Running a local business has required the same skills and marketing and advertise techniques for decades, but recently those local business owners who want to increase sales and stay in business have been forced to reevaluate their efforts. For example, simply running an ad in the local phone book or advertisements in the community newspaper doesn’t work anymore. Instead, it’s necessary to have an online presence in order to attract today’s tech-savvy consumers.
But that can be a challenge for many local business owners because they may not have the time, skills, or budget to create a company website. And even if they did, today’s buyers don’t typically look at individual websites but prefer to find US local businesses on local business directories.
What are Local Business Directories?
A local business directory is designed to give consumers search engine results with only the stores, shops, service businesses, and restaurants in their local area. For example, if someone were looking for a local furniture store, they would type in those keywords into the local business directory search engine and only see local furniture stores in the results. There would no articles about furniture and no large national chains mixed in. It’s why so many people use local business directories now to find US local businesses instead of the large search engines.
How to Create a Local Business Listing on a Local Business Directory
If you want to get your business seen online, you’ll need to create a local business listing on a credible local business directory like FindUsLocal.com. The reason we recommend a credible directory is that if you list your business on a local directory that is simply a database created by public data, you may do your search engine rankings more harm than good. In order to be effective, you’ll need to ensure that you choose a local business directory that is convenient for consumers to use and offers them more than just a database with out of date information.
Once you decide on a quality local business directory, you should search for your business by using the search bar, and then claim it. Next, you’ll be asked to fill in the details about your business, and here’s where you can make a huge difference. Be sure to fill in the details about your business name, address, phone number and website exactly the same on every local business listing you create. If you don’t, the search engine spiders won’t attribute them all to your business and all your efforts will be for nothing.
Keep Your Local Business Listing Fresh
Once you’ve created your local business listing, you’ll need to do everything you can to keep it fresh and updated. That’s because the search engine spiders prefer to show local listings in the results that consistently have updated content. But luckily, when you list your business on a local business directory like FindUsLocal, it’s not difficult to do.
For starters, you can get local reviews for your business by simply asking your customers to leave them. Each time someone leaves a review on your local business listing, it will ping the search engine spiders and let them know that you’ve added fresh content. And those local listings that add content consistently will have a better chance of being seen in the search engine listings.
Next, you can use the unique feature that is only available on FindUsLocal. It allows both business owners and consumers to leave live comments on the local listing that are streamed live for all of the local directories visitors to see. These live comments can announce a sale, a job opening, or be used to thank local customers. And the people in your community can use them to communicate directory with you or tell others about the great experience they had at your business.
Local business listings should play an important part of your marketing and advertising game, but remember, you won’t want to list your business on just any old directory. Instead, choose a quality one like FindUsLocal and find out how doing so can dramatically increase your sales.