorably upon those local listings that are kept fresh? What constitutes freshness in a local listing? New content. For example, every time one of your customers adds an online review to your business listing, it counts as fresh content.

Local marketing has changed a lot over the past few years, and only those local business owners who keep up with the times will continue to thrive in today’s shopping culture. Is your business listed on a credible free small business directory like FindUsLocal? If not, what are you waiting for?

How to Make Sure the Search Engine Spiders Find Your Small Business Listing

There has been a lot of publicity about how much free small business listings can help bring in new business for local shops and restaurants. Because of this, local business owners all over the country have flocked to get their free online business listings set up so that potential customers can find their local business.

But did you know that if you create your local business listing wrong, it will not only result in no increased customers, but it may actually harm your ranking in the search engine listings?

First, How Important are Search Engine Rankings for Local Businesses?

At first glance, it may seem that search engine rankings don’t really matter for most local business owners. After all, local businesses rely on customers from the immediate area and don’t need to draw people in via the internet, right?

That couldn’t be more wrong.

In fact, these days, people use their smartphones, laptops, and tablets to find US local businesses and that includes people who are looking for local businesses right around the corner. Think about it, when is the last time you picked up a phone book or scoured the community newspaper for a coupon to a local business. It’s been a while, hasn’t it?

In fact, if you still rely on those old school tactics, your business is probably struggling.

But all is not bad because free small business directories have made it possible for local business owners to get their business name in front of all those online shoppers. But, as we said earlier, you must do it the right way in order to reap the benefits.

How to Create Your Free Business Listing the Right Way

Now that you know the importance of having your small business listed on a free business directory USA, let’s talk about the right way to do it. Here are 3 key elements to an effective business listing.

  • List Your Shop or Restaurant on a Quality Free Business Directory. There are lots of business listing sites to choose from, but if you want to see great results, you’ll need to list your business on a free business directory site that is credible in the eyes of search engines like Google and Bing. For example, FindUsLocal.com is a free business directory that is not only credible, but works to ensure that visitors come back time and time again, which would give your local business even more exposure.
  • Set up Your Local Listing Correctly. You can just haphazardly enter the details in your local business listing and expect to reap good results. Instead, you need to be meticulous in the process. For example, you not only need to enter as many details as you can to ensure that the people who see your listing have all the information they need to make a decision, but you also need to make sure you enter the exact same details on every local business listing you create. If you don’t, it will confuse the search engine spiders and they won’t attribute all the local listings to your business. And that could hurt your ranking because the more credible citations you have, the higher up in the search engine results your business will be found.
  • Drive Traffic to Your Local Business Listing. If you create your free business listing on a credible site, that site will do a lot to drive shoppers to it. But you should also do what you can to drive traffic to your free business listing. That’s because the large search engines like Google pay special attention to local business listings that get a lot of traffic, and it rewards them by giving them a higher spot in the search engine rankings. One way to you can get the attention of the search engine spiders is to ask your customers to leave a review for your business on your local listing.

It’s no longer enough to simply create local business listings on a few local directories and forget about them. These days, free US local business listings need to be a part of a comprehensive local marketing plan. If you haven’t implemented this important aspect of your advertising plan, head on over to FindUsLocal.com and create your free business listing.

3 Ways to Make Your Local Business Listings Better

By now, most people know that free local listings are the best way to be seen online so consumers can find your local business and visit it. But not everyone understands the best way to do that. In fact, many local business owners mistakenly believe that they have to spend a lot of time and money to create a company website so online shoppers can find them. And while that may have been true a few years ago, today it’s just not necessary.

Consumers Find Local Businesses on Free Business Directories

The new way to find local businesses is to do it online, and that’s true even if the store you’re looking for is right around the corner. Don’t believe me? Think about the last time you tried to find local US restaurants. You probably didn’t pull out the phone book or look through the community newspaper to find an ad, did you? If you’re like most Americans, you probably pulled out your smartphone, tablet, or laptop computer and tried to find local businesses online.

