Running a local business has required the same skills and marketing and advertise techniques for decades, but recently those local business owners who want to increase sales and stay in business have been forced to reevaluate their efforts. For example, simply running an ad in the local phone book or advertisements in the community newspaper doesn’t work anymore. Instead, it’s necessary to have an online presence in order to attract today’s tech-savvy consumers. Continue reading “Why Creating a Local Business Listing Will Increase Your Sales” »
Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically.
How do Today’s Consumers Find US Local Businesses?
Do you run a local business? If so, you’ve probably experienced massive changes in the way you approach the marketing and advertising of it. In recent years, local business owners were able to rely on word of mouth advertising, newspaper ads, local phone books ads, and the occasional coupon in a mail out envelope program. But those tactics don’t work anymore, and those local business owners who still rely on them are seeing less and less sales because consumer behavior has changed dramatically. Continue reading “How to Be Seen Online by Local Customers” »
The calendar has changed and it’s official: it’s the start of a new year. 2017 brought with it many challenges and blessings for local business owners, but now that the page has turned, you should do everything you can do ensure that 2018 is a great year for your local business.
If you paid attention to the news about local business in the past year, you saw that at one point, the experts were predicting that local business was all but dead. It was dubbed the Retail Armageddon as we watched local store after local store shutter its doors. This happened all across the nation.
Then, at the last minute, local business sales began to skyrocket. In fact, the most recent studies show that consumers bought locally this holiday season more than they did since 2011.
How to Cash in on the Local Business Boom
It’s been a roller coaster ride for local business owners this year, hasn’t it? The year started off not so good for local shops as the news of a retail Armageddon traveled quickly. There were reports of store closings across the nation, and most local business owners were clinging dearly to every customer who walked through the door. But then, as the year progressed and holiday shoppers came out, things took a turn. Suddenly, people were trying to find US local businesses to shop at instead of buying online like they’ve done in years past.
In fact, this holiday season was the best on record since 2011, and local retailers saw a boom this holiday season. Commenting on a recent news release that talked about the favorable shopping season, senior vice president of marketing insights at MasterCard Sarah Quinlan said, “Overall, this year was a big win for retail.”
How Did Your Local Store Do?
Over the past year, local business owners have received nothing but bad news about the state of local shopping and the future of their stores. For example, the local business directory FindUsLocal.com reported heavily on the mass of retail store closings that occurred across the nation this past year. Retail store after retail store was forced to shutter its doors due to a lack of foot traffic and dismal sales. People were buying online rather than taking the time to find US local businesses in their own neighborhoods.
But this year’s holiday sales reports have turned all of that on its head.
How Consumers Shopped this Holiday Season
If your run a local business, you probably saw a huge increase in sales this holiday season. The latest studies—just out today—show that spending this past weekend was almost equal to Black Friday. One reason for this is because Christmas fell on a Monday, and that gave shoppers a full weekend to buy more gifts before Christmas morning. But experts say that the uptick in sales was due to even more than that.
Consumer Confidence is Up
For the past few years, consumers haven’t felt confident in the economy, and that has made them hold on to their wallets during the holidays. That, combined with the fact that jobs were scarce and they were uncertain about their futures made for some pretty bleak numbers in the local business community. Even those stores that had local business listings on quality local business directories couldn’t seem to get enough customers through the door to make ends meet. Continue reading “Local Businesses Saw a Boom This Holiday Season. And Experts Say There’s More to Come” »
The Christmas countdown has begun, and as of today, there are only 5 shopping days left until the holiday. That means shoppers will be out in the streets looking for those last minute gifts and they will find US local stores to do it. Despite the fact that a large percent of people shop online for Christmas, there is no time left to get those gifts online because of shipping restraints. What about you? Have you seen your fair share of holiday shoppers this year? If not, it’s not too late to take some steps to get those last minute shoppers—and their holiday cash—into your local store.
How to Draw in Last Minute Christmas Shoppers to Your Store
While having a local business listing is one of the best things you can do for your local business—especially now that all of the holiday shoppers are out and about—it’s not enough to just haphazardly create one and then expect it to bring in tons of new business.
Just like any other effective marketing and advertising effort, you’ll have to go about the process methodically and have the right information to make sure it works for your business.
But how do you do that? After all, not everyone knows how to set up a local business listing in a local business directory. We’ve thought of that and that’s why we’ve put together the primer below. It will show you not only how to create a local business listing, but also how to get the most out of it.
Step One: Choose the Right Local Business Directory
Are you a local business owner who is considered a Grinch? Would you rather have a quiet holiday sales season and not ring up very many sales? Maybe you don’t want to bother with new customers or maybe you’d rather play games online that deal with the those pesky shoppers who want to give you money in exchange for your products or services. If this sounds like you, we’ve got great news. We’ve put together a list of the things you can do right now to ensure that NONE of those merry holiday shoppers will ever set foot in your door!
Use Old School Marketing Techniques
It’s Friday, and the holiday shoppers have big plans to get out this weekend and buy all of the gifts they needs for their friends and families. In fact, recent reports show that sales for this holiday seasons have surpassed even the most optimistic reports. And to make things even better, many of those sales are happening in local businesses across the nation.
But what about you and your local business? Are you seeing a pie of the piece from this year’s holiday retail boom? If not, there are some specific steps you can take to bring in sales as early as this weekend to cash in on some of those holiday sales.