Many local business owners have one unfortunate thing in common: In terms of marketing, they think just like they did a decade ago. But times have changed, and unless you keep up with the chances, you may soon watch your business begin to lag in sales, or worse, not attract any new customers at all.
So, in today’s charged and unprecedented times, how do you help customers find local businesses like yours? It’s simple: you have to think out of the box. Or, align your local shop or restaurant with another business that is doing just that.
The Local Business Directory That Changed Everything
We all know that local business directories are an important aspect of getting local shops and businesses in front of consumers’ eyes. But what you may not know is that some local business directories offer extras that will help you market your local business. And FindUsLocal.com is one local directory that is changing the game for local business marketing.
Say Hello To Live Interactions with Consumers in Your Community
No, you didn’t read that headline wrong. What if we told you that one innovative local business directory created a system within its directory that enabled local shop owners and their customers to have public, live conversation? That’s right, public conversations that others in the community could follow.
You would want to know more, right? Because if such a thing existed, it could change the way your market your local business. Well, hold on to your hat because you’re about the learn about the next great marketing tactic for local business owners.
It’s called the Comment Section. And here’s how it works.
Once you’ve claimed your local business on FindUsLocal.com and updated all of your business information, you will see that you’re able to leave a comment that streams live on the community front page of the directory. For instance, if your local shop is located in San Diego, California, everyone who logs onto the San Diego page will see your comment. How can you use this to market your business? Oh, let us count the ways!
How to Use the Comment Section on FindUsLocal
Imagine that you’re having a sale on Black Friday or a pre-Christmas sale and want to get the word out to your customers. One way to do it is to make an announcement as a comment that’s attached to your free local business listing. You might say something like this:
“Beginning December 1st, we’re offering 30% off all of our accessories. But if you mention this ad, we’ll give you another 5% off!”
Or, if you operate a local restaurant, your ad might say something like this:
“The holidays are putting us in the mood to bake! Take advantage of our baking by coming in and two fresh loaves of bread for the price of one. But hurry, we never know when the urge to bake will leave us!”
Do you see the possibilities?
You can also use the comment section to post job openings, tell local consumers when new products arrive, or announce a shortage of a popular item. You can leave comments thanking customers for something or engaging with the community in other ways. In other words, it’s an open line where you can directly communicate with everyone in your local community.
Remember, It’s a Two-Way Street
Not only will the comment section allow you to communicate directly with the community, but it also allows consumers to have direct access to your store. For instance, one person may leave a comment telling you how helpful a salesperson was, or another may suggest that you carry additional color choices for one of your products.
And as a small business owner, you can make the most of consumer comments. For example, if someone leaves you a comment telling you about a helpful employee or a product they bought from your store and loved, you can respond by thanking them for their business. It will create goodwill with that customer—and all of the others in the community that sees it.
Get Innovative and Thrive!
Now that the shopping season is here, the more innovative you get in your marketing and consumer relations, the better odds you’ll have of ringing in more of those holiday sales. Isn’t it good to know that some of the best things in life are still free?
If you want to use the comments section at FindUsLocal.com, why not head over there right now and create your free business listing? If you do, you’ll soon have your voice heard above the rest of the competition in your community.