But people don’t look to expensive company websites when they want to find local businesses. Instead, they log onto to free small business directories and then look for free online business listings. These local listings give shoppers all the information they did to decide which local shops to visit.

If you don’t yet use local listings as part of your local marketing efforts, or if you have and want to make them better, here are 3 ways to maximize them.

Choose Quality Local Business Directories

There are a lot of small business directories out there, but not all of them will get your local shop placed higher in the search engine rankings. In fact, if you list it on the wrong local directory, it may even result in a poorer search engine ranking.

The key is to list your shop or restaurant in a quality small business directory like FindUsLocal.com. How can you tell if a small business directory is a quality one? Because if it is, it will offer consumers more than just a database of local businesses.

For example, FindUsLocal offers shoppers local news, a live stream of the local sporting events, theatre events, and concerts in their area. And just to make things more exciting, they even offer a link that allows them to purchase tickets to the local events with a click of a mouse. The site offers more features such as funny and thoughtful features, the ability to leave live comments about a business and more. In short, the small business directory makes shoppers want to visit it time and time again—and that’s good for those local shops and restaurants that have a local listing on the site.

Fill in the Details Consistently

Another key factor in whether or not your small business listings will improve you search engine rankings is how you input the details in them. The key is to enter all of the details in your NAPs, that stands for Name, Address, and Phone Number, the exact same way every time. For example if the name of your business is Main Street Pet Store, you can’t enter it that way on some free business listings and as Main St. Pet Store on others. Your name, address, and phone number need to be entered the exact same way each and every time you create a new local listing.

Ask for Plenty of Reviews

Next, you should do all you can to get as many good reviews as you can for your local business listing. Consumers love to read reviews from others in the community about a local business, and if yours doesn’t have at least 10, it will hurt your chances of attracting a lot of new business. Ask your customers to leave them, and studies show that 7 out of 10 will agree.

Free local business directories are THE place to be seen online in 2018/. If you haven’t yet given your local business the edge by listing it on a free small business directory like FindUsLocal.com, you’re behind the curve. Why not take a few minutes now and get it done?

What You Need to Know About Free Small Business Directories

Do you run a local business? If so, how are you doing? Some local shop owners are going gangbusters and bringing in new customers continually. On the other hand, some local business owners are struggling to find new business and some are even having to close their doors.

But there’s one identifying behavior found in the successful local business owners: they rely heavily on local business directories to bring in new business.

What are Local Business Directories?

If you’ve been around the internet for some time, you remember how difficult it used to be to find US local businesses. That’s because the large search engines aren’t designed to show local results, but instead concentrate on displaying the large online stores, national chains, and even articles written about the topic. But most of the time, local results get lost in a sea of results that are irrelevant to the searcher.

That’s why local business directories, also called free small business directories, were created. These free business directories were designed to make it easy for shoppers to find US local businesses. That’s because the results only show the local shops, service businesses, and restaurants that are in the town or city of the visitor. That makes it easy to locate and read about the local businesses people want to shop at.

Why You Need a Free Local Listing

These days, consumers use an online business directory website when they want to find local businesses, and if your business can’t be found there, you’re probably missing out on a lot of information. But don’t worry because it’s easy to create a local listing that will cause all those online consumers to find your local business. Here are the steps you need to take to set up a free local marketing campaign so you can be found online:

  • First, find your business. Your first step in the process is to find all the local citations online about your business. A local citation is a credit reference to your business such as a local listing on a free small business directory. Once you type in your business name into the search bar on a major search engine, you will see some local listings about your business. Be sure that your business is only listed on credible local business directories like FindUsLocal.com or they may do your search engine rankings more harm than good.
  • Next, you’ll need to update and correct the local business listings that you find. Be sure to use the exact same information on every one of them or the search engine spiders won’t recognize them as yours. And remember, the more local citations you have, the higher in the search engine rankings your local business will appear.
  • Finally, you’ll need to get as many online reviews as you can so that shoppers will see that other people have visited your store and have good things to say about it. Recent studies show that people want to see a few good reviews about a local business before visiting it. Luckily, other studies show that most people are more than willing to leave reviews for local businesses if they’re asked.

