Tag Archives: local marketing

Do You Have a Local Business Listing? If Not, Here’s What You’re Missing

If you run a local business, you have to do all you can to bring new customers through your door. After all, a small business can’t successfully operate unless it has a constant new flow of new business. But the world has changed. So, how do local business owners get new business? By creating a USA business listing on a credible local business directory.

What’s Changed in Local Marketing?

Ah, the difference a decade makes. A mere ten years ago, local business owners could rely on the marketing tactics they’ve come to rely on over the years. For instance, the Yellow Pages were still in use in some areas of the country. Also, some people still looked to their local newspapers for coupons they wanted to use at the local businesses in their area.

But all that has changed.

Now, when people want to find US local businesses, they go online to do it. But the way they find local businesses online has even changed.

Big and Small Search Engines

When it became popular to find local businesses by using a search engine, most people used large search engines to find those local shops. But they quickly became frustrated. That’s because the large search engines aren’t great at identifying and showing local businesses. Instead, searchers would input a keyword to find a local business and instead of finding the shop or restaurant they needed, they would get a list of national chains, articles about the topic, and other nonsensical things.

There had to be a better way.

And that’s when local business directories were invented.

What is a Local Business Directory?

A local business directory operates just like the larger search engines—with one exception: instead of retrieving national results, it only retrieves results from a specific area. For instance, if you wanted to find a Mexican food restaurant in Los Angeles, California, and you look on a large search engine, you would see all kinds of things in the results. You would find national Mexican food chains, recipes for Mexican food, and perhaps a local restaurant thrown in there somewhere. But you definitely wouldn’t find a list of all the local Mexican food restaurants in your area.

But if you used a local business directory, your results would be quite different. After entering the keyword “Mexican food restaurant” into a local business directory search bar, you would find a list of all the Mexican food restaurants in your local area.

Pretty cool, huh?

How Do Shoppers Use Local Business Directories?

Before we explain why your shop or restaurant needs to be on a local business directory, let’s talk about how shoppers use these handy tools to find local businesses. First, they log onto a credible business directory like FindUsLocal.com.

It’s true that there are many local business directories to choose from, but most people use the business directories that provide them with the most benefits. And FindUsLocal does just that. When shoppers log onto this business directory, they will instantly see a customized home page that is designed around the area they are logging on from. For instance, if they logged on from Los Angeles, they would see a home page that had the following features:

  • Local news from the area
  • A list of local theatre events
  • A list of local sporting events
  • A list of all local concert events
  • A way to instantly purchase tickets to any local event
  • The local weather
  • Live comments from local business owners
  • Online reviews from other people in the area about various local businesses

Once they’re on the home page, shoppers can use the search bar in the top right-hand corner of the website to find local businesses. All they have to do is type in the keyword so the local business directory can give them the results they’re looking for.

For instance, if they want to find a local auto repair shop, they would simply type “auto repair” into the search bar, and they would see all of the local auto repair shops in their local area in the results. No articles about auto repair and no national chains that aren’t even in their area.

Why Local Business Directories Should Be Part of Your Local Marketing Campaign

As a local business owner, you know you have to work hard to create a marketing campaign that brings in a constant stream of new business. And for it to be successful, you need to concentrate on the areas that consumers use to find local businesses.

For instance, did you know that almost 100 percent of consumers use local business directories to find local businesses? It’s true. These innovative business directories have taken the place of all the old school methods of finding local shops and restaurants.

Here’s a quick video that shows the importance of local business directories:

Here are some other reasons why you should use local business directories to get the word out about your local business.

It’s Where the Customers Are

In order to get the most new customers you can, you should “hang out” where they do. In other words, new customers can’t find your local business unless you hang out where they can find you. And we’ve already determined that when people want to find local businesses, they turn to local business directories to do it.

And that’s why you should ensure that your business can be found on one of them.

But just any local business directory won’t do. The truth is that there are plenty of local business directories that exist—but shoppers don’t use them. That’s because they contain outdated information or are difficult to navigate. And that’s why you should create your business listing on a credible business directory like FindUsLocal.com.

You Need Online Reviews

Another great reason to create your free local business listing is that it gives your customers the ideal place to leave those all-important online reviews. Today’s consumers insist on reading a few good online reviews before deciding whether or not to visit a local business. And if you can give them a place to find those reviews, you’ll be one step ahead of the game.

You Need an Online Presence

Another great reason to create your free local business listing is that it gives your local shop or restaurant an online presence without the expense of a website. That’s important in today’s culture because most shoppers don’t consider a business legitimate unless they have some sort of presence online.

