Boosting your website to the top of the SERPs takes a lot of effort, and it’s getting more difficult all the time. Recent changes to Google’s algorithm have demoted the importance of keywords and promoted the importance of incoming backlinks. The right link building services can propel your website to the top of the search results, increasing both your website traffic and your business traffic.
All Links Are Not Created Equal
Google and other search engines have gotten far better at deducing the quality of your incoming backlinks. Itís no longer good enough to build a high volume of links to your website. High quality link building services take this into account when creating a link building campaign for your website and aim to create links that come from high quality websites and carry a lot of authority. Google has a number of ways to assign authority to web pages. One of those best known to webmasters is Google’s PageRank algorithm that assigns a number to a web page based on how authoritative it appears to be to the search engine.
Relevance Is Vital
Lots of links from high quality websites are still only part of the picture. The final piece of the link building services puzzle is relevance. The more relevant the links from other websites are to your content, the more weight theyíll be given by the search engines. Relevance comes in many forms. The links can be from blogs and websites that are about the same subjects as your website, from forums that discuss the types of products sold on your website or even from tourism websites.
Building a backlinks profile with that kind of relevance, authority and scope takes a lot of time and effort. If you donít have the time to put into a massive campaign to build backlinks, your best option may be to contract with a company like Backlinks Unlimited to provide the essential high-quality link building services you need.