Why Local Business Directories Should Be the Foundation of Your Marketing Campaign

If you run a local shop, service business, or restaurant, you’re probably very aware of the increased challenges of that in today’s tech culture. After all, most shoppers try to find local businesses on the go instead of planning their shopping trips at home before they leave. That means they do it on their smartphones, tablets, and laptops as they’re out driving in the city.

So what does that mean for those small business owners who can’t be found online? It’s simple: if the customers can’t find your store, they won’t visit it and buy from you.

The Answer: Local Business Directories

Luckily, it’s not difficult these days to get an online presence. In the past, you had to create a website, which could cost thousands of dollars. You had to buy the domain, set up hosting, and then pay someone to create a website that was appealing to consumers. But these days, shoppers don’t look for company websites—instead they streamline the process of finding local businesses by going to a local business directory and getting all the information they need in one place.

Why Do Shoppers Use Local Business Directories?

The main reason shoppers use local business directories to find local businesses is the simplicity of using them. When someone tries to find a local business on the major search engines, the results are always mixed with irrelevant results such as articles about the topics and online chains and stores.

But when they use local business directories, they only get local stores from their area in the results. Here’s an example: when a shopper looks for a furniture store on a business directory in Los Angeles, California, the local business directory will automatically “read” the shoppers location, and after they have entered “furniture store” in the site’s search bar, only furniture stores in Los Angeles will show up in the results.

It’s the new, better method of finding local businesses.

How Can I Ensure My Business Will Show Up in Local Business Directories?

Great question, and luckily the answer is simple. To make sure shoppers can find your business online, all you have to do is go to a credible local business directory like FindUsLocal.com, enter your store’s name in the site’s search bar, and then wait for it to come up in the results.

Next, claim the business listing as the owner, and then fill in all of the necessary details such as the correct business name, address, phone number, store hours, methods of payment, brands sold, and anything else you think potential customers needs to know.

Being listed on local business directories is one of the smartest things you can do for your business if you want to attract new customers to your store, service business, or restaurant. If you haven’t already, why not take ten minutes and head on over to FindUsLocal.com right now? Your new local business listing could be set up before the next shoppers begins the search for a business like yours!

How to Create a Free Local Business Listing

Having your local business online is one of the key factors in running a successful local business today. That’s because shoppers no longer look to things like the Yellow Pages or the local newspaper to find local shops and restaurants. Instead, they do it on the go by pulling out their smartphones, laptops and tablets. And they’re not using the major search engines to find US local businesses, either. Instead, they’re going to local business directories every time they want to find a local store or restaurant to visit.

What are Local Business Directories?

A local business directory is a search engine that only provides results for the city or town the user is searching for. It operates with a search bar, just like the large search engines, but instead of seeing a bunch of irrelevant results, you will only find the stores, service businesses, and eateries that you’re looking for.

For example, if you were located in San Diego, California and were to log onto a local business directory like FindUsLocal.com and type “Seafood restaurant” into the search bar, you would see a list of every seafood restaurant in the area. And you wouldn’t even have to specify the town or city because the site uses GEO location technology to “read” every visitor’s location so it can show them the results from their area.

Can you see why almost 100 percent of today’s shoppers use local business directories to find US local businesses?

How to Set Up Your Free Local Business Listing

On every local business directory, there are thousands of local business listings. When a shopper types the keywords into the custom search bar, those business listings pop up. And if you’re business isn’t listed on the directory, they’ll never see your business name.

In order to be seen, it’s necessary to create a free local business listing. Here is the 4-step plan to help you do that in under ten minutes.

  • Go to FindUsLocal.com and use the search bar to look for your business. There will be a local business listing for it, but you will need to ensure that it contains all the information you want potential customers to see.
  • Claim the local listing as the owner of the company.
  • Fill in as many details as you can. For example, be sure to include your proper business phone number, address, store or restaurant hours, the types of payment you accept, and anything else a new customer would want to know before visiting your store.
  • Ask your current customers to leave online reviews on the local listing so potential customers can read them. Studies show that shoppers are reading reviews more and more before deciding whether or not to visit a new business.

Local business listings are an important aspect of your local marketing efforts, and if you don’t already have one set up, isn’t it time to do it? Why not head over to FindUsLocal.com right now and create a free business listing so all those shoppers can find your business?

