Today’s shoppers don’t act like they did only a decade ago, and for some local business owners, it’s difficult to figure out how to meet their needs. After all, today’s consumers have the internet to rely on to get the information they need about the products or services they want to buy.
But one thing is clear—today’s shoppers love to use local business directories.
What are Local Business Directories?
If you haven’t heard the term, a local business directory is a place where shoppers can go to find US local businesses without the hassle of trying to wade all of the irrelevant results that they find on the major search engines. When visiting a local business directory, shoppers simply use the onsite search bar to find the local businesses they want. For example, if someone were looking for a local pet shop, they would type “pet shop” into the search bar, and all the pet shops in their area would appear in the results.
Why Today’s Shoppers Love Local Business Directories
Today’s consumers are all about convenience, and when they’re trying to find local businesses, they don’t want to have to jump through a bunch of hoops to do it. That’s why almost 100 percent of them use local business directories when they want to find local businesses or restaurants.
In addition to convenience, here are some of the biggest reasons why shoppers use local business directories to find US local businesses.
- It’s faster. When someone is looking for a local business, it takes only a few seconds to find one on a local business directory. Compare that to the minutes they need to shift through all of the irrelevant results they find on major search engines.
- It’s free. It doesn’t cost anything for people to find local businesses on a local business directory, and that added with the convenience of using one, and it’s a win-win. By the way, it doesn’t cost anything for small business owners to create their free local business listing
- It’s entertaining. The more credible and modern local business directories offer consumers a lot more than just local business listings. For example, FindUsLocal.com, one of the most popular, creates a custom home page for every visitor that shows them the local news, events, tweets, and live comments from local businesses in their area.
In short, today’s shoppers love local business directories because they give them the local results they want, plus a whole lot more. Is your small business listed on a credible local business directory like FindUsLocal.com yet? If not, why not head over there right now and create one? It only takes a few minutes and will put your business in front of today’s shoppers who use local directories to find the businesses they want.