Running a local shop, service business or restaurant looks a lot different than it did just 10 years ago. A decade ago, all small business owners needed to do in order to be seen was put up eye-catching signeage, run an ad in the Yellow Pages, make sure they had coupons or sales announcements in the community newspaper, and occasionally run an ad in one of the local coupon mail out programs. Boy have things changed.
Today’s consumers don’t look to any of these places when they want to find US local business. Instead, today’s shoppers look online when they want to find local businesses.
And until recently, that meant small business owners had to invest thousands of dollars for a website so people could find their business. But that was cost prohibitive for many shop owners, and quite frankly, the local business marketing effort just didn’t bring in a lot of new business.
That’s because most consumers aren’t looking for local businesses on their websites these day, but instead are turning to local business directories.
What are Local Business Directories—and Why Should I Be on One?
In the past, when someone wanted to find US local businesses online, they had to use one of the major search engines and enter in the keyword, plus the local area they are searching for. For example, if someone was looking for a Greek restaurant in San Diego, California, they would type in “Greek restaurant San Diego” and look in the search results for a restaurant in that area.
The problem is that many of those search results were local Greek restaurants, but instead consumers faced a mixed bag. They may see some local Greek restaurants, but they would also find national Greek restaurant chains, recipes for Greek food, items for sale related to Greek food, and articles written about the topic, That was frustrating for many searchers.
Local business directories came along to solve the problem, and solve the problem they did. Now, people can use them to find US local businesses simply and easily. Here’s how they work.
A shopper logs onto the local business directory and uses its search bar to enter the type of business they’re looking for. For instance, if someone were looking for a flower shop, they would enter “flower shop” into the search bar. If the shopper is using a quality local business directory like FindUsLocal.com, there is no need to enter the city because the local directory automatically reads visitors locations and only shows them the results from their area.
Once the search results pop up, visitors see the local results. In this instance, they would see a listing of all the local flower shops in their own city or town.
Can you see why today’s consumers prefer to use local business directories to find US local businesses?
Can Today’s Shoppers Find Your Local Business?
As you can see, it pays for local businesses to have an online presence so today’s tech-savvy consumers can find them. These shoppers use their smartphones, tablets, and laptops to find local business when they need on. And if you’re can’t be found online, chances are you won’t get the business.
If you haven’t already set up your free online local business listing, why not take ten minutes now and do it? Simply log onto FindUsLocal.com, search for your business using the search bar, and then claim the business listing as your own.
Next, fill in as many details as you can about your business, remembering that potential customers will use it to determine whether or not to visit your business. Be sure to include important details such as the right address, your store or shop hours, the methods of payments you take, and any unusual parking regulations they need to be aware of.