The News is In: Local Retail Stores are Cashing in on Holiday Sales

cashing-inIt can be tough to listen to all the naysayers when it comes to local businesses and retail sales, especially during the holidays. After all, most people believe that most of American shops online and stays away from the mom and pop shops in their own neighborhood. But luckily for local business owners, that myth is just not true.

The Latest Studies on Holiday Retail Shopping

According to a study released today, people in the United States are spending more this holiday season than anyone predicted—and they’re not only buying online. Brick and mortar stores are showing a huge gain in holiday sales. In fact, the latest study shows that that this year is the largest year over year increase in the past seven years. Now don’t get us wrong, online spending is also increasing, but luckily, it’s not leaving retail spending behind.

Why all the Increased Spending?

Experts believe that gains in income, a positive outlook about the economy, and financial markets that are setting record highs are all contributing to the robust holiday shopping.

All retailers—both online and local businesses alike, saw a 0.8 percent rise in November from the previous month, which is 0.3 percent higher than the pundits at The Wall Street Journal predicted. That’s 5.8 percent higher than November last year, which means it’s the largest yearly increase since the year 2011.

But where do local businesses stand in all those numbers? Great! Retail shops had the biggest gain since 2010 with a 3.6 percent sales increase from the November before.

How Can You Cash in on All These Holiday Sales?

If you’re not seeing the great results the study shows, it’s probably due to one thing: lack of an online presence. You see, while it’s true that many more people are shopping locally, they don’t look locally to find US local businesses anymore. In fact, as strange as it sounds, most people look online when they want to find US local businesses to shop in.

How Can You Be Found Online?

Being seen online is the number one key to success for bringing new business into your store. But to do that, you have to have an online presence so shoppers can find you. How do you do that? With online local business directories.

What are Local Business Directories?

Online local business directories are just like the major search engines, except they only give the results people are looking for. When is the last time you tried to find US local businesses on a major search engine? Chances are, when you got the results, they were filled with national chain websites and informational websites that offer articles about the topic. That’s not very helpful when you’re trying to find local businesses, is it?

But what if I told you it was possible to market your local business by creating a free local business listing on a reputable local business directory like It’s true, and so easy you’ll wonder why you haven’t done it before.

How to Create Your Local Business Listing

When consumers look for local businesses online, they typically find local business listings that provide them with the business name, address, and phone number, along with other important features such as online reviews. And to be seen by these shoppers, you’ll need to go to a credible local business directory like and create your listing.

Simply enter all of the details about your business, including as many details as you can, and then encourage your customers to leave reviews for your business so your local listing will have the social proof it needs to convince other holiday shoppers to visit your store.

There is a lot of holiday shopping going on out there and if you want your piece of the pie, your local business will have to have an online presence. The simple truth is that your business won’t survive without local business listings. To get one fast and free, simply go to a credible local business directory like and create your local business now. It only takes a few minutes!


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