The holiday shoppers are out in full force, but for some local business owners, that doesn’t a lot. They are sitting in their nearly empty stores wondering why the hoards of shoppers aren’t making their way to their store. At the same time, other local business owners are experiencing record breaking sales and ringing up shopper after shopper.
What’s the difference? Three words sum up why some stores are doing great this year and others are barely hanging on: local business directories.
What in the World are Local Business Directories?
In the recent past, people who wanted to find local businesses used the Yellow Pages or thumbed through the ads in their community newspaper. Others would wait for the coupon mailers that arrived in their mailbox a couple of times a year. Sadly, some local business owners still rely on these out of date local marketing techniques to bring new customers into their store.
But other small business owners are keeping up with the times and turning their local marketing efforts to online sources. And that’s smart. Studies show that today’s consumers use local business directories almost 100 percent of the time when looking for local shops, service businesses, and restaurants. So if your business can’t be found online on a local business directory, new customers won’t be able to find it.
How to Be Seen on Local Business Directories
Now that you understand why it’s so important to create a free local business listing, let’s talk about how to do it. First, you need to find a credible local business listing. We recommend FindUsLocal.com because it goes beyond just a local directory. It also offers local news, links to local events, the local weather, and even social media posts from the local area.
After you’ve logged onto FindUsLocal.com, type your business name into the custom search bar and look for it in the results. Then click on it and claim it as the business owner.
Next, you’ll be asked to fill in the details about your business. Don’t be stingy with the information you provide. Remember, potential customers will be looking at the local listings for a business to visit. If you want them to choose your store, be sure to give them all the information they need. (Hint: most shoppers want to know store hours, types of payment options accepted, and brands and products you offer.)
Now that you have created your free local business listing, it’s time to promote it. Ask your current customers to leave online reviews. That will show potential customers that your business is trustworthy. Next, use the exclusive feature on FindUsLocal.com that allows you to leave live comments on your listing. Talk about a great free local marketing tool to bring in those holiday shoppers!