Tag Archives: local business listing

Don’t Be a Turkey: Bring in Black Friday Shoppers With a Local Business Directory

Black Friday is upon us, and you know what that means. Shoppers from all over the country will emerge from their homes and begin looking for that perfect Christmas gift for their friends and family. They will visit local shops all over their city or town to find those gifts. But if your business can’t be found in a local business directory, they may not find you.

But it’s not only local shops that need to have a local business listing. All those shoppers will get hungry or need a caffeine fix, so local restaurants, coffee shops, bakeries, and every other business that expects any kind of foot traffic on Black Friday needs to make sure all those shoppers can find them.

Do you have a local business listing in a reputable local business directory like FindUsLocal.com?

No? Let’s change that now so you can get your fair share of Black Friday shoppers.

What Is a Local Business Directory?

Do you remember a few decades ago when everyone used the Yellow Pages to find local businesses? Those were the days, weren’t they? You had to store the bulky book somewhere in your home, and then you wanted to find local shops and restaurants, you had to thumb through the book to find their address and phone number.

But then came along the internet.

People quickly grew impatient with the old school ways that people used to use to find local businesses. They were enamored of the internet and wanted to use it for all of their shopping. That quickly changed the retail landscape as people began to buy things online. And because it was so new, they bought a lot of their things online. A lot.

Then came along the shop locally movement. It reminded people of the joys of shopping from the stores and businesses in their local area. And the green movement furthered the argument. After all, if you’re worried about the environment, it only makes sense to shop locally and reduce your footprint.

But when they wanted to find local businesses online, they had trouble finding them with the large search engines. That’s because when they typed in a search term, a lot of other stuff came up in the search results that had nothing to do with local businesses. For instance, if they typed in Mexican food restaurant in Los Angeles, they might find recipes for Mexican food or national Mexican food restaurants located in other cities.

They quickly tired of the issues they had when trying to find local businesses.

Enter Local Business Directories

Soon, some pretty smart people designed a system that allowed people to find local businesses in an easier and more efficient way. They created local business directories. These directories exist for one purpose: to help shoppers find local businesses.

Here’s how they work: When a shopper goes to a local business directory like FindUsLocal.com, they will find a search bar on the top right corner of the page. They will enter their search term there just like they would in any other search engine For example, they may enter Mexican food restaurant.

Please note that they won’t have to enter the city name. Why? Because quality local business directories automatically read the locations of every visitor. For instance, if the searcher was logging on from Los Angeles, the local business directory would automatically show only the results from that area.

So the search term, “Mexican food restaurant” would show a list of all the Mexican food restaurants in the Los Angeles area. And the results will change for each visitor. If a shopper logs onto the local business directory from San Antonio, Texas, for instance, they will see a list of all the Mexican food restaurants in San Antonio.

Why Creating a Local Business Listing is Crucial for Black Friday Sales

Since people no longer use the Yellow Pages to find local businesses, it’s important that your business name appears in the places they look. And today’s consumers find local businesses by going to a local business directory and looking for the shops and restaurants they want to visit.

And that means if your business isn’t listed there, you may be missing out on an awful lot of business.

And no one wants lackluster Black Friday sales.

How to Create a Local Business Listing

By this time, you may be itching to create your own local business listing. The truth is that many of your competitors probably already have one and if shoppers see their listing and none for you, guess which business they will visit?

It’s not yours.

So, let’s remedy that now and talk about how to create a local business listing.

Here are the steps you should complete. Keep in mind that it only takes about ten minutes to create a local business listing—but the benefits can last for years.

Choose the local business directory wisely

You shouldn’t just list your business is just any old local business directory. That’s because they’re not all alike. It’s important that you create your local business listing on a local business directory that has credibility with the large search engines. Otherwise, shoppers may never find your listing.

FindUsLocal.com is one such directory. It spends a lot of money getting its name out in front of the public and uses online marketing tactics to ensure the large search engines index it pages. In other words, creating your local business directory on FindUsLocal.com is a good bet.

Find your local business

Once you’ve logged onto FindUsLocal, it’s time to search for your business. The best way to do this is to click on the Add My Business button on the top right hand of the site.  Once you find it, claim it as the business owner.

