If you run a local store, restaurant, or service business, you may be wondering whether listing your business in a local business directory is worth your time. After all, you likely have signs pointing the way to your business and maybe even a Yellow Pages ad.
But the truth is, times have changed. What used to work for local business marketing no longer does. And local business directories are a large part of the new way of thinking. If you’ve ever wondered if creating a local business listing is worth your time, here are some very good reasons why it is.
It’s Where the Customers Are
Not many people turn to the Yellow Pages when looking for local businesses these days. In fact, recent studies show that 78 percent of consumers trying to find local businesses use online business directories.
And if your business isn’t listed on one—or contains incorrect information—those consumers are likely to visit your competitor’s shop.
It Increases Brand Awareness
With all the internet noise, it can be difficult to be seen. And that makes building an online brand difficult. But when you list your business in multiple online local business directories, each listing will contribute your brand. In other words, the more local business listings you create, the more your brand will appear in search results.
And that, my friend, is one of the best ways to build an online brand identity.
It Multiplies the SEO
When you own a website, you have to rely on search engine optimization (SEO) to get the attention of consumers who are looking for products or services like yours. For instance, if you run a bakery, you may optimize your website for keywords such as “baked good” or “doughnuts.” The problem is, many other websites are optimized using the exact same keywords and it may be hard to be seen.
Enter local business directories.
The owners of local business directories also optimize their directories for the same keywords. The difference is that these local directories have a higher domain authority, they are more likely to appear in the search results.
Not only does this mean that consumers are more likely to find your local business through an online local business directory, but it also means that you are using the SEO efforts of the local directories to get your business seen. And some local directories like FindUsLocal.com spend a lot of money to ensure the listings on their directory show up consistently in the search engine results.
Think of it like this: double the SEO equals double new customer potential.
It Increases Your Business’ Reputation
Todays’ consumers want to know everything about a business before they visit it, and most of that information comes from online reviews. People don’t generally trust reviews left on company websites because they know the owner of the website can easily delete bad reviews.
That’s why they look to local business directories to find local reviews.
And as a business owner who has a local business listing, you can send your happy customers to your local listing to leave online reviews. The more positive reviews you have, the more potential customers will trust that your business is a good one.
Boost Your Business with Local Business Directories!
As you can see, there are many benefits to creating local business listings on a credible local business directory. And the best part? It’s free!
Simply go to FindUsLocal.com right now and create your first local business listing. And then sit back and let the local directory show your business to all those online customers looking for a business just like yours.