The act of running a local business has changed a lot in the past few years, hasn’t it? And while many local shops and restaurants are thriving, a portion of them aren’t. In fact, you hear a lot of talk about the rash of store closings spreading across the county. What’s the difference in those that thrive and those that don’t? Local business directories.
What’s a Local Business Directory?
A local business directory is a relatively new way for shoppers to find local businesses. And that’s changed a lot in recent years, For instance, it wasn’t that long ago that shoppers relied on the Yellow Pages when they wanted to find local shops and restaurants. But no one uses the bulky old books anymore. Instead, they go online.
Why would someone go online to find a local business? Because it’s fast and efficient. And if they use the right local business directory, they can find what they need in a flash.
But local business directories are much more useful than the old school Yellow Pages. When someone wants to find local businesses, they log onto a credible local business directory like FindUsLoca.com. Once there, they will see a home page that is populated with all the local news and events from their location. For instance, if they log on from New York City, they will local news from the area. They will see the sporting events, theatre events, and concerts that are playing in the area. And as if that’s not enough, they will also have access to a button that allows them to purchase tickets to any of these events on the spot.
How to Use a Local Business Directory
To use a local business directory, you first have to log on to it. But it’s important to use the right one because they’re not all equal in the information they hold. What’s more, some local business directories are nothing more than out of date databases. You won’t find local news or events on local directories like these.
But when you use a local business directory like FindUsLocal.com, you get all that and more.
Your first step after logging on is to use the search bar on the site, Type in the type of business you’re looking for. For instance, if you want to find a local business that performs car repair, type in “car repair shops.” There is no need to type in the city or town because the local business directory read your location the moment you logged on.
It’s why you see all of the local news and events in your area.
Once you type the keywords into the search bar, the site will provide you with a list of all the relevant businesses in your area. For example, if you logged on from San Francisco, California and typed in “car repair”, you will see a list of all the car repair shops in the San Francisco area.
Pretty handy, isn’t it?
No wonder almost 100 percent of shoppers use local business directories when they want to find local shops and restaurants.
Here’s a quick video that shows the importance of local marketing:
Why Local Shops and Restaurants Should Use Local Business Directories
It’s common knowledge that if you don’t advertise a business, shoppers won’t know it’s there. And if consumers don’t know that your business exists, they won’t come and buy your goods and services. But getting the word out about your local business is a lot different than it was in the past.
You can no longer rely on the Yellow Pages, which no one uses anymore. You also can’t use the traditional coupons in a mailed out envelope, an ad in the local newspaper, or rely solely on your outdoor sign.
So how do you draw new customers to your local business directory?
With local business directories, of course.
3 Reasons to Create a Free Local Business Listing Right Now
You know what a local business directory is, but what about a local business listing? It’s kind of like a single ad in the old Yellow Pages.
A local business listing is a listing created just to advertise your local business. Every shop or restaurant that appears on a local business directory has a local business listing. Here’s what you will find on a good local business listing.
- Your business name
- Your business address
- Your business phone number
- A short discussion about which products you sell
- A menu or food offering guide if you operate a restaurant, bakery, or coffee shop
- Customer reviews
- Comments from you to your local community
Now that you know what it is, let’s talk about why it’s so important that you create yours today.
You need an online presence
Every small business needs an online presence, whether they’re located on Main Street or on exist digitally on a website. And while that’s traditionally been difficult for local business owners to achieve, it’s now not only possible but easy with local business directories.
Once you have an online presence, you will accomplish several things for your business. You will gain instant credibility in the eyes of consumers because almost every business has one now. In addition, you will become visible to all those shoppers who look online when trying to find local businesses.
That’s reason enough to get your free local business listing.
You need online reviews
The next reason you should immediately set up your free local business listing is so that your customers have a place to leave online reviews for your business. These days, almost no shopper or diner would dare try a new business unless they first read online reviews left by others about the business.
In fact, some studies show that most consumers trust online reviews more than they do a personal recommendation from a family member or friend. Can you see why it’s so important that you create a local business listing and then drive customers there to leave a review for your business?
And here’s the great news: other studies show that customers say they will happily leave online reviews for businesses that ask them to. That’s why you see so many clerks ask their customers to leave a review when they check out.
You need a communication channel with your community
Finally, if you create your free local business listing on FindUsLocal.com, you will be able to use their exclusive live comment feature. This feature allows you to leave comments that stream on the home page of everyone from your city or town who signs onto the site.
Just think what that means. You can announce a flash sale, or you can let your community know that you interviewing for a sales position. And here’s the thing: the live comment section works two ways. Your customers can also leave live comments about your business that are live streamed on the home page. It’s kind of like free advertising!
What Are You Waiting For?
If you haven’t already set up your free local business listing, don’t you think it’s time? Today’s shoppers don’t rely on old school methods to find local businesses. Instead, they log onto local business directories like FindUsLocal.com to find businesses just like yours.
Will they find your business there?