List the details

Now it’s time to create your local business listing. To do it, fill in all the details about your business that will make it easy for shoppers to find you. For instance, fill in your proper business name, the correct business address, and a phone number where shoppers can reach you. Then, add any details that will help them decide to visit your business.

For example, if you run a restaurant, you can add details about the types of food you serve. And if you own a retail shop, include some details about what products you offer.

Don’t forget to include important details about your store hours and the types of payments you accept.

Get the word out

After you create your local business listing, it’s time to let people know about it. Talk to your customers and tell them where to find it. And don’t forget to ask them to leave a review for your business because when you have good reviews for your business, people will be more likely to visit your business.

Pay for it

Do you know how much it costs to create a local business listing? Nothing! That’s right, you can get this effective form of online marketing for absolutely free. Isn’t it amazing that you can advertise your business in the place where most people go to find local businesses and not pay a cent?

It’s true.

Are You Ready to Make a Move?

Black Friday is right around the corner, but you still have time to create your free local business on a credible local business directory like FindUsLocal.com. Why not take the ten minutes right now and get your business’s name where people go to find local businesses?

Why Every Small Business Owner Should Have a Local Business Listing

The act of running a local business has changed a lot in the past few years, hasn’t it? And while many local shops and restaurants are thriving, a portion of them aren’t. In fact, you hear a lot of talk about the rash of store closings spreading across the county. What’s the difference in those that thrive and those that don’t? Local business directories.

What’s a Local Business Directory?

A local business directory is a relatively new way for shoppers to find local businesses. And that’s changed a lot in recent years, For instance, it wasn’t that long ago that shoppers relied on the Yellow Pages when they wanted to find local shops and restaurants. But no one uses the bulky old books anymore. Instead, they go online.

Why would someone go online to find a local business? Because it’s fast and efficient. And if they use the right local business directory, they can find what they need in a flash.

But local business directories are much more useful than the old school Yellow Pages. When someone wants to find local businesses, they log onto a credible local business directory like FindUsLoca.com. Once there, they will see a home page that is populated with all the local news and events from their location. For instance, if they log on from New York City, they will local news from the area. They will see the sporting events, theatre events, and concerts that are playing in the area. And as if that’s not enough, they will also have access to a button that allows them to purchase tickets to any of these events on the spot.

How to Use a Local Business Directory

To use a local business directory, you first have to log on to it. But it’s important to use the right one because they’re not all equal in the information they hold. What’s more, some local business directories are nothing more than out of date databases. You won’t find local news or events on local directories like these.

But when you use a local business directory like FindUsLocal.com, you get all that and more.

Your first step after logging on is to use the search bar on the site, Type in the type of business you’re looking for. For instance, if you want to find a local business that performs car repair, type in “car repair shops.” There is no need to type in the city or town because the local business directory read your location the moment you logged on.

It’s why you see all of the local news and events in your area.

Once you type the keywords into the search bar, the site will provide you with a list of all the relevant businesses in your area. For example, if you logged on from San Francisco, California and typed in “car repair”, you will see a list of all the car repair shops in the San Francisco area.

Pretty handy, isn’t it?

No wonder almost 100 percent of shoppers use local business directories when they want to find local shops and restaurants.

Here’s a quick video that shows the importance of local marketing:

Why Local Shops and Restaurants Should Use Local Business Directories

It’s common knowledge that if you don’t advertise a business, shoppers won’t know it’s there. And if consumers don’t know that your business exists, they won’t come and buy your goods and services. But getting the word out about your local business is a lot different than it was in the past.

You can no longer rely on the Yellow Pages, which no one uses anymore. You also can’t use the traditional coupons in a mailed out envelope, an ad in the local newspaper, or rely solely on your outdoor sign.

So how do you draw new customers to your local business directory?

With local business directories, of course.

3 Reasons to Create a Free Local Business Listing Right Now

You know what a local business directory is, but what about a local business listing? It’s kind of like a single ad in the old Yellow Pages.

