In case you haven’t noticed, there has been a huge shift in the way today’s consumers find US local businesses. That’s because most everyone goes online when they want to find anyone these days, and that includes local shops and restaurants. Don’t believe us? Just try to remember the last time you searched for a local business using a phone book or thumbing through the local newspaper. If you’re having a hard time pinpointing the last time you did that, you’re in great company. People simply don’t use those old-school methods anymore, and as a local business owner, you have to make sure your business can be found online.
Why Do Buyers Look Online to Find US Local Businesses?
Today’s shoppers don’t have a lot of time, and when they want to find US local businesses, they want to do it in the fastest and easiest way. And today, that means looking online. But only a few years ago, that meant going to one of the large search engines like Google or Bing and entering the type of business they were looking for, plus the city or town name. For example, if they were looking for a Bakery in Los Angeles, they would type in “Los Angeles bakery.” This produced results a little better than a general search, but there would still be a lot of irrelevant results in the search engine listings. People tired of this quickly because they didn’t want to have to trudge through countless results to find the local businesses they wanted.
Enter Local Business Directories
To solve this problem, local business directories were created. These directories are specifically designed to show consumers only the local shops, restaurants, and service businesses in their own area. In other words, they are search engines that only show local results. For example, if someone were looking for that Los Angeles bakery on a local business directory, they would simply need to type “bakery” into the search bar and they would see a list of all the bakeries in their town or city. Can you see why most local shoppers insist on using local business directories when trying to find US local businesses?
How to Ensure Your Business Can Be Found in a Local Business Directory
If you want those online shoppers to find your local business and visit it, you need to get it listed in local business directories. Here are the steps you need to take to get your business listed.
- Identify the most credible local business directories. Some of them are obvious like Google and Bing but don’t discount the smaller local business directories. For example, FindUsLocal.com is an up and coming local business directory that has a huge following. That’s because it goes a step beyond most directories by offering visitors a lot of extra features and bonuses. That’s why so many local business owners make sure their business can be seen on this innovative local business directory.
- Create your local business listing. Once you’ve identified the local business directory you want your business to be seen on, you’ll need to claim your business and create a local business listing. This listing is what consumers will see when they search for your type of business. For example, if you owned a bakery business in Los Angeles, and a shopper visited FindUsLocal to find one, they would see your business in the listings after they typed in the search term. Be sure to include as many details as you can when creating your local business listing. Remember, the more information consumers have, the more comfortable they’ll feel visiting your shop.
- Be active with your listing. Don’t’ just create your local business listing and forget about it, but instead keep it fresh by asking your customers to leave online reviews for your business and by using the unique comments feature you’ll only find on FindUsLocal. This feature allows you to use your local business to announce sales, new product arrivals or even employment opportunities.
If you want to run a successful local business these days, your shop or restaurant has to have an online presence for online advertising. And the best way to accomplish that is to create a local business listing on a credible local business directory like FindUsLocal.com. If you haven’t already created yours, what are you waiting for?