How to Create Your Free Local Business Listing

Now that you understand the importance of creating your local business listing, let’s talk about how to do it. Here are the easy steps you should take:

  • Go to FindUsLocal.com.
  • Look for the “Add My Business” button on the top right area of the page. Click on it.
  • Fill in all the blanks with information about your business. Enter as much information as you can. Remember, the more information you provide to shoppers, the more likely they are to visit your shop)
  • Ask your current customers to leave reviews on your new local business listing.

Are You Ready to Build New Business?

If the answer to that question is yes, then it’s time to head on over to FindUsLocal.com and set up your local business listing. It’s free and only takes about ten minutes to do. What are you waiting for? New customers may be there looking for a business like yours as you’re reading this!

Why You Can’t Run a Successful Business Without a Local Business Directory Listing

If you run a local business, chances are your experience has changed in the past decade. With the emergence of big online sites like Amazon, local shops are having to up their game. In fact, many local shops have gone out of business in the past few years. Is it because people don’t like to shop locally anymore? No, it’s because they didn’t make use of local business directories.

Do People Still Shop Locally?

Contrary to popular belief, most people still like to visit their local stores and interact with the people who run them. Yes, people do like to buy a lot of their things online, but they don’t like to shop online exclusively.

There is something special about walking into a store and talking to the local business owners and salespeople. And people will always want to combine online shopping with going to their local stores.

So, if your business is hurting, it’s not because people aren’t shopping in local stores anymore. It’s because they don’t know how to find you.

Local Business Directories: Are They the Answer?

Here’s a question: if people don’t know how to find your local business, what can you do to change that? Enter local business directories.

In the past, people used the Yellow Pages to find local businesses. But since the world has gone online, the way people find local businesses has changed. If you want to find a local shop today, you go to the online Yellow Pages: local business directories.

What Are Local Business Directories?

Local Business Directories are websites that host a large database of all the local businesses in the country. They are categorized by city and state, and each business is represented by a list of facts. These facts are pulled from online citations all over the web, but not all of them are right.

And if the facts about your business aren’t updated and correct, it can actually hurt your search engine ranking position.

When a visitor logs onto a local business directory like FindUsLocal.com, they are instantly shown a customized home page. The page shows results from the city or town they’re logging on from. For instance, if someone visited FindUsLocal.com from Los Angeles, California, they would see the following on the home page:

  • The local news from the area
  • The weather from Los Angeles
  • A few jokes and fun facts
  • Events in the area, such as sporting events, plays and theatre events, and concerts.
  • Live social media from the area
  • Live comments from business owners and customers in the Los Angeles area about the local businesses in the area

The reason visitors see all the local events, weather, and news from their area is because sites like FindUsLocal use GEO location technology. This software automatically tracks visitors when they log onto the site. And in seconds, the site understands where the visitor is and shows them the results from the area.

This sets up the visitor to feel at home on the local business directory. Once they’ve explored the home page, they can begin looking for the local businesses they want to shop at.

How to Find Local Businesses on a Local Directory

The next step in the process is to find local businesses in your area. The visitor uses the search engine bar on the right side of the local business directory. For instance, on FindUsLocal.com, it’s on the top right side. They enter keywords to help them find the local businesses they want.

For instance, if they are looking for a furniture store, they could type in “furniture store” into the search engine bar. Next, a list of all the furniture stores is presented in a list. The visitor will see all of the furniture stores and can click on each one. When they do, they will see all of the unique details of that business such as its name, address, and phone number. If they like what they see, they will likely visit that business.

How to List Your Business on a Local Business Directory

If you’re ready to create a free local business listing, you should know that there is a right and wrong way to do it. If you do it the right way, your business will experience increased traffic and other benefits such as a robust social proof and even enhanced interactions with your customers.

But set up your local business listing the wrong way and it could cause your local business to all but disappear on the search engine rankings.

Here’s the best way to set up your free local business listing:

Find the right local business directory

Your first step in creating a free local business listing is to decide which local business directory you want to use. It’s important to choose a credible local directory. Why? Because when the search engines crawl the site and find your listing, they will give you credit for a local citation. But unless the citation is with a credible local business directory, it won’t go very far in helping you move up in the search engine results. For instance, FindUsLocal.com is a credible directory that is absolutely free.

The more local citations you have, the better are your local search engine result rankings.

Decide on your details

The next step in the process is to take a good look at your business and decide how you want to present it to the world. For instance, let’s start with your business name. Imagine that your business name is Jamie’s Tables, Inc. You have two choices when it comes to creating your free local business listing. You can list your business as Jamie’s Tables, Inc., or as Jamie’s Tables.