A local business listing is a listing created just to advertise your local business. Every shop or restaurant that appears on a local business directory has a local business listing. Here’s what you will find on a good local business listing.

  • Your business name
  • Your business address
  • Your business phone number
  • A short discussion about which products you sell
  • A menu or food offering guide if you operate a restaurant, bakery, or coffee shop
  • Customer reviews
  • Comments from you to your local community

Now that you know what it is, let’s talk about why it’s so important that you create yours today.

You need an online presence

Every small business needs an online presence, whether they’re located on Main Street or on exist digitally on a website. And while that’s traditionally been difficult for local business owners to achieve, it’s now not only possible but easy with local business directories.

Once you have an online presence, you will accomplish several things for your business. You will gain instant credibility in the eyes of consumers because almost every business has one now. In addition, you will become visible to all those shoppers who look online when trying to find local businesses.

That’s reason enough to get your free local business listing.

You need online reviews

The next reason you should immediately set up your free local business listing is so that your customers have a place to leave online reviews for your business. These days, almost no shopper or diner would dare try a new business unless they first read online reviews left by others about the business.

In fact, some studies show that most consumers trust online reviews more than they do a personal recommendation from a family member or friend. Can you see why it’s so important that you create a local business listing and then drive customers there to leave a review for your business?

And here’s the great news: other studies show that customers say they will happily leave online reviews for businesses that ask them to. That’s why you see so many clerks ask their customers to leave a review when they check out.

You need a communication channel with your community

Finally, if you create your free local business listing on FindUsLocal.com, you will be able to use their exclusive live comment feature. This feature allows you to leave comments that stream on the home page of everyone from your city or town who signs onto the site.

Just think what that means. You can announce a flash sale, or you can let your community know that you interviewing for a sales position. And here’s the thing: the live comment section works two ways. Your customers can also leave live comments about your business that are live streamed on the home page. It’s kind of like free advertising!

What Are You Waiting For?

If you haven’t already set up your free local business listing, don’t you think it’s time? Today’s shoppers don’t rely on old school methods to find local businesses. Instead, they log onto local business directories like FindUsLocal.com to find businesses just like yours.

Will they find your business there?

Why You Can’t Run a Successful Business Without a Local Business Directory Listing

If you run a local business, chances are your experience has changed in the past decade. With the emergence of big online sites like Amazon, local shops are having to up their game. In fact, many local shops have gone out of business in the past few years. Is it because people don’t like to shop locally anymore? No, it’s because they didn’t make use of local business directories.

Do People Still Shop Locally?

Contrary to popular belief, most people still like to visit their local stores and interact with the people who run them. Yes, people do like to buy a lot of their things online, but they don’t like to shop online exclusively.

There is something special about walking into a store and talking to the local business owners and salespeople. And people will always want to combine online shopping with going to their local stores.

So, if your business is hurting, it’s not because people aren’t shopping in local stores anymore. It’s because they don’t know how to find you.

Local Business Directories: Are They the Answer?

Here’s a question: if people don’t know how to find your local business, what can you do to change that? Enter local business directories.

In the past, people used the Yellow Pages to find local businesses. But since the world has gone online, the way people find local businesses has changed. If you want to find a local shop today, you go to the online Yellow Pages: local business directories.

What Are Local Business Directories?

Local Business Directories are websites that host a large database of all the local businesses in the country. They are categorized by city and state, and each business is represented by a list of facts. These facts are pulled from online citations all over the web, but not all of them are right.

And if the facts about your business aren’t updated and correct, it can actually hurt your search engine ranking position.

When a visitor logs onto a local business directory like FindUsLocal.com, they are instantly shown a customized home page. The page shows results from the city or town they’re logging on from. For instance, if someone visited FindUsLocal.com from Los Angeles, California, they would see the following on the home page:

  • The local news from the area
  • The weather from Los Angeles
  • A few jokes and fun facts
  • Events in the area, such as sporting events, plays and theatre events, and concerts.
  • Live social media from the area
  • Live comments from business owners and customers in the Los Angeles area about the local businesses in the area

The reason visitors see all the local events, weather, and news from their area is because sites like FindUsLocal use GEO location technology. This software automatically tracks visitors when they log onto the site. And in seconds, the site understands where the visitor is and shows them the results from the area.

