Internet Business Advertising


Five Types of Internet Business Advertising

So you've decided that online advertising is an important component of the marketing mix for your Provincetown MA business, but you're not sure what kind of Internet business advertising you should be including? This quick rundown of the five most popular types of Internet business advertising can help you plan your advertising campaign online.

Contextual Text Advertising


Google AdWords is the best-known type of Internet business advertising, but it's only one of many text advertising programs. In concept, its simple: you bid to get your ads placed on websites that have certain keywords related to your business. In practice, it can be difficult to fine tune your ad campaigns to get the best results. Generally, if you're an Internet business advertising newbie, it's a good idea to hire an experienced online ad agency to manage your text advertising campaigns.


Inline Contextual Advertising


Another popular type of contextual Internet business advertising are inline ads. Unlike Google Adwords and similar programs where the ads are set aside and clearly defined, inline ads are linked to words within the content on a website.


Pay Per Click Advertising


PPC isn't so much an Internet business advertising model as it is a payment model. When you choose pay per click advertising, youll be charged a certain amount each time a reader clicks on your ad to follow it back to your website.


Display Ads


Online display ads are typically banner ads, that may appear at the top of a page, in either sidebar, in the middle of the content or at another location on a web page. Typically, this type of Internet business advertising is meant as much to increase visibility as to draw clicks and make sales.


Affiliate Advertising


Affiliate advertising allows you to leverage the power of other peoples networks. Essentially, you enroll people to advertise your products for you on their websites, and make a payout only when their advertising leads to a sale. It can be an effective type of Internet business advertising for products and services that have a wider market than the local area.


Managing your Internet business advertising can be a full time job. If you don't have a marketing department, it's often best to hire a company to manage your online advertising.


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