Are you a local business owner who is considered a Grinch? Would you rather have a quiet holiday sales season and not ring up very many sales? Maybe you don’t want to bother with new customers or maybe you’d rather play games online that deal with the those pesky shoppers who want to give you money in exchange for your products or services. If this sounds like you, we’ve got great news. We’ve put together a list of the things you can do right now to ensure that NONE of those merry holiday shoppers will ever set foot in your door!
Use Old School Marketing Techniques
One of the best ways to ensure that no holiday shoppers find your store is to only use old school marketing techniques. Forget about the effective online advertising techniques that all of your competitors use and simply place an ad in the local phone book, or maybe run an ad or two in the community newspaper. Oh, and remember those blue mail out coupon envelopes that used to be so popular? Why don’t you pay hundreds of dollars to include your store coupon in one of those, too!
Ensure People Can’t Find You Online
Most of today’s consumers try to find US local businesses online with their smartphones, tablets and laptops, but if your local business isn’t listed in a local business directory, you’ll never have to worry about them finding your business. And just to make sure none of the pesky potential customers accidentally find your local store, go to every local business directory you can and delete all the references to your local shop or restaurant! Whatever you do, you won’t want to do any marketing of your local business!
Discourage Online Reviews
Even if you remove all local business listings from the local business directories, people may still find a way to leave online reviews for your business. That’s bad news if you want to avoid the holiday shoppers. In order to discourage people from leaving online reviews for your business, be sure to confuse the search engine spiders by listing your business by different names when you respond on the review sites. For example, if your shop name is Susie’s Tables and your located on Main Street, make sure some sites list you as that, while others list your business as Susie’s Tables, Inc. on Main St. You can have all kinds of fun confusing the search engine spiders—the very things that will give your business a prominent place in the rankings—and it will also ensure that holiday shoppers will never find your store!
The holiday shoppers are out in droves and according to the latest statistics, they’re all trying to find US local businesses to shop in. If you’re tired of taking in holiday cash and having to wait on countless shoppers, follow the above tips and you’ll ensure that you won’t have hardly any sales at all.
On the other hand, if you want to attract Christmas shoppers to your store, be sure to do just the opposite. List your store or eatery on a quality local business directory like FindUsLocal, make sure to list your business name, address, phone number, and website the exact same way every time, and encourage your customers to leave online reviews. Just think, rather than sitting alone in your store while all the shoppers spend their cash around you, you could be getting your piece of the holiday pie!