This sets up the visitor to feel at home on the local business directory. Once they’ve explored the home page, they can begin looking for the local businesses they want to shop at.

How to Find Local Businesses on a Local Directory

The next step in the process is to find local businesses in your area. The visitor uses the search engine bar on the right side of the local business directory. For instance, on FindUsLocal.com, it’s on the top right side. They enter keywords to help them find the local businesses they want.

For instance, if they are looking for a furniture store, they could type in “furniture store” into the search engine bar. Next, a list of all the furniture stores is presented in a list. The visitor will see all of the furniture stores and can click on each one. When they do, they will see all of the unique details of that business such as its name, address, and phone number. If they like what they see, they will likely visit that business.

How to List Your Business on a Local Business Directory

If you’re ready to create a free local business listing, you should know that there is a right and wrong way to do it. If you do it the right way, your business will experience increased traffic and other benefits such as a robust social proof and even enhanced interactions with your customers.

But set up your local business listing the wrong way and it could cause your local business to all but disappear on the search engine rankings.

Here’s the best way to set up your free local business listing:

Find the right local business directory

Your first step in creating a free local business listing is to decide which local business directory you want to use. It’s important to choose a credible local directory. Why? Because when the search engines crawl the site and find your listing, they will give you credit for a local citation. But unless the citation is with a credible local business directory, it won’t go very far in helping you move up in the search engine results. For instance, FindUsLocal.com is a credible directory that is absolutely free.

The more local citations you have, the better are your local search engine result rankings.

Decide on your details

The next step in the process is to take a good look at your business and decide how you want to present it to the world. For instance, let’s start with your business name. Imagine that your business name is Jamie’s Tables, Inc. You have two choices when it comes to creating your free local business listing. You can list your business as Jamie’s Tables, Inc., or as Jamie’s Tables.

It doesn’t matter which one you select, but it is crucial that if you create more than one local business listing, you list your business name the exact same way on each one of them.

The same is true for your business address. For example, if your business is located at 123 Main Street, you also have a few choices to how you show your address. You can list it as 123 Main Street, 123 Main St, or just 123 Main. And as long as you list it the same way on every local business listing that you create, it will help your rankings.

Finally, your phone number is just as important. Some people choose to list their business phone number with the area code, while others leave it off. As long as you list it the same way on every local business directory you’re in, you’ll get those important citations and up your ranking in the search engine rankings.

What’s Next?

Finally, after you have created your free local business listings, it’s time to put them to good use. To do that, you will need to begin pointing people toward them so they can interact with them. There are two main ways to do this so that you will get the social proof you need to reap more business from the local business directory.

Here are the things you should do once your local business listings are live:

You need reviews

Have you noticed that almost no one visits a new business anymore unless they’ve first read some good online reviews about that business? It’s true. Today’s customers rely on online reviews to decide whether or not to visit a local business.

But what happens if you don’t have online reviews? You will likely miss out on a lot of new business.

To remedy this, ask your customers to leave online reviews for your local business. You can ask them as they are checking out in your store, or you can print flyers with the request and leave them on the counters in your store.

Communication is key

Another thing you can do to draw attention to your free local business listing is to communicate in live time with the people of your community. FindUsLocal.com is the only local business directory to offer live comments—and it’s a major win for local business owners.

The way it works is this: business owners can leave live comments about their business, and every visitor from that areas will see the live stream of those comments on their home page.  For example, if you leave a comment announcing a flash sale, all the visitors to the home page of that city or town will read about the sale.

But the comments work both ways. Customers can also leave live comments that are seen on the home page. They can leave comments about a nice salesperson who helped them, or tell others about a great sale they found at a local business.

Is Your Local Business Listing Set up?

If you haven’t already set up your free local business listing, don’t you think it’s time? It’s only takes a minute and it could be the beginning of a rash of new customers visiting your store. Go to FindUsLocal.com now and claim your business. Who knows? You may get your first new customer by the end of the day!

