Do you run a local business? If so, how are you doing? Some local shop owners are going gangbusters and bringing in new customers continually. On the other hand, some local business owners are struggling to find new business and some are even having to close their doors.
But there’s one identifying behavior found in the successful local business owners: they rely heavily on local business directories to bring in new business.
What are Local Business Directories?
If you’ve been around the internet for some time, you remember how difficult it used to be to find US local businesses. That’s because the large search engines aren’t designed to show local results, but instead concentrate on displaying the large online stores, national chains, and even articles written about the topic. But most of the time, local results get lost in a sea of results that are irrelevant to the searcher.
That’s why local business directories, also called free small business directories, were created. These free business directories were designed to make it easy for shoppers to find US local businesses. That’s because the results only show the local shops, service businesses, and restaurants that are in the town or city of the visitor. That makes it easy to locate and read about the local businesses people want to shop at.
Why You Need a Free Local Listing
These days, consumers use an online business directory website when they want to find local businesses, and if your business can’t be found there, you’re probably missing out on a lot of information. But don’t worry because it’s easy to create a local listing that will cause all those online consumers to find your local business. Here are the steps you need to take to set up a free local marketing campaign so you can be found online:
- First, find your business. Your first step in the process is to find all the local citations online about your business. A local citation is a credit reference to your business such as a local listing on a free small business directory. Once you type in your business name into the search bar on a major search engine, you will see some local listings about your business. Be sure that your business is only listed on credible local business directories like FindUsLocal.com or they may do your search engine rankings more harm than good.
- Next, you’ll need to update and correct the local business listings that you find. Be sure to use the exact same information on every one of them or the search engine spiders won’t recognize them as yours. And remember, the more local citations you have, the higher in the search engine rankings your local business will appear.
- Finally, you’ll need to get as many online reviews as you can so that shoppers will see that other people have visited your store and have good things to say about it. Recent studies show that people want to see a few good reviews about a local business before visiting it. Luckily, other studies show that most people are more than willing to leave reviews for local businesses if they’re asked.
Is your business listed in a quality small business directory like FndUsLocal yet? If not, you need to take the necessary steps as soon as possible—otherwise you’re likely missing out on a lot of new business. Just follow the steps listed above and soon, you’ll have new customers walking through the doors and your profits can only benefit from that!