But some local business owners are missing out on Christmas spenders because those shoppers don’t even know they exist.
How Holiday Shoppers Find Local Businesses
It wasn’t that long ago that shoppers pulled out the Yellow Pages or simply drove around town to find local businesses. But then the internet came along and changed everything. Now when people want to find local stores, restaurants, or service businesses, they log onto local business directories and get all the information they need.
What Are Local Business Directories?
Local business directories are specialized search engines that let shoppers find the local businesses they want with the press of a button. These local directories operate just like the major search engines, but instead of giving browsers a list of irrelevant results—like articles about the topic or websites of online stores—these local directories only show shoppers a list of the local businesses in their area.
For example, if you to type “Local flower shops” into a major search engine, you would find a few local results, but most of the listings would be articles about how to grow or arrange flowers, and the websites of national, online flower shops. Not very helpful, is it?
But if you were to type in the same keyword in a local business directory like FindUsLocal.com, all you would see in the results are local flower shops in your area.
How to List Your Business on a Local Business Directory
By now, you see the advantage to having your business listed on one of these local directories. And luckily, it’s not difficult at all to get it done. Here is the 4-step process for creating a free local business listing.
- Go to FindUsLocal.com and look for your business using the custom search bar.
- Once you find it, claim it as the owner.
- Fill in as many details as you can. Check that your business name, address, and phone number are correct, and then add any information that shoppers may find useful.
- Promote your free local business listing by asking customers to leave online reviews for it. Put the address on your business cards, store signage, and flyers. The more people who visit it and leave a review, the more new customers you will attract.
Local business directory listings should be at top of your list to attract those holiday shoppers. Have you created your free local business listing yet?