When thinking about marketing your local business to holiday shoppers, the last thing on your mind may be the online world. But if that’s true for your business, it’s time to rethink your approach. The truth is, most holiday shoppers will look online for the stores they want to buy from—and that includes local shops.
If you haven’t yet made any moves to increases your online presence to attract those holiday shoppers, local business directories just may save the day. After all, it’s where most shoppers go when they want to find local business—and that includes all types of shops, restaurants, and even service businesses.
If you’ve ever wondered why shoppers love local business directories so much, here are a few reasons why they do—and why your holiday marketing plans should include them!
They Want the Details
When someone is out shopping and is ready to go to the next store, they want information that they can count on. For instance, imagine that the holiday shoppers in your area just finished lunch as the local café and want to find a shop that sells stationary.
How do they do it? By going to a local business directory.
In this case, they pull out their phone and go to FindUsLocal.com, one of the most popular local business directories. They type “stationary store” in the search bar on the website and then view the list of results. They may look at a few local business listing to find the one nearest them, or the one that carries the type of stationary they’re looking for.
Can you see what just happened in this scenario? The shoppers could only choose from the stationary stores that appear in the search results on the local business directory. All of the stationary stores that are not listed on that site won’t ever get in front of shopper’s eyes. That’s because today’s shopper—no matter who they are—are using these local business listings to find the shops, service businesses, and restaurants they want.
Are the details for your store available to shoppers? Or will they choose your competitors instead?
If you’re not already on FindUsLocal.com, it’s easy to fix that. Just go to the site, claim your business listing, and fill in the details such as your address, phone number, hours of operation, what types of payment you accept, and other details such as the products you carry or highlights of your menu.
They Want Directions
Today’s generation is completely reliable on GPS to get them around town. So, for them to visit your store, they need your address and directions. That’s why it’s so important to ensure that your proper address is listed on every local business listing you create.
On credible local business directories like FindUsLocal.com, shoppers can find accurate directions to your store, which works to remove a roadblock that may have otherwise existed. And if they don’t want their own GPS and be on their way.
They Want Reviews
Finally, today’s shoppers don’t like to visit a new store, restaurant, or service business without first reading reviews left by other shoppers to learn about their experience. Studies show that shoppers like to read at least three positive reviews before deciding to visit a local shop.
And guess where they read those reviews? If you said local business directories, you would be correct. As a business owner, you can ask current customers to leave reviews for your business by giving them the URL of your local business listing. The more positive reviews you have, the better your business will look to potential customers.
Use Local Business Directories to Help Bring Holiday Shoppers to Your Store
Holiday shoppers are out for one reason: to find gifts for their friends and family (and sometimes themselves!) and spend money doing it. If you own a local shop, it’s important to do all you can to ensure those shoppers can find your business.
And the best way to do that is to ensure your business is found online. Why not take a few minutes now to set up a free local business listing at FindUsLocal.com? It may help make your Christmas merrier!