Looking for New Customers? Local Business Directories can Help You Find Them

New customers are the lifeblood of any local shop, restaurant, or service business, but did you know that many of today’s local business owners are still relying on old-school methods to find new customers? That’s a recipe for disaster because today’s shoppers don’t use old-fashioned methods of finding US local businesses. For example, here is how the local business owner of a decade ago found new customers:

  • They ran an ad in the Yellow Pages. These old books were the method of advertising for local shops, restaurants, and service businesses.
  • They used coupon mail outs. In the past, little blue envelopes were sent to homeowners that contained coupons for all the local businesses in their area.
  • They ran ads in the local newspaper. Whether they wanted to announce a sale, let people know they were hiring, or run a coupon, the local newspaper was the place to do it.

But today’s shoppers don’t look to these places anymore—they look to local business directories.

Why Shoppers Look for Shops and Restaurants on Local Business Directories

Who wants to store or lug around a hefty Yellow Pages book? And when you’re on the go, do you really want to stop in a convenience store and buy a local newspaper so you can find local businesses? If you’re like most of today’s shoppers, the answer is a definite no.

Instead, they want to use the devices they have handy—their smartphones, tablets, and laptop computers. And these devices take them to one place when finding local businesses—the internet.

But finding local businesses on the large search engines can be challenging because you’ll have to wade through all of the articles about the topic and the online stores that appear in the search results. But local business directories only display the local businesses they want in the results. They are the perfect place for finding US local businesses on the go.

How do I Get My Business on a Local Business Directory?

These days, if your business isn’t listed on a local business directory, you’re probably missing out on a lot of new business. Now that you understand how today’s consumers shop, doesn’t it make sense to create your own free local business listing as soon as possible?

To do so, just follow these simple steps:

  • Go to com and look for your business using the custom search bar on the top of the home page.
  • When your business shows up in the search results, click on it and then claim it as the business owner.
  • Fill in as many details as you can. Don’t forget to include everything shoppers are looking for such as your phone number, the types of payment you accept, directions to your store, and menu items if you run a restaurant.

Local business directories are the best method of local marketing there is. If you haven’t started taking advantage of this free local marketing methods, why not take a few minutes and do it right now?

3 Tips to Help Get New Customers in the Door

One of the most important aspects of running a small business is getting new customers in the door. When you do, you open up your business to increased sales, additional word of mouth referrals, and you solidify your place in the community.

But times have changed, and bringing in new business looks a lot different than it did just a decade ago. Today’s consumers look online when they want to find US local businesses, and if your small shop, service business, or restaurant can’t be found there, attracting new customers is going to be a challenge.

So how do you get the word out about your business in a world where the internet is the starting point?

By listing your business on a local business directory.

What is a Local Business Directory?

Local business directories operate just like the large search engines, except they only give you the results from the area you’re searching in. For example, if you want to find a beauty salon in Los Angeles, California, you would go to a local business directory like FindUsLocal.com and type “beauty salon” into the site’s search bar. You would then see list of the all the beauty salons in that area. There would be no articles about the topic, national chains, or online beauty supply stores mixed into the results. You asked for local beauty salons in your area, and that’s all you would get in the results.

Can you see why almost 100 percent of today’s shoppers use local business directories when trying to find local businesses?

How Local Business Directories can Increase Your Business

Now that you understand why it’s so important to create a free local business listing for your small shop, restaurant, or service business, let’s talk about how they can help you get new customers through your door. Here are three ways to increase the foot traffic to your store using local directories.

  • Online reviews. Recent studies show that most people won’t even consider doing business with a store or restaurant until they have read a few positive reviews about it. And local business directories give store owners a great place to collect those reviews. Once you have your free local business listing set up at a credible directory like FindUsLocal.com, simply ask your customers to visit it and leave reviews.
  • Findability. Shoppers have to be able to find your local business in order to visit it, and having a local business listing gives them a way to do that. Be sure to fill in all of the important details about your business when setting up your listing such as your address, phone number, website URL, store hours, menu, the methods of payment you accept and product offerings. The more information you include, the better the chance that someone will choose your business to visit.
  • Live comments. This is recent innovation, and as of this writing, only FindUsLocal.com offers it. The feature allows business owners and its customers to leave live comments on the local listing, and those comments are then displayed in a live feed on the home page. That means everyone who comes to visit the local business directory from your community will see it. You can use it to announce a sale, let people know when you’re hiring, hold a flash sale, or announce a new product or service.

As you can see, local business directories offer business owners multiple ways to attract new customers and increase sales. Have you set up yours yet?

3 Tips for Making the Most of Your Free Local Business Listing

Setting up a free local business listing is one of the smartest things you can do for your small business whether it’s a shop, service business, or restaurant. But once you create the listing on a local business directory, there are a few steps you should take to make the most of it.

