If you run a local
store, restaurant, or service business, you may be wondering whether listing
your business in a local business directory is worth your time. After all, you
likely have signs pointing the way to your business and maybe even a Yellow
But the truth is, times
have changed. What used to work for local business marketing no longer does.
And local business directories are a large part of the new way of thinking. If
you’ve ever wondered if creating a local business listing is worth your time,
here are some very good reasons why it is.
It’s Where the Customers
Not many people turn to
the Yellow Pages when looking for local businesses these days. In fact, recent
studies show that 78 percent of consumers trying to find local businesses use
online business directories.
And if your business isn’t
listed on one—or contains incorrect information—those consumers are likely to
visit your competitor’s shop.
It Increases Brand
With all the internet
noise, it can be difficult to be seen. And that makes building an online brand
difficult. But when you list your business in multiple online local business
directories, each listing will contribute your brand. In other words, the more
local business listings you create, the more your brand will appear in search
And that, my friend, is
one of the best ways to build an online brand identity.
It Multiplies the SEO
When you own a website,
you have to rely on search engine optimization (SEO) to get the attention of
consumers who are looking for products or services like yours. For instance, if
you run a bakery, you may optimize your website for keywords such as “baked
good” or “doughnuts.” The problem is, many other websites are optimized using
the exact same keywords and it may be hard to be seen.
Enter local business
The owners of local
business directories also optimize their directories for the same keywords. The
difference is that these local directories have a higher domain authority, they
are more likely to appear in the search results.
Not only does this mean
that consumers are more likely to find your local business through an online
local business directory, but it also means that you are using the SEO efforts
of the local directories to get your business seen. And some local directories
like FindUsLocal.com spend a lot of
money to ensure the listings on their directory show up consistently in the
search engine results.
Think of it like this:
double the SEO equals double new customer potential.
It Increases Your Business’ Reputation
Todays’ consumers want
to know everything about a business before they visit it, and most of that
information comes from online reviews. People don’t generally trust reviews
left on company websites because they know the owner of the website can easily
delete bad reviews.
That’s why they look to
local business directories to find local reviews.
And as a business owner
who has a local business listing, you can send your happy customers to your
local listing to leave online reviews. The more positive reviews you have, the
more potential customers will trust that your business is a good one.
Boost Your Business with
Local Business Directories!
As you can see, there
are many benefits to creating local business listings on a credible local
business directory. And the best part? It’s free!
Simply go to FindUsLocal.com right now and create
your first local business listing. And then sit back and let the local
directory show your business to all those online customers looking for a
business just like yours.
Do you run a local business? If so, you may have realized that things aren’t like they used to be when it comes to marketing. In fact, unless you know about local business directories, you may be missing out on the most important local marketing tool you have.
Are you ready to learn how to boost your sales by creating a free local business listing? Let’s get started.
First, What Are Local Business Directories?
Maybe you’ve heard the term, local business directory, but don’t know what it is. The best way to think about these useful tools is to compare them with the Yellow Pages of the last decade. When someone wanted to find local businesses in the past, they pulled out the Yellow Pages. Then, they thumbed through the pages until they found the local business they wanted.
But these days, people don’t have the time (or patience!) to use the Yellow Pages. They live their lives online for the most part, and that means they need an online solution when they want to find local businesses.
And that’s where local business directories come in.
Consumer Behavior with Local Business Directories
Local business directories are online Yellow Pages. Consumers use them when they want to find local businesses in a fast and easy way. Here’s how most people use local business directories:
They go to a credible local business directory like com and log on.
They will instantly be presented with a homepage that shows them the news, weather, and events in their area. FindUsLocal.com does with the use of GEO location technology software, and this makes each visitor’s experience unique and personal.
Next, they use the directory’s search bar and input the type of business they’re looking for. For example, if they want to find a jewelry repair shop, they would type “jewelry repair” into the search engine bar on the site.
Now, the visitor will be presented with a list of all the jewelry repair shops in their city or town.
The visitor will then check out the ratings of each business on the list. For example, some local shops may have plenty of five-star ratings, while others may have less. Most consumers like to visit local shops and restaurants that have plenty of great reviews.
Next, the visitor will look for the information they need from the business. They may seek the business’ address, phone number, business hours, or even menu items or brands that the shop carries.
Finally, the consumer will select the local business they want and go there to shop or eat!
Why Should You Set Up a Free Local Business Listing
If you don’t already have a listing on a local business directory, you’re probably missing out on new customers. After all, if most shoppers follow the steps we outlined above but can’t find your listing, they will likely go to your competitor instead.
And that’s not how to survive and thrive in this digital economy.
My guess is that you’re convinced that you need to set up a free local business listing on a credible local business directory like FindUsLocal.com. Here’s how to do it.
