The art of running a local business has changed dramatically over the past few years, and only those owners who have kept up with the times are seeing the benefits of the trending local shopping movement.
For example, there was a lot of talk last year about the Retail Armageddon that hit the nation as local business after local business shuttered its doors. The reining thought at the time was that large online chains like Amazon were taking over and local business would soon be a thing of the past.
But then the holiday shopping season hit and the experts quickly realized that consumers still wanted to find US local businesses to shop locally. But something had changed—the methods they use to find local stores and restaurants.
How Consumers Find US Local Businesses Today
If you ran a local business 10 years ago, you likely relied on the community newspaper or phone book to get the word out about your business. In fact, if you didn’t have an expensive phone book ad, you probably didn’t have a lot of new customers walking through your doors. But now those methods are basically irrelevant.
With the advent of smartphones, it’s now necessary that local business owners create an online presence because that’s where today’s consumers go to find US local businesses.
But that can be a problem for many local business owners because they don’t have the time, resources, or budget to design a large company website. In addition to that, most consumers don’t look to those types of websites anymore, but prefer to find local
businesses at an online business directory website.
What is an Online Business Directory Website?
An online business directory website, otherwise known as a local business directory, is a search engine specifically designed to give consumers local results. For example, if someone were looking for a local plumber, they would log onto a local directory like FindUsLocal.com and use the search bar to find a local plumber. In the results, they would see a listing of all the local plumbers in their city or town.
How to Get Listed on an Online Business Directory Website
If you run a local business and aren’t yet listed on a local business directory, you’ve got some work to do. The truth is, if consumers can’t find your business on one of these free business directories, they won’t ever make it through your door.
Luckily, it’s easy to create your local business listing. To do so, simply go to a great local business directory like FindUsLocal and claim your business listing. Then fill in all the details about your business, including your store hours, special offerings, and even a photograph or two. It’s important to be as thorough as you can because studies show that people tend to frequent those businesses that have taken the time to develop a complete local business listing.
After you’ve created your listing on the local small business directory, be sure to keep it updated by asking customers to leave reviews on it. Every time someone leaves an online review, it’s pings the search engines and puts your local listing in a better spot in the search engine rankings.
Running a local business has changed a lot over the past few years, but if you keep up with the times and perform local marketing techniques that attract today’s consumers, you’ll soon understand just how profitable local business can be.