We’ll talk about those steps, but first, here is a brief primer on setting up a free business listing.

How to Set Up a Free Business Listing

Setting up a business listing isn’t difficult. Here is a X step process to help you set up yours.

  • Find a credible local business directory. It’s important that when creating a local business listing, you do it on a local directory that is credible, otherwise you may hurt your search engine ranking. FindUsLocal.com is one example of a local directory that does everything right.
  • Find your business on the directory. Use the custom search bar on the site to find your business.
  • Claim your business. As the owner of the business, you can claim it, which will give you the ability to set up your listing.
  • Add relevant information. Shoppers use local business listings to find US local businesses so it’s important to include as much information as you can.

Now that you’ve created your local listing, here are a few tips about you can make the most of it.

Make All Your Local Business Listings Consistent

The search engine bots will index your local business listings in order to rank them in the results, and the more you have, the better your odds of being ranked higher in the search engine listings. But in order for the bots to group all of your listings together, they will need to be exactly the same. Be sure to carefully enter your business name, address, phone number, and website address exactly the same and every local business listing you create.

Get as Many Online Reviews as You Can

Study after study shows that online reviews are one of the most important deciding factor for shoppers when deciding whether or not to visit a local store. That’s why it’s so important that you begin immediately asking your customers to leave these reviews on your local business listing. Without them, you won’t get the most benefits from your local listing.

Get Interactive

Another great way to get the most from your free small business listing is to interact with the local shoppers in your area. And FindUsLocal.com is currently the only local business directory that allows you to do that. This innovative local directory allows both business owners and consumers the opportunity to leave live comments on any local business listing. These comments are then live steamed to the home page for that town or city. Every time an owner or consumer leaves a comment, the search engine bots see it as fresh content and will take not. In addition, it’s a great way to communicate with those in your community by announcing sales events, new products, or even job openings.

It’s a great idea to create a free local business listing, but if you’re going to do it, shouldn’t you also take the steps to make the most of it? By following the tops above, you’ll ensure that your local listing is working hard to help you bring in new business.

How to Improve Your Local Listing’s Search Engine Rankings

You probably already know that local business owners need to have an online presence in order to be found by today’s tech-savvy consumers. In fact, recent studies show that almost 100 percent of shoppers go to local business directories when they want to find US local businesses.

But just having a local listing isn’t enough. You also have to do all you can ensure that they’re easily found by all those shoppers.

Here are three ways you can help ensure that shoppers can find your local shop, service business, or restaurant.

List with the Right Local Directory

Not all local business directories are the same, and if you want to get the most from your listing, you need to list your business on one that’s considered credible by the search engine bots. What should you look for? A local directory that promotes itself, allows business owners to claim their businesses and fill in the necessary details to ensure that it’s correct, and one that allows business owners to communicate with local customers via the local directory. FindUsLocal.com is one such directory.

Get Online Customer Reviews

Your next step in achieving high search engine rankings for your local listing is to ask your customers to leave local reviews on it. When the search engine bots rank websites, they like to see a lot of fresh content added to the site—that’s how they understand that it’s relevant and popular. And each time a customer leaves an online review for your business, the bots view it as fresh content. So if you have a new review left for your business every day, the bots will take notice and reward your free local listing with higher visibility in the search engine rankings.

Communicate with Live Comments

Not all local business directories offer this feature, in fact, FindUsLocal.com is the only one that we of. It works like this: both business owners and consumers can leave comments on a local business listing that are then streamed live on the home page of that city or town. Everyone who visits the search engine to find local businesses will see the comments, and guess what? So will the search engine bots. And they will recognize even these bite-sized comments as fresh content.

As you can see, there are a few practical steps you can take to make sure the search engine bots see your free local business listing. Are you doing all you can to ensure that shoppers find your local listing when they are ready to buy?

How Today’s Shoppers Find US Local Businesses

When a shopper wants to find local businesses, they no longer turn to old school methods like the community newspaper, coupons they get in the mail, the Yellow Pages, or weekly ad flyers. Those methods had their day, but have been replaced by technology. When today’s tech-savvy consumers wants to find a local business, they turn online. But they no longer use the large search engines to do it.

Where Do Shoppers Look Online for Local Businesses?

People became frustrated trying to find local businesses on the large search engines because the search results were often filled with articles, online retailers and all sort of things that didn’t fit their search parameters. So local business directories were invented to help consumers find local businesses faster and easier.

What are Local Business Directories?