Design Your Local Business Listing for Success

By now, you’ve heard of the importance of using local business directories to create a free local listing. These local listing play an important part in the health of your local business.

But if you haven’t already created your local listing, you may be confused about the process. After all, many people talk about how to do it, but the truth is, not that many people have the inside information that will help you do it right.

And when you create a local business listing the right way, the benefits are immeasurable.

Here’s a short video that highlights the benefits:

So, let’s dig in and learn how to create these helpful listings the right way. But first, let’s get a little background into the topic.

What is a Local Business Directory?

If you lived a couple of decades ago, you looked for the Yellow Pages when you wanted to find a local business. The books were big and bulky, but they contained the phone numbers and addresses of local business in a city or town.

But when the internet came along, things changed. Soon after its invention, people no longer looked to the Yellow Pages. Instead, they now look for local businesses online.

And that’s true even if the business is located just around the corner from them.

Why do consumers behave this way? Here are a few things they gleam from local business listings

Your exact business name

Sometimes business names can be confusing. For instance, a city may have a Main Street Shop, a Main St. Shop, and a Main Street Shop, Inc. all located in the same city. And that can cause a lot of confusion with customers.

But local business listings give those business owners the opportunity to clear things and state their exact business name.

Your business phone number

Sure, the Yellow Pages gave business phone numbers to consumers, but they had to pull out a heavy book and thumb through it to find that phone number. And sometimes they had to guess what category the business was listed in. For example, if they were looking for someone to hang sheetrock, would they look under contractors, builders, handyman, or sheetrock? It was up to the consumer to guess and hope they got it right.

But when using local business directories, consumers only have to type in the business name or keywords related to the business to find it. For instance, when looking for a person to hang sheetrock on a local business directory, they would simply type in the keyword “sheetrock.”

Your business address

People can’t come to your store unless they know where you are. And that’s another benefit of creating a free local business listing. Consumers use them to find local businesses so they can shop and eat at them.

Your store hours

Another thing that consumers love about local business directories is that the business owners have the option of putting their store or restaurant hours in the listing. This is a great way to show consumers that you are a trustworthy business that cares about their comfort. After all, it’s not fun to drive across town to eat at a restaurant only to discover that it closed an hour ago. But when they use local business listings, they’ll have to worry about making an unnecessary trip.

Your business offerings

Consumers can also find a store’s product offerings on local business listings. For instance, business owners can list the brands they carry and details about the sizes and colors of their clothing or other products.

And restaurants can get in on the action, too. A coffee shop could post their fresh pastry offerings, and restaurants can post highlights from their lunch or dinner menus.

Directions to your store

Most people use their phone GPS when looking for a local store, but that doesn’t mean they don’t want to understand the general location when deciding whether or not to visit it. For instance, if someone wanted to find local Italian restaurants on their side of town, they would type “Italian Restaurant” into the local business directory’s search bar. Then all the Italian restaurants would appear in a list. The consumer could then look at the addresses of each of them to determine the Italian restaurant closest to them.

The local news

Some local business directories do more than provide the names, addresses, and phone numbers of local businesses. They also show each visitor a customized page for their area that features the local news. Visitors can not only find local businesses but also learn what’s happening in their town or city.

Online reviews

When is the last time you visited a local business without first reading the reviews? If you’re like most people, it’s been a while. That’s because online reviews have taken the place of personal recommendations from friends and family.

When you create a free local business listing on a local business directory, you have the ability to ask your customers to leave online reviews for your business. And the more reviews you get, the more new business you will earn.

It’s one of the best reasons to set up your local business listing as soon as you can!

Live comments

One of the newest offerings of local business directories is the ability for business owners and consumers to interact with each other on the local directory. But this is so new, and most local directories don’t offer it.

FindUsLocal.com was the first (and we think only) local business directory to offer live comments. Here’s how it works:

Consumers can leave a comment on the local business listing of any business they want. They can thank the local business owner for a job well done, or inform other local consumers about a special deal they found at the store. Business owners can reply to these consumers, which opens up a live-two-way conversation.

Business owners can also use this feature to announce job openings, sales, flash sales, new product lines, or updated desert menus directly to consumers.