Is your business listed in a quality small business directory like FndUsLocal yet? If not, you need to take the necessary steps as soon as possible—otherwise you’re likely missing out on a lot of new business. Just follow the steps listed above and soon, you’ll have new customers walking through the doors and your profits can only benefit from that!

Why You Should Have Free Online Business Listings for Your Local Business

If you run a small, local business, then you already understand just how much times have changed in terms of local marketing and advertising. In a nutshell, what once worked—as little as 10 years ago—falls flat today. Consumers don’t care if you have a local phone book because quite frankly, they never pick the thing up. And if you include a coupon in one of the neighborhood mail outs? It will likely never be seen because people don’t use paper coupons anymore—they get them online. Oh, and remember those community newspaper ads that worked so brilliantly only a few years ago? Don’t bother. People read the news online these days.

What’s Taken the Place of Old School Local Marketing?

It may seem like all is lost, but the truth is that things have just changed. What was once a paper and in-person world is now a technological world where people look online for everything, including local shops and restaurants. In fact, as soon as someone decides they want to find US local businesses, they turn to free business directories. In other words, local marketing has changed, and if you don’t keep up with the times, your local shop will suffer. It’s as simple as that.

What is a Free Business Directory?

Free business directories, also commonly called an online business directory website, is a place where consumers can do to find local businesses USA. That means they won’t have to wade through countless search engine results that are either in the wrong city, are online shops, or loosely related to their query. At a local business directory, shoppers can find US local businesses quickly, easily, and without a lot of effort.

Can Shoppers Find Your Local Business?

Know that you understand just how important it is that your business be found online, let’s talk about how to do it. You see, when a shoppers looks for a local business like yours, 1 out of 2 of them will visit business listing sites USA to find it. And chances are, they are going to visit one of the local stores they find on the local directory.

If your business can’t be found there, you’ll miss out on all those shoppers who are looking for a business just like yours.

But don’t worry—if you haven’t yet created your local business listing, it’s not too late. Just decide now that you’ll take the next 10 minutes to accomplish this important task. Here are the steps you’ll need to take:

  • Go to a credible local business directory like FindUsLocal.com and look for your free small business listing. To do this, type your business name into the search bar and it should appear.
  • Next, claim the business listing as your own, and then look over the local listing to determine whether or not the information is correct. Even if it’s right, it will likely be incomplete and you’ll need to add more information so that consumers will have everything they need to make a decision about whether or not to visit your store.
  • Finally, make the best use of your free local listing by sending your customers there to leave reviews. Remember, today’s consumers feel a need to read at least a few good reviews about a local business before they’ll consider visiting it.

Free small business directories are the best way for you to be seen online because it’s where today’s consumers go to find local business. If your small shop or restaurant isn’t yet listing on a free business directory like FindUsLocal, don’t you think it’s time? Just think, you could be missing out on sales as you read this article.

How Local Business Directories can Save the World—And Your Small Business

These days, identifying consumer behavior is anyone guess. After all, last year started out with local shops all over the country closing their doors as consumers turned to online shops to make their purchases. Things looked bleak for local shops until the holidays approached, and then everything changed. Suddenly, shopping locally was in vogue and small, local business saw a surge in business unlike any in recent years. Suddenly, shopping local was on almost everyone’s mind and small business owners were rejoicing.

But what changed? How could everything look so dismal one month and the next so bright? In a nutshell, it all came down to the way local business owners marketed their shops and restaurants.

Free Small Business Directories Saved the Day

In recent years, it’s become clear that those local business owners who still rely on old school methods to market their business aren’t likely to bring in many new customers. These left behind shop owners still run an ad in the local phone book and take out ads in the newspaper. They continue to do what’s always worked in the past and then wonder why they don’t have any new business.

But the business owners who are thriving understand that times have changed and those older marketing methods simply don’t work anymore. So they began looking for new way to market local businesses and they found it in local business directories.

