Times have changed in the world of local business marketing, and only those who keep up with the times will continue to attract new customers. In fact, according to most experts, local business owners who haven’t yet created an online presence with a free small business listing are likely hurting for new business.
But before you just run out and create an online presence, let’s talk about some of the changes in local marketing techniques that work with today’s tech savvy consumers.
You Probably Don’t Need a Website
You probably had to read that headline twice, didn’t you? But the truth is, company websites are still a necessity for large companies, or those who do most of their business online, but for local businesses? Not so much. In fact, all you really need to be found online is a small presence where people can find your business name, address, phone number, and a few other details like your shop hours and online reviews. And you certainly don’t need to spend a lot of money to get those details in front of consumers.
A Free Small Business Directory Will Serve You Better
Instead of paying thousands of dollars and spending a lot of time putting together a company website, why not just create a free small business listing on a credible local business directory like FindUsLocal.com? It’s simple, free, and recent studies show that 1 out of every 2 people use them to find US local businesses these days.
How to Create a Free Local Listing
Now that you understand the importance of being found online—and the best way to get there—let’s talk about how to create your free local listing so that all those shoppers can find your local business. Here are the steps you need to take.
Choose a Credible Free Small Business Directory
Don’t just list your business on any local directory. It’s important that your small business listing appear on local directories that are considered credible in the eyes of the major search engines. You see, some local directories are nothing more than databases filled with old and outdated small business information. The search engines don’t give these local directories much credence—or rankings in the search engine rankings.
Instead, look for a quality small business directory like FindUsLocal.com. On it, shoppers will not only find local business listings but also a live stream of local events near them, online reviews, and even a way to read and leave live comments about any business listed on the site. It’s a step above the databases, and that’s why the large search engines consider it a credible source for free small business listings.
Make Sure to List Your Local Business Correctly
It’s not widely known, but did you know that if you create multiple small business listings and there is even one letter or number off, the search engine spiders won’t know it’s the same business? It’s true, and remember, your goal is to list your local shop on as many quality small business directories as you can and a mistake like this could cost you in the search engine rankings.
Avoid this mistake by creating a master list of your business name, address, phone number and website address if you have one, and then following it to a T every time you create a new free local listing.
Ask Your Customers to Leave Reviews on Your Small Business Listing
Finally, it’s important to ask your customers to leave reviews for your business on your free local listing. That’s important for 2 reasons. First, the more reviews you have, the higher up in the search engine rankings you’ll appear. And secondly, most of today’s shoppers won’t even consider doing business with a local shop or restaurant until they’ve first read some positive reviews about it.
Being found online is the most important local marketing technique to concentrate on if you want to persuade new customers to walk through the door. And truthfully, the only way to get that new business is if your local store can be found online. Don’t put off this most important part of your local marketing plan. Head on over to FindUsLocal.com now so all those shoppers can find your local store online.