Go to FindUsLocal.com and use the site’s search bar to find your business. Once you find it, look over the details and make notes about what information is correct and what’s wrong.
Pay special attention to your business name, business address, business phone number, and your business website.
Now, claim the listing as the business owner. This will allow you to make changes to the information that is currently displayed.
Now it’s time to carefully fill in all the details you want shoppers to know about your business. Make sure your business name, address, phone number, and website URL are correct.
Your free local business listing is now set up. Your next step is to make note of the URL and save it for the next part of the process.
What’s the Next Step?
Now that you have a local business listing on a credible local business directory, it’s time to ensure that all of your other local citations match it. Local citations are mentions of your business that appear online. The search engines use these citations to determine how high up in the search engine rankings your business sits.
But to take full advantage of local citations, such as local business listings, they all have to be exactly the same. If they’re not, the search engine spiders won’t recognize them as being from the same business. And in that case, it will negatively affect your search engine ranking.
Here’s how to ensure that all of your local citations are the same:
Check your business name on all of your local citations and ensure that it’s exactly the same. For example, if your business name is April’s Donuts on one local business directory and Aprils Donuts on another, it doesn’t match. The business name should be written exactly the same on every listing.
Your business address is the next thing you need to check on all your listings. This can be tricky because there are so many parts to it, but the address must be the same on every listing. For example, if your address is 123 Main Parkway on one listing and 123 Main Prkwy on another, the search engine spiders won’t recognize them as belonging to the same business. In this instance, you will have to choose between Parkway and Prkwy.
Your business number is another area that can mess up your search engine rankings. Some people decide to list their phone number with the area code first, but others believe that since it’s a local business, they can do without the area code. But to get the best search engine rankings, you will need to choose and list your phone number the same on all your local business listings.
Finally, your website URL is another area that can mess you up. That’s because some people list their URL starting with the http:/, while others use their simplified website name. But if you want the best search engine rankings, you will have to choose one way to list your website, and then use that exact URL for every free local business listing that you create.
How to Get the Word Out About Your Free Local Business Listing
You’ve created your local business listing on a credible local business directory like FindUsLocal.com. What’s next? It’ time to let the world know about it.
You see, in order for people to consider your local business listing credible, you have to have some great online reviews. And the way you get those reviews is to ask your current customers to leave them for you.
Don’t be overwhelmed by this. Studies show that people are more than willing to leave online reviews for local businesses if they are asked. That’s why you see so many businesses asking customers for reviews as they check out. Some even print the request on their receipts and offer shoppers a chance to win a prize if they leave a review.
Set up a system in your store where every shopper is asked to leave an online review for your business. You can post a sign that gives them the FindUsLocal.com URL, print flyers to hand out to shoppers as they leave your store, or even print the request on customer receipts.
Once customers begin leaving online reviews, others will see them and because your store will have the social proof it needs, you will soon begin experiencing new shoppers walking in your doors.
And what local business owner doesn’t love that?
Local Business Directories: Is It Time to Set Up Yours?
As you can see, creating a free local business listing is one of the best things you can do if you’re a local business owner. These listings are the way today’s consumers find local businesses. And if you want to increase business, you have to be found. Why not ensure that you can be found where today’s shoppers are looking?
Why not take a few minutes now and set up your free local business listing? All you have to gain is new customers!
Do you already have a local business listing on a credible local business directory like FindUsLocal.com? If so we would love to hear how it’s helped your business grow. Please leave us a comment below!
Ask any business owner what their number one concern is, and most of them will tell you that it’s increasing their business. After all, no matter how much you love what you do, we all work to earn an income so we can support ourselves and our family. And what’s the number one way local shops can increase their income? Local business directories.
Why Retail Shops Need to Increase Sales
It’s expensive to run a business today, isn’t it? In addition to your rent or building mortgage, you have to pay taxes, insurance, employee wages, and advertising costs. And let’s not forget about the fact that you have to buy all that product so you can sell it to your customers. All those expenses add up. And the more expenses you have, the more you will have to sell just to break even.
What if I told you that local business directories could help you reduce your monthly expenses and increase your business at the same time? Does that sound too good to be true? I assure you it’s not.
What Are Local Business Directories?
Local business directories are the places people go to find local businesses. They are websites that act like search engines. But they only find local businesses. You won’t find national chains, online businesses, or other digital businesses on a local business directory.
For instance, if someone wanted to find a local plant shop, they would type “plant shop” or “plants” into the search bar at a local business directory like FindUsLocal.com. And the list they see would only include the names of local plant shops—or those businesses that sell plants.
How does the local directory know which local businesses to show each visitor?
Let’s talk about that now.
But first, here’s a quick overview of how local business directories work:
GEO Location Technology
Some of the more advanced local business directories use a piece of technology called GEO location technology. It’s the same technology that your GPS system uses to find local businesses when you’re driving. But used in this context, it helps people find local business they want to visit.