These local directories operate just like the larger search engines, but only give shoppers the results from their local area. For example, if someone were looking for a dress shop in San Diego, California, innovative local business directories like FindUsLocal.com would “read” the visitor’s location, and after they’d typed “dress shops” into the site’s search bar, it would show all of the dress shops in their area. No article, online shops or anything else to get in the way of the true local results.

How Can I Get My Business Listed in a Local Directory?

The good news is that it’s not difficult to create a local business listing. In fact, all you need to do is log onto FindUsLocal.com and use the search bar to look for your business. Once you find it, claim it as the owner and then fill in as many details about your business as you can. Don’t forget to add the details that customers want such as your business hours, the methods of payment that you accept and directions to your store, service business, or restaurant.

How Much Does it Cost to Create a Local Business Listing?

This is perhaps the best news of all—it’s free. That’s right, you can create a local business listing for free! We admit that it doesn’t make sense that one of the most powerful local marketing tactics is free, but it is.

Have You Created Your Free Local Business Listing Yet?

If you don’t already have a local listing for your business, what are you waiting for? Local directories are what today’s shoppers use to find local businesses, and if yours isn’t on one, they might not even know you exist. So take the ten minutes now and create your free local listing at FindUsLocal.com.

Consistency is Key for Local Business Listings

Many small business owners now understand the importance of having an online presence as most of today’s consumers use the internet to find US local businesses. But what many of them don’t know is that unless those local listings are consistent, they may not produce the results they want.

But in order to understand why consistency is so important when creating local business listings, you have to understand how search engines work.

How Search Engine Bots Find and Display Local Business Listings

Every page that’s put online has the potential to be found and indexed by local search engines. And when you create a local business listing on a credible local directory that has its pages indexed, your page is included in that.

But because it’s no humans, but bots, that search for online pages, you have to create your local listing with that in mind. That means that unless your local listing is created the exact same way on every local business listing that you have, the bots won’t recognize it as belong to the same business—and you won’t get credit for all of your listings.

And that can have negative implications for your search engine rankings. In other words, unless you’re consistent with the information in your local business listings, your store, service business or restaurant may not appear high enough in the search engine results for shoppers to find it.

The information that you need to be consistent with is called the NAP+W. That stands for name, address, phone number, and website—let’s take a few moments to talk about why each of these areas are so important.

Your Business Name in Local Business Listings

It seems like a no-brainer, doesn’t it? After all, you know the name of your business better than anyone. Or do you? Let’s imagine that the name of your business is Nancy’s Deli on Main Street. Simple enough, right? But can you image how that business name can sometimes be written as Nancy’s Deli on Main St. Nancys Deli on Main Street? Each time there is a variance in how the business name is written, it causes the search engine bots to categorize it as a different business. After all, they’re not human and they can’t recognize name variations.

Your Business Address in Local Business Listings

The same is true for your business address—it must be listed in exactly the same way every time you create a free local business listing. Let’s use the example above. If you list your business address as 123 Main Street in one local listing and as 123 Main St. in another, guess what happens? That’s right—the search engine bots won’t recognize it as the same business, and you won’t get credit for all the local listings.

Your Business Phone Number in Local Business Listings

A phone number is just a phone number, right? Yes, when you’re dealing with humans that’s true. But a bot doesn’t understand that sometimes a phone number includes an area code. That’s why it’s important to decide in advance whether or not you will include the area code in your business phone number.

Your Business Website Address in Local Business Listings

Finally, you’ll need to decide how to list your business website URL in your local business listings. Some people like to include the entire address such as http://nancysdelionmainstreet. On the other hand, some people like to enter a simpler website address like nancysdelionmainstreet.com. However you do it is fine, just be sure to do it the same way every time.

As you can see, creating a free local business listing on a credible local business is important, but it’s the way you do it that will increase your business and sales. If you haven’t already created yours, go to FindUsLocal.com and take ten minutes to do this important local business marketing step.

Local Business Directories Help Consumers Find US Local Businesses

Local shoppers can no longer rely on traditional ways of finding local businesses. In the past, all they had to do was open the big bulky Yellow Page phone book or look in the local newspaper for coupons or ads put out by local shop owners. But most small business owners realize that those marketing tactics simply don’t work anymore.

So what’s the solution? Local business directories.

If you run a local business and you want to make it easier for consumers and shoppers to find your business, you need to know about local business directories.

What are Local Business Directories?

In a word, these local directories are the best marketing tool in the hands of local shop and restaurant owners. That’s because when today’s shoppers want to find Us local businesses, the first place they look in on local directories. They use them to find stores near them, shop hours, methods of payment, directions to the store, product offerings, menus, and all sorts of other information that shoppers use to make buying and shopping decisions.

