We live in a world full of technology and all things internet. And as a small business, that’s probably presented some challenges for you. You may have trouble bringing in new business, convincing new customers to trust you, or getting the word out about your business. But local business directories can change all of that—and more.
Local business directories are to today’s consumers what the Yellow Pages were to consumers a couple of decades ago. It’s the place where people go when they want to find local businesses. Whether they need to find a local bakery, local doctor, or local pet store, they go to local business directories to get the information they need.
Here’s a quick video to demonstrate how they work:
How Do Local Business Directories Work?
Today’s consumers have it made. Remember the days when you had to pull out a heavy Yellow Pages book and thumb through it to find local businesses? Sometimes you weren’t sure which category a local shop was listed in, and that meant it took you some time to find the information you needed.
But with local business directories, all consumers have to do is type in the kind of business they’re looking for in the search engine bar of the local directory. Then, a list of all the related businesses will appear.
For instance, if you were to go to a local business directory like FindUsLocal.com to look for a Mexican food restaurant, you would type “Mexican food restaurant” in the search bar on the local directory’s page and you would instantly see a list of all the Mexican food restaurants in your area.
How Does the Local Business Directory Know the Location of Visitors?
The next question most people ask is how the local business directory knows which local businesses to show each visitor. After all, some visitors may come to the site from California, while others may come to the site from Maine.
The secret lies in the GEO location technology that the site uses. Every time a visitor logs onto the site—from anywhere in the world—the software reads their location. Then, when they type in the keywords into the search bar, the site automatically shows them the local businesses from their area.
For example, if someone from Albuquerque, New Mexico logged onto the site and typed Mexican food restaurants in the search bar, the FindUsLocal site would display all of the Mexican food restaurants from that city.
How Can Local Business Directories Increase My Business?
By now, you probably realize just how important local business directories are to the health and prosperity of your business. People don’t use the Yellow Pages anymore, but instead, they turn to local business directories when they want to find local businesses.
And if yours isn’t there, they will go to your competitor’s business instead.
So, let’s talk about all the ways a local business directory can help steer new business to your shop or restaurant.
You’ll Get Exposure
These days, local business owners need to do everything they can to get their business in front of consumers. The days are gone when local shops and restaurants can rely on word of mouth or a large sign out front. People like to use the internet to find the local businesses they shop at, and that makes it imperative that your business can be found online.
Local business directories provide a free way for you to get your business in front of the buying public. To get yours listed, you need to go to a credible local business directory like FindUsLocal.com and create your local business listing. Once you do, all those shoppers and hungry consumers will find your business and that means you will have more consumers walking through the doors.
Check out this video for more:
You’ll Get Social Proof
Quick, when is the last time you visited a business or bought a product without first checking the online reviews? If you’re like most people, it’s been years. These days, people want to see social proof before visiting a local shop or restaurant. They want to read reviews from other shoppers and diners to make sure they are making the right decision before visiting a local business.
In other words, if you don’t have some good online reviews, you will miss out on a lot of business A lot.
But local business directories are the answer to this problem. There, your customers can leave online reviews for your business that others will see. You can encourage your customers to leave a review on your local business listing so you can get as many as possible. Remember, the more positive reviews online shoppers see, the more likely they will be to visit your store or restaurant.
You’ll Get Community
Another benefit of using local business directories like FindUsLocal.com is the unique feature it offers to both business owners and consumers. On this directory, you have the ability to leave live comments associated with your local business listing. That means you can announce when you’re having a sale, hiring new employees, or receive a big shipment of new products. And because the comments are live, every person who visits the local business directory from your city or town will see the comment posted on the home page of the directory.
But the comments aren’t only for the business owners. Visitors can also leave live comments on your local listing. For example, if a diner loved your soup of the day, they can leave a comment about it so other diners can see it. And if a shopper is excited about your new fall line of clothing, they can tell everyone else in your city about it by using the live comment feature.
In other words, local businesses can still establish themselves as part of the community. But in today’s culture, they need to do it online where everyone gathers.
How to Set Up Your Free Local Business Listing
Are you convinced that you need to set up a free local business listing so you can begin to take advantage of the free advertising it offers? If so, you will be happy to know that you can do it in just a few minutes.
Here are the steps you need to take:
- Go to FindUsLocal.com and click on the “Add My Business” button on the top right corner. Once there, fill in all of the required information to create your free account.
- Next, fill in the details of your business. List as much information as you can because shoppers will look for the details they need to determine whether or not they want to visit your store or restaurants. Don’t forget to include crucial details like your address, phone number, business hours, and anything things they need to know.
- Finally, tell all your customers about your new business listing and ask them to leave online reviews for your business. Some shop owners offer a one-time discount for customers who leave the reviews.
What Are You Waiting For? Set Up Your Free Local Business Listing Now!
Setting up a local business listing on a local business directory isn’t difficult. But not having one will make getting new customers in your door very hard. Today, shoppers look online, even when they want to find local businesses. And if yours can’t be found there, you will lose out on a lot of business.
So, why not take a few minutes now and set up your local business listing? It’s free, easy, and may start steering new business your way as early as tomorrow!