If you run a small, local business, then you already understand just how much times have changed in terms of local marketing and advertising. In a nutshell, what once worked—as little as 10 years ago—falls flat today. Consumers don’t care if you have a local phone book because quite frankly, they never pick the thing up. And if you include a coupon in one of the neighborhood mail outs? It will likely never be seen because people don’t use paper coupons anymore—they get them online. Oh, and remember those community newspaper ads that worked so brilliantly only a few years ago? Don’t bother. People read the news online these days.
What’s Taken the Place of Old School Local Marketing?
It may seem like all is lost, but the truth is that things have just changed. What was once a paper and in-person world is now a technological world where people look online for everything, including local shops and restaurants. In fact, as soon as someone decides they want to find US local businesses, they turn to free business directories. In other words, local marketing has changed, and if you don’t keep up with the times, your local shop will suffer. It’s as simple as that.
What is a Free Business Directory?
Free business directories, also commonly called an online business directory website, is a place where consumers can do to find local businesses USA. That means they won’t have to wade through countless search engine results that are either in the wrong city, are online shops, or loosely related to their query. At a local business directory, shoppers can find US local businesses quickly, easily, and without a lot of effort.
Can Shoppers Find Your Local Business?
Know that you understand just how important it is that your business be found online, let’s talk about how to do it. You see, when a shoppers looks for a local business like yours, 1 out of 2 of them will visit business listing sites USA to find it. And chances are, they are going to visit one of the local stores they find on the local directory.
If your business can’t be found there, you’ll miss out on all those shoppers who are looking for a business just like yours.
But don’t worry—if you haven’t yet created your local business listing, it’s not too late. Just decide now that you’ll take the next 10 minutes to accomplish this important task. Here are the steps you’ll need to take:
- Go to a credible local business directory like FindUsLocal.com and look for your free small business listing. To do this, type your business name into the search bar and it should appear.
- Next, claim the business listing as your own, and then look over the local listing to determine whether or not the information is correct. Even if it’s right, it will likely be incomplete and you’ll need to add more information so that consumers will have everything they need to make a decision about whether or not to visit your store.
- Finally, make the best use of your free local listing by sending your customers there to leave reviews. Remember, today’s consumers feel a need to read at least a few good reviews about a local business before they’ll consider visiting it.
Free small business directories are the best way for you to be seen online because it’s where today’s consumers go to find local business. If your small shop or restaurant isn’t yet listing on a free business directory like FindUsLocal, don’t you think it’s time? Just think, you could be missing out on sales as you read this article.