It doesn’t matter which one you select, but it is crucial that if you create more than one local business listing, you list your business name the exact same way on each one of them.

The same is true for your business address. For example, if your business is located at 123 Main Street, you also have a few choices to how you show your address. You can list it as 123 Main Street, 123 Main St, or just 123 Main. And as long as you list it the same way on every local business listing that you create, it will help your rankings.

Finally, your phone number is just as important. Some people choose to list their business phone number with the area code, while others leave it off. As long as you list it the same way on every local business directory you’re in, you’ll get those important citations and up your ranking in the search engine rankings.

What’s Next?

Finally, after you have created your free local business listings, it’s time to put them to good use. To do that, you will need to begin pointing people toward them so they can interact with them. There are two main ways to do this so that you will get the social proof you need to reap more business from the local business directory.

Here are the things you should do once your local business listings are live:

You need reviews

Have you noticed that almost no one visits a new business anymore unless they’ve first read some good online reviews about that business? It’s true. Today’s customers rely on online reviews to decide whether or not to visit a local business.

But what happens if you don’t have online reviews? You will likely miss out on a lot of new business.

To remedy this, ask your customers to leave online reviews for your local business. You can ask them as they are checking out in your store, or you can print flyers with the request and leave them on the counters in your store.

Communication is key

Another thing you can do to draw attention to your free local business listing is to communicate in live time with the people of your community. FindUsLocal.com is the only local business directory to offer live comments—and it’s a major win for local business owners.

The way it works is this: business owners can leave live comments about their business, and every visitor from that areas will see the live stream of those comments on their home page.  For example, if you leave a comment announcing a flash sale, all the visitors to the home page of that city or town will read about the sale.

But the comments work both ways. Customers can also leave live comments that are seen on the home page. They can leave comments about a nice salesperson who helped them, or tell others about a great sale they found at a local business.

Is Your Local Business Listing Set up?

If you haven’t already set up your free local business listing, don’t you think it’s time? It’s only takes a minute and it could be the beginning of a rash of new customers visiting your store. Go to FindUsLocal.com now and claim your business. Who knows? You may get your first new customer by the end of the day!

Why Should You Use Local Business Directories to Increase Business?

We live in a world full of technology and all things internet. And as a small business, that’s probably presented some challenges for you. You may have trouble bringing in new business, convincing new customers to trust you, or getting the word out about your business. But local business directories can change all of that—and more.

Local business directories are to today’s consumers what the Yellow Pages were to consumers a couple of decades ago. It’s the place where people go when they want to find local businesses. Whether they need to find a local bakery, local doctor, or local pet store, they go to local business directories to get the information they need.

Here’s a quick video to demonstrate how they work:

How Do Local Business Directories Work?

Today’s consumers have it made. Remember the days when you had to pull out a heavy Yellow Pages book and thumb through it to find local businesses? Sometimes you weren’t sure which category a local shop was listed in, and that meant it took you some time to find the information you needed.

But with local business directories, all consumers have to do is type in the kind of business they’re looking for in the search engine bar of the local directory. Then, a list of all the related businesses will appear.

For instance, if you were to go to a local business directory like FindUsLocal.com to look for a Mexican food restaurant, you would type “Mexican food restaurant” in the search bar on the local directory’s page and you would instantly see a list of all the Mexican food restaurants in your area.

How Does the Local Business Directory Know the Location of Visitors?

The next question most people ask is how the local business directory knows which local businesses to show each visitor. After all, some visitors may come to the site from California, while others may come to the site from Maine.

The secret lies in the GEO location technology that the site uses. Every time a visitor logs onto the site—from anywhere in the world—the software reads their location. Then, when they type in the keywords into the search bar, the site automatically shows them the local businesses from their area.

For example, if someone from Albuquerque, New Mexico logged onto the site and typed Mexican food restaurants in the search bar, the FindUsLocal site would display all of the Mexican food restaurants from that city.

How Can Local Business Directories Increase My Business?

By now, you probably realize just how important local business directories are to the health and prosperity of your business. People don’t use the Yellow Pages anymore, but instead, they turn to local business directories when they want to find local businesses.

And if yours isn’t there, they will go to your competitor’s business instead.

So, let’s talk about all the ways a local business directory can help steer new business to your shop or restaurant.

You’ll Get Exposure

These days, local business owners need to do everything they can to get their business in front of consumers. The days are gone when local shops and restaurants can rely on word of mouth or a large sign out front. People like to use the internet to find the local businesses they shop at, and that makes it imperative that your business can be found online.