Is your business listed on a local business directory?

How to Get a Free Local Business Listing

Not only are local business listing free, but they are easy to set up. And did we mention what a great marketing tool they are? In a world where shoppers go online to find local businesses, it’s imperative that they can find your shop, service business, or restaurant there.

To create your free local business listing, you need to first stop in at one the credible local business directories like FindUsLocal.com. Once there, use the custom search bar to find your business, and then when it comes up in the search results, click on it. You’ll now have the opportunity to claim it as the business owner.

By doing this, you’re enabling the system to allow you to input the details about your business. For example, you should check to see that the business name shown is the proper one, and that the address, phone number, and website address are correct.

Once you have the basics down, it time to start adding the details that shoppers look for when deciding which local business to visit. For instance, you can add your store hours, the types of payment you accept, the brands or products that you carry, directions to your store, any parking restrictions, and anything else that new customers need to know about your store.

How to Promote Your Free Business Listing

Now that you have your free business listing set up, it’s time to let your customers know about it so that they can begin leaving online reviews for your business. Recent studies show that today’s shoppers don’t like to buy from businesses unless they can first read some positive reviews about it. That means you’ll have to ask your existing customers to leave those reviews.

Other studies show that more than 70 percent of people are willing to leave an online review if they’re asked, so make it a habit to ask every person to leave a review at the checkout station.

Now, Wait for Those New Customers to Walk Through the Door

Now that you have a place where all those online shoppers can find you, you should have more new customers walking through your doors. Remember, setting up a free business listing is easy—and the rewards and benefits that you’ll reap from it will last for years.

How Local Business Directories Drive New Customers to Your Local Store

Running a local store has changed a lot in the past decade, hasn’t it? If you run a store, service business, or restaurant and you’re wondering how you can pull shoppers away from the interest and instead focus their attention on your business, you’re thinking about it wrong. Today’s successful local business owners that instead of fighting with the internet, the best way to increase business is to partner with it.

How Can Local Business Owners Partner with the Internet?

Too many small business owners believe the internet has ruined their chances for a successful business because they believe that today’s consumers want to buy all of their goods online. But the studies simply don’t back up those sentiments.

In fact, there is a trend toward local shopping because people miss the experience that only small, local shops can provide. For example, when you make a purchase online, there is no one who smiles at you and tells you to have a nice day, or you don’t get to feel the fabrics, smell the perfumes, bounce the ball, pedal the bike, or experience the product you are considering in any way. Instead, you rely on the words the website uses to describe and hope that the writer they paid to write them ever actually saw the product.

But we can’t ignore the fact that most shoppers do use the internet to find the shops they want to visit. And that’s why local shop owners should befriend the internet and use it to help bring all those tech-savvy consumers into their stores.

How to Use the Internet to Boost Local Sales

Since consumers use the internet to find local shops and restaurants, it makes sense that your business is listed there so they will find it. Nowadays, the best way to ensure that local shoppers can find your business is to create a free local business listing.

Local business listings are the modern version of the Yellow Page listings that local business owners relied on in years past.  They are a succinct listing that includes all of the important information shoppers need about your business when deciding whether or not to visit. For example, you should include the basics such as your business name, address, phone number, and website address, as well as other information such as your store hours, brands and products that you sell, what types of payment you accept, and any information related to directions or parking that will make their visit easier.

How to Create a Free Local Business Listing

If your local business can’t yet be found online, it’s important that you change that right away. To create your free business listing, you’ll need to go to a reputable local business directory like FindUsLocal.com. Once there, use the custom search bar you’ll find at the top right of the home page. Enter your business name and your business should come up in the results.

Now, click on your business name and then claim it as the business owner. Once you’ve done that, you’ll be able to edit your local listing and include the information that should be there, but isn’t. For example, does the listing contain the correct phone number and store hours?

Once you’ve filled in as many details as you can, hit enter and your local listing will go live.

What Now?

After you’ve set up your local listing, put it to good use by getting as many online reviews on it as possible. Remember, not many people will shop at a store or restaurant unless they’ve first read some reviews, so it’s important for you to send your customers to your local listing to leave those reviews.

You can also use your free local business listing to interact with the community. By leaving comments on your listing, local shoppers will read them and keep up with your sales, promotions, job openings, or product changes.

Local business directories are one of the best free resources available to local business owners, and if you’re not using them, you’re likely missing out on new business. Why not go to FindUsLocal.com right now and create yours? There’s nothing to lose—only new customers to gain!