It’s like social media, only ten times better!

These live comments appear on the home page of everyone from that city or town that visits the local business directory.

How to Make Your Local Business Listing Shine

Now that you understand just how useful local business listings are to your local marketing campaign, you’re probably dying to know how to set up yours. But before you do, there are a couple more things you need to know. It’s a little thing called NAPs.

What Are NAPs?

NAP stands for name, address, and phone number. And this seemingly simple formula can easily make the difference between a successful local business listing and one that brings you no results.

Here’s how it works. Google and the other major search engines put a lot of meaning into NAPs. They use them to differentiate between local businesses. If they see one business with an Inc. after it another with the exact same name without the Inc., it will index them as different businesses.

And that can hurt your search engine rankings. Why? Because the more credible citations you have, the higher up in the search engine rankings you will appear. But if Google doesn’t recognize your business name as yours in every citation, it won’t be credited to your business.

How to Get NAPs Right

The easy way to solve this problem is to enter the exact same information for your business name, business address, and business phone number every time you enter it on the internet.

That means for every free local business listing you set up, you have to make sure the name, address, and phone number for your business is the same. If you enter Street on one listing, and St. on another, you won’t get credit for both local listings.

Let’s Get Your Free Local Business Listing Set Up Now

Are you ready to take your local business to the next level? If so, it’s time to get started on setting up your free local business listing. It will only take a couple of minutes, but once you do it, consumers will be able to find your business when they look online. And you know what that means.

More customers walking in the door.

To set up your free local business listing, simply go to FindUsLocal.com and search for your business. Then, once you find it, claim it as the owner. Then fill in as many details as you can about your business. Do you remember the list above that shows all the benefits consumers get when using local business directories? Make sure your local business offers all of those and more!

Make sure consumers come to your business instead of going to the competition. Set up your free local business listing at FindUsLocal.com now!

Online Reviews: Everything You Need to Know

Do you run a retail business? If so, chances are that you have had to make a lot of changes to your local marketing efforts in the past decade. What caused this shift in retail marketing? One word: the internet.

Before the internet came along, local shop owners brought new customers in the door in a variety of offline marketing ways. For instance, some of them held local contests or got involved with their local community in a way that put their business in front of potential customers. Some set up booths in fairs, while others sponsored little league teams or girl’s gymnastics teams.

Other forms of local marketing were sending coupons in the mail, putting physical flyers on the doors in the entire neighborhood, and running ads in the local Yellow Pages.

But local business owners who make use of these methods today aren’t likely getting many new customers. That’s because today’s shoppers use the internet to find local businesses, even when that business is right around the corner from them.

So, what’s the answer? Local business directories and reviews.

Here’s a quick 30-second video showing you how important they are:

What Are Local Business Directories?

Local business directories are a lot like the old school Yellow Pages. It’s a place where consumers can find local businesses in the town or city they live in. But unlike the Yellow Pages, people don’t have to lug around a heavy book or give up in frustration because the business they wanted to find didn’t think to run an ad in the book that year.

Oh, wait, that still happens.

Local Business Directories: What Not to Do

When a potential customer logs onto a local business directory like FindUsLocal.com, can they find your business? And if they do, will they find your correct business name, address, phone number, or website?

You would be surprised at how many outdated local business listings there are. And what do you think happens when a potential customer finds incorrect information about your business?

Maybe they drive to the wrong location. Or perhaps they try to call you to find out what time you close and get a disconnected number. Or maybe they go to the website listed on your free business listing and it’s no longer there.

All of that adds up to one thing: lost customers.

Local Business Directories: What to Do

Now that you know what not to do, let’s take a look at how to effectively use local business directories to drive customers to your store, shop, or restaurant.

First, it’s important that all of the information on your free local business listing is updated and accurate. And don’t think that no information exists if you didn’t add it.

Local business directories index all of the available information about local businesses in an area and publish that online. And if the information is outdated, that’s what customers see.