Local business directories provide a free way for you to get your business in front of the buying public. To get yours listed, you need to go to a credible local business directory like FindUsLocal.com and create your local business listing. Once you do, all those shoppers and hungry consumers will find your business and that means you will have more consumers walking through the doors.

Check out this video for more:

You’ll Get Social Proof

Quick, when is the last time you visited a business or bought a product without first checking the online reviews? If you’re like most people, it’s been years. These days, people want to see social proof before visiting a local shop or restaurant. They want to read reviews from other shoppers and diners to make sure they are making the right decision before visiting a local business.

In other words, if you don’t have some good online reviews, you will miss out on a lot of business A lot.

But local business directories are the answer to this problem. There, your customers can leave online reviews for your business that others will see. You can encourage your customers to leave a review on your local business listing so you can get as many as possible. Remember, the more positive reviews online shoppers see, the more likely they will be to visit your store or restaurant.

You’ll Get Community

Another benefit of using local business directories like FindUsLocal.com is the unique feature it offers to both business owners and consumers. On this directory, you have the ability to leave live comments associated with your local business listing. That means you can announce when you’re having a sale, hiring new employees, or receive a big shipment of new products. And because the comments are live, every person who visits the local business directory from your city or town will see the comment posted on the home page of the directory.

But the comments aren’t only for the business owners. Visitors can also leave live comments on your local listing. For example, if a diner loved your soup of the day, they can leave a comment about it so other diners can see it. And if a shopper is excited about your new fall line of clothing, they can tell everyone else in your city about it by using the live comment feature.

In other words, local businesses can still establish themselves as part of the community. But in today’s culture, they need to do it online where everyone gathers.

How to Set Up Your Free Local Business Listing

Are you convinced that you need to set up a free local business listing so you can begin to take advantage of the free advertising it offers? If so, you will be happy to know that you can do it in just a few minutes.

Here are the steps you need to take:

  • Go to FindUsLocal.com and click on the “Add My Business” button on the top right corner. Once there, fill in all of the required information to create your free account.
  • Next, fill in the details of your business. List as much information as you can because shoppers will look for the details they need to determine whether or not they want to visit your store or restaurants. Don’t forget to include crucial details like your address, phone number, business hours, and anything things they need to know.
  • Finally, tell all your customers about your new business listing and ask them to leave online reviews for your business. Some shop owners offer a one-time discount for customers who leave the reviews.

What Are You Waiting For? Set Up Your Free Local Business Listing Now!

Setting up a local business listing on a local business directory isn’t difficult. But not having one will make getting new customers in your door very hard. Today, shoppers look online, even when they want to find local businesses. And if yours can’t be found there, you will lose out on a lot of business.

So, why not take a few minutes now and set up your local business listing? It’s free, easy, and may start steering new business your way as early as tomorrow!

Local Business Marketing in the Online Age

If you own a local shop, chances are you’ve noticed a big change in how customers find your business. In the past, you could run a Yellow Pages ad, send out mailings to draw in new business, or run coupons in the local newspaper. None of those techniques have worked since the dawn of the internet. Luckily, local business directories have filled in the gap.

Why Is It So Difficult to Get Consumer’s Attention?

Things used to be easier, didn’t they? But these days, we’re constantly surrounded by 24 hour news, nonstop activities for us and our kids, and most of us work full time jobs in addition to all of that. It can be exhausting.

That’s why so many people turn to the internet. They can simply find a website they like, order products with a click of the mouse, and then sit back and wait for those products to appear at their door. It’s fast, easy, and online stores are booming because of the convenience.

And if you listen to the doomsayers, you’ll hear that the internet has killed the retail business.

But that’s not necessarily true.

People Like to Shop

As easy as buying things online is, studies show that people still enjoy stopping in their local shops and buying things. Why? There are many reasons.

Here are a few.

Touchy, feely

If you’re going to buy a new shirt, don’t you want to touch it and feel the fabric? The same goes for a pair of earrings, that new wheelbarrow, or the new pillow for your bed. So many people buy things online and then have to return them because what they received isn’t what they expected.

And that goes for color options, too. When is the last time you tried to buy something from an online shop and had to select a color? You probably quickly learned that the way a color looks online is not how it looks in person. In fact, that red you see online may turn up maroon once the product reaches you.

And those are just a few of the many reasons why people like to buy from their local shops.

Money talks

Another reason people like to go to their local shops to make purchases is that frequently, they can save money. Because here’s the deal: just because something is sold online, that doesn’t’ mean it’s less expensive.