Here’s how it works: when a visitor logs onto a site such as FindUsLocal.com, the site automatically reads their location. Then, in a split second, it shows them a home page that includes results from where they live.
For instance, anyone logging onto FindUsLocal.com will see:
The news from the city or town they live in
The weather from their local area
A listing of concerts, sporting events, and plays from their area—with the ability to purchase tickets then and there
Local comments posted by others in their community
Reviews for all of the local businesses and restaurants in their area
Funny sayings of the day
A feature that provides an unusual name each day
A complete listing of all the local shops, restaurants, and service businesses in the area
In other words, this technology is so advanced that a visitor doesn’t need tell the site where to look for local businesses. Instead, it already knows. That means the visitor can concentrate on doing what they came for: looking for local businesses to visit.
Can Shoppers Find Your Local Business?
If a visitor went to FindUsLocal.com right now and searched for a business that sells what you do, would they find your business? For example, if you run an Italian restaurant, and a visitor typed “Italian restaurant” into FindUsLocal in your area, would the name of your business come up?
If not, you just lost a customer.
Or maybe your business does come up, but because you haven’t claimed your business and made the appropriate changes, the information that comes up is wrong. For instance, what if they conducted that search for an Italian restaurant and found yours? But because you hadn’t updated the listing, the address was wrong. That means the visitor would drive to the wrong location and find their time had been wasted.
How’s that for customer service?
You can avoid this happening to you by claiming your listing and correcting any bad information you find on it.
Here’s how to do just that.
How to Claim Your Local Business Listing
To claim your free local business listing—oh, yes did I not mention that this service is free? —all you have to do is go to FindUsLocal.com and look for your business using the search bar on the website.
Next, when you see it pop up in the list, click on it to claim it as the owner. Once you claim it, you will have the right to change the information in the local business listing. Now you can ensure that customers will always have the right information.
Once you have access to change the listing, look over the information that is already listed. Next, change any information that is wrong. For instance, if your address is incomplete, complete it. Or if your phone number has changed, make sure the listing contains the new one.
After you’ve verified and changed the basic information, it’s time to start adding the information that customers are looking for. For example, if you run a restaurant, you should include highlights of your menu and the times of your services.
If you run a dress shop, list the brands you carry and any unusual sizes or colors. A hardware store could list the brands of tools it carries or anything else consumers might be looking for from that type of store.
Here’s a brief video that shows you how easy it is:
It’s important to know that you have to list your business details the exact same way on every local business directory you use. For instance, if you have an Inc. at the end of your business name and decide to include it on one local business listing, you will have to include it on every one you list after that.
Let’s talk about that now.
How the Search Engine Spiders Crawl
When most people think of crawling spiders, they don’t consider it a good thing. But when the search engine spiders crawl for your business, you should rejoice. That’s because those spiders are crawling for information. And they use the information they find to determine where you will be in the search engine rankings.
But if you don’t set up your local business listings uniformly, it messes up the spider’s ability to crawl. Here’s what I mean. If you list your business as Alfredo’s Italian Cuisine, Inc. on one business listing and Alfredo’s Italian Cuisine on another, the spiders won’t know it’s the same business.
So, they will count it as two separate businesses. That’s important because the way you climb higher in the search engine rankings is by having enough credible citations. A citation is a mention of your business—such as a local business listing on a credible local business directory.
But if the search engine spiders don’t recognize all of your business listings, you won’t be credited with the citations. And that means lower search engine results for your business.
Here’s a short video that explains why local citations are so important:
How Do I Get Credited for All My Local Business Citations?
The best way to get credited for all of your local business citations is to make sure each local business listing matches exactly.
Here is a list of some of the things you should search for.
Your business name: make sure the business name is written exactly the same. Capitalize the same letters, and don’t abbreviate a word in one listing without doing it in another.
Your business address: Use the exact same address in every local business listing you create. For instance, don’t write 120 Main Street in one local listing and 120 Main St. in another. The search engine spiders won’t be able to tell that they both belong to your business. The same is true for the city and state names. Don’t use abbreviations on some listing and spell them out on others.
Your business phone number: When adding your business phone number to the local business listing, you need to make sure that it’s the same, too. For example, you may use the area code in one listing and leave it out in another one. That will result in your not getting the local citations because the search engine spiders won’t recognize them both as yours.
Is It Time to Create Your Free Local Business Listing?
If you haven’t already updated your local business listing, it’s time to step up and get in the game. Studies show that almost 100 percent of consumers use local business directories when trying to find local businesses. And if your business isn’t there—or if it has the wrong information in the listing—those consumers will go to your competitors.
Why not take ten minutes right now and hop on over to FindUsLocal.com? Then, find your business, claim it as the owner, and set it up right. Who knows? The spiders might find it tonight and boost your search engine ranking!