What are Local Business Directories?

Local business directories, also known as free small business directories, are mini search engines that take out all the fluff and irrelevant results and show visitors only the stores, service businesses, and eateries in their own town or city. For example, if someone were searching for a furniture store in Los Angeles, California, the local directory would only show them furniture stores in that area. There would be no articles about furniture or national furniture online stores mixed into the results. All visitors see in the results are business directory listings.

What are Business Directory Listings?

A business directory listing is just like a free ad on the local search engine. These listings give shoppers all they need to decide whether or not to visit a local business. For example, local directory listings provide the business name, address, phone number, website, store hours, product offerings, directions, and more. In other words, a local business listing gives potential customers all they need to know about your store, and once they have the information, they can choose whether or not to visit it.

Why Shopping Locally is Popular Again

When the internet came into being, people were so enamored with the convenience of online shopping that many local businesses suffered. And that was only made worse when they tried to find US local businesses on the large search engines because it was not easy to do. So, they began to shop online and local shops suffered.

But then came along the free small business directories and everything changed. Suddenly, shoppers could easily find US local businesses and they began once again to shop in their own neighborhoods and communities.

So you see, local business directories did save the day.

Does Your Store Have a Free Local Listing?

If you haven’t yet listed your small business on a free local business directory, you’re probably missing out on a lot of new customers. That’s because they’re using local search engines in droves when they want to find local businesses near me. It only takes a minute to list your business on a quality local directory like FindUsLocal.com. What are you waiting for?

A Tale of Two Local Businesses: One Successful and One Not

In the world of local business, there are often two stories. One is of a local business owner that is doing well in his community. His store, service business, or restaurant is thriving, and he almost can’t keep up with the new customers that constantly walk through his doors. He plans to maintain his business for years and eventually leave it to his children so they can continue to operate it.

The other tale isn’t as pretty. It’s about a small business owner that is doing all he can just to keep his doors open. Very rarely does a new customer walk through the door and he is quickly realizing that only relying on existing customers isn’t enough to keep his doors open. He knows he runs a valuable and needed business, but he can’t figure out why his sales are so poor.

These very distinct types of local business owners are common in the US, and while they each run good and useful businesses, the way they approach local marketing and advertising is very, very different. Let’s take a look at both types of local business owners to see if we can’t figure out what the differences are in the way they run their shops.

Local Business Owner #1: The Successful Shop

Shop owner number one, the successful one, has been in business for 20 years, but about a decade ago, he realized that in order to bring in new customers, he had to advertise his business where they would find him. That’s why when he first heard about local business directories and how important it is to create a free small business listing, he was one of the first to jump on the bandwagon. In fact, he listed his business on a free business directory the day he heard about it.

Since then, he has been consistently and pleasantly surprised by how many new customers have found him online. He no longer relies on the phone book, newspaper ads, or mail outs—all of which can cost a lot of money. Instead, he uses free small business listings to market his local business to new customers and has been rewarded by booming sales and a business that is likely to last for generations.

Local Business Owner #2: The Unsuccessful Shop

On the other hand, our second local business owner hasn’t kept up with the times. When the internet was first invented, he thought it was a phase and refused to create an online presence, no matter how many articles he read or how many people told him he needed a website. He continued to place an expensive ad in the local phone book every year, and ran a weekly ad in the community newspaper. But new customers never seemed to find his shop. And eventually his existing customers either moved away or started shopping at the competition. He is confused and doesn’t know what to do. He wanted to leave his business to his children, but now all seems lost.

The Key Factor in Local Business Success or Failure

The tale of these 2 local business owners should highlight one important fact in your mind: you need an online presence in order to attract new customers to your local shop or restaurant. In fact, if you don’t already have one, you are quickly headed to the same fate as business owner # 2.

Luckily, it’s easy nowadays to get an online presence. Simply log onto a reputable and free small business directory like FindUsLocal and claim your small business listing. Soon, you’ll join the ranks of people like business owner #1 and watch as new customers find and shop at your local store.