In fact, by the time you add in shipping, consumers often pay more for something than they would have if they’d gone to a local store. Many online retailers now offer free shipping to overcome this barrier to sales. But let’s be honest — consumers are smart. Most of them understand that if they’re getting free shipping on an online good, that shipping charge is built into the sales price.

So, get the idea out of your head that shopping online is less expensive. That’s just something the online retailers have attempted to drill into people’s minds.

Return this

One of the biggest reasons why people prefer to shop locally has to do with returns. We all make mistakes when shopping, and if we have to return something to an online store, the process can be overwhelming. For instance, you will have to get in touch with the online store’s customer service department and ask for return instructions.  This can take some time, depending on the store. Next, you will probably have to repackage the item, address it to the online store and take it to the post office. Some online stores offer to pay for returns, while many of them don’t. So, you may have to spend extra money to return the item.

Next, you will have to wait for the online store to receive the product and credit you for the sale. Again, this can take some time.

But when you need to return an item to a local shop, things are easier. Many stores only require that you save your receipt and bring back the item.

Of course, there are always exceptions to the rule:

People need people

Finally, another reason why people like to shop locally is that they get to interact with people. Consumers spend so much of their day online at work, when reading the news, or doing other fun activities. And all that online time results in a lack of human interaction.

But when they shop locally, they talk to people, get other’s opinions about their purchases, and even form relationships with the sales staff. None of this is possible when shopping online.

As you can see, there are many reasons why consumers like to shop at local stores. And local business directories can help these consumers find the right store for them. But before we talk about that, let’s take a look at the elephant in the room: the retail Armageddon.

What About the Retail Armageddon?

The death of retail stores has been all over the news lately. Experts are speculating that local shopping is dead, and soon, people will buy everything they need from online stores. Amazon and other large retailers are surely doing all they can to ensure that comes true.

But not all consumers are okay with that plan.

The truth is that yes, many local stores are closing across the nation. But let’s take a closer look at what’s going on.

Many of the stores that are closing also have online shops associated with them. In those instances, their customers may have decided that buying from them online was preferable to driving to the store. After all, many of these big box businesses don’t hire employees that can match the customer service skills and friendliness that family run local businesses do.

And we can’t ignore the fact that some of the stores that are closing simply don’t offer the goods or selection that today’s consumers want.

But perhaps the biggest thing we should look at is local marketing. In other words, did the closing stores employ local business directories in their local marketing efforts?

What Are Local Directories?

We’ve established that the Yellow Pages is dead. And people no longer look for coupons in their newspapers or check their mail for announcements about store openings. But one thing they do is look online when they want to make a purchase.

And almost 100 percent of them go to local business directories to find the stores they shop in.

The New Yellow Pages

Local business directories are the Yellow Pages of the internet. It’s the place where people go when they want to find local businesses or restaurants. And if a business can’t be found on local business directories, most consumers will never even know they exist.

Chances are, all those stores that are closing don’t have a business listing on any local business directories.

Here’s a short video that shows you exactly how local business directories work:

How to Get Your Listing on Local Business Directories

If you’re a consumer, you already know how to find local businesses on a local directory. You simply log on to the directory and type a keyword in the directory’s search bar. You can look for specialty shops, bakeries, restaurants, car repair shops, clothing stores, or any other local business you want to find.

But if you own a local business, you need to know how to create a free business listing on local business directories.

Here’s how to do it:

Yes, it’s mine!

Your first step in the process is to search for your business on the local business directory and then claim it as the owner. This will give you the right to take the next steps in the process.

Give them what they want

Consumers use local business directories to get the information they need to decide whether or not to visit a business. To make that decision, they need the business’ name, address, phone number, hours of operation, and anything that makes that business unique. For instance, if you own a local coffee shop, you might list the fresh pastries you offer or provide a list of your coffee flavors.

Fill in as many details as you can. The more you offer, the better your chances that customers will come to your store.

Tell us how you feel

Finally, once you’ve created your free listing on local business directories, it’s time to get some reviews. Customers trust reviews, and the more you have, the harder your local business listing will work for you. Ask happy customers to leave a review at every check out transaction.

Here is one more short video that walks you through the process:

Local Business Directories Are the New Marketing Tool

If you want to prosper and not just survive, you need to think like today’s consumers when it comes to local marketing. They aren’t looking in the same places anymore, and that’s why you need to take your marketing efforts online.

If you haven’t already set up your free local listing on local business directories, what are you waiting for? The time to bring new customers into your shop is now!