So, your first step in the process is to go to a credible local business directory like FindUsLocal.com and look for your business. Start by typing in your business’ name in the search bar on the directory. Then, once it comes up, look at the information provided. Does it list your proper business name? The correct address? Can customers reach you on the phone number that’s listed? What about your website address? Is it correct?

If the information is out of date or incorrect, claim the listing as the owner of the business. Then, change the information in the listing until it’s correct. And if you can add anything that will entice potential customers to visit your business, do so. For instance, if you own a local restaurant, write about some of your best selling dishes. Or if you run a bookshop, highlight an author signing or a sale you plan to run.

Once you’ve updated the information in your free local business listing, you won’t lose any more business because of bad information.

But you’re not finished.

That’s because setting up your free local business listing and making sure the information is correct is only the first step in using local business directories to market your business.

Next Step: Get Those Reviews

If you’ve bought anything in the past few years, you probably held off on your buying decision until you read a few online reviews. That’s what most people do. And consumers trust online reviews.

In fact, studies show that people trust online reviews more than they trust a personal recommendation from a close friend or family member. In other words, you need some online reviews to complete your local business listing. If you don’t have any, you won’t have that social proof that is so important in today’s local marketing strategies.

How to Get Online Reviews

You know you need online reviews to grow your business, but getting them can seem overwhelming. After all, don’t customers hate it when you ask them to leave a review for your business?

It turns out, they don’t. In fact, more studies show that people are more than willing to leave online reviews for local businesses if they’re asked. What does that mean for you? It means you have to start asking your customers to leave online reviews for your local business.

How to Ask for Online Reviews

Asking for online reviews can seem scary, but it doesn’t have to be. Here are some great tips that will help you get plenty of online reviews. And once you have them, potential customers will feel more at ease when making the decision to shop at your store or eat at your restaurant.

End things with an ask

Every customer that comes to your store and buys something has to go through the checkout process. And this is the point in their shopping experience when they are happiest with your business. They’ve found the perfect product or ate a wonderful meal. And chances are, they’re feeling pretty charitable about it.

That’s why you see so many local business owners instructing their staff to ask every customer who goes through the checkout process to leave an online review. And if you make the process rewarding, they’ll be even more likely to leave a review.

For instance, you can hold a drawing for a prize once a month for everyone who leaves online reviews. Or you can offer anyone who leaves an online review a discount after it’s published.

Make it easy

Another great way to rack up a lot of online reviews is to make it easy for your customers to leave them. When you create your free local business listing, that listing will have a permanent address of the local business directory. Capture that URL and print it on all of your business promotional materials.

For instance, you can print the address on your business cards, the back of staff t-shirts or uniforms, on your stationery, invoices, and anything else you give to customers. You can also ask for an online review with a large sign hanging in your store or restaurant, and then be sure to include the URL. You’d be surprised at how many people will copy down the address and leave you a review.

Don’t be silent

Finally, when trying to build the number of online reviews of your local business, it’s important that you interact with the people who leave them. When someone leaves you a positive review, be sure to comment on it and thank them for their kind words. And when someone leaves a not so kind review, interact with them, too.

But don’t get defensive or be ugly to the bad reviewer.

Instead, acknowledge their point and pledge to fix whatever problem they would with your business. If it was a rude employee, promise to increase training and deal with that particular employee. If it was a bad meal, ask for specific feedback so you can improve your offerings.

The reason you should reply to bad reviewers is to accomplish two things. First, you should learn from the mistakes and work to improve them. If you don’t’ know about something that causes distress for customers, you can’t fix it.

Secondly, you should respond to bad reviews because potential customers are watching. And they want to know that you are a business owner who takes complaints seriously and works to improve the experience of your customers.

Do You Have a Free Local Business Listing?

If you haven’t already claimed your free local business listing at FindUsLocal.com, what are you waiting for? Millions of customers go to local business directories every day and search for local businesses. In fact, people are probably searching FindUsLocal.com for a business just like yours right now. What will they do when they can’t find your business? They’ll go to your competitor instead.

Don’t let that happen to you.

Head on over to FindUsLocal.com right now and claim your free local business listing. Then, update the information and start asking your customers for reviews. It’s the best thing you can do to grow your local business in 2019 and beyond.